Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: Paul Kalmanovitz

December 27, 2025 By Jay Brooks

maier-102
Today is the birthday of Paul Kalmanovitz (December 27, 1905-January 17, 1987). Kalmanovitz was born in Łódź, Poland, but came to America with his family before World War I. He “was a millionaire brewing and real estate magnate best known for owning all or part of several national breweries and their products, including Falstaff Brewing Company and Pabst Brewing Company.”

Paul-Kalmanovitz-painting

Here’s a short biography from Find-a-Grave:

Businessman. He founded the S&P Corporation of California and was the man who built the General Brewing Company of San Francisco. He owned all or part of several national breweries and their products, including Falstaff and Pabst Blue Ribbon. At his death the $1.2 billion fortune of beer and real estate went to form a charitable foundation to fund universities and hospitals with the S&P Corporation being the holding company. The S&P Corporation is still in operational control of many breweries across the nation to this day.

pk-realphoto67

Here’s a fuller biography, from Wikipedia:

Kalmanovitz was born in Łódź, Poland. His family emigrated to Egypt at the end of the World War I and he later worked for Sir Edmund Henry Hynman Allenby. Kalmanowitz arrived in the United States in the 1926 by jumping a merchant marine ship and jumped from job to job, working for several notable people such as Franklin D. Roosevelt, William Randolph Hearst, and Louis B. Mayer (MGM).

In 1950 Kalmanovitz acquired the Maier Brewing Company in Los Angeles, California and officially entered the brewing industry. Maier Brewing, makers of Brew 102, struggled for a number of years, and in 1958 faced a strong push to be bought out by the Falstaff Brewing Company. Kalmanovitz refused to be bought out, even after being threatened by Falstaff to either sell or Falstaff would bury the Maier Brewery. Within a few years Kalmanovitz turned the Maier Brewery around and began making a profit. Along with the brewery and numerous other investments, Kalmanovitz’s net worth began to swell. In 1970 Kalmanovitz purchased Lucky Lager and merged it with his Maier Brewing Company to form the General Brewing Company with S&P Corporation as its parent.

By 1974 Falstaff had fallen on hard times and was in need of cash. Falstaff’s purchase of the Ballantine brands in 1972 had proven to be a major mistake and stretched the company a little too thin. Falstaff sold Kalmanovitz its San Francisco brewery. The cash couldn’t save Falstaff, and in 1975 the company was once again in trouble. Kalmanovitz offered to inject $20 million into Falstaff for 100,000 shares of preferred stock. On 28 April 1975, Paul Kalmanovitz gained the controlling interest in the Falstaff Brewing Company. Kalmanovitz more than quadrupled his brewery interests and became a major force on the American beer market.

With the purchase of Falstaff, Kalmanovitz moved the Falstaff headquarters from St Louis, Missouri to San Francisco to combine it with General Brewing Company’s headquarters. By June, more than 175 of Falstaff’s corporate employees were laid off. The United States Securities and Exchange Commission (SEC) opened an investigation of the Falstaff purchase, and found it provided shareholders with false and misleading information. Kalmanovitz was prohibited from committing further securities laws violations and Falstaff stock was barred from trading and removed from the New York Stock Exchange. Falstaff appealed all the way to the US Supreme Court and lost. Falstaff workers unhappy with the new direction of the company staged a company lockout, which Kalmanovitz and General Brewing called a strike.

Eventually things settled down with Falstaff and production resumed. Kalmanovitz’s plans to make a profit off Falstaff were not to turn the company around and reestablish its brand strength in the market, but rather to cut costs drastically throughout. The biggest change was the advertising budget where Kalmanovitz eliminated all types of marketing. Falstaff’s market share continued to slide, resulting in plants closing and employees out of work. Falstaff was profitable for the S&P Corporation, but at a cost to works and the communities around the breweries. Kalmanovitz acquired an ailing brewery, fired the corporate personnel, reduced budgets, sold off equipment, stopped plant maintenance, and eliminated product quality control. Kalmanovitz established a standard with Falstaff that was repeated as he purchased Stroh’s, National Bohemian, Olympia, Pearl, and Pabst.

