Tuesday’s ad is an another interesting ad by famed Swiss illustrator Herbert Leupin. This is maybe the sixth or seventh work by him that I’ve featured over the years. In this one a beautifully rendered glass of beer inexplicably has a boater hat with a flower in it floating above it. I don’t what the story is, but like everything Leupin did, it’s a wonderful work of beer art.
On Saturday, January 24, from Noon to 4 PM, the Brewing Network‘s 6th annual Winter Brews Festival will take place at Todos Santos Plaza in Concord. The beer festival will feature over 50 breweries and proceeds will benefit the Coral Reef Alliance. Sandwiched in between the weekends of the final NFL Playoffs and the Super Bowl — so you won’t miss a game — the annual event will showcase dozens of award-winning craft breweries, including local favorites, 21st Amendment, Drake’s, Heretic, and Lagunitas, as well as some great new breweries like Calicraft and The Rare Barrel.
Live music from Ralph Woodson and Purple Haze will set the mood for an afternoon of great beer and a worthy cause. Sponsors of the event include The Hop Grenade Taproom & Bottle Shop, the 21st Amendment, Drake’s Brewing Company, Hop Tech Homebrew and White Labs, and proceeds will benefit the local environmental non-profit, the Coral Reef Alliance.
Tickets are now on sale and are $40 pre-sale or $50 at the gate and include unlimited pours and a commemorative glass. Designated Drivers pay only $5, however this is a 21 and over only event. The event, which will, for the first time, take over the entire Todos Santos Plaza, is conveniently located just two blocks away from the Concord BART station, making it easy to get to and from the festival safely. For more information on the event, and to purchase tickets, please visit: www.BNbrewfest.com.
Today in 1970, US Patent D216422 S was issued, an invention of Karl Koch, for an ornamental design for a “Beer Can.” There’s no Abstract, but it’s described simply as a “can circular in all cross sections and the side opposite that shown is the same in appearance as the side shown except that the label area is replaced by a continuation of the barrel motif.”
Today in 2011, just four years ago, US Patent 20110000913 A1 was issued, an invention of Todd Allen Bland, for a “Beer Can with Top and Bottom Pull Tabs.” Here’s the Abstract:
The herein invention discloses improvements to the conventional beer, soda or vegetable juice can such as tomato as well as medical or automotive such as oil cans containing fluid. The improvements consisting of one or a plurality of pull tabs on the top and the bottom of the can allowing the liquid to empty out of the cans in a matter of seconds. Prior art only shows one pull tab on the top taking the cans too long to empty for consumers that desire their beverage to flow quicker and to avoid spraying their beverage potentially getting in to the eyes of consumers and destroying property such as clothes and furniture as it is widely known consumers puncture holes toward the bottom of the can to release the liquid quicker endangering themselves and others by spraying beverage and by the sharp objects used to make the holes in the cans. My new invention will improve safety for these types of consumers furthermore if the top tab breaks the bottom pull tab will allow the can to be opened. Additionally, a tomatoe juice can having two pull tabs on the top allows the thick juice to flow more rapidly. This also relieves having a sharp can opener to accomplish this task.
Monday’s ad is for Beverwyck Brewing, from 1949. The Beverwyck Brewery was located in Albany, and was founded in 1872. After prohibition ended, “Beverwyck reopened in 1933 with six products. Beverwyck India Ale and Porter were produced from 1933 through 1944, while Beverwyck Ale, Bock, Beer and Irish Cream Ale were produced from 1933 to 1950 when the brewery was acquired by the F. & M. Schaefer Brewing Co of Brooklyn, New York. F. & M. Schaefer closed the brewery in 1972.” Everybody looks really happy to be on a picnic, even the bird is smiling. I think it must be because those beer bottles are huge.
Today in 2012, just three years ago, US Patent 20120000367 A1 was issued, an invention of Rudolf Michel and Ludwig Scheller, for a “Brewery Facility for Producing and Bottling Beer.” Here’s the Abstract:
The invention relates to a brewery plant (12) for producing and bottling beer, comprising a brewhouse facility (01) in which wort is produced from raw materials while employing process energy, and further comprising a bottling facility (02) in which beer produced from the wort is filled into packaging containers, in particular bottles, while employing process energy, wherein in order to supply the brewhouse facility (01) with process energy a first energy supply network (16) is provided, into which process heat having a first temperature level is fed from at least one first energy generation facility (17) and is distributed by a heat transfer means to different energy consumers (14, 15) in the brewhouse facility (01), and wherein in order to supply the bottling facility (02) with process energy a second energy supply network (21) is provided, into which process heat having a second temperature level is fed from at least one second energy generation facility (22) and is distributed by a heat transfer means to different energy consumers (23, 24, 25) in the bottling facility (02), wherein the maximum temperature of the heat transfer means in the first energy supply network is above the maximum temperature of the heat transfer means in the second energy supply network.
If you love this sort of thing, there’s much more about the specifics at the patent application page.
Sunday’s ad is for Pabst Blue Ribbon, from 1947. Featuring singer and comedian Eddie Cantor dressed up in a football uniform, watching the game on to modern eyes is a very tiny television screen. There’s also a small table holding a bottle and a glass of beer. The tagline, “For You Armchair Quarterbacks,” forever linked drinking beer while watching football on TV.
Today in 1916, US Patent 1166599 A was issued, an invention of Andreas R Keller, for a “Mash and Strainer Tank Machine.” There’s no Abstract, but in the description, the overview states the “invention relates to new and useful improvements in mash and .strainer tank machines, and is designed to increase the efficiency of such machines by improving the mixing, percolation, heating or cooking, straining, and drawing-off features, thereby overcoming the predominant and objectionable disadvantages of the machines now in use.”
Today in 1994, US Patent 5275015 A was issued, assigned to Miller Brewing, for a “container-cooler for a beverage, such as beer, includes a conventional keg-shaped outer shell, an inner vessel for containing the beverage retained within the shell, and a space between the inner vessel and the outer shell for receiving a cooling medium, such as ice.”
Saturday’s ad is for Schlitz, from 1954. One of several ads from Schlitz that same year all with a yellow background and red line drawing. In this one, the foreground features a high-class bartender in a white jacket handing you a glass of Schlitz. He’s also offering up this pearl of wisdom. “Satisfaction is what you really want in beer!” I’m not quite sure exactly what that means, but it sounds like good copy.
