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Drink What You Know

August 14, 2010 By Jay Brooks

cocktail
The New York Times had a great essay recently by Geoff Nicholson, entitled Drink What You Know. It’s part book review — for a re-issued “The Hour: A Cocktail Manifesto” — and part survey of literary drinking and writer’s advice on both writing and drinking. It includes this gem about the perils of my profession. “People telling you how to drink is every bit as tedious and annoying as people telling you not to drink at all.”

Nicholson continues:

When you think about it, rules for drinking are not so different from rules for writing. Many of these are so familiar they’ve become truisms: Write what you know. Write every day. Never use a strange, fancy word when a simple one will do. Always finish the day’s writing when you could still do more. With a little adaptation these rules apply just as well for drinking. Drink what you know, drink regularly rather than in binges, avoid needlessly exotic booze, and leave the table while you can still stand.

That seems true enough, but my favorite piece of advice comes near the end:

The best you can hope for is to arrive, by whatever means, at the same conclusions as those who are older and wiser. Another piece of advice from Richard Ford runs, “Don’t drink and write at the same time,” a rule I follow scrupulously. But a more nuanced version of the same rule comes from Keith Waterhouse, the author of “Billy Liar.” He said you should never drink while you’re writing, but it’s O.K. to write while you’re drinking, a nice distinction.

Let that sink in. You should never drink while you’re writing, but it is acceptable to write while you’re drinking. Whew, dodged a bullet there.

Filed Under: Just For Fun, Related Pleasures, Reviews Tagged With: Beer Books

Beer In Ads #172: Biere De Ville Sur Illon

August 13, 2010 By Jay Brooks

ad-billboard
Friday’s ad is from an earlier period, just before the golden age of poster, nearer the turn of the century, around 1905. It’s by artist Francisco Tamagno and is advertising Biere De Ville Sur Illon.

Here’s a short biography of the artist.

Francisco Tamagno was among the original movement of France’s fanciful graphic advertisement art tradition so popular around the Turn of the 20th Century, as it is now as vintage art. His signature style is influenced by his Portuguese heritage, infusing his French-themed art with bright, lively colors in highly pictorial settings. Born in Sintra, Portugal in 1851, in his early career, he was a portrait painter. He moved to Paris in the 1880’s to work as the house artist of the printer Camis; preparing theatrical playbills, and later graduating to posters for railroads, bicycle manufacturers and distillers. He died in Paris in 1923.

francisco-tamagno-biere-de-ville-sur-illon

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Ali Spagnola’s Brookston Beer Painting

August 13, 2010 By Jay Brooks

art-beer
Back in early July, my featured Beer In Art piece was by Ali Spagnola. In Beer In Art #84: Ali Spagnola’s Free Beer Paintings, I detailed how she’s taking requests and doing a new one-square foot painting every day, and then sends it out to the requester, all free of charge. When I wrote about her efforts, she’d done five beer-themed paintings, and I asked for a sixth, which she’s now completed. It’s also up on her blog, Ali’s Art Adventure, under the delicious title Like Cupcakes Mixed with Unicorns, made all the more funny because I actually have a beer cupcake post waiting in the wings.

Spagnola_beer4

I can’t wait until it arrives so I can get it framed and hang it in my home office. Thanks again, Ali, and awesome job.

Filed Under: Art & Beer, Beers, Just For Fun, News

Head to Head Video: U.S. Versus U.K. Beer

August 13, 2010 By Jay Brooks

gbbf-2010
Marketwatch recently had a fun little video from the Great British Beer Festival about “U.S. independent beer brewers outpac[ing] their U.K. cousins and gain[ing] market share.” Interviewed in the video are UK beer writer Pete brown and also Bob Pease, COO of the Brewers Association.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Beer Festivals, UK, United States, Video

MillerCoors Launches Craft & Import Division

August 13, 2010 By Jay Brooks

tenth-blake
While MillerCoors had already announced their intention to start up a new division dedicated to its smaller brands and imports, today they announced that Tenth and Blake Brewing Co. was open for business. There’s no website yet, but there is a Facebook page.

