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Confirmation Of How SF Alcohol Fees To Be Applied

June 29, 2010 By Jay Brooks

san-francisco
I got confirmation last night on how exactly the proposed San Francisco alcohol fees will be applied. The actual language in the ordinance is incredibly vague and open to interpretation (and misinterpretation). My source has either spoken to several city supervisors or talked to others who have, a combination of the two, I believe. And here’s what we’ve learned. There’s good news and bad news, so to speak.

Despite the change in language — apparently an “ethanol ounce” is common European parlance — the proposed ordinance will still be applying the tax “per fluid ounce of alcohol,” forcing a lot of math and administrative headaches, to say the least. So every single bottle containing alcohol, even changing vintages, will require a formula be applied to it. For example, take a 12 oz. bottle of beer that’s 6% a.b.v. Here’s how it will work.

  • 12 oz. x 0.06 (the % of alcohol) = 0.72 ounces of alcohol
  • 0.72 x $0.076 dollars = 0.5472 cents “fee”
  • Rounded, presumably, to 5 cents or possibly 5.5 cents

To say the least, it will be an administrative nightmare — primarily for wholesalers, brewpubs and self-distributing breweries who will be filing the reports and paying the fee.

Here’s a few more examples of what the fee would be for various alcoholic beverages.

  • 22 oz. bottle of 10% barley wine = 16.7 cents
  • 750 ml bottle of 14% wine = 27 cents
  • 750 ml bottle of 40% single malt whisky = 77 cents
  • 15.5 gallon keg of 8% Pliny the Elder = $12.06

And let’s not forget that the fee will be imposed at the wholesale level, meaning that it will be marked up and the fee passed along to consumers at a much higher rate, and then marked up again by the retailer or bar, whoever sells it to you and me.

Filed Under: Editorial, News, Politics & Law Tagged With: California, San Francisco, Taxes

Beer In Ads #138: Budweiser’s Do It Yourself Wallpaper

June 28, 2010 By Jay Brooks

ad-billboard
Monday’s ad is presumably supposed to be funny in that time when most women were housewives incapable of much else, and certainly putting up wallpaper was beyond their expertise. She has that “I guess I can’t do it” look on her face, but I’m sure the beer will make it all better. It’s from 1958. In my household the opposite is true. I’m all thumbs but my wife is the handy one.

bud-wallpaper-1958

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History

Zymurgy Poll Picks Best Beers In America

June 28, 2010 By Jay Brooks

aha
Zymurgy magazine, which is published by the American Homebrewers Association for its members, today released the results of their latest poll, asking their readers to “readers to send us a list of their 20 favorite beers. The only rule [was] that the beer [had] to be commercially available somewhere in the United States. A record number of votes were cast this year, with 1,192 different beers from 450 breweries represented in the poll.” So while the name of the poll is 2010 Zymurgy Best Beers In America, the list does include a few imported beers that are sold in the U.S.

For the second year in a row, Russian River’s Pliny the Elder took the top spot.

rr-pliny

2010 Zymurgy Best Beers In America Poll

  1. Russian River Pliny the Elder
  2. Bell’s Two Hearted Ale
  3. Stone Arrogant Bastard
  4. Dogfish Head 90 Minute IPA
  5. Sierra Nevada Pale Ale
  6. Stone IPA
  7. Tie for 7th
    • Bear Republic Racer 5
    • Guinness
    • Sierra Nevada Bigfoot Barleywine
    • Sierra Nevada Celebration
  8. Stone Ruination
  9. Tie for 12th
    • North Coast Old Rasputin
    • Sierra Nevada Torpedo
    • Rahr Winter Warmer
    • Rahr Ugly Pug
    • Rahr Iron Thistle
  10. Tie for 17th
    • Oskar Blues Ten Fidy
    • New Glarus Belgian Red
    • Dogfish Head 60 Minute IPA
    • Duvel
  11. Tie for 21st
    • Lagunitas IPA
    • Samuel Adams Boston Lager
    • Rahr Storm Cloud
    • Saison Dupont
  12. Tie for 25th
    • Founders Kentucky Breakfast Stout
    • Rahr Bucking Bock
    • Ommegang Three Philosophers

That’s the top 25, but the top 50 can bee seen at Zymurgy’s press release.