Breweries were not Kalmanovitz’s only interests, he was also involved in helping Guide Dogs for the Blind and several other charitable organizations. Upon his death, Kalmanovitz’s net worth was said to be in excess of $250 million. A sizable portion of his wealth was donated to numerous California hospitals. In addition, his estate also donated the money for the Paul and Lydia Kalmanovitz Library at the University of California, San Francisco, Kalmanovitz Hall at the University of San Francisco, and the Paul and Lydia Kalmanovitz Appellate Courtroom at the University of California, Davis School of Law (King Hall).

paul-k

Filed Under: Birthdays, Just For Fun Tagged With: California, History, Poland

Historic Beer Birthday: Rudolph Rheinboldt

December 27, 2025 By Jay Brooks

john-kauffman
Today is the birthday of Rudolph Rheinboldt (December 27, 1827-October 30, 1916). He was born in Germany, came to Cincinnati, Ohio, and was involved with helping to found what would become the John Kaufman Brewing Co., though for a short time, from 1856-58, it was known as the John Kaufman Rudolph Rheinboldt Brewery. It’s possible he was related to Kaufman, though it’s unclear how, although Rheinboldt did marry Magdalena Kauffman in Cincinnati, Ohio, on August 13, 1859, when he was 31 years old.

Kauffman-brewery-letterheadHere’s the letterhead from the John Kauffman Brewing Co.

Since he appears to have been involved for only a short time, I was unable to find very much about him, no photos, and almost nothing after he left the brewing industry.

Here’s part of the John Kaufman Brewing Co. that involves Rheinboldt, from Cincinnati Brewing History:

In 1856 John Kauffman, George F. Eichenlaub, and Rudolf Rheinboldt purchased the Franklin Brewery on Lebanon Road near the Deer Creek from Kauffman’s aunt. Her husband, John Kauffman, estabished the brewery in 1844. He died in 1845. In 1859 under the name Kauffman and Company, they began to build a new brewery on Vine Street and soon left the Deer Creek location. The first structure on Vine was completed in 1860.

In 1871 the Kauffman Brewery was the city’s fourth largest with sales amounting to $30,930. It was located on both the west and east sides of Vine north of Liberty and south of Green Street.

In 1860 Kauffman also bought the Schneider grist mill on Walnut Street near Hamilton Road (McMicken Avenue), but leased it out before long to another company.

In its first year on Vine Street, the brewery produced only about 1000 barrels. By 1877 the number grew to 50,000 barrels of beer. Kauffman’s beer was sold in Nashville, Montgomery, Atlanta, Charleston, Savannah, and New Orleans.

In 1865 Eichenlaub retired from the business and he was followed by Rheinboldt in 1877. John Kauffman then took over the leadership by himself. After his oldest son Johnn studied brewing in Augsburg, Germany, he went to work at the family brewery. Emil Schmidt, Kauffman’s son-in-law, was superintendent by 1877.

In 1882 the brewery was incorporated as the John Kauffman Brewing Company with a paid-in capital stock of $700,000. In 1888 the brewery building at 1622 Vine was enlarged. Note it is occupied by the Schuerman Company today. The office and family residence was at 1625-27 Vine, which was razed and replaced about 75 years ago.

