Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Texas Considering Lowering Drunk Driving Standard To One Beer

October 15, 2010 By Jay Brooks

texas
According to Fox TV Channel 14 in El Paso, Texas is reporting that the Texas state legislature is considering a law which could make it legal to arrest people who’ve had as little as one beer or a glass of wine.

According to Fox News:

The proposed law doesn’t saying people are drunk at that level, but it does say that drivers are “buzzed” at that point. The law targets drivers with a blood alcohol level between .05 and .07. It’s called the DWAI law, or driving while ability impaired.

I know I’ll take heat for saying this, but it seems to presuppose that any person whose BAC is below .08% is “impaired” to the extent that they’re a danger to themselves or others by driving. But that’s exactly the presumption we already made when we lowered the BAC standard from .1% to .08%. Even though it’s suggested that the penalties for driving “impaired” will be less than driving “drunk,” it will still have a chilling effect on businesses that serve alcohol and even further criminalizes legal behavior.

I’m not in favor of people driving drunk, but continually lowering the standard by which we measure that does nothing to actually stop the real problem drunk drivers. It’s not the solution, but it appears to be the extent of lawmakers and neo-prohibitionists’ creativity.

Fox News concludes with the time table for the new law. “The Texas Senate will discuss the proposed law and possibly pass it in January.”

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Law, Southern States, Texas

Beer In Ads #217: Schlitz Sends In The Clown

October 15, 2010 By Jay Brooks

ad-billboard
Friday’s ad is for Schlitz from 1965 and features an ugly clown, although I pretty much hate all clowns so I find them all scary and a not a bit funny. Sad, really. And this one’s no different, with the text “What makes the clown smile? Schlitz. Greatest beer on Earth.” The ad also mentioned an upcoming circus parade later that year in Milwaukee, on July 5.

images65schlitz

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Finnish News Anchor Fired For Drinking Beer On Air

October 15, 2010 By Jay Brooks

finland
I’m not sure who moominvillea is, but they appear to have set up a twitter account for the sole purpose of tweeting news outlets about what he’s calling “beergate.” I don’t know much, but apparently “Finnish news anchor Kimmo Wilska [was] reporting on misconduct of bars selling alcohol [and was caught on camera pretending to drink a bottle of beer]. He was fired later at same day.”

According to the Helsinki Times:

The Finnish Broadcasting Company (YLE) has sacked Kimmo Wilska, a newsreader who pretended to drink from a beer bottle during a bulletin featuring a report on alcohol licence inspections on Wednesday.

Wilska had worked for YLE’s English-language service on an occasional basis.

Timo Kämäräinen, a managing editor in charge of the English-language service, said the public broadcaster did not tolerate the kind of behaviour seen on Wednesday in any of its news bulletins.

The UK’s Asylum adds the following details:

In what turned out to be his last on-air report for YLE, Finland’s second-largest TV channel, [Wilska] carried out a rather amusing prank that unfortunately got him oh-so-very-fired.

As you’ll see from the clip below, as he speaks over footage of beers being poured, the camera quickly cuts back to the studio to show Kimmo, beer in hand, the amber nectar dribbling out of the top.

He swiftly puts the boozy beverage down, and carries on with his report. A joke, of course, but his bosses failed to see the funny side, promptly giving him the boot.

Known as ‘Finland’s Barry White’ because of his sonorous voice, a Facebook support group has already sprung up, defending Kimmo for a joke he promises wasn’t meant to be aired, and was solely for the crew’s amusement.

A Facebook support page, the Kimmo Wilska Support Group, as of this evening has attracted over 48,000 supporters. Even the L.A. Times is covering the story.

Below is the video, at least for now. Several sources are saying that YLE is “forcibly remov[ing] the YouTube video claiming copyright law, even though there are GAZILLIONS of other YLE videos on YouTube. They seem to be particular[ly] angry about this one.” If it’s gone, just search his name and you’ll undoubtedly find another version, because I don’t think YLE will be able to shut down all of them now that it’s gone viral.

At first blush, it certainly seems like the television station’s knee-jerk reaction to fire him was a fairly stupid decision.

Filed Under: Beers, News, Politics & Law Tagged With: Europe, Finland, Mainstream Coverage, Video

European Study Shows Raising Beer Taxes A Bad Idea

October 15, 2010 By Jay Brooks

brewers-europe
Earlier this month, the Brewers of Europe — a trade organization of European breweries — released the results of an independent study they commissioned by PriceWaterhouseCoopers. They asked PWC to “quantify the impact of excise taxes on the overall tax collection, and employment and profitability in the brewing sector compared to other alcoholic beverages.” In Europe, like in the United States, a poor economy coupled with tireless anti-alcohol organizations are causing some politicians to look to the alcohol industry to help fund problems not of their making in the form of higher taxes. The entire report, Taxing the Brewing Sector: A European Analysis of the Costs of Producing Beer and the Impact of Excise Duties, is available online.

