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Historic Beer Birthday: George Wiedemann Jr.

February 6, 2026 By Jay Brooks

Today is the birthday of George Wiedemann Jr. (February 6, 1866-March 26, 1901). He was born in Cincinnati, Ohio, the son of George Wiedemann Sr., who founded the George Wiedemann Brewing Co. in 1870, in Newport, Kentucky. After his father passed away in 1890, he and his brother sons continued to run the business. After prohibition, the brewery merged with G. Heileman Brewing Company, and in 1967 was operated as the Wiedemann Division of the G. Heileman Brewing Company, Inc. The brewery was closed in 1983.

This is Wiedmann Junior’s obituary from the American Brewers’ Review from April 20, 1901:

Here’s another obituary from the Kentucky Advocate West:

And this obit is from the Cincinnati Enquirer:

And finally, this is from the Cincinnati Post:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Ohio, United States

Beer Birthday: Brian Ford

February 6, 2026 By Jay Brooks

auburn-alehouse
Today is the 62nd birthday of Brian Ford, owner/brewer at the Auburn Alehouse near Sacramento, California. Brian previously brewed at Beermann’s Beerworks, but left before they closed well over a decade ago. His new place is in an old historic building, a really cool space, where he’s making some more great beer. Join me in wishing Brian a very happy birthday.

Brian pouring his beer at the Raley Field Beerfest in 2007.
Rich Norgrove, from Bear Republic and Brian, bookending Dave Morrow from DBI, at the Celebrator’s 25th Anniversary Party in 2013.
And here’s Brian with Glynn Phillips, from Rubicon, at the same event.
Brian-Ford-git-er-started
Brian and Lisa at their Get’r Started Party in 2015.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California, Sacramento

Beer In Ads #5193: Washington’s Favorite! Senate Bock Is Back

February 5, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Pabst Bock Beer, which was published on February 5, 1940.  This one was for Christian Heurich Brewing Co., of Washington, D.C. and was founded in 1872. This ad ran in The Evening Star, also of Washington, D.C.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, D.C., History, Washinton D.C.

Historic Beer Birthday: John L. Hoerber Jr.

February 5, 2026 By Jay Brooks

hoerber
Today is the birthday of John L. Hoerber Jr. (February 5, 1848-April 1, 1927). His father, John L. Hoerber, founded the John L. Hoerber Brewery in 1858 of Chicago, Illinois, located at 186 Griswold Street. There was very little information I could find about him or his son, not even a photo. But their brewery appears to have taken on a partner in 1864, and was renamed the Hoerber & Gastreich Brewery, but just one year later was hte John L. Hoerber Brewery again. But in 1865 it was sold. As far as I can tell, another John L. Hoerber Brewery was opened in 1864, located at 216/224 West 12th Street, but appears to also have been sold in 1882. Then in 1882, yet another brewery was opened at 646/662 Hinman & 22nd Streets, though it 1885 it changed its name again from brewery to the John L. Hoerber Brewing Co., which is stayed until prohibition. After prohibition, it reopened as The Hoerber Brewing Co., and remained in business until 1941, when it closed for good.

hoerber-draught
There’s some information about junior in “The Book of Chicagoans: A Biographical Dictionary of Leading Living Men of the City of Chicago,” published in 1911:

John-Hoerber-Jr-bio
Hoerbers-Beer-Labels-Hoerber-Brewing-Company
Chicago historian and beer writer Bob Skilnik had an article in the Chicago Tribune that mentioned the Hoerber Brewery in 1997:

A population increase from a few hundred in 1833 to more than 100,000 in 1860 opened the market and made success possible for scores of brewers. In 1857, the city council ordered the grades of all existing properties to be raised to a height that would ensure proper drainage. John Hoerber used this opportunity to raise his combination saloon, store and boardinghouse and install a small brewery underneath, pumping fresh beer to his customers. By doing so, Hoerber beat the now-defunct Siebens on West Ontario by about 150 years for the title of Chicago’s first brew pub.

