Wednesday’s ad is for Rheingold, from 1950. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress of radio, stage, film, and television Mercedes McCambridge talks about chasing rainbows but contrasts that by saying “nowhere [has she] found a beer to compare with New York’s one and only Extra Dry beer — Rheingold!”
Tuesday’s ad is for Rheingold, from 1949. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, English stage, screen and radio actor Herbert Marshall explains that while he likes variety in the roles he chooses to play, he prefers to stick to just one beer, Rheingold Extra Dry.
Monday’s ad is for Rheingold, from 1947. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Martha Scott after making a film shot in London, can’t wait to get home to New York City for some Rheingold Extra Dry.
Sunday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American theatre, radio and film actor Van Heflin uses a painfully bad fishing metaphor about “the one that got away” but he promises there will be fish “right out of the pan” not to mention Rheingold Extra Dry “right out of the ice.”
Saturday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Dorothy McGuire explains that her secret to taking good “snapshots” is making sure they drink Rheingold Extra Dry beforehand to make them pose more naturally.
Friday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comic actor, writer and director, best remembered as the creator and star of the radio’s popular Duffy’s Tavern comedy series, Ed Gardner is shown in the bar he managed in the television show based on his radio show. But then after the show was when he liked to “relax with friends and enjoy a glass of” Rheingold Extra Dry.
This is an interesting historical tidbit that was originally published in the London Illustrated News on February 2, 1850. The short story was entitled “Bobbing the Beer” and concerned the adulteration of beer, and how it was at least in part the Malt-Tax that was responsible for its growth. Given that it was in the London Illustrated News, there was a large picture accompanying the article that was actually larger than the text.
And this is the entire page that the story was printed on, page 80 of the February 2, 1850, edition of the London Illustrated News.
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning and looked around, and this year and saw his shadow. You know what that means? It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.
But this year, I suppose given how the year is going, it isn’t too surprising, not every groundhog agrees on what the future hold. For example, both Staten Island Chuck along with Shubenacadie Sam in Canada have predicted an early spring. But General Beau Lee in Georgia agrees with Punxsutawney Phil that we’re in for more cold weather.
Although another Canadian groundhog, Balzac Billy, from Alberta, Canada, also predicted an early spring and so did Essex Ed of Orange, New Jersey. Ed also predicted the Patriots would beat the Eagles on Sunday so I’m not sure how reliable he is. But so did Big Al, a 14-foot, 1,000-pound alligator, from Texas, who is given KFC chicken each February 2. If he eats the chicken, it’s an early spring, if he passes, then it’s more winter. This year, he ate.
Then again, Buckeye Chuck of Ohio was saying we’re in for more winter
So it’s up in the air whether, I mean weather, we’ll have an early spring or more winter. I tend to go with the original, Punxsutawney Phil, but for no better reason then I’m from Pennsylvania. I guess we’ll have to wait and see.
Fingers crossed. And if you don’t have time to watch all of the deliciously wonderful Groundhog Day film today, here it is in a slightly shorter version just over three minutes.
Thursday’s ad is for Rheingold, from 1948. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Eleanor Parker is explaining that she has “very definite tastes and ideas,” which is why she never orders any beer except Rheingold Extra Dry.
Wednesday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Gregory Peck is still in character apparently from a western, “The Big Country,” talking about the gold he’s protecting riding “gun” on the stagecoach. But the gold he’s talking about is the liquid kind, Rheingold Extra Dry.
