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The Drunkometer

December 31, 2014 By Jay Brooks

balloon-blowing
Here’s an interesting piece of history. Today, New Year’s Eve, in 1938, police in Indianapolis, Indiana used the first commercial test to discover scientifically if a person had been drinking alcohol and if so, how much. December 31, 1938 saw the debut of the Drunkometer, designed by Rolla Neil Harger, a chemistry professor at Indiana University. He began working on the device in the 1930s, and patented it in 1936.

The drunkometer collected a motorist’s breath sample directly into a balloon inside the machine. The breath sample was then pumped through an acidified potassium permanganate solution. If there was alcohol in the breath sample, the solution changed color. The greater the color change, the more alcohol there was present in the breath. The drunkometer was manufactured and sold by Stephenson Corporation of Red Bank, New Jersey.

drunkometer-1
Dorothy Brengel helps W.D. Foden, Chairman of Statler Safety Committee, demonstrate the “Drunkometer”, a breath tests for alcohol, on display at the Greater New York Safety Council, Hotel Statler, March 28, 1950. For the preliminary test, the breath of the suspect is collected in a balloon and passed through a purple fluid (potassium permanganate and sulphuric acid) to see if it changes color. The breath of a non-drinking person will cause no change. If the purple color disappears, the amount of breath required to accomplish this indicates the approximate accumulation of alcohol in the blood. (AP/Carl Nesensohn)

In 1938, on New Year’s Eve, police in Indianapolis put a new piece of technology through its first practical test.

They used a breath analyzer to determine if someone had been drinking. What was then called the “Drunkometer” was based on the same idea as modern breathalyzers: a person blows into a bag, which contains chemicals that react according to how much alcohol is on a person’s breath.

drunkometer-4

The Daily Dose gives a good account of its early use:

Thanks to the end of Prohibition and a boom in car sales, drunk driving had become a fast-growing problem in America in the 1930s. But on this New Year’s Eve, police in Indianapolis, Indiana went out armed with a new weapon to fight against people who had gotten behind the wheel after having too much to drink.

It’s a contraption called a “drunkometer” and it’s the invention of an Indiana University chemist named Rolla Harger. He had been working on the device since the early 1930s and had patented it two years earlier. The concept behind the drunkometer was pretty basic. Drivers suspected of being drunk were asked to breathe into a rubber balloon, which was attached to a tube of purple liquid—a weak solution of potassium permanganate in sulphuric acid.

If there was alcohol on their breath, the chemical solution changed color–the darker it got, the more alcohol they had in their system. From the shade of the liquid, the cops could use a simple equation to estimate the alcohol level in a person’s bloodstream. Previously, the only way police could check a driver’s alcohol level was to get a blood or urine sample; Neither was a very practical option on the roadside. While the drunkometer looked a bit like a mini chemistry set, it was portable, able to fit into a small suitcase.

Harger made the device as simple as possible so that judges and juries would understand how it worked and police officers could easily be trained to use it. He also made the drunkometer hard to beat. Experiments showed that no illness affected the result, and that nothing a person might eat – garlic, cloves, strong onions – would make any difference. Once police started using it, the drunkometer was found to have another advantage. A dramatic change in the color of the liquid could often make people admit how much they had drunk.

Sometimes Harger would ride along with the police to see how his invention was being used. What he discovered was that a lot more people were driving drunk than he ever imagined.

The drunkometer was used by police departments all over the country until the 1950s when it was replaced by the breathalyzer, invented by another Indiana University professor, Robert Borkenstein. The breathalyzer is a much smaller and more sophisticated device that uses infrared spectroscopy to measure blood alcohol levels.

drunkometer-3
Tallahassee police officer with a Harger “Drunkometer” breathalyzer machine, photo taken in 1953.

The Drunkometer was replaced by the Breathalyzer in 1954, but for sixteen years was the way police nabbed drunk drivers. But who came up with that name? Happy New Year! Be careful out there.

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Science

Beer In Ads #1420: The Pabst Ski Lodge

December 30, 2014 By Jay Brooks


Tuesday’s holiday ad for Pabst Blue Ribbon, from 1946. IN a scene that looks like it’s after a long day skiing, a couple is relaxing back in the lodge, by the fireplace, as the man is serving mugs of Pabst. “Order it with Confidence … Serve it with Pride.” I’m not sure about the smile on him, it looks a little creepy to me. So maybe they’re not a couple after all, her smile seems a bit forced, so maybe this is a pickup attempt?

