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The Case Of The IPA: A Mystery Told In 12 Bottles

October 19, 2010 By Jay Brooks

buzzards-bay
Buzzards Bay Brewing in Westport, Massachusetts, may have abandoned their flagship lager, but their creativity is still alive and brewing. Their latest idea is all over the labels of their new India Pale Ale, it’s a serialized mystery story told over twelve different labels, with each one containing a portion of the story. Here’s how they tell it at their new website, Just Beer:

Just beer is proud to reveal a unique collaboration between brewer and author.

“The Case of the IPA” is a hard-boiled detective farce printed chapter by chapter on 12 bottles of a newly released India Pale Ale. Each 22 ounce bottle not only has 22 ounces of brilliantly deduced IPA, but also 1 of the 12 chapters of the story. Each case has 12 bottles, which makes for the entire tale told in a case. And so, the Case of the IPA is indeed a case of the IPA.

Brewer Harry Smith proposed the idea to author Paul Goodchild and they quickly agreed on a format: a noir-ish detective serial. Smith brewed up a batch of hoppy craft brew whilst Goodchild penned the story. It’s a mystery of zany brewers and their intrigues; sure to tickle the ribs and please the belly of any fan of craft beer.

As this is a bottle by bottle mystery, Just Beer reminds all to “please read responsibly.”

You can also read all about it at the Cape Cod Times. And here’s Chapter 1 to whet your appetite and your thirst for more:

Case-of-IPA-Ch-1

Filed Under: Beers, Just For Fun, News Tagged With: Literature, Massachusetts

Customer Satisfaction With Beer Continues To Fall

October 19, 2010 By Jay Brooks

acsi
The American Customer Satisfaction Index (ACSI) today released their latest findings for a variety of products, and beer again continued to drop. I should point out, however, that the ACSI tracks only the big brands. As far as I can tell, they do not track any craft brewers. Since they refer to “Corona, Heineken, and Samuel Adams” all as “smaller brands,” I feel confident that very few, if any, craft breweries are on their radar. As a result, these findings — while interesting — are only relevant for the big picture and don’t reflect the continuing gains and positive growth in the craft sector.

From the press release:

Beverages: Anheuser-Busch Tanks
Beer drinker satisfaction falls from its all-time high in 2009 by 2.4% to 82, driven by a sharp decline for Anheuser-Busch products. Last year, shortly after its acquisition by Belgian InBev, Anheuser-Busch recorded its best ACSI score ever and captured the industry lead. Now that gain evaporates, as the company drops 4% to an ACSI score of 82. Sales of the Budweiser brand fell by nearly 10% over the past year, the largest decline on record, as younger drinkers have increasingly turned to microbrews and low-calorie products. A-B’s weakness is Miller’s gain. Without improving, Miller claims the top ACSI spot among brewers, unchanged at 83. Molson Coors also remains unchanged, stalled at the bottom of the industry at 81.

And here’s additional analysis from a second release:

Beverages
Customer satisfaction with beer fell from its all-time high in 2009 by 2.4% to 82, driven by a sharp decline for Anheuser-Busch products. The rest of the measured brewers—Miller, Molson Coors, and the aggregate of smaller brands such as Corona, Heineken, and Samuel Adams—held to the same scores received one year ago.

In 2009, a year after its acquisition by Belgian InBev, Anheuser-Busch advanced to its best ACSI score ever and captured the industry lead at a record 84. In 2010, the gain has evaporated as the company lost 4% and slid to 82. The number-one seller of beer in the United States also has struggled with sales of its Budweiser brand. Sales of the brand fell by nearly 10% last year, the largest decline on record, as younger drinkers have increasingly turned to microbrews and low-calorie products.

Miller is a beneficiary of A-B’s plunge. Miller assumes the industry lead in customer satisfaction by standing still at an ACSI score of 83, sharing the top spot with the aggregate of smaller brands (also unchanged). A year ago, Molson Coors slumped to the bottom of the industry. The company is stalled there for a second year at an unchanged score of 81. Value for money remains a challenge, as consumers are increasingly price sensitive and Molson Coors brands tend to be higher priced than many of its competitors’ brands.

