Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Civilization’s First Decision: Orgies Or Beer?

August 19, 2010 By Jay Brooks

ninkasi-tablet
Gizmodo has an intriguing post up right now, combining ideas from two books about early man and the dawn of civilization, Sex at Dawn: The Prehistoric Origins of Modern Sexuality and Uncorking the Past: The Quest for Wine, Beer, and Other Alcoholic Beverages. In Orgies or Beer? You Only Get One, author Joel Johnson speculates that early man eschewed group sex with multiple partners to settle down and make beer, setting us on the path to modern civilization, monogamy and the happy hour. As long as you don’t take it too seriously, it’s a pretty funny idea. (In other words, you can safely ignore the many outraged commenters who seem to have confused Gizmodo with an academic journal, they’re an entirely different kind of funny.)

As Patrick McGovern makes the case in Uncorking the Past, a growing body of evidence is pointing to alcohol — and most likely beer, or a rudimentary form of it, at least — as the reason early nomadic man settled down, in order to grow the crops to insure a steady supply of it. In other words, beer, rather than bread, may have been responsible for civilization as we know it today, with all its good and bad developments and legacies. In the newer book, Sex at Dawn, authors Christopher Ryan and Cacilda Jethá argue that what we gave up for civilization, agriculture and beer was free love, group sex and orgies. Gizmodo summarizes the book’s claims in chart form.

agro-to-war

One thing that’s funny about the chart is that everything leads to war, and the most hate-filled comment that I ever received was from someone calling himself “The Savagist” who took that same view to ridiculous heights. He vehemently believed that beer and alcohol were directly responsible for every bad thing that ever happened in the history of mankind, ignoring anything good that civilization also brought. Given his epithet, one might have reasonably presumed he had or wanted to return to that savage “pre-civilized” time, but he was obviously still living in a building, with electricity, and typing on a computer connected to the internet, with no sense of irony. Apparently, when he looked in Pandora’s Box, there was no hope at all after beer released all the evil into the world. Me, I found hope … and hops.

But back to Sex at Dawn, and the key points, as laid down in the Gizmodo article:

  • Before humans settled down into civilization, we were small bands of hunter-gatherers who had no notion of sexual monogamy. Within our relatively small tribes, most humans had multiple partners, primarily from within the tribal group, although occasionally we’d have a dalliance with a stranger to keep the DNA pool zesty. Children had multiple social “fathers,” jealousy was nearly nonexistent, and relatively easy access to calories kept us fit, happy, and satisfied well into our 70s and 80s—provided we managed to get past the perils of high mortality rates expected from a wild environment and primitive medicine.
  • Upon the discovery of agriculture, nomadic wandering was no longer possible—someone has to stick around to water the crops—so the ideas of property and inheritance became sadly useful. Domesticated food could become scarce, unlike the effectively endless bounty of hunter-gathering (ignoring the occasional climate-torqued famine or run of bad luck), so hoarding became necessary to ensure calories even in lean times. It’s a lot of work to farm, so it became important to ensure that you weren’t wasting your precious grains on someone else’s offspring, especially if it meant you own kid was getting short shrift. Hence monogamy, marriage, and the unfortunate concept of partners as property, manifested in agrarian societies as a tendency to view women as chattel.
  • Our genes, still tuned toward sexual novelty, cause us to really hate being monogamous, but societal pressures—including centralized codified religion—force men and women into an arrangement that brings with it just as many problems as it solves. Men cheat, women wither in sexual shackles (or, you know, cheat), wars erupt over resources or sexual exclusivity, cats and dogs almost start sleeping together except they’re afraid the neighbors might find out—Old Testament, real wrath of God-type stuff.

But accidental alcohol was around for probably millions of years and the “drunken monkey hypothesis” proposed by biologist Robert Dudley “attempts to explain why our bodies have evolved such a happy capacity for metabolizing ethanol.” McGovern extends that idea in Uncorking the Past.

On average, both abstainers and bingers have shorter, harsher lives. The human liver is specially equipped to metabolize alcohol, with about 10 percent of its enzyme machinery, including alcohol dehydrogenase, devoted to generating energy from alcohol. Our organs of smell can pick up wafting alcoholic aromas, and our other senses detect the myriad compounds that permeate ripe fruit.