Pabst-1946-ski-lodge

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Pabst

Who Owns What

December 30, 2014 By Jay Brooks

business
As the year’s winding down, I noticed this article from Booze News from last week entitled America’s Fastest Growing Beer Brands. While the article itself offered few insights, I noticed a graphic depicting which beer companies owned which brands. The graphic was taken from a Gizmodo article that ran a little over a year ago about Who Actually Owns Your Favorite Beers. I added one or two to ABI’s stable of brands, but otherwise a year on it’s still fairly accurate. If there’s any that need to be added, or changed, let me know in the comments and I’ll see what I can do.

beer-brands-2014
I think you can see the chart full size here. If not, try here instead.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Big Brewers, Business, Marketing

Beer In Ads #1419: Seasons Greetings From Robbin Bain

December 29, 2014 By Jay Brooks


Monday’s holiday ad for Rheingold Beer, from 1959, and features Miss Rheingold from that year, Robbin Bain. Sitting in a beautiful white dress, wrapping the last presents, in front of a fully decorated Christmas tree — that’s got to be at least an eight-footer! — and it certainly looks like a holiday party should be taking place any minute.

Rheingold-1959-seasons-greetings

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #1418: There’s Only One Favorite

December 28, 2014 By Jay Brooks


Sunday’s holiday ad is for Miller High Life, from 1950. In the days after Christmas, with all of your presents laid out, having been played with or used, one apparently emerges as the favorite. Just like “The Highlander,” I guess “there can be only one.” This guy (I’m presuming it was a guy) did pretty well. He appears to have received a rifle (or rifle case), a thermos, bowling ball, fishing basket, along with a rod and reel, binoculars, camera, books, a barometer and a set of golf clubs. But the ad would have us believe it was the Miller High Life that emerged as the favorite beer.

Miller-1950-xmas-gifts

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Miller Brewing

Beer In Ads #1417: Is This Something Special?

December 27, 2014 By Jay Brooks


Saturday’s holiday ad is for Ballantine Ale, from 1954. “Is this something special? It certainly is … that’s Ballantine Ale.” There are three people at this tree-trimming party (note the three bottles of Ballantine) but only one person appears to be doing any work. The woman’s glass of beer sits unsipped on the silver tray, while the man on the left has started drinking his and the man on the right looks as if he’s just topped himself off. The woman is looking back at the the two dudes with an expression that says “you lazy chuckleheads.”

Ballantine-1954-xmas-tree

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #1416: A Tradition … Good Taste

December 26, 2014 By Jay Brooks


Friday’s holiday ad is for Blatz Pilsener Beer, from 1945. A woman in a red dress looks longingly up at a sprig of mistletoe, while a bottle of beer sits peacefully in the corner. I think she’s hoping for someone to walk by. Perhaps the beer is bait? Although it does seem to be just hanging in the air, so maybe it’s a magical bottle of beer.

Blatz-1945-mistletoe

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #1415: Hail To A Merry Christmas

December 25, 2014 By Jay Brooks


Thursday’s holiday ad is for Ballantine Ale, from 1938. It’s an extremely odd Christmas ad, with all of the adults standing around the decorated tree, beer in one hand, and with the other, well, holding up the “ok” or Ballantine ring sign. They almost look like they’re part of a cult, don’t they? Merry Christmas. Hail Christmas.

ballantine-1938-hail-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #1414: May Your Christmas Be Merry

December 24, 2014 By Jay Brooks


Wednesday’s holiday ad is yet another one for Carling Black Label, this time from 1955. It’s a simple ad showing a bottle of Carling Black Label, a full glass of beer and a small yule log with a candle burning on it, with some Christmas balls and grass surrounding it, and a scroll with the following on it. “May Your Christmas be merry, your New Year full of happiness …” and then it’s signed “from all your friends at Carling’s.” It’s also one of those magic bottles common in ads at that time. Even though the bottle is only about one-third empty, the pilsner glass is filled to the brim. So either it’s a ginormous bottle or a tiny glass. It can’t be both, can it? Happy Christmas Eve. May Your Christmas Be Merry.

Carling-1950s-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Rules For Christmastime Pub Goers

December 24, 2014 By Jay Brooks

pub-sign
The Stoke Inn, located in Plymouth, England, looks like a typical British pub.

Stoke-Inn

But pub landlord Steve Bowen may be my new favorite bartender.

Stoke-Inn-Steve-Bowen

Apparently in Great Britain it’s a common occurrence for people who don’t regularly drink in pubs to visit them over the holidays. I suspect it’s much like every Irish-themed pub fills up each St. Patrick’s Day here in America, or is similar to people who attend church only twice a year, on Easter and Christmas. Essentially, such people are not regulars and often are unaware of the proper protocols or etiquette that more seasoned pub-goers follow. Five years ago, I did a similar list about my Top 10 Festival Pet Peeves about the same phenomenon at beer festivals.

Earlier this month, Bowen posted his tongue-in-cheek “Rules” for proper pub behavior over the holidays. It’s hilarious. Perhaps even funnier is how many people missed the point and complained about the list, meaning they’re most likely the people he was talking about, so definitely take a look at the comments, too. Below is his rules for the seasonal drinker. Enjoy.


Stoke-Inn
XMAS AT THE STOKE INN, PLYMOUTH

It’s that festive time of year when decent, honest boozers are plagued by non-drinkers. And not real non-drinkers, not people who don’t ever drink, they’re fine. We’re talking about people who don’t go near a pub for 11 months out of the year, the kind of awful human beings who buy their beer from supermarkets with the weekly shop, people who consume such a laughable quantity of alcohol that they can only be designated as “non-drinkers”.