Kauffman-brewery-1882

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Ohio

Historic Beer Birthday: Louis Pasteur

December 27, 2025 By Jay Brooks

pasteurized
Today is the birthday of Louis Pasteur (December 27, 1822–September 28, 1895). He “was a French chemist and microbiologist renowned for his discoveries of the principles of vaccination, microbial fermentation and pasteurization. He is remembered for his remarkable breakthroughs in the causes and preventions of diseases, and his discoveries have saved countless lives ever since. He reduced mortality from puerperal fever, and created the first vaccines for rabies and anthrax. His medical discoveries provided direct support for the germ theory of disease and its application in clinical medicine. He is best known to the general public for his invention of the technique of treating milk and wine to stop bacterial contamination, a process now called pasteurization. He is regarded as one of the three main founders of bacteriology, together with Ferdinand Cohn and Robert Koch, and is popularly known as the ‘father of microbiology.'”

Portrait of Louis Pasteur

But, of course, for the brewing industry, he’s best remembered for his “Studies on Fermentation,” which he published in 1876.

In 1876, Louis Pasteur published his ground-breaking volume, Études sur la Bière, soon translated into English as Studies On Fermentation. The book changed the course of brewing during the late 19th and early 20th centuries, representing a huge leap forward in the scientific understanding of the processes involved in beermaking. Brewers around the globe put Pasteur’s findings to work in their breweries, and thus plunged the industry headlong into the modern era.

In tribute to Pasteur’s tremendous contributions to brewing science, BeerBooks.com has reprinted Studies On Fermentation exactly as it appeared when first released in English, complete with all of Pasteur’s illustrations. An original 1879 edition was digitally scanned, professionally enhanced and reproduced in a hard cover format.

In his preface, Pasteur modestly wrote, “I need not hazard any prediction concerning the advantages likely to accrue to the brewing industry from the adoption of such a process of brewing as my study of the subject has enabled me to devise, and from an application of the novel facts upon which this process is founded. Time is the best appraiser of scientific work, and I am not unaware that an industrial discovery rarely produces all its fruits in the hands of its first inventor.”

But, of course, the brewing industry recognized almost immediately the impact that Pasteur’s work would have on the art and science of beermaking. Frank Faulkner, the British brewing scholar who performed the English translation, wrote, “Seeing the vast importance of Pasteur’s work from a practical point of view, after writing a review of it for the Brewers’ Journal, I determined to procure, at any rate for the use of my own pupils, a literal translation, illustrated by photo-lithographic copies of the original plates…It was on the completion of this translation that my views and desires expanded. The more I studied the work, the more I was convinced of its immense value to the brewer as affording him an intelligent knowledge of the processes and materials with which he deals…I determined accordingly to publish the work if I could secure the consent of its distinguished author…The debt which we English brewers owe to M[r]. Pasteur can hardly be over-estimated.”

While I’m sure there are probably many more, he had patents I highlighted last year, Patent No. 135245A: Improvement in Brewing Beer and Ale from 1873, and Patent No. 141072A: Manufacture of Beer and Yeast, in the same year.

Albert_Edelfelt_-_Louis_Pasteur_-_1885
A portrait of Louis Pasteur painted by Swedish-speaking Finnish artist Albert Edelfelt, in 1886.

Fermentation and germ theory of diseases

Pasteur demonstrated that fermentation is caused by the growth of micro-organisms, and the emergent growth of bacteria in nutrient broths is due not to spontaneous generation, but rather to biogenesis (Omne vivum ex vivo “all life from life”). He was motivated to investigate the matter while working at Lille. In 1856 a local wine manufacturer, M. Bigot, the father of his student, sought for his advice on the problems of making beetroot alcohol and souring after long storage. In 1857 he developed his ideas stating that: “I intend to establish that, just as there is an alcoholic ferment, the yeast of beer, which is found everywhere that sugar is decomposed into alcohol and carbonic acid, so also there is a particular ferment, a lactic yeast, always present when sugar becomes lactic acid.” According to his son-in-law, Pasteur presented his experiment on sour milk titled “Latate Fermentation” in August 1857 before the Société des Sciences de Lille. (But according to a memoire subsequently published, it was dated November 30, 1857). It was published in full form in 1858. He demonstrated that yeast was responsible for fermentation to produce alcohol from sugar, and that air (oxygen) was not required. He also demonstrated that fermentation could also produce lactic acid (due to bacterial contamination), which makes wines sour. This is regarded as the foundation of Pasteur’s fermentation experiment and disprove of spontaneous generation of life.

