Friday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Canadian-American bandleader and violinist Guy Lombardo, explains that the best way to go sailing is to get a good crew to do all the work and stock lots of Rheingold Extra Dry to drink while they sail.
Thursday’s ad is for Rheingold, from 1946. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American tennis champion Don Budge, compares the consistency of a tennis player to that of Rheingold Extra Dry.
Wednesday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, English actor Edmund Gwenn, best known for playing “Kris Kringle” in “Miracle on 34th Street,” muses that fancy packages don’t necessarily make things better “but they do add an extra touch” just like Rheingold Extra Dry.
On Saturday the 18th annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and was sequestered in the dark, dank basement out of the view of the beautiful Bay Area sun for most of the morning. We judged 63 Double IPAs and 36 Triple IPAs.
It was a beautiful day at the Bistro for tasting 99 Double and Triple IPAs.
Congratulations to all the winners.
Jeremy Marshall, from Lagunitas, and Terence Sullivan, from Sierra Nevada, with their wives, enjoying some camaraderie at the Double IPA Fest.
Tuesday’s ad is for Rheingold, from 1946. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American burlesque/vaudeville dancer in the first half of the 20th century who performed with his wife as “The Dancing De Marcos” Tony and Sally DeMarco, talks about how he and his wife, the Dancing DeMarcos, spend hours and hours working on their dancing, but still out dancing during their leisure time, although then they also drink Rheingold Extra Dry.
Monday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American jazz trombonist, composer, conductor and bandleader of the Big Band era Tommy Dorsey, talks about how he spends hours and hous working on new music and arranging, which makes him very thirsty for Rheingold Extra Dry.
Sunday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress, star of Hollywood films, Broadway productions, and television series Anne Baxter, talks about how many record albums she has, but she only serves one beer, Rheingold Extra Dry.
Saturday’s ad is for Rheingold, from 1941. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, sportswriter Bill Corum, talks about how he slakes his “galloping thirst” with Rheingold Extra Dry.
Friday’s ad is for Rheingold, from 1948. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Anglo-American actress and singer Ida Lupino, who became a pioneering director and producer—the only woman working within the 1950s Hollywood studio system to do so, she asks for help in deciding if she’s a better actor or director. But she apparently doesn’t need any help picking her beer, which naturally is Rheingold Extra Dry.
Thursday’s ad is for Rheingold, from 1948. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Adolphe Menjou tells the story about the time he was fitted for four suits in a Paris Railway as an illustration of how much of a connoisseur he is, beer connoisseur even, and declaring Rheingold Extra Dry the best.
Menjou also appeared in a second ad that same year. In this second ad, he talks about how once he was introduced to collecting things, like stamps, he just went nuts, and the same was true when he was introduced to Rheingold Extra Dry.
