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Jay R. Brooks on Beer

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Beer In Ads #1743: When Do Cheerleaders Say Budweiser?

November 28, 2015 By Jay Brooks


Saturday’s ad is for Budweiser, from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a cheerleader’s head up close, and the thoughts in her head that lead her to drink a beer.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Sports

Spinning Statistics … Again

November 28, 2015 By Jay Brooks

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A few days ago, I wrote that in my mind, Alcohol Justice, as much as any prohibitionist group, had achieved the status of a cult, given their by-any-means-necessary tactics and casual relationship with the truth. Today presented a perfect example of that, in which they took another “study” and bent it and remolded it into the shape they wanted it to be in order to advance their agenda. This morning they tweeted the following:

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And there’s certainly some scary claims in that tweet. “Stunning death rate rise for middle-aged white US men,” which is apparently linked to “alcohol” and also “drug misuse.” Or is that misuse of both drugs and alcohol? It could be read either way, and since you rarely here “alcohol misuse” as a term — it’s almost always “alcohol abuse” — I suspect that it was chosen on purpose to give the impression that it was simply drinking alcohol that leads to this “stunning death rate.” But what does the actual “study” claim? The tweet includes a link, which takes you to an article from November 2 in the New York Times, Death Rates Rising for Middle-Aged White Americans, Study Finds. But that title is similarly misleading, because once you actually read it, you’ll discover that it’s not all middle-age white men whose risk is increasing, but a specific subgroup within that cohort. That group is increasing overall, but only because the steepest rise is almost entirely coming from less educated men in that group.

The mortality rate for whites 45 to 54 years old with no more than a high school education increased by 134 deaths per 100,000 people from 1999 to 2014.

I guess that’s statistically significant, but it’s an increase of 0.134%, which doesn’t sound as bad as they’re making it out to be. Later in the article, they say that “[i]n that group, death rates rose by 22 percent while they actually fell for those with a college education.” Of course, I don’t have a Nobel Prize in Economics, as one of the people who conducted the study does, which the article makes a particular point of pointing out. Despite those honors, they’re as flummoxed by the results as apparently everyone else who’s found it’s such a growing problem for “the declining health and fortunes of poorly educated American whites.” adding. “In middle age, they are dying at such a high rate that they are increasing the death rate for the entire group of middle-aged white Americans” and this has been “puzzling demographers in recent years.” Seriously? Let me take a stab at it. The middle class has been eroding for decades, real wages have been stagnating almost as long, people are losing their pension plans, unions are under attack and our government has been co-opted by business interests who have been doing everything possible to keep tax breaks for the wealthy, allow our elections to won by whoever has the most money, and generally make life miserable for every worker below the executive level, the people in the 90%. And which group would you expect that to most affect? I would suggest it’s people in the lower paying jobs, the ones requiring less education, which would go a long way toward explaining why these are the same people drinking themselves into an early grave.

They do finally make some mention of this, but apparently don’t think it was significant enough to “fully account for the effect,” when they earlier cited that middle-aged white men with only a high school diploma have “a more pessimistic outlook among whites about their financial futures.” But doesn’t it seem like one of those “well, duh” moments?

The least educated also had the most financial distress, Dr. Meara and Dr. Skinner noted in their commentary. In the period examined by Dr. Deaton and Dr. Case, the inflation-adjusted income for households headed by a high school graduate fell by 19 percent.

But that can’t be it, they seem to conclude. That wouldn’t cause them to become depressed, which might lead them to drink excessively or take more drugs, is what they’re saying. Why do we continue to go out of our way to insist that the alcohol or drugs, in and of themselves, are the problem, but not the underlying problem or problems that make people reach for them? Remember, the message from Alcohol Justice was that “alcohol and drug misuse” were the link to a “Stunning death rate rise for middle-aged white US men,” but that’s not what the study found, or is even the focus of the article, despite the fact that misleading headline could make you think that was the case, if you didn’t bother to read it. What this study of metadata from the CDC found was that there’s an increase for such men with less education and who abused alcohol, which is very different from what AJ is peddling. And this spin is doubly reinforced by the photo they chose to use with the tweet. It shows two older couples, well-dressed and sipping on champagne. That’s practically the polar opposite of the image one would expect for which group is showing an increase in their risk of death found by the study they’re referring to. And it’s the photo you see first, before you read either the tweet or click on the article. Before you have any facts whatsoever, you’re confronted by this misleading image of well-heeled bubbly revelers.