They also released a press release, highlighting the findings. From the press release:

“The study provides strong evidence that arbitrary increases in excise tax would hit brewers — and the 1.8 million jobs created in the European hospitality sector generated by the brewing sector — hard just as the economy is striving to emerge from a deeply damaging recession. The study also shows that tax increases will ultimately NOT increase government revenues nor attain the expected levels.”

The study comes at a crucial time, with skyrocketing taxes on beer in some European countries as governments scramble to rake in cash. “At a time when regulators across Europe are looking at scenarios about taxation, we would urge them to give any plan a full economic reality check,” [said] Pierre-Olivier Bergeron, [secretary-general of the Brewers of Europe]. “This study provides the data for sound judgments.”

A comparative cost analysis within the study shows that producers of alcoholic beverages constitute a significant industry within the EU, worth €242.5bn in 2007 in terms of sales. Sales of beer account for the highest proportion by value — €111.5bn or 46%. Beer contributed the highest amount of taxes to Member States across the EU and the lion’s share of jobs.

“This study shows that beer is the most expensive form of alcohol to produce,” observed Pierre-Olivier Bergeron. “So any move toward taxing all drinks based solely on alcohol content (‘unitary taxation’) would disadvantage a low alcohol beverage such as beer further in terms of cost of the product to the consumer.”

The study shows that an increase in excise taxes on the beer and hospitality sectors would be negative in terms of employment and tax collection. This is because increases in excise tax revenue are more than offset by decreases in the revenues obtained by the Government from personal and corporate income taxes, social security payments and, in some cases, from value added tax (VAT).

“The excise tax research shows that a 20% increase in beer excise taxes at national level across Europe would lead to loss of over 70,000 jobs and a fall in government revenues of €115 million EU-wide, due to lower sales and lower income from VAT and corporate taxes,” adds Pierre-Olivier Bergeron. “Also an increase of current EU minimum rates of excise tax will have no beneficial impact on the EU’s internal market or on national treasuries concerned. Plainly this is an ineffective measure for improving public finances and detrimental for brewers.” Bergeron concludes: “Europe’s brewing sector fully backs Europe 2020, the European strategy for smart, sustainable and inclusive growth. Our call for good sense and reason on the excise duty front fully meets the strategic objectives the EU has rightly set for itself, particularly in terms of fostering a high-employment economy.”

Perhaps the biggest finding is how many jobs would be lost if excise taxes were increased. The Marin Institute and the City of San Francisco insisted there would be no job losses if their recently proposed alcohol tax for the city passed. They were quite insulting, I believe, to the concerns of both local businesses and workers for even suggesting that was a potential outcome. This EU study does appear to lend credence to the claims made by many critics of the San Francisco Alcohol Tax, especially the California Alliance for Hospitality Jobs.

Naturally, critics of this study will undoubtedly point to its origin, having been commissioned by a trade organization. But the Brewers of Europe appear to have been very diligent in making the study as impartial as possible, and, perhaps more importantly, they’ve been extremely transparent and up front about their sponsorship of the study. That’s something that American anti-alcohol groups have not been as forthcoming about, with the more common scenario being that they fund academic institutions to conduct a study and then all but hide that fact, or at a minimum downplay it. Those same groups then use the studies they themselves commissioned in propaganda that tries to make them appear impartial or from an independent source, as was seen recently in the City of San Francisco’s nexus study supporting the alcohol tax. So at least this study involved no such subterfuge. People know exactly where it came from, can read the report and draw their own conclusions in full command of all the facts.

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: Europe, Prohibitionists, Science, Statistics, Taxes

Beer In Ads #216: Molson Beach Drawing

October 14, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for the Canadian beer Molson and is from 1985. It depicts an idyllic beach scene and features a bottle of Molson beer drawn into the sand between two beach blankets. The woman from the blue towel has walked over to the man on the yellow towel, saying. “Well, now that you’ve drawn my attention ….” At the bottom is the tagline, “Molson Makes It Golden.”

Molson-1985

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Yuengling To Buy Former Coors Brewery In Memphis

October 14, 2010 By Jay Brooks

yuengling-eagle
The Wall Street Journal is reporting that Yuengling Brewery of Pottsville, Pennsylvania is close to finalizing a deal to purchase the brewery in Memphis, Tennessee formerly owned by Coors. Yuengling has signed a letter of intent to buy the brewery for an undisclosed amount and the deal is expected to close in a few weeks. This will be Yuengling’s fourth brewery, as they currently own and operate three breweries, two in Pennsylvania and one in Florida.