Filed Under: Breweries, News Tagged With: Big Brewers, Press Release, Statistics

Beer In Ads #218: Why Is This Fabacher Smiling?

October 18, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for a failed brand from the Jackson Brewery in New Orleans, Louisiana — better known as Jax Brewery. In what I believe began in the late 1960s, Jax launched a brand called Fabacher and had ads with a fake “Andrew Fabacher” who supposedly looked like Andrew Jackson, which is who the brewery had been named for. The brewery was founded in 1890 by Alsatian German immigrant Lawrence Fabacher. It stayed in business during Prohibition by making root beer, other soft drinks and near beer. “By the late 1930s it was sold in all of Louisiana, and parts of Texas, Arkansas, Oklahoma, Tennessee, Mississippi and Alabama.” In 1964, they renovated the brewery and became the “10th largest single-plant brewery in the country, brewing nearly 450,000 barrels of beer annually, [also] making it the largest independent brewery in the South” at that time. The beer ultimately failed and the brewery closed in the mid-1970s. The brewery location is today a shopping mall.

Jax-falbacher

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Louisiana

A Brewer Trying To Explain What He Does To His Father

October 18, 2010 By Jay Brooks

art
Here’s an interesting art project from the Netherlands. It’s called How To Explain It To My Parents? It’s a series by artists and directors Lernert & Sander in which five “abstract artists explain to their mom and dad what their work is all about.” In Episode 1 Dutch artist Arno Coenen explains to his father about his latest project: brewing beer.

Coenen is not a commercial brewer, but it’s clear from the video that he’s been home brewing since he was in high school. He contracted two beers from the Brouwerij de Molen for his Eurotrash Brewery project.

2311097422_fc3fdb8805_b

Here’s a description of the exhibition from Coenen’s website:

The Eurotrash Brewery project presented in full effect by an Oktoberfest beertent installation at the museum for contemporary art “het Domein” in Sittard Holland last autumn,during the local beerfest! 2 special brews were made, a beer named “Red Oktoberfestbeer”, brewed with mostly Munchener malt and a big dose of Bambergerrachmalz, fermented with a spicy Belgian yeast at a modest drinkable alcohol percentage. The whole brew (500 liters) was available on draft. Especially for the ladies however a mega strong (16% alcohol!) barley wine fermented with champagne yeast, served in elegant champagne flute, called “Eurotrash Lady.” And the ladies loved it.

Both beers were masterly brewed by Menno Olivier from Hollands best brewery “de Molen” from Bodegraven.

In the beertent a altar-esque installation build up by a bar wit 2 beerpumps refridgerators filled with 75 centiliter bottles of “Eurotrash Lady” 7 HD LCD screens with Eurotrash Brewery commercial videos and animations, e.g. the great music video “stars in a circle” by my friends Alex Kloster and Johannes Malfatti from transformer di roboter.

So that’s the context as Coenen tries to explain to his Dad why what he does is art, in this case why brewing a beer is art. It’s an interesting conversation and you can feel there’s some tension between father and son. It’s in Dutch, of course, but it is subtitled.

How to explain it to my parents – Arno Coenen from Lernert & Sander on Vimeo.

Filed Under: Art & Beer, Just For Fun Tagged With: The Netherlands, Video

Starbucks Beer

October 18, 2010 By Jay Brooks

starbucks
An alert reader just forwarded me this (thanks Shaun). Today, a Starbucks coffee shop in Seattle, Washington, is test-marketing a new menu item: beer. According to an AP story the Starbucks on East Olive Way “reopened Monday [and] is the first under the Starbucks brand to offer alcohol.” The AP story continues with the following. “Craft beer and local wines go on sale after 4 p.m. The idea is to offer drinks and a wider variety of savory food that will attract customers after the morning espresso rush.”

starbucks-beer

USA Today has a fuller story about how and why the chain is testing beer, wine, cheese and other foods. Their pronouncement is that the “Starbucks of the future arrived today.” They speculate that if successful, this new model could become “the prototype for the next generation of stores for one of the world’s most influential brands.” Here’s how they describe the new look of the renovated Starbucks.

