Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #2166: Viscountess Furness For Pabst

By


Tuesday’s ad is for Pabst Blue Ribbon, from 1948. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Thelma Furness, Viscountess Furness. She “was a mistress of King Edward VIII while he was still the Prince of Wales; she preceded Wallis Simpson (for whose sake Edward abdicated and became the Duke of Windsor) in his affections.

During most of her relationship with the Prince, she was married to a British nobleman, Marmaduke Furness, 1st Viscount Furness. That marriage ended the year before her relationship with the Prince ended.

Her first name was pronounced in Spanish fashion as “TEL-ma.” Her identical twin sister was Gloria Morgan Vanderbilt who was married to Reginald Vanderbilt and had a daughter, Gloria Vanderbilt.”

In the ad, Thelma, I mean the Viscountess, is being served in “the Drawing Room of her Beverly Hills Home.” Typical of this series of ads, there’s a silver tray with two bottles of beer and two glasses. Although I think this is the only time the glasses look like they’re made of cut crystal. That can’t be a coincidence.

PBR-1948-viscountess-furness

Beer In Ads #2165: F. Warren Pershing For Pabst

By


Monday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Mr. and Mrs. F. Warren Pershing. He was the son of General John Joseph “Black Jack” Pershing, and the only one of his children who survived a fire at his home in the Presidio in 1915. “He graduated from Yale University in 1931. On April 22, 1938 he was married to Muriel Bache Richards at St. Thomas Church in New York City. During World War II he enlisted as a Private in the United States Army. He asked for no special privileges and to be treated like any new recruit.” Despite this, he eventually attained the rank of Colonel. He also “served in the Second World War as an advisor to the Army Chief of Staff, General George C. Marshall. After the War he continued with his financial career and founded a stock brokerage firm, Pershing & Company.

In the ad, Pershing and his wife Muriel, or “MuMu,” are in their Narragansett, Rhode Island home with a tray of beers between them. Although I must say she doesn’t look particularly happy to be there.

PBR-1949-f-warren-pershing

Beer In Ads #2164: James Montgomery Flagg For Pabst

By


Sunday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features James Montgomery Flagg. He “was an American artist and illustrator. He worked in media ranging from fine art painting to cartooning, but is best remembered for his political posters.” His most famous poster was the of Uncle Sam pointing a finger at you, with text that read “I Want You For U.S. Army,” painted in 1917. “Flagg used a modified version of his own face for Uncle Sam, and veteran Walter Botts provided the pose.”

In the ad, “Monty,” as he was known to his friends, is in his “New York Studio” working on a new painting as an admirer looks on. Perhaps she’s the “Cover girl for a popular magazine” mentioned in the text, and she’s seeing if she likes how he’s drawn her? And if she does, maybe it’s finally time to drink those beers.

PBR-1949-monty-flagg

Baby Beer Names

By

baby-and-beer
A few years ago I wrote an article for the Brewer’s Association I called Papa’s Got A Brand New Beer that was for Father’s Day. It featured a number of names that beer people have given their kids, celebrating their love of beer. My old friend, Adam Lambert — who I’ve known since he was in college and working part-time for SLO Brewing — recently tweeted “I think we need a blog for beer related kid names.” While setting up an entire new blog on that topic seemed too much, at least for me, I figured a page of People’s Beer Names could work.

bizarro-kids-beer-names

I can only assume there are more that I haven’t run across. If you know of any to add to this list, please let me know by commenting here. I’m especially interested in names that parents have already given, so if you know a name that’s already been bestowed on a child, please let me know who (I don’t need exact name, just something like “employee at x brewery/bar/distributor/etc.”) so I can refer to without naming names.

Here are the names I already either know of, or seem possible.