They also picked the top 25 favorite breweries, of which Rahr & Sons Brewing Co. of Fort Worth, Texas was number one and they “tabulated which breweries had the most brands in the voting. That honor went to Boston Beer Co. with 22 of its Samuel Adams brews getting votes. Dogfish Head was close behind with 20 brands.” You can also see the full list of Beer Portfolios and Favorite Breweries at the American Homebrewers Association website.

Filed Under: Beers, Breweries, Just For Fun, News, Top 10 Tagged With: Lists, Poll

Two Possible Buyers Emerge In Bass Sale

June 28, 2010 By Jay Brooks

bass
The UK’s Publican recently included a report from the Scotsman regarding the emergence of the two likeliest candidates to buy Bass from ABI.

A North American brewing giant and small regional UK brewer have emerged as the front-runners to buy beer brand Bass in this country .It is believed brewing major Molson Coors and Well’s & Young’s, based in Bedford in England, are favourites to land Bass as current owner Anheuser-Busch Inbev is understood to be considering a sale to want to focus instead on its premium lager portfolio, which includes Stella Artois, Beck’s and Budweiser. It declined to comment on what it called “market speculation” about a potential sale.

Let’s see how this plays out.

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Bass, Big Brewers, Business, UK

Beer In Art #82: Pabst Art Contests

June 27, 2010 By Jay Brooks

art-beer
Today’s works of art were all created over the past four years, as a part of an art contest by Pabst Blue Ribbon. Now that Pabst Brewing Co. has recently changed hands, who knows whether the new owners will keep the art contest alive. As far as I can tell, it started in 2007 and has been held each year since, including this year. The PBR Art website has a gallery with 380 works of art that have been submitted. Many of them are quite good, and I’ve picked out some my favorites below.

Mark Cummings
A straightforward still life by Mark Cummings.

Christopher Galiyas
This fun one, an interpretation of Botticelli’s “Birth of Venus” is by Christopher Galiyas.

Josh Holland
This painting by Josh Holland reminds me a bit of a Grateful Dead album cover.

The blog is still acting up and throwing tantrums when I try to embed anything, but I created a slideshow of my favorite 40 Pabst works of art. Just click on the link to be taken to the Flickr slideshow.

Filed Under: Art & Beer, Beers Tagged With: Pabst

Guinness Ad #24: When You’re Tired

June 26, 2010 By Jay Brooks

guinness-toucan
Our 24th Guinness poster by John Gilroy features a slow turtle with the unusual slogan “Have a Guinness When You’re Tired.” Though I suppose the idea is that a Guinness will make a turtle faster.

guinness-turtle-tired

They’ve also used the same image with the more common “Lovely day for a Guinness.”

guinness-turtle-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Japanese Paper Beer

June 26, 2010 By Jay Brooks

origami
Most people have probably heard of origami, the Japanese art of paper folding. But the Japanese propensity of coming up with unusual hobbies knows no boundaries. One of the tamer examples is the related art of making 3D paper models. Using vector software like Pepakura, 3D models are created in 2D and then sheets are created to cut out and build the paper models. I stumbled on one of these while searching for another image. It’s of a waitress serving beer to a bar patron. The title of it is Bunny Beer Maiden because the waitress is dressed in a bunny costume, a popular Japanese fetish theme. Instructions and more photos are also at Papercraft and also at Paperworks’ And Wind Until, which has even more views of the component parts of the paper models.

rabbgirl-00
First a vector drawing is created on a computer, and then individual pieces like a dress pattern are created that must be carefully cut out for assembly.

rabbgirl-01
After being put together, the server in bunny costume looks like this. See many other angles here.

rabbgirl-03
Here’s a close-up of the glasses of beer.

rabbgirl-04
And the customer with his beer. See many other angles here.

rabbgirl-02
And here’s the entire scene with the server, the customer and tables and chairs, all of which are made out of paper.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Asia, Japan, Strange But True

Beer In Ads #137: Anheuser-Busch’s Custer’s Last Fight

June 25, 2010 By Jay Brooks

ad-billboard
Friday’s ad is the oldest piece of American breweriana known to exist. It was a poster created by Anheuser-Busch, who commissioned the original painting, Custer’s Last Fight, which was painted by Cassilly Adams in 1884. A lithograph was then prepared by F. Otto Becker in 1889. It was distributed as an advertising poster by Anheuser-Busch. It has since become one of the “most famous views of of the Battle of the Little Bighorn, referred by Indians as the Battle of Greasy Grass.”