Here’s the press release:

Tenth and Blake Beer Company Opens for Business

Earlier this summer, MillerCoors announced plans for a new company focused on craft and import beers, aimed at strengthening relationships within the beer industry and enhancing the overall segment’s volume and growth. Today, to reflect the passion, great brewing tradition and entrepreneurial spirit of its beer brands, the company announced its new moniker. Tenth and Blake Beer Company is now officially open for business.

“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and President. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”

The organization wanted a name that reflects its great beer heritage from MillerCoors, while highlighting its unique and differentiated position in the industry. The 10th Street Brewery in Milwaukee brews Leinenkugel’s and various specialty beers. And Blake Street in Denver is home to the Blue Moon Brewing Company at the Sandlot. These facilities will be primary sources of many of the company’s brews, while serving as incubators of ideas and future beers.

The company’s network of brewing expertise extends beyond Denver and Milwaukee, with the Leinenkugel’s Brewery in Chippewa Falls, Wis. and the AC Golden brewery in Golden, Colo. In addition to craft brews like Blue Moon, Leinenkugel’s, and Colorado Native, Tenth and Blake Beer Company features top imports, such as Peroni Nastro Azzurro, Pilsner Urquell and Grolsch.

“Employees of Tenth and Blake Beer Company will take beer passion, education and capabilities to the next level,” Cardella said. “All team members will participate in training at one of our breweries, take part in beer merchant sessions and go through sales training to better understand and serve our customers.”

As an independent yet connected company, Tenth and Blake will own the strategic business drivers — marketing, trade marketing and an independent sales organization dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.

Hmm, I’m not sure what to make of that. Is it an admission that such a large, global company is too big to think small in the way one needs to for promoting and successfully selling smaller, niche brands? Or is it simply easier to parse out the tasks to two independent groups, one that has to think big picture, freeing the other to think small and more local? On the other hand, with sales of core brands flat or soft, perhaps it makes sense to give more focus to the smaller brands that actually are doing well.

Harry Schuhmacher from Beer Business Daily, reports that “Tom, in a letter to distributors obtained by BBD, writes that they have built a team of ‘brewers and merchants of the world’s finest specialty brews, celebrating the joy of beer with our customers and consumers’ to build a ‘deeper relationship’ with customers.” That sounds a little too rah-rah for my tastes, but then that was probably its intention.

Schuhmacher spoke to Tenth and Blake head honcho Tom Cardella, and he told him the following:

Tom says that their “entire team will participate in specially designed on-boarding programs that will include spending several weeks working inside our breweries and being certified in our beer merchant training. And everyone from the janitor to the CEO will go through sales training to better understand and serve our distributor and retailer customers. We will be an organization of merchants sharing our love of our great beers and creating value in the market.”

The new unit will have a “dedicated new sales organization” that will bring “focus” and they will provide a “dedicated supply chain function to ensure coordination of the fine motor skills needed to service smaller specialty brands” while still providing the services of a big corporation with regards to “legal, communications, HR, marketing services and consumer insights.”

The new unit will develop “distributor beer merchants (DBMs) in a whole lot of markets working side-by-side with you, our distributor partners.” DBMs will be “soley” dedicated to their import and craft brands with dedicated brewery “managers” who will “own and execute the craft and import portfolio for each of their respective management units, delivering wins to our general managers.”

And the Milwaukee Business Journal added:

MillerCoors’ 10th Street Brewery in Milwaukee brews Leinenkugel’s and various specialty beers, and Blake Street in Denver is home to the Blue Moon Brewing Co. at the Sandlot. The facilities will be primary sources of many of the company’s brews, while serving as incubators of ideas and future beers, the Chicago-based brewer said.

MillerCoors also operates the Jacob Leinenkugel’s Brewing Co. in Chippewa Falls and the AC Golden brewery in Golden, Colo. In addition to craft brews like Blue Moon, Leinenkugel’s and Colorado Native, Tenth and Blake Beer Company will be responsible for imports such as Peroni Nastro Azzurro, Pilsner Urquell and Grolsch.