A couple of years ago, this came up in a different context, in a post I wrote entitled Beer and Civilization which discussed a book by Steven Johnson entitled The Ghost Map: The Story of London’s Most Terrifying Epidemic — and How It Changed Science, Cities, and the Modern World. In Johnson’s book, he discusses how at the dawn of civilization, survival often depended on how a person’s body reacted to and could tolerate the beer that was generally safer to drink than water. Over time, only people who were genetically predisposed with the ability to drink large quantities of beer survived, passing that trait down to their children so that perhaps today most of us have such an ancestor as evidenced simply by the fact that we’re here. As [George] Will (and Johnson) explains.

The gene pools of human settlements became progressively dominated by the survivors — by those genetically disposed to, well, drink beer. “Most of the world’s population today,” Johnson writes, “is made up of descendants of those early beer drinkers, and we have largely inherited their genetic tolerance for alcohol.”

But sitting here in my pajamas, typing on my laptop, beer in hand, surrounded by the trappings of modern society, I can’t help but think we made the right choice. I know the world has many, many challenges and problems but would any of us be happier crawling around the Savannah in a loincloth hunting (and gathering) for our next meal — and without a beer to pair with it? Beer may have been responsible for the single greatest butterfly effect in our civilization’s history because it’s nearly impossible to say what life might be like had we not taken the path we’re on. Did we give up orgies for our beer and civilization? Who knows, but I still think we chose wisely.

Another funny and very interesting excerpt from Sex at Dawn is The Flintstonization of Prehistory in which modern morals and values are super-imposed on to the past.

flint-busch-3

Filed Under: Beers, Editorial, Food & Beer, Just For Fun Tagged With: Archeology, Beer Books, History, Science

Beer In Ads #175: Biere De Vezelise

August 18, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is yet another one from France, done in 1920. It’s for Biere De Vezelise, a brewery that was located in northeastern France since 1863, when it was founded by Antoni Moreau. The brewery closed in 1971. The artist’s name is Guerzan.

guerzan-biere-de-vezekise

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

The Extinction Of Returnable Beer Bottles

August 18, 2010 By Jay Brooks

returnable-carton
You know you’re old and curmudgeonly when you remember fondly returnable beer and soda bottles. They had a heft to them, felt heavier in your hand or carrying them to the car. That’s because they were made to last, to be used over and over again. I hadn’t really thought about it until this morning, but that was real recycling, well before the term had even been coined. But it was just practical to make things that could be re-used. It’s almost a cruel joke that as a society we’re so obsessed lately with recycling when without realizing it we were doing far more of it years ago before almost all packaging, including bottles and cans, became throwaways. If we really cared more about the environment and the world than our own selfish “convenience” then it would be easy to just return to … well, returnables.

Unfortunately, I’d say it would be almost impossible to change our collective habits at this point (yes, I’m a pessimist as well as a curmudgeon) despite the fact that many places around the world never stopped using returnable bottles. Germany is a prime example of this. All the beer bottles sold there are returnables and every brewery has huge stacks of cartons filled with bottles waiting to be cleaned and reused. Obviously, their economy hasn’t suffered and people haven’t decided to stop drinking beer because they might have to return the bottles rather than just throw them away. But I just can’t see that happening here where everything is about being fast and convenient, where it’s all about “instant” gratification. Lest you accuse me of being too self-righteous, I include myself among the lazy multitudes.

I bring this up because the Lehigh Valley [Pennsylvania] Morning Call has an interesting article about their local beer, Straub Brewery, and how Returnable beer bottles to become extinct if Straub doesn’t get back some cases. It’s not surprising that Straub is one of only two breweries who are still using returnable beer bottles — the other being Yuengling — and that both are in Pennsylvania, since the Commonwealth is the lone remaining (as far as I know) case state, meaning almost all beer is sold by the case at what are called “beer distributors.” This may have made sense in 1933, but it’s become an increasingly antiquated system as the years have rolled on.

