Sunday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American theatre, radio and film actor Van Heflin uses a painfully bad fishing metaphor about “the one that got away” but he promises there will be fish “right out of the pan” not to mention Rheingold Extra Dry “right out of the ice.”
Saturday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Dorothy McGuire explains that her secret to taking good “snapshots” is making sure they drink Rheingold Extra Dry beforehand to make them pose more naturally.
Friday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comic actor, writer and director, best remembered as the creator and star of the radio’s popular Duffy’s Tavern comedy series, Ed Gardner is shown in the bar he managed in the television show based on his radio show. But then after the show was when he liked to “relax with friends and enjoy a glass of” Rheingold Extra Dry.
This is an interesting historical tidbit that was originally published in the London Illustrated News on February 2, 1850. The short story was entitled “Bobbing the Beer” and concerned the adulteration of beer, and how it was at least in part the Malt-Tax that was responsible for its growth. Given that it was in the London Illustrated News, there was a large picture accompanying the article that was actually larger than the text.
And this is the entire page that the story was printed on, page 80 of the February 2, 1850, edition of the London Illustrated News.
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning and looked around, and this year and saw his shadow. You know what that means? It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.
But this year, I suppose given how the year is going, it isn’t too surprising, not every groundhog agrees on what the future hold. For example, both Staten Island Chuck along with Shubenacadie Sam in Canada have predicted an early spring. But General Beau Lee in Georgia agrees with Punxsutawney Phil that we’re in for more cold weather.
Although another Canadian groundhog, Balzac Billy, from Alberta, Canada, also predicted an early spring and so did Essex Ed of Orange, New Jersey. Ed also predicted the Patriots would beat the Eagles on Sunday so I’m not sure how reliable he is. But so did Big Al, a 14-foot, 1,000-pound alligator, from Texas, who is given KFC chicken each February 2. If he eats the chicken, it’s an early spring, if he passes, then it’s more winter. This year, he ate.
Then again, Buckeye Chuck of Ohio was saying we’re in for more winter
So it’s up in the air whether, I mean weather, we’ll have an early spring or more winter. I tend to go with the original, Punxsutawney Phil, but for no better reason then I’m from Pennsylvania. I guess we’ll have to wait and see.
Fingers crossed. And if you don’t have time to watch all of the deliciously wonderful Groundhog Day film today, here it is in a slightly shorter version just over three minutes.
Thursday’s ad is for Rheingold, from 1948. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Eleanor Parker is explaining that she has “very definite tastes and ideas,” which is why she never orders any beer except Rheingold Extra Dry.
Wednesday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Gregory Peck is still in character apparently from a western, “The Big Country,” talking about the gold he’s protecting riding “gun” on the stagecoach. But the gold he’s talking about is the liquid kind, Rheingold Extra Dry.
Tuesday’s ad is for Rheingold, from 1951. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Shelley Winters explains that she can in fact make up her mind when choosing paint colors, and she always chooses the red from cans of Rheingold Extra Dry.
For our 132nd Session, our host will be John Abernathy, who writes about beer at The Brew Site website. For his topic, inspired by the news that BA and AHA founder Charlie Papazian recently announced his retirment, has been thinking about homebrewing and is calling his topic Homebrewing Conversations. Essentially he’s calling for anything about “homebrewing — the good, the bad, your experiences, ideas, (mis)conceptions, or whatever else suits you, as long as it starts the conversation!”
Here are some suggestions Jon has about how you could approach the topic:
- Do you homebrew, and if so, for how long? How did you get started?
- Talk about the best beer you ever brewed at home—and your worst!
- Are you a member of a local homebrew club (or even the AHA)? Tell us about your club.
- Describe your home set up: do you brew all grain? Extract? Brew in a bag? Unusual mashing/sparging/etc. methods?
- Have you ever judged a homebrew competition? Talk about that experience.
- Are you a BJCP or other accredited beer judge? Talk about the process of becoming certified/official.
- Never homebrewed/not a homebrewer? No problem! Consider these questions:
- Do you know any homebrewers?
- Have you ever tasted someone’s home brewed beer?
- Would you ever be interested in learning how to brew? Why or why not?
So by this Friday, February 2, or thereabouts, start your homebrewing conversation. To participate in the February Session, simply leave a comment at the original announcement and leave the URL to your post there, or tag him on Twitter or on Facebook (or even Instagram) with your post, and I’ll round up all the entries early next week.
Monday’s ad is for Rheingold, from 1951. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Spanish-American bandleader and native of Spain who spent his formative years in Havana, Cuba, Xavier Cugat says how happy he is, and that he’s always happiest when he comes back from the road to his adopted home of New York City, which also has his favorite beer. And no it’s not Hatuey but Rheingold Extra Dry.