Whether it’s the Christmas Work’s Do or a Festive Drink With Friends, you are ruining pubs for the rest of us. Everyone hates you. Every actual drinker in the pub hates you and all the serving staff hate you. You’re awful. Here’s a guide on how to not be quite so awful

DO NOT APPROACH THE BAR UNTIL YOU KNOW WHAT YOU WANT

• The bar is an intricate machine full of separate-yet-interconnecting cogs. It is NOT the place to think or choose or decide. The engine only works if everyone knows their place and performs their function. Do you hear that collective groan as you ask the Bartender if they’ve got Cranberry Juice? Or as you turn around to ask Barbara what she wants to drink? That groan is you single-handedly sucking life away from your fellow drinkers. Make a decision first, then go to the bar and order what you’ve selected. Just like ANY OTHER FORM OF COMMERCE!

DON’T START DRINKING AT 4PM

• You’re NOT a drinker. We haven’t seen you all year. You’re an amateur, so don’t start out with a Marathon. You can’t just rock up to the Premier League one day saying “I’m Match Fit, lads!” This is why you’re puking and crying before nine o’clock at night.

YOU ARE IN A ROUND

• I don’t care who you’re with, how many of you there are or how well you know them. You are in a Round with all the people you came in with. That’s how it works. You see those twenty-five loud, burly, drunken Rugby Players on the other side of the pub? They are a pleasure to serve compared to you. They order eight pints of lager, eight pints of Guiness, six pints of bitter and three Jack Daniels, then they pay the bill in one fell swoop. Your group orders ten drinks one-at-a-time and then pays for them all one-at-a-time as the rest of pub creeps closer to Death’s eternal grasp waiting for you to finish, despite the fact nine of you are drinking the same fucking drink and the last person, THE LAST PERSON, wants a Guiness putting on. Every single person waiting to get served wants your group to die in a complicated house fire.

KNOW WHERE YOU ARE

• Look around you. What kind of drinking establishment are you in? Is it a pub or a bar? If there’s 85 lads watching football on the telly, stop trying to be a drunk, flirty attention-whore because it won’t work. If the walls are cluttered with offers of 6 Shots Of Neon Sourz For A Fiver, don’t try asking for that Single Malt whiskey you memorized from Mad Men. Equally, if it’s a pub adorned with wood furnishings and hand-pulls, stop trying to get the Landlord to make that shitty cocktail you saw on Sex And The City

HOT GIRLS GET SERVED FIRST

• Welcome to Western Civilization.

iPHONE ETTIQUETTE

• Okay, the music isn’t great. It’s nothing to write home about. But it’s been specifically selected to offend the least amount of people. It’s background music. If you want anything else, then you want to be at a club or a gig. If, however, you’ve decided to“do the pub a favour” by blaring out a playlist from your iPhone, then you are a twat. A prize, prize twat. Other expletives come to mind. Likewise don’t get offended if the barman politely gives you a pound and rejects all six Abba songs you paid for.

ATTRACTING ATTENTION

• Newsflash: You are NOT next. You might have been in the bar queue longer than anybody else, but that doesn’t mean you’re next. Do you know why? Because there are no “Official Rules Of Queueing At The Bar.” The Bartender is 100% in charge of who is next. So do not piss them off. Yes, they can see you. You do not need to bang your change on the top of the bar. You do not need to wave your money around in the air, as if you’re the only person in the room with a tenner (unless it’s a Strip Club). You especially do not need to click your fingers like a Parisian Cafe prick or whistle like a Shepherd herding his flock. These tactics will only achieve one outcome: no matter how long you’ve been waiting up until this point, you’ve just moved yourself to the back of the queue.

PREFERENTIAL TREATMENT

• If an old bloke sat at the bar gets served before you do, and the Bartender knows him by name and even seems to know what he’s drinking before he orders it, just shut the fuck up. That’s Bob. Bob drinks here all the time. Bob drinks here five times a week, every week. Bob’s custom pays the bills. Bob and the other Regulars keep the pub open eleven months of the year whilst you’re having dinner parties and bulk-buying booze from the supermarket. Yes, they get preferential treatment. Accept it and shut the fuck up.

TIME IS TIME (sometimes)

• Pubs don’t stop serving because they hate you (that’s a lie, sometimes they do) or because it’s funny or because they get bored of selling beer. It’s a legal requirement for them to stop serving at a designated time. Once Time is called, they are legally unable to sell anymore beer. You cannot cajole them into selling more, because it’s a legal requirement. You cannot bribe them into selling more, either with the promise of drinks or money, because it’s a legal requirement. You cannot reason or argue them into selling more, because it’s a legal fucking requirement. “Who’s gonna know? There’s nobody around, I won’t tell anyone.” THAT’S HOW THE HOLOCAUST STARTED!

See you in twelve months, you fucking pricks.

Stoke-Inn-sign

I think the Stoke Inn is my new favorite pub. Happy Holidays.

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, Holidays, Humor, Pubs

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