From the article:

Straub Brewery, a 138-year-old family-owned business about 100 miles northeast of Pittsburgh, is begging customers mostly in Pennsylvania but also some in Ohio, New York and Virginia to return thousands of empty cases.

Without them, Straub says it will do as nearly every brewer has done over the years — eliminate returnable bottles from its inventory. Only one other major brewer and the nation’s oldest , D.G. Yuengling & Sons of Pottsville, still sells beer in returnable bottles. But it plans to phase out the practice by fall.

All major brewers, including Anheuser-Busch, Miller and Coors, gave up on returnable bottles years ago because their costs multiplied with national distribution. About 12 percent of all U.S. beer was sold in returnable bottles in 1981, but since 2007 the percentage has been negligible, according to the Beer Institute in Washington, D.C. In Pennsylvania, more than a quarter of all beer was sold in returnable bottles in 1981, but that was when state liquor control laws required most beers to be sold by the case through distributors which readily accepted the returns.

So hopefully their customers will heed the call and start returning their bottles so they can be used again. I know it’s a forgone conclusion that returnable bottles will die out at some point, but the nostalgic, romantic in me (a.k.a. old man) still thinks that the returnable is an idea that should be revisited, especially with the recent increased focus on being green. It would be hard to argue that reusing bottles and packaging wouldn’t ultimately be better for the environment than our current recycling efforts. But I think Dick Yuengling summed up the situation best.

“The consumer’s been indoctrinated; we’re a throwaway society,” Yuengling said. “Everybody’s environmentally conscious, but if you put a case of returnable bottles in front of them, they say, ‘What’s that?'”

dodo

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Bottles, Packaging, Recycling

Beer In Ads #174: Maik Les Bieres De Luxe

August 17, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is another one from France, done in 1929. It’s for Maik Les Bieres De Luxe, a brewery located on the Champs-Elysess in Paris. The artist is T. Mercier.

t-mercier-maik-les-bieres-de-luxe-1929

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Is A-B Eyeing The Craft Brewers Alliance?

August 17, 2010 By Jay Brooks

abib craft-brewers-alliance
In a provocative article today, the business-oriented website, TheStreet.com, which describes itself as the “leading digital financial media company,” pondered whether Anheuser-Busch InBev might possibly be considering buying the Craft Brewers Alliance (CBA). The piece, by Miriam Reimer, entitled Anheuser-Busch Takeover Target: Craft Brewers Alliance?, certainly had the wags wagging on the blogosphere today.

There’s a great reminder of just how insignificant craft beer is to the business world in the opening paragraph, which refers to the CBA as that “little-known craft beer maker.” Compared to the big two, that’s understandable, but given that the brands in CBA are some of craft’s biggest players, it’s also pretty funny and humbling. But it’s good to remember that what many of us take so seriously is just a very small sliver of a much bigger pie.

At any rate, the idea of ABI buying the CBA was floated by Washington Street Investments president Bryce Peterson. Despite stating that “such speculation is premature,” he had no problem engaging in it himself. The thinking is, apparently, that ABI “might think it’s smart to buy a strong brand in the craft area and use its incredible distribution and marketing strengths to grow the acquired business.” Which sounds good on paper, but that’s exactly the reason that Anheuser-Busch earlier invested in the CBA brands individually, before their merger in 2008. When craft beer was beginning it’s latest growth trend, A-B distributors started wanting to carry some, too, and that drove A-B to partner with RedHook and Widmer to satisfy that demand. As a result, I’m not sure what buying the remaining 64.4% of CBA that ABI does not own would accomplish. The bulk of the article is given over to share prices, quarterly sales, and other business analysis. It’s interesting, up to a point, but all the numbers don’t seem to manage to answer the basic question of what advantage there would be for ABI. Plus, isn’t ABI still trying to trim the fat to pay for buying Anheuser-Busch?

The article concludes with a poll, asking readers to answer the question posed by the title: “Yes — Anheuser-Busch sees long-term potential in Craft’s growing corner of the market” or “No — Anheuser-Busch wouldn’t bother with such a small-time player.” What’s surprising is that as of this evening better than 17% thought “no.” They obviously are oblivious to A-B’s history. I’ve never seen a niche market too small for them try to own or destroy … ever. And InBev is even more ruthless than A-B was, so it’s hard to imagine them not going after craft beer in some fashion. Whether it will be by buying the CBA, at least at this point, is still an open question.