Louis_Pasteur_experiment

Pasteur’s research also showed that the growth of micro-organisms was responsible for spoiling beverages, such as beer, wine and milk. With this established, he invented a process in which liquids such as milk were heated to a temperature between 60 and 100 °C. This killed most bacteria and moulds already present within them. Pasteur and Claude Bernard completed the first test on April 20, 1862. Pasteur patented the process, to fight the “diseases” of wine, in 1865. The method became known as pasteurization, and was soon applied to beer and milk.

Beverage contamination led Pasteur to the idea that micro-organisms infecting animals and humans cause disease. He proposed preventing the entry of micro-organisms into the human body, leading Joseph Lister to develop antiseptic methods in surgery. Lister’s work in turn inspired Joseph Lawrence to develop his own alcohol-based antiseptic, which he named in tribute Listerine.

whitbread-pasteur-1937cal

This is an ad is for Whitbread, from 1937, showing an illustration of Louis Pasteur working on his fermentation studies in a laboratory at Whitbread Brewing in 1871, nine years after he completed his first test of pasteurization, which took place April 20, 1862.

On his Wikipedia page, under the heading “Controversies, there’s this paragraph about his research into fermentation:

When Pasteur published his theory and experiments on fermentation in 1858, it was not new to science, neither the idea nor the experiment. In 1840 a German chemist Justus von Liebig had noted that yeast could induce fermentation in water. However, he did not know that yeasts were organisms. In 1856 another German, Friedrich Wilhelm Lüdersdorff, reported that yeasts were microorganisms that convert sugar into alcohol. In 1855, Antoine Béchamp, Professor of Chemistry at the University of Montpellier, showed that sugar was converted to sucrose and fructose in a closed bottle containing water and when he added calcium or zinc chloride to it, no reaction occurred. He also noticed moulds developing in the solution, but could not fathom the significance of it. He concluded that water was the factor for fermentation. He changed his conclusion in 1858 that water was not the main factor, in fact, fermentation was directly related to the growth of moulds, and moulds required air for growth. He regarded himself as the first to show the role of microorganisms in fermentation. Pasteur started his experiments only in 1857 and published his findings in 1858 (April issue of Comptes Rendus Chimie, Béchamp’s paper appeared in January issue), which, as Béchamp noted, did not bring any novel idea or experiments that earlier works had not shown. On the other hand, Béchamp was probably aware of Pasteur’s 1857 preliminary works. With both scientists claiming priority on the discovery, a bitter and protracted dispute lasted throughout their lives. Their rivalry extended to ideas on microbiology, pathogenesis, and germ theory. Particularly on the spontaneous generation because Pasteur in his 1858 paper explicitly stated that the lactic acid bacteria (he named them “lactic yeasts”), which caused wine souring, “takes birth spontaneously, as easily as beer yeast every time that the conditions are favourable.” This statement directly implied that Pasteur did believe in spontaneous generation. He condemned the ideas of Pasteur as “‘the greatest scientific silliness of the age”. However, Béchamp was on the losing side, as the BMJ obituary remarked: His name was associated with bygone controversies as to priority which it would be unprofitable to recall. Pasteur and Béchamp believed that fermentation was exclusively cellular activity, that is, it was only due to living cells. But later extraction of enzymes such as invertase by Marcellin Berthelot in 1860 showed that it was simply an enzymatic reaction.

Pasteur’s ground-breaking “Studies on Fermentation” is in the public domain, of course, so you can read the entire work, or just browse through it, at the Internet Archive.