A very different kind of Starbucks is on tap. It will serve regional wine and beer. It offers an expansive plate of locally made cheeses — served on china. The barista bar is rebuilt to seat customers up close to the coffee.

Most conspicuously, the place looks less like a Starbucks and more like a cafe that’s been part of the neighborhood for years — yet that’s “green” in design and decor. This is the calling card of independent java joints that have been eating and sipping away at Starbucks’ evening business for decades. U.S. Starbucks stores get 70% of business before 2 p.m.

The corporate eyes of Starbucks — and the nation’s ultracompetitive, $15 billion chain coffee business — are laser-focused on this Starbucks store on Olive Way in Seattle’s bustling Capitol Hill area. The 10-year-old location was closed for three months to be revamped into a Starbucks that may not look or sound like any Starbucks you know. But if this location is a hit, some version of it may eventually come to a Starbucks near you.

….

Inside, the floor is stripped to highly polished concrete. Some of the chairs were salvaged from the University of Washington campus. Empty burlap sacks — once used to transport Starbucks coffee beans — hang from the walls. And an oversized table — designed for customers to share — is made from flooring salvaged from a local high school.

There’s also a video of the new Starbucks’ project to sell both beer and wine.

Filed Under: Beers, Food & Beer, News Tagged With: Announcements, Seattle, Washington

Sanity/Fear: A Rally for Beer 10.29.10

October 17, 2010 By Jay Brooks

sanity-fear
If you’re planning on going to either Jon Stewart’s Rally to Restore Sanity and/or Stephen Colbert’s March to Keep Fear Alive on October 30 — or if you just happen to live in the Washington D.C. area — you’re most likely going to need something to do the night before. If so, have I got an event for you.

Sanity-Fear Poster

The Brickskeller in D.C. will host Sanity/Fear: A Rally for Beer on Friday night October 29, 2010. This is coincidentally the eve of A Rally for Sanity with Jon Stewart (The Daily Show) and Keep Fear Alive with Stephen Colbert (Colbert Report) on Saturday afternoon on the mall at our nation’s capitol in Washington, DC.

Join Celebrator Beer News publisher Tom Dalldorf (who’s alter ego Glenn Becks is named for a mediocre German import) as we consider Sanity in brewing and Fear of extreme beers with brewers Bill Madden, Mad Fox Brewing Company, Falls Church, VA and Jason Oliver, Devil’s Backbone Brewing Company, Roseland, VA. Several of their best efforts will be served along with some cellar treasures selected by the Brick’s Dave Alexander.

Sanity-Fear-logo

Following this will be a performance by the Rolling Boil Blues Band defying Sanity by instilling Fear via beery tunes like Hop This Town, This Beer’s For You, Homebrew Hand Jive and (sadly) many more! The band features Dave Alexander on lead guitar and Tom Dalldorf on so-called vocals. Fortunately, the beer will be flowing!

Damn, that should be a lot of fun. Wish I could be there. Additional details and tickets are available at the Brickskeller website. Tickets are $40 and can be purchased online. Here’s the info from the website:

The SANITY vs FEAR Beer Tasting
Friday, Oct. 29th

TOM DALLDORF
Owner/Publisher of the Celebrator Beer News

Brings two brewmasters to our stage in a bearish recreation of the following days rally!

Dave’s old buddy, Rolling Boil Blues bandmate and fearless leader Tom Dalldorf, owner / publisher of Celebrator Beer Magazine returns to the Brick for a beerish re-creation of the next day’s Stewart-ish and Colbert-ish rally in a Sanity vs. Fear beer tasting! Tom always brings the bestest of the bestest beers to his events! Oh yeah don’t ya know after we gets’ em liquored up our lucky toe tapping guests will be closing their eyes screaming check please and covering their ears while me Tommy and a couple of real musicians get up on stage and start feeding back and blowing the endings to our favorite beer infused tunes!