UPDATE 8.26: Author Miriam Reimer did a follow-up article to this one, Anheuser-Busch Thirsty for Craft Brewers, Poll Says, focusing on the poll at the end of it. She contacted me about the piece, and we spoke on the phone for a good half-hour, quoting me briefly in the article on page 2.

Filed Under: Breweries, Editorial, News Tagged With: Anheuser-Busch InBev, Big Brewers, Business, Mainstream Coverage

You Should Know Jack

August 17, 2010 By Jay Brooks

new-albion-banner
Jack McAuliffe may just be the most elusive figure in the short history of craft beer. He was craft before craft beer was cool. The former Navy man and engineer founded the very first modern microbrewery in Sonoma County, California in 1976 (New Albion incorporated October 8, 1976) and began production the following year using a brewery he built from spare parts. His New Albion Brewery was all alone for at least three years until Sierra Nevada Brewing joined him in 1980, essentially doubling the number of new breweries.

But New Albion was a bit ahead of its time and by 1982 was out of business. As I understand it, a disheartened McAuliffe tired of reliving his brewery’s failure, and eventually disappeared from the burgeoning beer community that his efforts inspired. For a number of years, few people knew where he was, but Maureen Ogle managed to track him down living in Las Vegas when she was working on Ambitious Brew and provides one of the fullest accounts of the New Albion Brewery beginning at Page 291. More recently, after a bad car accident landed McAuliffe in intensive care, he moved to San Antonio, Texas to live with his sister. Happily, San Antonio has taken to their adopted son, and the San Antonio Express-News had a nice story about Jack and his new collaboration with Sierra Nevada Brewing, San Antonio’s Jack McAuliffe is namesake of commemorative Sierra Nevada beer.

ken-and-jack
Ken Grossman pours a beer for Jack McAuliffe as (I think) Charlie Bamforth looks on.

The latest collaboration beer celebrating Sierra Nevada’s 30th anniversary this year is based on a beer that Jack used to make at New Albion for another annual celebration.

In the late ’70s, New Albion brewed a special beer for annual Summer Solstice parties that didn’t particularly hew to any style, but occupied a space somewhere between a porter and a barley wine.

Using that concept and the ingredients that were available at the time, Ken and Jack’s Ale recipe was born. It contains Canadian two-row and European caramel barley and a combination of Cascade and cluster hops.

Grossman describes the beer as a “dark barleywine that is bottle fermented.” It clocks in at 10 percent ABV, which McAuliffe points out is the upper limit of what conventional yeast can survive. Like any beer, you can drink this one right away, but it will likely improve with age.

It’s certainly great to see Jack McAuliffe in the public eye again. Few people deserve to be more well-known in the beer world than him. It’s a real shame that so few people know Jack and his contribution to the modern craft beer community. We all really should know Jack. Hell, I think October 8 should be considered the birthday of modern craft beer, which in a couple of weeks will celebrate its 34th. Let’s all raise a toast to Jack, every year, on that day.

jack-kens-ale
Jack & Ken’s Ale, a black barley wine.

Filed Under: Breweries, Editorial, Just For Fun, News Tagged With: California, History, Northern California

Beer In Ads #173: And All With Quilmes

August 16, 2010 By Jay Brooks

ad-billboard
Monday’s ad is an old one from Quilmes, the best-selling beer in Argentina. “Y Todos Con” translates to “And All With” Quilmes. I love the stylized glasses in the hands, and the way they depict the motion of having just clinked them together.

quilmes

Filed Under: Art & Beer, Beers Tagged With: Advertising, Argentina, History, South America

Miette’s Stout Cupcakes

August 16, 2010 By Jay Brooks

food-network
Alton Brown, from the Food Network, recently handed down his choices for the Nation’s Top Ten Sweets. Making the list for the “Best Beer-Spiked Cupcake” was the Bay Area’s own Miette. With two locations in San Francisco (the Ferry Building & Hayes Valley) and one in Oakland (at Jack London Square), here’s how Brown describes them:

A former dot-commer started this mini-chain after a successful stint at the Berkeley Farmers’ Market, and her gingerbread cupcake might be the reason for Miette’s popularity. Made with a dark stout beer, it’s super moist and topped with lightly sweetened cream-cheese frosting and a candied orange flower.