The brewery was originally built by Schlitz in 1971 and then Stroh’s operated it for a time before selling it to Coors, where they brewed their Blue Moon line of stealth micros, along with Zima and Keystone. MillerCoors shut it down in 2006 and I seem to recall there were some labor disputes there, too. Then later that same year it was sold for $9 million and it became the Hardy Bottling Co..

Filed Under: Breweries, News Tagged With: Business, Pennsylvania, Tennessee

Beer In Ads #215: Meister Brau Lite

October 13, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for one of the first low-calorie light beers from 1969. Notice the spelling of “Lite” for Meister Brau Lite. That’s significant because Miller bought the brand in part to create Miller Lite, which they later introduced in 1973 I love that Mesiter Brau is trying to link their low-calorie beer to sex from the get go, where refer to it as “Lite … a lusty, full strength premium beer with 1/3 less calories.”

Meister-Brau-Lite-1969

Filed Under: Art & Beer, Beers Tagged With: Advertising, Health & Beer, History, Light Beer

Tailgating For The Flames: Black Diamond’s TV Commercial

October 13, 2010 By Jay Brooks

black-diamond-new
If you haven’t watched much sports on television lately perhaps you missed the new cable television commercial by the Bay Area’s own Black Diamond Brewing of Concord. Happily, it’s now up on YouTube. Go Flames!

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Bay Area, California, Humor, Video

Calories In Beer: Can We Please Stop?

October 13, 2010 By Jay Brooks

diet-beer
This is one of those things that just drives me crazy: diet beer, low-calorie beer, low carbohydrate beer. That these things are so popular defies logic and common sense and is one of the best examples of just how effective advertising and marketing can be. In today’s Daily Beast there’s yet another list of the unhealthiest beers called the 50 Most Fattening Beers.

Here was their rationale. “The Daily Beast decided to determine which beers may not be the best for the buzz. Specifically, the beers were ranked based on which packed the most calories and carbohydrates for the least amount of alcoholic punch.” More particularly:

To ensure a wide range of beers were considered, we looked at the offerings of the largest 15 domestic breweries and the largest five international breweries based on import volume to the U.S. Our final list was whittled further so that no more than three variations of brews from a single brand of beer was included in the top 50. We used data from the manufacturers when available, using reliable third party databases if necessary.

So they went through this complicated process and applied some weird calculation that took into account calories, carbohydrates and alcohol content to tell you what beers you shouldn’t drink. Why? The calculations, as far as I can tell, seems to actually discourage drinking low-alcohol beers just because their caloric content is the same or more than other higher alcoholic beers. It seems incredibly wrong-headed to me to take into account high alcohol as a positive attribute just because it gives the beer more “punch.”

So using their calculation the worst beer in the world is Leinenkugel Berry Weiss just because it doesn’t have enough alcohol to balance the calories and carbs. In the real world that should be applauded; a full-flavored beer that’s low in alcohol is a great beer. That’s a session beer. It’s what you’ll find in the average British pub.

Looking at the list, it’s pretty hard to see any real patterns. I took the list from the slideshow the Beast has online. As far as I can tell, they’re meant to be in that particular order though it’s hard to see how they arrived at that order. It’s certainly not the reason that I won’t drink some of the beers on this list, which has to do with a far more important factor than this pointless numbers game: flavor. I touched on this before in Read This, Not That

If it’s just calories that are bad, there are plenty of beers that are over 300 and same deal with carbs, too. But so what? None of that really matters because those beers are meant to be sipped and, more importantly, shared. And for most of the beers below 300 calories, the majority are actually pretty close in range. Look over Bob Skilnik’s Does My Butt Look Big in This Beer? — which lists the nutritional values of 2,000 beers — and you’ll see that almost all of them are between 100 and 200 calories. Even in the Beast’s list, the lowest is 120 calories and the highest is 330, but the majority are below 200. In fact, only five are 200 or above. 90% are below 200. And actually three of the high five are just at the edge — 200, 205 and 207 — meaning it’s really more like 96% are in the same narrow range.

So the reality is that there’s not that much difference between most beers in terms of calories, and carbs too for that matter. Since drinking in moderation is the goal, 2-4 beers per day, then you should never choose a beer the beer with the least flavor. And that’s pretty easy to do since most are within a fairly narrow range by the numbers. It’s never enough to sacrifice what the beer tastes like for some meaningless number, be it carbohydrates or calories. And perhaps most importantly, you should never take advice from someone telling you what not to drink, not even me. Decide for yourself what to drink — not what not to drink — and let flavor be your guide.

The Beast’s Worst 50 Beers

KEY: Brewery Beer: calories per 12 oz. / carbohydrates / a.b.v.