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But that image holds another secret, and one Alcohol Justice probably doesn’t want you to know about, especially as they’ve started tweeting for donations at this, the giving time of the year. The image is actually taken from an article in the British newspaper, the Telegraph, from early September of this year. That piece, entitled Drinkers ‘subsidising’ non-drinkers by £6.5 billion a year, flies right in the face of one of AJ’s most-cherished propaganda lies, the idea of alcohol harm, that people drinking are a drain on the economy, forcing teetotalers to pay for their excesses and strain public resources. It’s one of AJ’s most common arguments for raising taxes on alcohol, under the notion of a “charge for harm” that they’re so fond of insisting. But the subtitle of the Telegraph article is: “A drain on taxpayers? Drinkers pay their dues three times over, new study claims.”

Far from being a financial burden on taxpayers, people who enjoy alcohol pay the cost of dealing with drink-related social problems almost three times over in tax every year, the analysis by the Institute of Economic Affairs, the free-market think-tank, argues.

The paper calculates that the NHS, police, the criminal justice and welfare systems in England collectively spend £3.9 billion a year dealing with the fallout from excessive alcohol consumption.

But that figure is eclipsed by the £10.4 billion a year it says the Treasury gains in alcohol duty in England.
It argues that taxes on drink could be halved and still leave the Government firmly in profit.

They continue:

Christopher Snowdon, author of the report, said: “It is time to stop pretending that drinkers are a burden on taxpayers.

“Drinkers are taxpayers and they pay billions of pounds more than they cost the NHS, police service and welfare system combined.

“The economic evidence is very clear on this – 40 per cent of the EU’s entire alcohol tax bill is paid by drinkers in Britain and, as this new research shows, teetotallers in England are being subsidised by drinkers to the tune of at least six and a half billion pounds a year.”

So that’s where the photo came from that Alcohol Justice used to accompany a misleading tweet about misstated statistics, linking to a somewhat misleadingly titled article. And this is from the organization that claims to be the “industry watchdog,” forcing me to ask, yet again, who’s watching the watchdog? Because left to their own devices, they obviously aren’t terribly concerned with honesty or truthiness. And that makes it increasingly difficult to have any meaningful discussions with them about alcohol policy or indeed believe anything they say or claim.

Filed Under: Editorial, News, Politics & Law Tagged With: Prohibitionists, Science, Statistics

Patent No. 20130314244A1: Draft Beer Supply Chain Systems And Methods

November 28, 2015 By Jay Brooks

patent-logo
Today in 2013, US Patent 20130314244 A1 was issued, an invention of Steve Hershberger, Steve Kremer, Matt Mayer, and Mark Kosiarek, assigned to SteadyServ Technologies, LLC, for their “Draft Beer Supply Chain Systems and Methods.” Here’s the Abstract:

Supply chain systems and methods are disclosed for monitoring fluid levels in liquid containers, such as kegs. Embodiments include sensors that fit within a keg’s false bottom, measure the weight of the keg, and transmit the weight information to a computer database via a wireless network. Other embodiments include an RFID device with information about a characteristic of the liquid within a keg (such as brand and/or type of beer) that may be attached to the keg and paired with the sensor so the sensor can transmit information about the characteristic of the liquid in the keg. In alternate embodiments, the sensor’s transmitter is short range and an uplink/gateway is used to receive information from the sensor and relay that sensor’s information to a broader wireless network. Multiple containers in close proximity may each be fitted with an RFID device and sensor and communicate their individual information to the database.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Bars, Business, Distributors, Law, Patent

Beer In Ads #1742: Goebel’s Lighthouse

November 27, 2015 By Jay Brooks


Friday’s ad is for Goebel Beer, from 1949. It’s a nice illustration by a George Shepherd, showing an idyllic coastal scene with a beer on the beach, just down the way from a lighthouse up on a small rise of a hill. It makes we want to be there, especially as here in California it’s dipping below freezing.

