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Jay R. Brooks on Beer

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Beer Birthday: Jay Brooks, Yes That One

March 3, 2018 By Jay Brooks

brookston
Today is my 59th birthday, and I’ve again been overwhelmed by an embarrassment of riches from well-wishers sending me notes via e-mail, Twitter and Facebook. My sincere thanks to one and all! As it’s usually me posting embarrassing photos of my friends and colleagues, here’s some more howlers of me from over the years.

birthday-2
One of my first birthdays, with far less beer.

indian-bday
A birthday in a simpler time, wearing my Y-Indian Guides uniform.

striped-suit
I wish I still had this striped jacket.

cat
Not quite ready for cat ownership.

construction-2
Ready for my Village People audition.

zerostat
Death by Zerostat (only old time audiophiles will get this).

bearded
Trying a beard. It didn’t last.

stare
I wish I could always make this face. The truth is I’m probably just reaching for some potato chips.

redhook
Visiting Redhook for the first time on my honeymoon in 1996. This was before GPS and we had some difficulties finding it thanks, I maintain, to a faulty map (not my misreading of it). But here I’m pointing out our location on the map, having finally made it after a few wrong turns.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: History, Humor, Personal

Beer In Ads #2567: My Beer Is Rheingold Says Charles Boyer

March 2, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1954. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features French actor Charles Boyer. He “appeared in more than 80 films between 1920 and 1976.[1] After receiving an education in drama, Boyer started on the stage, but he found his success in American films during the 1930s. His memorable performances were among the era’s most highly praised, in romantic dramas such as The Garden of Allah (1936), Algiers (1938), and Love Affair (1939), as well as the mystery-thriller Gaslight (1944). He received four Academy Award nominations for Best Actor.” In this ad, Boyer is at a restaurant looking for friends to dine with since sharing a meal with good company is the best way to eat, just like sharing glasses of Rheingold Extra Dry.

Rheingold-1954-charles-boyer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2566: My Beer Is Rheingold Says Geraldine Fitzgerald

March 1, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1957. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features Irish-American actress Geraldine Fitzgerald. In this ad, Fitzgerald shows off her collection of figurines, proudly declaring them all to be originals, just like Rheingold Extra Dry.

Rheingold-1957-geraldine-fitzgerald

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2565: My Beer Is Rheingold Says Maurice Evans

February 28, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features English-born British-American actor of Welsh descent Maurice Evans. He was “noted for his interpretations of Shakespearean characters. His best-known screen roles are probably Dr. Zaius in Planet of the Apes and as Samantha Stephens’s father Maurice in Bewitched.” In this ad, Evans brings up the idea that “you can tell a lot about a person by his pets” but he’d rather be judged by his favorite beer, which unsurprisingly was Rheingold Extra Dry.

Rheingold-1953-maurice-evans

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer Birthday: Knut Albert

February 28, 2018 By Jay Brooks

knut-albert
Today, it’ also the 58th birthday of Knut Albert Solem from Oslo, Norway, who has one of the premiere beer blogs in Scandinavia, Knut Albert’s Beer Blog. Though I’ve never met him in person, we have corresponded a time or two through blog comments or e-mail and I certainly enjoy his perspective on beer. Join me in wishing Knut a very happy birthday.

knut-1
Hoisting a pint (photo nicked from Knut’s Facebook page).

knut-2
Knut near water, the Giant’s Causeway in Northern Ireland actually (ditto).

Filed Under: Birthdays Tagged With: Blogging, Europe, Norway, Websites

Beer In Ads #2564: My Beer Is Rheingold Says Lilli Palmer

February 27, 2018 By Jay Brooks


Tuesday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features German actress and writer Lilli Palmer. “After beginning her career in British films in the 1940s, she would later transition to major Hollywood productions, earning a Golden Globe Award nomination for her performance in ‘But Not for Me,'” from 1959. In this ad, Palmer explains that during a “script conference” there are lots of decisions to make, but an easy one is to drink Rheingold Extra Dry.

Rheingold-1955-lilli-palmer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2563: My Beer Is Rheingold Says MacDonald Carey

February 26, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1954. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actor MacDonald Carey. He was “best known for his role as the patriarch Dr. Tom Horton on NBC’s soap opera Days of Our Lives. For almost three decades, he was the show’s central cast member. He first made his career starring in various B-movies of the 1940s, 1950s and 1960s. He was known in many Hollywood circles as “King of the Bs”, sharing the throne with his “queen”, Lucille Ball.” In this ad, Carey admits it’s dangerous, or at least unpredictable, when “husbands are let loose in the kitchen” but what is certain is that the resulting meal will include Rheingold Extra Dry.

Rheingold-1954-macdonald-carey

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2562: My Beer Is Rheingold Says Joan Fontaine

February 25, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features British-American actress Joan Fontaine. “Fontaine appeared in more than 45 feature films in a career that spanned five decades. She was the younger sister of actress Olivia de Havilland.” In this ad, Fontaine admits that when she gives a party, she loves compliments, and that’s why she always serves “everyone’s favorite beer, Rheingold Extra Dry.

Rheingold-1955-joan-fontaine

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2561: My Beer Is Rheingold Says John Payne

February 24, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American film actor John Payne. He is “mainly remembered from film noir crime stories and 20th Century Fox musical films, and for his leading roles in Miracle on 34th Street and the NBC Western television series The Restless Gun.” In the ad, Payne talks about visiting New York and being busy catching up with his many friends from when he used to live there. And usually, when he gets together with those friends, they sit down and share some Rheingold Extra Dry.

Rheingold-1949-john-payne

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2560: My Beer Is Rheingold Says Hedda Hopper

February 23, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, American actress and gossip columnist Hedda Hopper, boasts that she owns a staggering 739 hats, in part because hat fashion changes every year, while her favorite beer, Rheingold Extra Dry, does not.

Rheingold-1948-hedda-hopper

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

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