  1. Leinenkugel Berry Weiss: 207 / 28 / 4.8%
  2. Grolsch Blonde Lager: 120 / 15.8 / 2.8% (though on the can it clearly states 4% a.b.v.)
  3. New Belgium 1554: 205 / 25 / 5.6%
  4. Sierra Nevada Stout: 225 / 22.3 / 5.8%
  5. Budweiser Budweiser & Clamato Chelada: 186 / 20.3 / 5%
  6. Leinenkugel 1888 Bock: 194 / 18 / 5.1%
  7. Michelob Honey Wheat: 175 / 17.9 / 4.9%
  8. Pilsner Urquell: 156 / 16 / 4.4%
  9. Sam Adams Boston Lager: 160 / 18 / 4.75%
  10. Sam Adams Boston Ale: 160 / 19.9 / 4.94%
  11. MillerCoors Frederick Miller Classic Chocolate Lager: 195 / 18.4 / 5.5%
  12. Leinenkugel Creamy Dark: 170 / 16.8 / 4.9%
  13. Boulevard Brewing Unfiltered Wheat Beer : 155 / 15 / 4.4%
  14. Budweiser American Ale: 182 / 18.1 / 5.3%
  15. Sierra Nevada Kellerweis: 168 / 15.6 / 4.8%
  16. Michelob Irish Red: 196 / 19.2 / 5.7%
  17. Sierra Nevada Bigfoot Ale: 330 / 32.1 / 9.6%
  18. Red Stripe: 153 / 17 / 4.7%
  19. Michelob Pale Ale: 200 / 19.3 / 5.9%
  20. Smithwick’s Ale: 150 / 15 / 4.5%
  21. Yuengling Porter: 150 / 14 / 4.5%
  22. Yuengling Black & Tan: 150 / 14 / 4.5%
  23. Henry Weinhard Classic Dark Lager: 164 / 16 / 5%
  24. Coors Winterfest: 185 / 17.4 / 5.6%
  25. New Belgium Mothership Wit: 155 / 15 / 4.8%
  26. Genesee Brewing Premium Beer: 148 / 13.5 / 4.8%
  27. Anchor Steam Beer: 153 / 16 / 4.9%
  28. Grupo Modelo Corona Extra: 148 / 14 / 4.6%
  29. George Killian’s Irish Red: 162 / 14.8 / 5%
  30. Shiner Bock: 142 / 12.9 / 4.4%
  31. Blue Moon Full Moon Winter Ale: 180 / 15.3 / 5.5%
  32. Redhook Nut Brown Ale: 181 / 16 / 5.6%
  33. Genesee Cream Ale: 162 / 15 / 5.1%
  34. Harp Lager: 153 / 13 / 4.7%
  35. Henry Weinhard Blue Boar: 147 / 13 / 4.6%
  36. Henry Weinhard Summer Ale: 155 / 14.5 / 4.95%
  37. Shiner Blonde: 140 / 12.4 / 4.4%
  38. Shiner Hefeweizen: 174 / 14.3 / 5.4%
  39. Rolling Rock Extra Pale: 142 / 13.2 / 4.6%
  40. New Belgium Fat Tire: 160 / 15 / 5.2%
  41. Aguila: 122 / 10.4 / 3.88%
  42. Genesee Red: 148 / 14 / 4.9%
  43. MillerCoors Miller Genuine Draft: 143 / 13.1 / 4.7%
  44. MillerCoors Miller High Life: 143 / 13.1 / 4.7%
  45. Grupo Modelo Negra Modelo: 165 / 14 / 5.3%
  46. Yuengling Lager: 135 / 12 / 4.4%
  47. Schlitz Beer: 146 / 12.1 / 4.7%
  48. Schaefer Beer: 142 / 12 / 4.6%
  49. Guinness Draught: 125 / 10 / 4%
  50. Blue Moon Harvest Moon Pumpkin Ale: 180 / 14.7 / 5.8%

Filed Under: Beers, Editorial Tagged With: Health & Beer

Beer In Ads #214: Captain Ballantine

October 12, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is from 1953 and is for Ballantine. It features someone in a captain’s hat looking lovingly at a very large beer glass, with the tagline “Expect something wonderfully different in Ballantine Ale.”

Ballantine-capt-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5222: O’Keefe’s Bock Beer April 15, 2026
  • Historic Beer Birthday: George Schmitt April 14, 2026
  • Beer In Ads #5221: Bowler Brothers’ Bock April 14, 2026
  • Historic Beer Birthday: George W. Bashford April 14, 2026
  • Beer In Ads #5220: Hello People! I Am The Centlivre Bock Beer Goat April 13, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.