HOP ROCKS!

These events will be held at
The Brickskeller
1523 22nd St NW

“Come for the Sanity. Stay for the Fear. Beer and Loathing at the Brickskeller, Washington, DC. Be there!”

Rally-to-Restore-Sanity

Filed Under: Beers, Events, Just For Fun, News Tagged With: Announcements, D.C., Pubs

Beer In Art #98: Tompkins Matteson’s Harvesting Hops

October 17, 2010 By Jay Brooks

art-beer
Today’s art is a beautiful painting by American artist Tompkins H. Matteson. The title of the painting is Harvesting Hops and the original is at the Museum of Art for the Munson-Williams-Proctor Arts Institute in Utica, New York. Matteson was born about thirty miles from Utica, in Peterboro, New York in 1813. This painting was done in 1863 so presumably it’s depicting a hop harvest in upstate New York.

Tompkins_Matteson-hops
Click through the painting to see a larger image to see all the detail in it.

As one source explains, “the various stages involved in harvesting hops have been painted in meticulous detail. Buildings with chimneys typical of breweries can be seen in the background on the right, but the subject is merely the pretext to depict a highly sentimental rural scene.” But I don’t think the author of that commentary is very familiar with what breweries look like, because the buildings he’s referring to look more like hop kilns than breweries, which makes a lot more sense, too, in the context of the painting. Not to mention that the horse-drawn cart appears to laden down with hop bales.

You can see more of Tompkins Harrison Matteson’s art at American Gallery, ArtCyclopedia, AskArt. For a short biography, try Arader’s Galleries or Answers.com.

Filed Under: Art & Beer Tagged With: Hops, New York

Inaugural Good Food Awards Include Craft Beer

October 17, 2010 By Jay Brooks

food-good
Last weekend I was pleased to help judge beer for the inaugural Good Food Awards. As I remarked yesterday in a post about Blue Bottle’s Stout Coffee Cake, while the sustainable and local food community has been slow to accept beer, “things are finally changing and a growing number of self-avowed foodies are accepting craft beer as an equal to other artisanal foodstuffs.” You couldn’t ask for a better example of that than the new Good Food Awards. Started by Seedling Projects, their take on the Good Food Awards is to reward producers whose products are “delicious, authentic and responsibly produced.”

The Good Food Awards will present the best of seven different types of food: beer, charcuterie, cheese, chocolate, coffee, pickles and preserves. Here’s the overall concept:

The Good Food Awards celebrate the kind of food we all want to eat: tasty, authentic and responsibly produced. We grant awards to outstanding American food producers and the farmers who provide their ingredients. We host an annual Awards Ceremony and Marketplace at the iconic Ferry Building in San Francisco to honor new Good Food Award recipients and also organize a month of events and tastings to support the wider community making good food.

More specifically, they included beer for the following reasons:

Good Beer is crafted by brewers who practice water recycling and resource conservation, support their local communities and seek out ingredients that are free of pesticides, herbicides and genetically modified organisms. The Good Food Awards seal will be given out in the categories of Traditional, Experimental and Collaborative brews – those made by more than one brewer working together — a growing practice that highlights the community spirit flourishing amongst craft brewers.

We judged about fifty beers from around the country, divided into broad categories: experimental and traditional. It was then further divided geographically into five regions, though the majority came from the West. We had six judges, a good mix of experience and backgrounds. Dave McLean, from Magnolia, ran the judging behind the scenes and asked me to act as judge captain, though he did manage to judge one late round, when one of the other judges had to leave early.

P1010474
The beer judging table at the Good Food Awards.

We tried a lot of great beers, and the winning beers were all very impressive beers. The winners in all the categories will be announced on January 14, 2011. Two days later, beginning January 16, they’ll kick-off Good Food Month, which will last until February 20. “Each week will pair two of the food categories” judged and the final week, February 11-20, will include a partnership with our own SF Beer Week to celebrate beer in the Bay Area and beyond.