Cream-of-Malt-Premium-Beer-Labels-Hoerber-Brewing-Company
Hoerber-Beer-Labels-Hoerber-Brewing-Company

Filed Under: Birthdays, Just For Fun Tagged With: History, Illinois

Historic Beer Birthday: Henry C. Moffat

February 5, 2026 By Jay Brooks

Today is the birthday of Henry C. Moffat (February 5, 1844-December 30, 1920). He was son of James Moffat, who along with his father John founded one of the earliest breweries in Buffalo, New York in 1833. It was later called the James Moffat Brewery, and after that the Moffat & Service Brewery. After his father died, Henry took over the brewery, renaming it the Henry C. Moffat Brewery in 1890, which was closed by Prohibition in 1920. It briefly reopened after repeal, in 1934, as Moffat’s Ale Brewery, but closed for good the same year.

moffats-brewery-truck

There’s surpringly little information I could find about Henry himself, not even a photograph. This account of his brewery is from “100 Years of Brewing,” published in 1903:

moffats-drawing

According to John & Dave’s Buffalo Brewing History, John Moffat, along with his son James, acquired what was Buffalo’s second brewery and named it the Moffat Brewery.

Kane, Peacock and Relay brewery was short lived however and a 1909 article in the Buffalo Evening Times indicates John Moffat and his son James purchased the brewing operation around 1833. Also, the 1836 Buffalo City Directory lists Moffat as a brewer at that location. The 1839 Directory lists James Moffat & Co. as a “Brewery, Soap and Candle Factory”. The Moffat Brewery continued in operation until son James died and it was sold to Arthur Fox and became the Fox and Williams Brewery. In 1876 it was sold back to the Moffat family and continued in operation at the same location until the advent of Prohibition forced their closure in 1920. After Prohibition the Phoenix Brewery continued brewing “Moffats Pale Ale” through an agreement with the Moffat family.

And “History of the City of Buffalo and Erie County, Volume 2,” published in 1884, has this to say about Buffalo’s earliest brewers, including Moffat:

buffalo-brewers

moffats-brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer Birthday: Roger Protz

February 5, 2026 By Jay Brooks

protz
Today is the 87th birthday of British beer writer Roger Protz. Roger, of course, if one of Britain’s best-known beer writers, having authored over twenty books on the subject, including being the editor of CAMRA’s Good beer Guide for two decades. He’s also been very active in CAMRA through much of their history. Although our paths cross only occasionally, Roger’s great to share a pint with, and we apparently love a lot of the same British television shows, something I discovered after many beers at a dinner at Het Anker in Belgium a few years ago. Join me in wishing Roger a very happy birthday.

P1150822
Roger with Melissa Cole at the Great British Beer Festival in 2009.
DSCN6285
Roger with Austrian beer writer Conrad Seidl in Belgium during a press junket there in 2013.
P1120136
Roger with a bottle of Pliny the Elder I brought with me to England for him in 2008.
IMG_5397
At our table at BrewDog in Brussels after judging in 2016, from bottom left: John Holl, me, Roger, Pete Brown, Tim Hampson and Adrian Tierney-Jones.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain

Beer In Ads #5192: Pabst 1915 Bock Beer

February 4, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Pabst Bock Beer, which was published on February 4, 1915.  This one was for Pabst Brewing Co., of Milwaukee, Wisconsin and was founded in 1844. This ad ran in The Oshkosh Northwestern, of Oshkosh, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pabst, Wisconsin

Historic Beer Birthday: Peter P. Straub Jr.

February 4, 2026 By Jay Brooks

straub
Today is the birthday of Peter P. Straub Jr. (February 4, 1893-October 29, 1972). He was the son of Peter Straub, who founded the Straub Brewery in St. Mary’s, Pennsylvania in 1872. The brewery is still owned and operated today by the Straub family.

Peter P. Straub Jr. in the early 1900s.

Peter Jr. was president of the brewery after his brother Andrew.

straub-family-1904
The Straub Family in 1904. Peter Jr. is in the second row, the first person from the left.

Early on, Peter introduced his sons to the world of brewing. Straub used wooden kegs for his beer. He always placed a red band around his barrels to ensure that people would know they were drinking his beer and so that he would get them back. As a lasting trademark tribute to Peter, the brewery continues to place a bright red band around each of its barrels. Red has become a trademark color for the brewery.

Jacob-Francis-and-Peter-P-Straub
Peter (on the right) with his brothers Jacob and Francis.

