Friday’s ad is for Rheingold, from 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comedian, vaudevillian, actor, singer, dancer, athlete and author Bob Hope, is getting a pour of Rheingold Extra Dry from another Bob Hope who’s inside the television, and threatening to “ad lib all night about it.”
For our 131st Session, I’m the host so I suppose it seems like a bit of a cheat for me since I made up the questions. Anyway, here are my three “simple” questions, with my own answers, which — for the record — I did not know in advance. The questions came first, then I had to come up with the answers the same way as anyone else. Still, I think, and hope, my questions will be fun and make everyone think about it a little bit. Plus, as many have pointed out, it was a Session emergency and I had to think fast.
For our first question of the new year, what one word, or phrase, do you think should be used to describe beer that you’d like to drink. Craft beer seems to be the most agreed upon currently used term, but many people think it’s losing its usefulness or accuracy in describing it. What should we call it, do you think?
Short Answer: Beer
Long Answer: For a while now, I’ve been thinking that trying to divide up beer into two or more camps — big beer vs. craft beer, et al. — has become a fool’s errand. It just doesn’t work anymore, if indeed it ever really did. As the size of the brewery, ownership issues and other factors complicate how we define what constitutes a craft brewery, that’s pretty much all inside baseball. Consumers, of which I’m still one, don’t really care about most of these so long as the beer tastes good. There are reasons to care about ownership. I get that. And I certainly understand why the Brewers Association needs to define a craft brewery, but for almost everyone else it’s not terribly important. And since the term is increasingly meaningless to a majority of people, I think it’s time to ditch it and go back to calling it all beer. There’s just beer I’ll drink, and beer I don’t really want to drink. That’s how it’s always been, and that’s how it will always be.
For our second question of the new year, what two breweries do you think are very underrated? Name any two places that don’t get much attention but are quietly brewing great beer day in and day out. And not just one shining example, but everything they brew should be spot on. And ideally, they have a great tap room, good food, or other stellar amenities of some kind. But for whatever reason, they’ve been mostly overlooked. Maybe 2018 should be the year they hit it big. Who are they?
Answer 1: Stan mentioned Chuckanut in his session post, and I have to heartily agree. Every beer Will Kemper makes is just fantastic. His lagers are second to none, just spot on. He’s the Matt Brynildsohn of lagers, or maybe Matt’s the Will Kemper of hoppy beers (although Pivo doesn’t suck). The point is his lagers are just amazing
Answer 2: My second has to be Moonlight Brewing, the tiny self-distributing brewery tucked into Santa Rosa. It doesn’t hurt that owner/brewer Brian Hunt is one of my favorite people on Planet Beer, but he’s also the best brewer you’ve probably never heard of. I feel fortunate to live when you can find his beer, because it doesn’t exactly have wide distribution — only as far as Brian’s van can go.
For our third question of the new year, name three kinds of beer you’d like to see more of. It’s clear hoppy beers, IPAs and all of the other hop-forward beers they’ve spawned, are here to say. There seems to be a few other styles that are popular, too, like saisons, barrel-aged beers, anything imperial and also sour beers of all kinds. But lots of other previously popular beers seem sidelined these days. What three types of beer do you think deserve more attention or at least should be more available for you to enjoy? They can be anything except IPAs, or the other extreme beers. I mean, they could be, I suppose, but I’m hoping for beers that we don’t hear much about or that fewer and fewer breweries are making. What styles should return, re-emerge or be resurrected in 2018?
Answer 1: Milds. It’s baffling to me that people are trying to make sessionable versions of other beers, when there are already milds out there. Even more mystifying is that American brewers consistently have found that if they call their beer a “mild,” no one will buy it. If they give it a name without mild in it, people will order it. But I love milds, if only more people made them.
Answer 2: Rye beers. Really any beer with some rye in the grain bill I generally like. I just love that spicy note that rye adds. It doesn’t need much rye to give it that extra oomph, although I’ll drink it no matter how much rye is used. Bear Republic once brewer a 100% rye beer as an experiment, finally making it work, and I was privileged to be there when they tapped the first keg. I thought it was delicious.
Answer 3: Dunkelweizens. I already like German hefeiweizens but dunkleweizens just add a welcome additional element. The ones with chocolate notes are especially good to my taste, but the dark malt is great regardless and I find just that much more delicious than the regular weizens with malted wheat and pilsner malt.
For our 131st Session this month our host will be me, from the Brookston Beer Bulletin, stepping in because I hadn’t realized no one had offered to host until it was pointed out this morning on Twitter. For my topic, I’ve chosen Three Things, a quick session topic as we look ahead to what this year, and beyond, will bring to the world of beer. So here we go, three quick questions for you to ponder and answer extemporaneously as best you can from your perspective.