Boy’s Names

IMG_1468

  • Brett: confirmed — Brett Porter is head brewer at Goose Island/ABI, and formerly with Deschutes
  • Brewer: theoretical — appears in baby name books
  • Bud: fictionally confirmed — Bud Bundy, character on Married… with Children, named after Al Bundy’s favorite beer
  • Cooper: confirmed — son of a man with 20 years in the draft dispensing business
  • E.S.B. initials: unconfirmed — rumored story told to Jay R. Brooks for a name like “Ethan Sebastian Brown”
  • Flanders: possible — for the Belgian beer style, Flanders Red
  • Porter: confirmed — son of Jay R. Brooks, and also the son of Chris Graham, COO of MoreBeer
  • Stout: confirmed — A Facebook friend knows one

Girl’s Names

IMG_1470

  • Abbey: possible — for Abbey-type breweries
  • Amber: confirmed — daughter of Geno Acevedo, El Toro Brewing, and middle name of the daughter of Colorado beer write Dan Rabin
  • Burton: possible — for the beer-brewing city in England
  • Cascade: possible — for the hop variety*
  • Crystal: possible — for the malt variety
  • Genny: possible — for Genesee Cream Ale, nicknamed “Genny”
  • Heather: possible — for the shrub used in brewing
  • India: confirmed — A Facebook friends knows a couple whose daughter got her name at least in part because they love IPAs and homebrew
  • Iris: possible — for Cantillon Iris
  • Kate: possible — for Portsmouth Kate the Great
  • Mara: confirmed — daughter of British beer writer Martyn Cornell, Hebrew for bitter
  • Matilda: possible — for Goose Island Matilda
  • Sierra: confirmed — daughter of Ken Grossman, Sierra Nevada Brewing
  • Sofie: possible — for Goose Island Sofie
  • Vienna: confirmed — daughter Jennifer Talley, Auburn Alehouse

NOTE: * – I’ve seen many suggestions for different hop variety names, but most seem somewhat forced. Understanding that a name could conceivably be anything, I only want to list names that seem reasonable or have actually been given to a kid by his or her parents. For another example, I’ve seen several mentions suggesting “Bock” or “Lambic” as names, but unless someone’s actually named their kid those, they don’t really seem that likely to me. Unfortunately, there’s a lot of suggestions like that out there on the internet. really more bad suggestions than good ones.

Beer In Ads #2163: Charles Laughton For Pabst

By


Saturday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Charles Laughton. He “was an English stage and film character actor, director, producer and screenwriter. Laughton was trained in London at the Royal Academy of Dramatic Art and first appeared professionally on the stage in 1926. In 1927, he was cast in a play with his future wife Elsa Lanchester, with whom he lived and worked until his death; they had no children.

He played a wide range of classical and modern parts, making an impact in Shakespeare at the Old Vic. His film career took him to Broadway and then Hollywood, but he also collaborated with Alexander Korda on notable British films of the era, including The Private Life of Henry VIII. He portrayed everything from monsters and misfits to kings. Among Laughton’s biggest film hits were The Barretts of Wimpole Street, Mutiny on the Bounty, Ruggles of Red Gap, Jamaica Inn, The Hunchback of Notre Dame, and The Big Clock. In his later career, he took up stage directing, notably in The Caine Mutiny Court-Martial, and George Bernard Shaw’s Don Juan in Hell, in which he also starred. He directed one film, the thriller The Night of the Hunter.

Laughton has been seen by one actor as one of the greatest performers of his generation. Daniel Day-Lewis cited him as one of his inspirations, saying: ‘He was probably the greatest film actor who came from that period of time. He had something quite remarkable. His generosity as an actor, he fed himself into that work. As an actor, you cannot take your eyes off him.'”

In the ad, Laughton’s relaxing, up against a tree, at the Ojai Valley Inn and Country Club. Beer in his hand, he’s in Southern California but still wearing a wool jacket and tie, even though it’s most likely on the warm side. Hopefully the beer will help keep him cool.

PBR-1949-charles-laughton-2

Beer In Ads #2162: Gladys Swarthout

By


Friday’s ad is for Pabst Blue Ribbon, from 1948. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Miss Gladys Swarthout and her husband Mr. Frank Chapman. She “was an American mezzo-soprano opera singer and entertainer.”

In the ad, Swarthout and her husband, also an opera singer, are in their “Connecticut Home,” in what looks like a den or music room. They’re sharing a bottle of beer, although they are two full glasses.