Actually, according to the Facebook page, here’s the list of beers Tenth & Blake will be responsible for:

  • AC Golden brands (see below)
  • Aguila
  • Batch 19
  • Blue Moon
  • Colorado Native (AC Golden)
  • Cristal
  • Cusquena
  • Grolsch
  • Henry Weinhard’s
  • Herman Joseph’s (AC Golden)
  • Kasteel Cru
  • Killian’s
  • Lech
  • Leinenkugel’s
  • Peroni
  • Pilsner Urquell
  • Sandlot brands (Brewmaster’s Special, Ski Brews, Barmen, Championship Amber Ale, Right Field Red, Slugger Stout, Power Alley ESB)
  • Tyskie
  • Winterfest (AC Golden)

That should keep them busy.

tenth-and-blake

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: Big Brewers, MillerCoors, Press Release

Beer In Ads #171: Brasserie Lengrand

August 12, 2010 By Jay Brooks

ad-billboard
Thursday’s ad continues the impromptu series from the golden age of posters, the 1920s. This one is again from France around 1927. It’s for Brasserie Lengrand and is by the artist G. Piana.

brasserie-lengrand

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Local Union Blasts BevMo Over Employee Treatment

August 12, 2010 By Jay Brooks

bevmo
Wow, this is certainly an interesting development. BevMo, the company where I was the beer buyer for nearly five years in the late 1990s, is coming under fire by the United Food & Commercial Workers Union, Local 5, for their treatment of employees. They were never exactly great to their employees. Like almost every big or growing American company, they squeezed a lot out of their workers, expected long hours from salaried employees. Don’t get me wrong, I liked a lot of things about the job, and met a great many good people — though a fair number are no longer there — but it was demanding in a way that was beneficial to the company, but necessarily to the well-being of the people doing all the actual work. I know that’s a fairly common scenario, but it must have grown even worse, because for a Union to step in and go after BevMo the way they are suggests a level of poor treatment above and beyond the average company.

According to the BevMo Can Afford to Do Better website set up by UFCW-5, they launched a campaign last week against BevMo “[o]n the heels of the company’s August 1 announcement eliminating full time jobs across the chain and under [the subsequent] BevMo rules resulting in the loss of health benefits for the new part time employees, the workers are fighting back.”

BevMo Can Afford to Do Better

BevMo! currently operates 104 superstores, located in California & Arizona. In March 2007, TowerBrook formally announced its acquisition of BevMo! TowerBrook is a private equity firm with $2.5 billion under management. TowerBrook pursues control-oriented private equity investments in large and middle market companies and has committed to making BevMo even more successful. According to BevMo’s CEO, Alan Johnson, sales in 2000 were around $100 million and in 2009 reached well over $500 million. Since Towerbrook’s acquisition of the company, BevMo has opened 40 new stores with plans to open 100 more over the next few years. Clearly, BevMo CAN AFFORD TO DO BETTER.

bevmo-devil

A press conference was held earlier today at Embarcadero and Clay streets in Oakland to explain the campaign to the public. The demands of the workers were laid out, as follows:

  1. Restore Full Time Positions
  2. Restore Health Benefits
  3. Initiate a Wage Increase Immediately
  4. Restore the 401(K)
  5. Union Recognition by BevMo

They’ve also set up a Facebook page about the campaign. And they’ve released a video outlining it, as well.

Hmm, I wonder if they’ll start calling for a boycott?

Filed Under: Editorial, News, Politics & Law Tagged With: Business, Retail, Video

Mendocino Brewing Acquires Butte Creek

August 12, 2010 By Jay Brooks

mendocino butte-crk-obope
Ukiah’s Mendocino Brewing announced today that it’s acquired Butte Creek Brewing and “will be brewing these beers at its state-of-the-art brewery at Ukiah, CA.” Butte Creek was originally founded Chico, California, in 1998 by former brewers from Sierra Nevada Brewing Co.