Goebel-1949-lighthouse

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Patent No. 3065885A: Beer Barrel Tapping Device

November 27, 2015 By Jay Brooks

patent-logo
Today in 1962, US Patent 3065885 A was issued, an invention of Victor H. Chatten, assigned to Anheuser Busch, for his “Beer Barrel Tapping Device.” There’s no Abstract, although in the description it includes this summary:

This invention relates to a new and improved device for tapping beer barrels, and in particular, relates to a barrel unit and tap unit which can be used in connection with barrels or kegs of the type in common use today. These barrels have an upper opening of standard size.

One of the principal objects of the present invention is to provide a beer barrel tapping arrangement wherein only a single top connection is made by a speed coupling requiring only a straight push to make the connection. Another object is to eliminate the tilt base and to draw the beer to the last several ounces. Another object is to provide a barrel unit which does not displace much beer and which does not have to be removed for the high speed cleaning operation performed on automatic equipment. Another object is to provide a convenient flushing valve for a beer barrel tapping unit and to eliminate all valves except for the dual v-alve which supplies the CO gas and draws off the beer.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 2771752A: Beer Cooling Apparatus

November 27, 2015 By Jay Brooks

patent-logo
Today in 1956, US Patent 2771752 A was issued, an invention of Edward E. Tennant, assigned to the Schlitz Brewing Co., for his “Beer Cooling Apparatus.” There’s no Abstract, although in the description it includes this summary:

This invention relates to a beverage cooling system and apparatus and particularly has reference to apparatus for cooling or maintaining a carbonated beverage, like beer, in a properly cooled condition while transporting the same a substantial distance from the source or keg to the dispensing tap.

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Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing

Patent No. 6321927B2: Beverage Can Seal

November 27, 2015 By Jay Brooks

patent-logo
Today in 2001, US Patent 6321927 B2 was issued, an invention of Michael Cavella, for his “Beverage Can Seal.” Here’s the Abstract:

A seal for use on a container such as a beverage or food storage container and more specifically such as a soft drink, beer, or soup can where the seal prevents contamination of the rim or lip, trough and area adjacent to and surrounding the drinking aperture as well as between the drinking aperture and the nearest rim. The seal covers the inner surface of the rim but does not restrict use of 6-pack rings or the like, nor does the seal interfere with stacking of the cans. The seal further includes a peel tab.

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Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Cans, History, Law, Packaging, Patent

Beer In Ads #1741: When You Know Your Beer

November 26, 2015 By Jay Brooks


Thursday’s Thanksgiving Day ad is another one for Budweiser, this one from 1953. “When You Know Your Beer … It’s Bound To Be Bud, or at least that’s what the disembodied heads seem to be saying at Thanksgiving. That is a fine looking turkey she’s got there, but I’m not so sure about his beer.

Bud-1953-t-day

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays

Patent No. 4555034A: Beer Mug

November 26, 2015 By Jay Brooks

patent-logo
Today in 1985, US Patent 4555034 A was issued, an invention of Ludwig Gerhards, for his “Beer Mug.” Here’s the Abstract:

A beer mug is formed of the mug container and a lid made out of wood. The lid is hingedly connected to the handle secured to the mug container and can be releasably attached to the handle by a snapping connecting device which includes a connecting element of an elastic plastics on the lid and a hinge mounted on the handle and provided with a pivot which can be snapped into a slot formed on the end portion of the elastic connecting element.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Glassware, History, Law, Patent

Thanksgiving Wishes From The Brookston Beer Bulletin

November 26, 2015 By Jay Brooks

turkey
I just finished my family’s Thanksgiving feast, enjoyed with a 2015 magnum of Our Special Ale from Anchor Brewing, and finished a piece of peanut butter pie. Boy am I stuffed. Before I’m found drooling on the sofa, watching the Packers game, I wanted to take a moment to wish everybody a Happy Thanksgiving.

Thanksgiving-pilgrims-beer

I’m incredibly thankful that people come here to read what I write, see what I share and drink what I drink. Thank you from the bottom of my pint glass.
Turkey-beer
Happy Thanksgiving!

Thanksgiving Day is here at last …
     The family’s come from far and near.
The kitchen’s smelling mighty nice;
     And Dad’s got Ballantine on ice.
That’s the beer we like best …
     Deep-brewed to meet the “icebox test.”
We chill the bottles thoroughly …
     Flavor that chill can’t kill, you see!

Priceless. Happy Thanksgiving everyone!

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Filed Under: Beers, Editorial, Just For Fun, Related Pleasures Tagged With: Blogging, Holidays

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