PBR-1948-gladys-swarthout

Beer Birthday: Chris Nelson

By

beergeek
Today is the 51st birthday of Chris Nelson, better known as The Beer Geek. Chris and his wife, Merideth Canham-Nelson, recently completed an around the world beer festival tour, but are still traveling the globe searching for great beer. A few years ago his wife also published Teachings From the Tap, her account of the year they spent circling the globe visiting beer destinations. Join me in wishing Chris a very happy birthday.

srbf08-05
The first “official meeting” of the Bay Area Beer Bloggers. From left: Merideth Canham-Nelson, me, Chris, JJ (the Thirsty Hopster), and Gail Ann Williams and Steve Shapiro, both from Beer by BART.

merideth-rocky
In front of the Rocky statue in downtown Philadelphia during our trip to the first Philly Beer Week.

obf07-20
At the OBF media tasting: Rick Sellers, from Pacific Brew News, Merideth and Chris Nelson, The Beer Geek, and Meagan Flynn (at right) with her assistant, Annalou, former publishers of Beer NW during the 2007 Oregon Brewers Festival.

pub-talk-radio
Chris, at right, with Shaun O’Sullivan, Merideth, and Jeff White in Pub Talk Radio in Monterey in September of last year.

chris-nelson-pangea
Chris and Merideth at Pangea in 2012 (photo “borrowed” from Facebook, by Virginia Vasquez)

Beer In Ads #2161: Jonathan M. Wainwright For Pabst

By


Thursday’s ad is for Pabst Blue Ribbon, from 1948. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features the “Hero of Bataan, Defender of Corregidor,” Joseph M. Wainwright. He “was a career American army officer and the Commander of Allied forces in the Philippines at the time of their surrender to the Empire of Japan during World War II. Wainwright was a recipient of the Medal of Honor for his courageous leadership during the fall of the Philippines.”

In the ad, Wainwright is at “Fiddler’s Green,” holding a gun while “relaxing in the den of his Texas home.” On a tray in front of him, there’s two bottles of Pabst and two glasses. Another man, who appears to be talking to, has already started drinking his beer, or is at least holding it in his hand. If I were him, I’d be waiting until after Wainwright put down the gun to begin drinking.

PBR-1948-jonatham-m-wainwright

What Can Brown Do For You?

By

session-the
For our 120th Session, our host will be Joe Tindall, who writes The Fatal Glass of Beer. For his topic, he’s chosen Brown Beer, which sounds simple enough, but I’ll just let Joe explain what he means:

The colour brown has certain connotations, some of which I won’t dwell on. But used in reference to beer, it can signify a kind of depressing old fashioned-ness – to refer to a traditional bitter as ‘brown’ seems to suggest it belongs to a bygone corduroy-trousered era. As breweries who pride themselves on their modernity focus on beers that are either decidedly pale or unmistakably black, the unglamorous brown middle ground is consistently neglected.

So for Session 120, let’s buck the trend and contemplate brown beer. This might be brown ale, or the aforementioned English bitter; it could be a malty Belgian brune, a dubbel or a tart oud bruin; even a German dunkel might qualify.

color5-brown

In mid-2015, I was Thinking About Beer Color, so it could be fun to restrict that to just one family of color, the browns. There certainly are a lot of beers that fit into that range. What’s your take on the narrow band on the beer color rainbow. To participate in February’s Session, on or before Friday, February 3, 2017, post your thoughts on what brown has done for you. Just comment on the original announcement or via Twitter. Joe’s Twitter handle is @FatalGlass.

brown-beer-glass

Beer In Ads #2160: Tommy Henrich For Pabst

By


Wednesday’s ad is for Pabst Blue Ribbon, from 1950. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Tommy Henrich. He “was an American professional baseball player, nicknamed ‘The Clutch’ and ‘Old Reliable.’ He played his entire Major League Baseball career as a right fielder and first baseman for the New York Yankees (1937–1942 and 1946–1950). Henrich led the American League in triples twice and in runs scored once, also hitting 20 or more home runs four times. He is best remembered for his numerous exploits in the World Series; he was involved in one of the most memorable plays in Series history in 1941, was the hitting star of the 1947 Series with a .323 batting average, and hit the first walk-off home run in Series history in the first game of the 1949 World Series.”

In the ad, Henrich is showing off his “World-Series home run baseball” in what looks to be his study. I think they’re referring to the 1949 World Series, the year before, when “he gave New York a 1-0 victory in Game 1 when he homered against Don Newcombe on a 2-0 pitch to lead off the ninth inning, the first walk-off home run ever in the World Series.” Shortly before the ad ran, on January 19, 1950, he was awarded “Athlete of the Year,” although I don’t really know who gave him the accolade.

PBR-1950-tommy-henrich