From the press release:

Butte Creek Beer — “The Official Beer of Planet Earth.”

Butte Creek’s mission statement has been: “At Butte Creek Brewing, we handcraft award winning earth-friendly organic ales and lagers. Since 1998, we have been committed to producing organic products focused on quality, balance, and true hop flavor. We support organic farming and promote sustainability in our community. We fight against global warming by reducing our carbon imprint.”

Mendocino Brewing CEO, Yashpal Singh, had this to say about the acquisition. “We’re proud to be the brewers of ‘The Official Beer of Planet Earth’. We fully endorse and will pursue Butte Creek’s mission. This acquisition blends perfectly with our own policy of brewing quality, full-bodied ales for the discerning beer lover.”

Mendocino Brewing Company will brew and market Butte Creek brands under its dba Butte Creek Brewing Company.

Filed Under: Beers, Breweries, News Tagged With: California, Northern California

Beer In Ads #170: Birra Itala Pilsen

August 11, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is another from the golden age of posters, the 1920s. It’s an Italian poster by artist Leonetto Cappiello, and features a trio of lovely ladies dancing around a pilsner glass like it was a Maypole.

birra-itala-pilsen-1920

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Anchor Sale Completed

August 11, 2010 By Jay Brooks

anchor-steam
It appears we’re in for a day of beer business news. Anchor Brewing Co. today is officially Anchor Brewers & Distillers, LLC, with the deal to purchase the brewery and the Anchor spirits division now completed by the Griffin Group. They’ve also announced a strategic partnership with Berry Bros. & Rudd, the UK’s “oldest wine and spirits merchant,” which was founded in the 17th century.

From the press release:

“Today marks a major milestone, culminating our work with Fritz Maytag to maintain the time-honored legacy of Anchor Brewing Company in San Francisco,” said Tony Foglio, Chairman of Anchor Brewers & Distillers.

Keith Greggor, CEO of Anchor Brewers & Distillers continued, “In addition to fostering the culture of craft brewing and artisan distilling in San Francisco, there is an undeniable affinity for Anchor beers and spirits around the globe. To support this interest, we’ll be advancing our commitment internationally through a partnership with Berry Bros. & Rudd.”

With a primary focus on the spirits portfolio, Anchor Brewers & Distillers has established a strategic partnership with Berry Bros. & Rudd, Britain’s oldest wine and spirits merchant with a history that spans over 300 years. Through the strategic partnership, Anchor Brewers & Distillers will introduce two of Berry Bros. & Rudd’s award-winning spirits not currently available in the US exclusively in San Francisco in the Fall 2010.

“This is an ideal partnership for Berry Bros. & Rudd as Anchor Brewers & Distillers shares our passion and dedication for fostering the heritage of hand-crafted, premium spirits brands, while also making them available to a growing global market,” added Jeremy Parsons, CEO of Berry Bros. & Rudd Spirits.

With the closing of the acquisition and the partnership with Berry Bros. & Rudd, Anchor Brewers & Distillers is further reinforcing its intention to establish a “Center of Excellence” in San Francisco for craft brewers and artisan distillers from around the world. Much like Berry Bros. & Rudd’s No. 3 St. James’s Street in London, whose doors first opened in 1698, the Anchor Brewers & Distillers “Center of Excellence” will serve as an epicenter of development, education, entertainment and innovation, all designed to further contribute to the culture and heritage of craft beer and artisan spirits.

“Throughout Anchor’s history, quality, tradition and innovation have been cornerstones to its success. There has been an evolution of Anchor’s ownership over the last 140 years with each owner contributing to the ongoing legacy of Anchor,” added Fritz Maytag. “Tony and Keith share that commitment wholeheartedly, as well as a commitment to evolving the Anchor legacy by partnering with companies like Berry Bros. & Rudd that have embraced those same values for over 300 years.”

In addition, the San Francisco Chronicle has more details in Anchor Brewing acquisition is official, in their business section.

Filed Under: Breweries, News Tagged With: Business, California, San Francisco

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