For our first question of the new year, what one word, or phrase, do you think should be used to describe beer that you’d like to drink. Craft beer seems to be the most agreed upon currently used term, but many people think it’s losing its usefulness or accuracy in describing it. What should we call it, do you think?
ANSWER: ____________________
For our second question of the new year, what two breweries do you think are very underrated? Name any two places that don’t get much attention but are quietly brewing great beer day in and day out. And not just one shining example, but everything they brew should be spot on. And ideally, they have a great tap room, good food, or other stellar amenities of some kind. But for whatever reason, they’ve been mostly overlooked. Maybe 2018 should be the year they hit it big. Who are they?
ANSWER 1: ____________________
ANSWER 2: ____________________
For our third question of the new year, name three kinds of beer you’d like to see more of. It’s clear hoppy beers, IPAs and all of the other hop-forward beers they’ve spawned, are here to say. There seems to be a few other styles that are popular, too, like saisons, barrel-aged beers, anything imperial and also sour beers of all kinds. But lots of other previously popular beers seem sidelined these days. What three types of beer do you think deserve more attention or at least should be more available for you to enjoy? They can be anything except IPAs, or the other extreme beers. I mean, they could be, I suppose, but I’m hoping for beers that we don’t hear much about or that fewer and fewer breweries are making. What styles should return, re-emerge or be resurrected in 2018?
ANSWER 1: ____________________
ANSWER 2: ____________________
ANSWER 3: ____________________
So stop what you’re doing and start a new Session post. Now would be good. To participate in the January Session, today, Friday, January 5, write your post as soon as feasible, then leave a comment below or shoot me an e-mail or copy me (@Brookston) in your Twitter feed with your link. Don’t think about it too long, just give the first answers that pop into your head.
Thursday’s ad is for Rheingold, from 1954. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Shelley Winters, compares recording her voice and hearing the authentic playback, to Rheingold Extra Dry. Yeah, it didn’t make much sense to me either.
Wednesday’s ad is for Rheingold, from 1952. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor and filmmaker John Wayne, discusses his love of Autumn and Winter, and how his favorite beer for those seasons is Rheingold Extra Dry.
Tuesday’s ad is for Rheingold, from 1954. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, English actor David Niven, discusses his love for Rheingold Extra Dry.
Monday’s ad is for Rheingold, from 1953. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, German actress and singer Marlene Dietrich, supposedly lover to drink Rheingold Extra Dry whenever she’s in New York.
A favorite British television show of mine was The Secret Life of Machines, by Tim Hunkin, whose birthday is today, January 1, 1950. Hunkin is “an English engineer, cartoonist, writer, and artist living in Suffolk, England. He is best known for creating the Channel Four television series The Secret Life of Machines, in which he explains the workings and history of various household devices. He has also created museum exhibits for institutions across the UK, and designed numerous public engineering works, chiefly for entertainment. Hunkin’s works are distinctive, often recognisable by his unique style of papier-mâché sculpture (made from unpainted newsprint), his pen and ink cartoons, and his offbeat sense of humour.” Given that his show, three seasons between 1988-1993, was about how machines work, it’s surprisingly low-key and minimalist, but quite fascinating. And often very funny.
Anyway, in 1977, Adnams Brewery, commissioned Hunkin to create a poster of their brewery in Suffolk. Hunkin remembered. “I spent a month drawing it and so enjoyed the experience that I moved out of London to Suffolk where I’ve lived ever since. I didn’t even drink much of the beer at the time. Before drawing it, I don’t think I had ever appreciated how the combination of words and drawings can make conveying information much clearer and simpler. I was able to dramatically cut the text about the brewing process by having it integrated with the drawing of the vats and pipes. I think all journalists should be taught to draw.”
I have a couple of books by Hunkin that are filled with detailed doodle drawings with loads of text like this, and they’re great, so I’d love to see what he wrote in this poster although the biggest file of the poster I could find wasn’t quite big enough to read it all.
Or you can see it full size here.
Sunday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a pelican, with another one in the background with four bottles of Guinness in his bill, being chased by a zookeeper. And at the bottom is this simple poem:
The Pelican, that feathered freak,
Is famed for his capacious beak.
Guinness provides the reason why —
His bill is for a week’s supply!
Saturday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features an ostrich, with three more in the background, one of which swallowed the zookeeper’s pint glass. And at the bottom is this simple poem:
The Ostrich, travelers recall,
Enjoys his Guinness, glass and all.
How sad the Guinness takes so long
To get to where it does belong!