Following Peter’s death on December 17, 1913, his sons assumed control of the brewery, renaming it the Peter Straub Sons Brewery. During this time, the brewery produced Straub Beer as well as other beer, such as the pilsner-style Straub Fine Beer and Straub Bock Beer. In 1920, the Straub Brothers Brewery purchased one half of the St. Marys Beverage Company, also called the St. Marys Brewery, where St. Marys Beer was produced. During Prohibition, which lasted from January 29, 1920, until December 5, 1933, the brewery produced nonalcoholic near-beer. On July 19, 1940 they purchased the remaining common stock and outstanding bonds of the St. Marys Beverage Company.

straub-brewery-1895-closeup
The Benzinger Spring Brewery in 1895.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Historic Beer Birthday: William Sebastian Sohn

February 4, 2026 By Jay Brooks

Today is the birthday of William Sebastian Sohn (February 4, 1852-February 26, 1902). He was born in Cincinnti, Ohio, the son of Johann Georg Sohn, who co-founded the Hamilton Brewery, which was later known as the J. G. Sohn & Company Brewery. It was also known as the Clyffside Brewing Co., and used the trade name Feldsbrau. William took over after his death, and it was sold in 1907 and became known as the William G. Sohn Brewing Co. and later the Mohawk Brewing Co. After prohibition, it reopened as the Clyffside Brewing. After World War 2, it was renamed the Red Top Brewing before closing for good in 1958.

This is his obituary, as reprinted in “Centennial History of Cincinnati and Representative Citizens, Volume 2,” by Charles Theodore Greve, published in 1904.

Sohn later in life.

Here’s Sohn’s obituary from the Cincinnati Enquirer:

Filed Under: Beers, Birthdays, Just For Fun Tagged With: Ohio

Historic Beer Birthday: Louis Camille Maillard

February 4, 2026 By Jay Brooks

Today is the birthday of French physician and chemist Louis Camille Maillard (February 4, 1878-May 12, 1936) who was the Doogie Howser of his era, joining the faculty of the University of Nancy when he was only sixteen. He rose to prominence thanks to his work on kidney disorders and later taught medicine at the prestigious University of Paris.

But his biggest contribution, especially to brewing, was an accidental discovery he made in 1912, which today we call the Maillard Reaction, or Browning Reaction.

Here’s the basic description, from Wikipedia:

The Maillard Reaction a chemical reaction between amino acids and reducing sugars that gives browned food its desirable flavor. Seared steaks, pan-fried dumplings, biscuits (widely known in North America as cookies), breads, toasted marshmallows, and many other foods undergo this reaction. It is named after French chemist Louis-Camille Maillard, who first described it in 1912 while attempting to reproduce biological protein synthesis.

The reaction is a form of non-enzymatic browning which typically proceeds rapidly from around 140 to 165 °C (284 to 329 °F). At higher temperatures, caramelization and subsequently pyrolysis become more pronounced.

The reactive carbonyl group of the sugar reacts with the nucleophilic amino group of the amino acid, and forms a complex mixture of poorly characterized molecules responsible for a range of odors and flavors. This process is accelerated in an alkaline environment (e.g., lye applied to darken pretzels), as the amino groups (RNH3+) are deprotonated and, hence, have an increased nucleophilicity. The type of the amino acid determines the resulting flavor. This reaction is the basis of the flavoring industry. At high temperatures, a potential carcinogen called acrylamide can be formed.

In the process, hundreds of different flavor compounds are created. These compounds, in turn, break down to form yet more new flavor compounds, and so on. Each type of food has a very distinctive set of flavor compounds that are formed during the Maillard reaction. It is these same compounds that flavor scientists have used over the years to make reaction flavors.

It was, and is, for food science and understanding how heat and cooking create flavors. If you want to dive deeper, the Warwick Medical School has an article on the Historical Development of the reaction, and NPR’s Food for Thought on the centenary of Malliard’s discovery posted 100 Years Ago, Maillard Taught Us Why Our Food Tastes Better Cooked.

But it was also very important to brewing, too, especially when it comes to malting and roasting malt to get different flavors and colors in the beer. For example, here’s UC Davis professor Charlie Bamforth writing about the Malliard Reaction in his book Grape vs. Grain.

Not surprisingly, John Mallett, in his book Malt: A Practical Guide from Field to Brewhouse, mentions Malliard’s contributions to brewing science.

Mallet-malliard-1
Mallet-malliard-2

The chemistry website Compound Interest has a good explanation with their post, Food Chemistry – The Maillard Reaction.

Food-Chemistry-Maillard-Reaction
And finally, Popular Science’s BeerSci series discusses the Maillard Reaction in How Beer Gets Its Color.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: History, Malt, Science of Brewing

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