USBF-1951-qa9
In 1951, the United States Brewers Foundation featured Louis Pasteur in an ad, which was part of a series that used a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: France, History, Science, Science of Brewing, Yeast

Historic Beer Birthday: Gerardus Johannes Mulder

December 27, 2025 By Jay Brooks

science
Today is the birthday of Gerardus Johannes Mulder (December 26, 1802–April 18, 1880). He “was a Dutch organic and analytical chemist,” who wrote several technical chemical publications analyzing various substances, including one entitled “The Chemistry of Beer,” in 1856 or 57 (sources vary).

“He became a professor of chemistry at Rotterdam and later at Utrecht. While at the Utrecht University, Mulder described the chemical composition of protein. He claimed that albuminous substances are made up of a common radical, protein, and that protein had the same empirical formula except for some variation in amounts of sulfur and phosphorus, long before the polymer nature of proteins was recognized after work by Staudinger and Carrothers.

He was the first to use this name, protein, coined by Jöns Jacob Berzelius in a publication, his 1838 paper ‘On the composition of some animal substances’ (originally in French but translated in 1839 to German). In the same publication he also proposed that animals draw most of their protein from plants.”

Gerardus_Johannes_Mulder

Here’s a biography of Mulder from Encyclopedia.com:

Mulder studied medicine at the University of Utrecht (1819–1825), from which he graduated with a dissertation on the action of alkaloids of opium, De opio ejusque principiis, actione inter se comparatis (1825). He practiced medicine in Amsterdam and then in Rotterdam, where he also lectured at the Bataafsch Genootschap der Proefondervindelijke Wijsbegeerte and taught botany to student apothecaries. At the foundation of a medical school at Rotterdam (1828), Mulder became lecturer in botany, chemistry, mathematics, and pharmacy. His attention was directed primarily to the practical training of his students. In 1840 Mulder succeeded N. C. de Fremery as professor of chemistry at the University of Utrecht. He applied for his retirement in 1868 and spent the rest of his life in Bennekom. Besides publishing on scientific subjects, Mulder took an active part in education, politics and public health. The works of Faraday and Berzelius exerted a great influence on him; his Leerboek voor Scheikundige werktuigkunde (1832–1835) was written in the spirit of Faraday’s Chemical Manipulation. Mulder edited a Dutch translation by three of his students of Berzelius’ textbook of chemistry as Leerboek der Scheikunde (6 vols., 1834–1845). His difficult character caused problems with some of his pupils and with other chemists.

From 1826 to 1865 Mulder edited five Dutch chemical journals (see bibliography), in which most of his work was published. He worked in physics and in both general and physical chemistry, the latter in combination with medicine, physiology, agriculture, and technology. Most of his work had a polemic character. His most important contributions are in the field of physiological chemistry and soil chemistry, in which he published two extensive works that attracted much attention in translation despite their many mistakes and erroneous speculations.

Studies on proteins led Mulder to his protein theory (1838): he supposed that all albuminous substances consist of a radical compound (protein) of carbon, hydrogen, nitrogen, and oxygen, in combination with varying amounts of sulfur and phosphorus. The differences among proteins resulted from multiplication of the protein units in conjunction with the two other elements. Thus, casein was formulated as

10 protein units + S,

And serum albumin as

10 protein units + SP2.

In 1843 Mulder published the first volume of a treatise on physiological chemistry, which was translated into English as The Chemistry of Vegetable and Animal Physiology (1845–1849). At first both Liebig and Berzelius accepted Mulder’s analysis of proteins; but Liebig soon opposed the theory vigorously, and a deep conflict with Mulder ensued. In 1839–1840 Mulder investigated humic and ulmic acids and humus substances and determined the amounts of geic acid (acidum geïcum), apocrenic acid (acidum apocrenicum or Quellsatzsäure), crenic acid (acidum crenicum or Quellsäure), and humic acids in fertile soils (1844). The structure of these various brown or black substances is unknown. They are a group of aromatic acids of high molecular weight, which can be extracted from peat, turf, and decaying vegetable matter in the soil. The difference between these acids is the oxygen content. In the decay of vegetable matter ulmic acid is formed. According to Mulder, this has the formula C20H14O6(in modern equivalents). In contact with air and water more oxygen is absorbed, which results in the successive formation of humic acid (C20H12O6, geic acid (C20H12O7), apocrenic acid C24H12O12, and crenic acid (C12H12O8).