Today is the anniversary of the beginning of the Battle of Little Bighorn, which has become famous as Custer’s Last Stand. It began on June 25, 1876 and ended the following day.

Cassily_custers-last

According to one history website, Indian Wars — Wyoming Tales and Trails, “it is, however, best charitably described as fanciful. The Indians’ attire is in error; Custer’s hair is in error, he had it closely shorn before leaving Ft. Abraham Lincoln; he is wearing a red scarf; and, perhaps most importantly, the battle is being fought on the wrong side of the river.”

Cassily_custers-last-fight

As possibly the very first piece of breweriana, an original will set you back a pretty penny, at least from $1,699 to $2,250. One of the eBay sellers includes the following information about the lithograph:

Measures approx. 32 ” X 42″across Great colored lithograph depicting the grisly battle between General Custer’s troops and Indian warriors at Little Big Horn. Custer is featured at center waving a saber and dressed in fringed buckskin. The remaining cavalry officers (except for his brother Tom) are dressed in military uniform. Indians are armed with scalping knives, tomahawks, clubs, spears and rifles. Dead of both parties appear in foreground, with several being identified in the bottom margin as Courier from Sitting Bull, Squaw Killing wounded, Rain In the face and the Sioux Warrior who killed Custer. Custer’s medals and banners are in lower left margin. Mounted Indian poses beside a monument in lower right margin. In the small margin directly under the picture it is marked Entered According To Act Of Congress By Adolphus Busch march 30th 1896 In The office of The Librarian Of Congress At Washington, D.C. In the lower center portion it is marked The Original Painting has been Presented to the Seventh Regiment U.S. Cavalry By Anheuser Busch Brewing Association, St. Louis, Mo. U.S.A.

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, Anheuser-Busch, History

Alcohol Fees Vs. Taxes: The Sinclair Decision

June 25, 2010 By Jay Brooks

sinclair
Warning: This post is primarily about arcane legal distinctions and standards that will (or should) be applied to what’s going on in San Francisco. If that’s not your pint of plain, you may want to ignore this post. Yesterday I dipped my toe in the mash tun that is the city of San Francisco’s proposed “Alcohol Mitigation Fee Ordinance” (AMFO). The reason they’re characterizing it as a “fee” instead of a “tax” has to do with politics. A fee doesn’t require a two-thirds vote like a tax, just a simple majority.

Another odd detail that’s missing is a requirement for this type of fee is that a Nexus Study be done, and the proposed ordinance does indeed make reference to it on Page 3, where they claim it’s on file with the Clerk of the Board of Supervisors but leave a blank space for the file number. The reason it’s left blank is because there is no completed Nexus Study, as required. The proponents of the ordinance claim it will be completed in a week, but then why didn’t they wait until it was done before introducing the fee ordinance? If that’s a requirement, it seems they’ve jumped the gun, and this will give opponents less time to review the Nexus Study, which doesn’t seem at all fair.

There’s also no mention in the language exactly how they will collect from companies who do business in San Francisco but have no offices in the city, and thus are outside the city’s jurisdiction?

The earlier draft version of the AMFO included the language “ethanol ounce.” While nobody was sure how that was being designed, it’s now moot because the final document changed the language at the 11h hour to “ounce of alcohol” which is still rather vague and subject to a variety of interpretations as to how it will be applied. If I had to guess, I’d say that it’s possible that the strong spirits lobby got that change made since it would impact them the most by reducing their proportional taxes while beer would get hit the hardest. Curiously, all of the news reports I’ve seen, such as the one from KTVU Channel 2, a typical example, continues to use the phrase “ounce of ethanol” suggesting the mainstream media is working off of earlier versions or not looking at the source document at all. In either event, it’s not exactly stellar reporting and gives the public who reads that the wrong impression of what the AMFO will actually be doing.

sinclair-pinup

But the biggest hurdle is one that’s been in place since 1997, when the California Supreme Court decided the case of Sinclair Paint Co. v. State Board of Equalization, et al. In that seminal case, the state tried to impose a fee on paint companies for potential harm caused by lead paint. Here’s a summary, from the Pillsbury Tax Page: “The Supreme Court held that case law clearly indicates that the police power is broad enough to include mandatory remedial measures to mitigate the past, present, or future adverse impact of the fee payer’s operations, at least where, as here, the measure requires a causal connection or nexus between the product and its adverse effects.” [my emphasis.] What that means is that a “fee” of this type in order to be constitutional and not need a two-thirds majority like any other tax (in other words to keep its “fee status”) it must be proven to have a direct link to the harm being caused by the product being taxed … uh, excuse me, having a fee imposed on it.