A cake made with beer, and picked as one of the best in America? That’s something I just had to eat. So I stopped by the Ferry Building location last week to try one for myself. Because it was late in the day, they were actually out of the cupcakes, but they did have a full-sized cake left. So I splurged on the whole cake. Besides, like beer, sweets are best when they’re shared.

P1000825

Miette’s website describes their Gingerbread cake and cupcakes as “[o]ur all~time best selling cake. Made with a dark stout beer, molasses, ginger, nutmeg, cinnamon and cardamom then topped with a sweet cream cheese frosting.” I spoke to the manager of the Ferry Building Miette’s, and she checked with the owner about what beer they used. It turned out they use Guinness as the stout for the cake.

P1000829

So how does it taste? It was quite delicious, especially paired with a nice stout. It was extremely moist and the ginger worked wonderfully with the beer. It’s very rich. The sweetly delicate icing was a great compliment to the flavors in the cake. It’s easy to see why it’s their best-seller. My only criticism? I would like to see them perhaps use a locally brewed stout. There are plenty of tasty stouts made in the Bay Area. But apart from that, definitely pick up Miette’s lovely gingerbread beer cupcake or cake.

Filed Under: Beers, Food & Beer, Just For Fun, Related Pleasures Tagged With: California, San Francisco

Beer In Art #89: Baltimore Beer-Drinking Immigrant Family

August 15, 2010 By Jay Brooks

art-beer
Most of the details about today’s work of art are unknown to me, but despite that it still was too good not to feature. All I know is that it depicts an immigrant family, originally from the Netherlands, living in Baltimore, Maryland and was painted by the father of the family shown in the painting.

It apparently hangs in the museum of the Maryland Historical Society. Unfortunately, I can find no information about it on their website. They appear to have quite a few paintings online, but not knowing the artist or the title of the painting makes it a bit more difficult to find. I don’t even know when it was painted, but I’m guessing the late 1800s or the very early part of the 20th century.

Most of the adults have a beer in their hand. I count a total of nine glasses of beer. The couple in the center foreground look sickly, almost pale enough to be considered zombies. But it’s still a very compelling painting. If anyone has any actual details about the painting, please do let me know.

Unk_beer-swilling-family

Filed Under: Art & Beer, Beers Tagged With: Baltimore, History, Maryland

Dan Aykroyd For Schlafly Beer

August 15, 2010 By Jay Brooks

schlafly
Paul A. Ner, who writes By the Pint, tweeted a fun photo of SNL alum and Blues Bro Dan Aykroyd holding a bottle of Schlafly Pale Ale.

dan-akroyd

Nice, I’m convinced one of the ways to pull more people into the craft beer world is through celebrity endorsements, not paid ones, just by seeing more and more famous folks drinking craft beer. Somewhere I have a current TV show star drinking a Drake’s IPA through a straw. I’m going to have to dig that up.

It reminds of a famous marketing strategy I learned about in college, perhaps one of the first stealth marketing campaigns. The Lacoste brand — the one with the crocodile on polo shirts — did well in Europe but not in the U.S. So in the late fifties and early sixties they began sending free shirts to famous people; movie stars, politicians, etc. Low and behold the shirts starting showing up in magazine, newspaper and newsreel photos of the celebrities and sales began to take off. Perhaps we should do something similar, maybe a Flickr pool of the famous drinking craft beer.

Filed Under: Beers, Just For Fun Tagged With: Business, Celebrities, Missouri

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Historic Beer Birthday: Lawrence Steese April 30, 2026
  • Beer In Ads #5235: The Buck Is Loose! April 29, 2026
  • Historic Beer Birthday: Robert Cain April 29, 2026
  • Historic Beer Birthday: Philip Jacob Ebling Jr. April 29, 2026
  • Beer Birthday: Tom Riley April 29, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.