His studies on agricultural chemistry led to the treatise De scheikunde der bouwbare aarde (1860). Mulder confirmed Berzelius’ suggestion that theine and caffeine are identical (1838) and was the first to analyze phytol correctly in his researches on chlorophyll. Among his other works are technical chemical publications on indigo (1833), wine (1855), and beer (1856), detailed research on the assaying method for analyzing silver in relation to the volumetric silver determination of Gay-Lussac (1857), and a study on drying oils (1865).

Gerrit-Jan-Mulder-01

While I can’t find the book itself, Julius E. Thausing mentions it in his “Theory and Practice of the Preparation of Malt and the Fabrication of Beer,”published in 1882.

mulder-excerpt

Dr._G.J._Mulder

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: History, Science, Science of Brewing, The Netherlands

Beer Birthday: Jean Van Roy

December 27, 2025 By Jay Brooks

cantillon
Today is the 58th birthday of Jean Van Roy, who took over the Cantillon Brewery in Brussels from his father several years ago, though he’d been working there all of his life. Considered a working brewery museum, they make some amazing lambics, and the tour is one everyone should take at least once in their life. Down an unassuming alley in Brussels, and not one you’d feel safe meandering along at night, Cantillon has been located there since 1900, when it was founded. I’ve met Jean a number of times, and he always strikes me as a man with beer in his blood, and a passion for what he’s doing, which makes him a kindred spirit as far as I’m concerned. Join me in wishing Jean a very happy birthday.

jean-van-roy-and-me
Jean and me at Cantillon two years ago during a quick stop in November.

Me and Jean at the Great Lambic Summit at the University of Pennsylvania Museum of Archeology & Anthropology on June 9 during Philly Beer Week in 2010.
Tom Peters, Frank Boon, Jean Van Roy, Fergie Carey and Armand Debelder
Tom Peters, Frank Boon, Jean, Fergie Carey and Armand Debelder at a Lambic Beer Dinner held at Monk’s Cafe in Philadelphia a few years ago.
deepellum-5

Jean (on right), Yvan De Baets (center, who was then planning to open Brasserie De La Senne) and I believe Bernard (on left, also from De La Senne) at Deep Ellum in Boston during CBC in 2009.
DSCN7696
Tom Peters and Jean at Cantillon during a visit there in February a few years ago.
At Cantillon in 2022.

Filed Under: Birthdays, Just For Fun Tagged With: Belgium

Beer In Ads #5152: Only 18 More Days Till “Bock Time”

December 26, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s holiday ad is for Lucky Age-Mellowed Bock Beer, which was published on December 26, 1934. This ad was for the Interstate Brewing Co. of Vancouver, Washington, which was originally founded in 1856 by John Kuench as the Vancouver Brewery. For most of its existence it was known as the Star Brewery, and as Interstate Brewing from 1939-1950. This ad ran in The Oregonian from Portland, Oregon.

Filed Under: Beers

Beer Birthday: Jeremy Warren

December 26, 2025 By Jay Brooks

revision
Today is the 49th birthday of brewer Jeremy Warren. Jeremy first made a name for himself with Knee Deep Brewing, but a couple of years ago left to open his own place, Revision Brewing. Jeremy created some great beers with Knee Deep and he’s doing more of the same with his new brewery. It was initially going to be in West Sacramento, but instead Revision ended up being located in Sparks, Nevada. Join me wishing Jeremy a very happy birthday.

jeremy-warren-and-me
Jeremy and me at the Bistro IPA Festival in 2017.

jeremy-warren
Jeremy from an article in Sacramento Magazine.
jeremy-warren-bar
Jeremy with Dean Hanson at Final Gravity in Auburn. [Note: photo purloined from Facebook.]

