
I have nothing against wine, I drink it fairly often and am an unabashed cross drinker. But this is still a little odd, to me. The Outside Lands two-day music festival that will take place in Golden Gate Park in mid-August appears to be wine only. And that’s despite having Heineken as one of the “partners” of the festival. The tagline for Outside Lands 2010 is “Music — Food — Wine — Art,” listed that way even on the Tickets page — they go on sale tomorrow. There are some great bands playing, including a favorite of mine — Gogol Bordello — a band I can’t imagine without beer. To me that seems like an epic fail. Rock & Roll without beer is like … well, I can’t think of an apt metaphor. It’s just wrong.
North Carolina To Grow Hops
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The Raleigh, North Carolina News & Observer has an interesting article, Brewers Have High Hopes For N.C. Hops, about farmers in the state, centered in the mountains around Asheville, experimenting with planting hops.
Hoping to build on the craft-brewing and local food movements, N.C. State University researchers in Raleigh and a handful of farmers in the mountains are growing experimental plots of hops, the cone-shaped flower clusters that brewers add to beer for bitterness and aroma and as a natural preservative.
Rob Austin, Deanna Osmond, and Jeanine Davis at NCSU got a $28,000, one-year grant this year from the Golden LEAF Foundation to investigate the commercial viability of growing hops here. In March, a couple of volunteers from a soon-to-open Durham brewery called Fullsteam came to help researchers plant a small plot of about 200 plants at a university field laboratory near Lake Wheeler south of Raleigh.
With tobacco demand presumably in steady decline, it would certainly be interesting to see the south rise again with farmers turning to hops.
Short Pour Film Winner Announced
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“The inaugural Short Pour Film Festival on the subject of beer, which was announced last August, was judged last weekend. The films will debut at the Monterey Beer Festival on June 5th, 2010, from 12:30pm to 5pm.” The Winning Film, along with the entire One Hour & Twenty Minute Program, will be shown in the historic ”King City Room”, a 10,000 square foot building at the Monterey Fairgrounds (home to The Monterey Jazz Festival & The Monterey Blues Festival).
The overall winner is “The Swagger Stagger” in San Francisco by Sayre Piotrkowski, which you can watch below.
The runner-up was by the Beer Nation Show and titled “Legend of Craft Beer Bandit” by Mike Winn & Seth Wright.
The winners will also be screened at this year’s Great American Beer Festival in Denver, September 16-18.
Beer In Ads #120: Reszveny Serfozode

Monday’s ad is from Részvény Serfözöde, a Budapest, Hungary brewery. The illustration was done by Paul Foldes. I’m not entirely sure when it was done. I chose it because today is Memorial Day, and the idea depicted that beer could end a war is an attractive one. I believe the scene’s supposed to be during World War I.

And below is a detail of the artwork from the ad.

Beer In Art #78: Peter Paul Ruben’s The Village Fete

Today’s work of art is by one the most famous artists to ever paint: Peter Paul Rubens. Rubens “was a prolific seventeenth-century Flemish Baroque painter, and a proponent of an extravagant Baroque style that emphasized movement, color, and sensuality. He is well-known for his Counter-Reformation altarpieces, portraits, landscapes, and history paintings of mythological and allegorical subjects.” Today’s painting was done toward the end of his life, around 1635-38, though others believe he may have started it much earlier in 1620, but then returned to it later. It’s known as the Village Fête, and sometimes as the Village Wedding.

The paintings hangs in the Louvre, which describes it as follows:
The picture, painted late in the artist’s life, around 1635-38, is manifestly neo-Bruegelian in inspiration. The pig’s snout poking out of the sty on the right is an ancient symbol of gluttony (gula). According to those who date the picture in the 1620s, the landscape was painted before the figures, which are in Rubens’ late lyrical style.
This monumental picture, also called the Village Wedding, is in the northern tradition of depictions of village fêtes. Pioneered by Pieter Bruegel, the enormous popularity of this genre contributed to the renown of the Flemish School. These compositions often had a moral message, denouncing the baseness of the human condition by showing it in all its excesses. However, even though a pig’s snout — a symbol of gluttony — can be seen poking out of the sty in the foreground, denouncing vices was not Rubens’ main preoccupation.
While there’s dancing going on on the right half of the painting, the lower left is consumed with drinking beer. You can see it better in the detail of the painting below.

You can see all of Ruben’s works online at the Complete Works or Peter Paul Rubens. There’s also a biography on Wikipedia, and more information at the Web Museum, the Art Archive , ArtCyclopedia and Olga’s Gallery.
Guinness Ad #20: Opening Time
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Our 20th Guinness poster by John Gilroy features the iconic toucan, who’s just opened his bottle of Guinness with his impressive beak. The tagline reads “Opening Time is Guinness Time.”

Around The World In 80 Beers
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A couple of years ago, someone did a map of the U.S. using a beer label from each state, which I posted in Labeling the States. A world travel website, Pure Travel, has done their own version but with a world map and labels for each country. Apparently there are 80 different labels represented. You can see inset maps at Pure Travel and there’s also a much larger map where you can see greater detail. As before, how many can you identify?

I.P.A. Assimilation
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Boston Beer Co. recently announced their new IPA, Latitude 38, previously available only in a variety pack, would be going solo in its own six-pack beginning this fall.

With that decision, nine out of the ten biggest craft breweries will now have an India Pale Ale as a year-round beer. Only the Spoetzl Brewery in Texas doesn’t make one, and they’re primarily a lager brewery, as is Boston Beer given their flagship Samuel Adams Boston Lager. Of the top ten ale breweries, they all have an IPA in their portfolios.
Top Craft Breweries for 2009
- Boston Beer Co.: Samuel Adams Latitude 38
- Sierra Nevada Brewing: Torpedo Extra IPA
- New Belgium Brewing: Ranger India Pale Ale
- Spoetzl Brewery: None
- Pyramid Breweries: ThunderHead India Pale Ale
- Deschutes Brewery: Inversion IPA
- Matt Brewing: Saranac India Pale Ale
- Magic Hat Brewing: Blind Faith
- Boulevard Brewing: Single-Wide I.P.A.
- Harpoon Brewery: Harpoon IPA
- Alaskan Brewing: Alaskan IPA
- Bell’s Brewery: Two Hearted Ale

A decade ago or so, hardly anyone had an IPA in their portfolio and fewer still made one all year long. Now almost every brewery feels they need to have one. I’d have to say that’s score one for the hopheads.
Beer In Ads #119: Schlitz Your Thirst Can Feel

Friday’s ad is another one for Schlitz, from 1955. The slogan is “Your Thirst Can ‘Feel’ the Difference!” at the top and on the bottom of the ad it’s “If you like beer you’ll love Schlitz.” I love the happy looking man in the gray flannel suit holding the very colorful six-pack of 16 oz. bomber cans.

SABMiller Eyeing Foster’s?

With merger mania and big business dealings heating up lately — with Pabst, ABI’s British Brands & China investments — I almost forgot about Foster’s. But the Foster’s Group said Tuesday that it’s splitting up the divisions of the company and is looking for a buyer for the brewing portion. Business Week is now speculating that MolsonCoors is a likely candidate to buy Foster’s, given their desire to “become a top global beer producer.” MolsonCoors currently owns a 5% share of the Foster’s Group.