In their conclusion, Pillsbury characterizes these fees as camouflaged taxes.

The potential impact of Sinclair is tremendous since it is completely dependent upon the Legislature’s propensity to camouflage taxes as fees. Virtually every industry can be found to place some type of burden on society and now the Court has only limited the Legislature’s ability to impose fees on those industries within the bounds of its inventiveness. It is difficult, if not impossible, to reconcile Sinclair with the state of the law existing prior thereto.

And for the past thirteen years that’s been the standard and remains the controlling case. That means that the AMFO has to “prove” a direct link from the alcohol and the harm they claim is placing such an onerous burden on city resources. In the first two pages of the AMFO, they cite several studies they believe show such a link. But they’re wrong. For every study cited, I could produce ten that says the opposite, including studies that show that the moderate consumption of alcohol makes a person healthier than abstaining. To me, that suggests that trying to keep people from drinking is reckless endangerment or at least is putting the health of every adult who drinks moderately and responsibly at risk. And some of the studies mentioned aren’t even cited, meaning there’s no way to even confirm they say what the AMFO says they do. To say that their “proof” is shoddy is an understatement.

But, as usual, that doesn’t stop Bruce Lee Livingston, executive director of Marin Institute, from trotting out his favorite bullshit line, modified for the specific occasion. “It’s time for Big Alcohol, including wholesalers, to pay its fair share. A local alcohol charge for harm fee is long overdue.” I’m so tired of having to address this each and every time they give voice to this lie. As I’ve said many, many times, no other product save tobacco pays more taxes than alcohol already. To say that there’s some “fair” amount that alcohol companies should be paying is utter nonsense. There’s no amount high enough that would actually satisfy the Marin Institute, all they want to do in reality is put all alcohol companies out of business, the economy and a majority of people’s wishes be damned.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Law, Prohibitionists

Pabst Deal Closes

June 25, 2010 By Jay Brooks

pabst
As of today, the Pabst deal is done. The Kalmanovitz Trust no longer owns Pabst and now C. Dean Metropoulos and his two sons are at the helm.

According to Harry Schuhmacher at Beer Business Daily:

In buying Pabst, Metropoulos is getting a variety of regional brands, some of which he may sell off, according to sources. Pabst owns Schaefer, Carling’s Black Label, Blatz, Colt 45 Malt Liquor, Schmidt, Special Export, Schlitz, Lone Star, Jacob Best, Ballantine, Falstaff, Rainier, Ice Man Malt Liquor, Silver Thunder Malt Liquor and Stroh’s Beer.

Of the portfolio, Pabst Blue Ribbon and to a lesser extent Lone Start are the diamonds in the rough. PBR is currently the fastest growing domestic beer brand of the top brands in IRI scans, up around 20% in the latest four weeks. The brand has been embraced by young adults with an anti-establishment bent, with a love of irony (I decline to say “hipsters” because that’s what everybody says, and I think it’s gone beyond hipsters). Pabst has proven masterful at what I’ve called un-marketing — that is, marketing without seeming to market, relying mainly on word-of-mouth. The recent Clint Eastwood flick Gran Torino didn’t hurt either.

Distributor we’ve talked to are guardedly optimistic about the sale, as Metropoulos clearly has “earned his chops turning around old brands,” as one distrib said in an email. Distribs are also glad that the decades-long uncertainty about the fate of Pabst is finally over. Of course, there is a change in control, which theoretically could put the brewer in play in some states, although I’m not sure that would be a priority at this point for a new owner wanting to minimize disruption. But you never know.

It will certainly be interesting to see what happens next.

Filed Under: Breweries, News Tagged With: Announcements, Business

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