Filed Under: Birthdays, Just For Fun Tagged With: California, Nevada, Northern California

Beer Birthday: Barkley The Beer

December 26, 2025 By Jay Brooks

anderson-valley-bear
Today is the 38th birthday of Barkley D. Beer, the mascot of the Anderson Valley Brewing Co. in Boonville, California. Be sure to toast Barkley with a bottle or can or draft of your favorite Anderson Valley beer today. And join me in wishing Barkley a very happy birthday.

Alice and Porter posing with Barkley at the Boonville Beer Festival a number of years ago.

And here’s why, according to Anderson Valley’s website, Barkley is a “beer” and not a “bear:”

It’s not a bear. Bears don’t have antlers. Of course not. Whoever heard of such a thing?

It is, however, a BEER. The Legendary Boonville Beer to be exact. Barkley, by name, who could be considered a cross between a bear and a deer (thus a beer). Barkley and his brethren are often seen about Anderson Valley by lovers of truly fine beers (especially if they’ve had a few).

So now you know. Never again will you be tormented by friends and relations who know the secret of the Beer and won’t give. Now you can go out and torture your friends and relations.

Though he used to have a collar, as seen in this 2008 photo of Barkley.
And not everyone treats him with reverence.
A trio at the 2010 Boonville Beer Festival.
Barkley in front of the gift shop/tasting room.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Beer In Ads #5151: Old Reading Bock Beer

December 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s holiday ad is for Old Reading Bock Beer, which was published on December 25, 1934. This ad was for the Reading Brewing Co. of Reading, Pennsylvania, which was originally founded in 1866, and closed when I was in high school. This ad ran in The Reading Times, which was my hometown newspaper growing up, also from Reading, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Adam Eulberg

December 25, 2025 By Jay Brooks

Today is the birthday of Adam Eulberg (December 25, 1855-August 12, 1897). He was born on Christmas Day in Wisconsin, and was the son of Caspar Eulberg, who owned the Casper Eulberg & Sons Brewery in Galena, Illinois. Originally called Math. Meller Brewery when in opened in 1874, it appears Eulberg acquired it in 1885, changing the name to his own, at least until closed by prohibition in 1920. It tried to open after repeal, under the name Galena Brewing Co., but closed for good in 1936.

Here’s his short obituary from the Daily Portage, October 1897:

Caspar Eulberg & Sons Brewing around 1900.

This short history is from Northern Public Radio’s “This Week in Illinois History.“

On October 11, 1886, the Galena Daily Gazette reported that Casper Eulberg and his two sons had launched the Galena Brewery. Eulberg had purchased the long-operating brewery a year earlier, running it as C. Eulberg & Sons, but after only six months the entire operation burned to the ground. Eulberg rebuilt bigger and better, with modern machinery and a larger capacity. He changed the name to Galena Brewery. Within a few years, his flagship beer, Red Stripe, became one of the most popular beers in northern Illinois, southern Wisconsin and Iowa.

Red Stripe’s reign continued until Prohibition shut down the brewery in 1920. When Prohibition ended in 1933, the Galena Brewery reopened under new ownership and relaunched Red Stripe, based on the Eulberg family’s formula. In 1935, it trademarked the Red Stripe label but went out of business one year later.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Illinois

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5183: Like From The Fountain Of Youth Is A Glass Of Leidiger Bock Beer January 26, 2026
  • Beer Birthday: Bob Uecker January 26, 2026
  • Historic Beer Birthday: Carl Dinkelacker January 26, 2026
  • Beer Birthday: Ralph Olson January 26, 2026
  • Historic Beer Birthday: Frederick Yuengling January 26, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.