Renato Sardo and Dave McLean judging beer at the Good Food Awards
Renato Sardo and Dave McLean judging beer at the Good Food Awards.

Filed Under: Beers, Events, Food & Beer Tagged With: Food, San Francisco

Guinness Ad #39: Flying In Formation

October 16, 2010 By Jay Brooks

guinness-toucan
Our 39th Guinness poster by John Gilroy was undoubtedly done around the time of World War 2. It depicts a group of four Toucans flying in formation at an RAF airfield while a pair of mustachioed officers look on in surprise. They’re probably surprised because each Toucan is balancing two pint of Guinness on each of their beaks. The tagline is “Lovely day for a Guinness.”

guinness-lovely-day-fly

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Blue Bottle’s Stout Coffee Cake

October 16, 2010 By Jay Brooks

blue-bottle
Back in August, I wrote about a cake made with stout at Miette’s in San Francisco and Oakland. It had been chosen by Alton Brown of the Food Network as one of the Top Ten Sweets in the United States. And while it was very tasty, I lamented the fact that it was made with Guinness stout rather than a local beer. I’ve noticed that a lot of foodies who insist on local food ingredients and even wine are completely blind to the concept of local beer. It’s a head-scratcher, with the most famous example I know is that locavore pioneer Alice Waters until very recently served soulless imported beers at her famous restaurant Chez Panisse.

The restaurant’s website describes Waters as an “American pioneer of a culinary philosophy that maintains that cooking should be based on the finest and freshest seasonal ingredients that are produced sustainably and locally. She is a passionate advocate for a food economy that is ‘good, clean, and fair.’ Over the course of nearly forty years, Chez Panisse has helped create a community of scores of local farmers and ranchers whose dedication to sustainable agriculture assures the restaurant a steady supply of fresh and pure ingredients.” While I don’t quibble with her influence and importance in creating the idea of how important using local ingredients is, the fact is that it took 35 years to extend that idea to beer. I find that incredibly sad and to me it says quite a lot about how slow much of the food community has been to embrace craft beer while at the same time they’ve been so quick to champion artisanal cheese, bread, chocolates, preserves, charcuterie, pickles, coffee, tea, wine and much more. Happily, things are finally changing and a growing number of self-avowed foodies are accepting craft beer as an equal to other artisanal foodstuffs.

So I was thrilled to learn that another local company, Blue Bottle Coffee, was making a pastry — in this case a coffee cake — using a local stout, Magnolia Stout of Circumstance. Dave McLean’s Magnolia Gastropub makes some great beers (and has really good food, too) so I was very keen to try the coffee cake made with his beer.

Blue Bottle Coffee has six locations in the Bay Area (five in San Francisco and one in Oakland; and there’s a seventh location in Brooklyn, too) and last week I stopped by their Kiosk location on Linden Street in San Francisco.

blue-btl-kiosk
Waiting in line at the Linden Street Kiosk.

It turns out that the co-founder of Miette, Caitlin Williams Freeman — who made the other stout cake — sold her interest in Miette and started making pastries for her husband’s company, Blue Bottle Coffee. Her most famous pastries are the art-inspired creations she makes for the San Francisco Museum of Modern Art. But it was the beer confections that caught my interest.

stout-ccake-1
Blue Bottle Coffee’s coffee cake made with Magnolia’s stout.

The coffee cakes are sold in a small, round personal size. They’re quite tasty, with a melange of different flavors. There appear to be oats, chopped walnuts, caraway seeds and possibly dried currants in the cake. The stout brings out a nice balancing sweetness that’s treacly and molasses-like. That sweetness also balances the dry cake and makes it nice and moist so that when you bite into it you get both dry and wet sensations. I’m not actually much of a coffee drinker — I prefer tea — but I can see how this cake would be a perfect compliment to their coffee, which as I understand it are some of the best.

P1010387
The Blue Bottle Coffee Cake close-up on my kitchen counter.

Filed Under: Beers, Just For Fun Tagged With: California, Food, San Francisco

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