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Jay R. Brooks on Beer

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Beer In Ads #1286: Best Part Of The Day

August 18, 2014 By Jay Brooks


Monday’s ad is another one from the United States Brewers Foundation, also from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on all of these. “Beer has its own way of making this the … ‘Best part of the day.'” But it gets even better. “A tall cold glass of beer or ale — right off the ice — could anything ever fit in better with the fun and relaxation of a summer’s day?” The answer, by the way, is “no.”

USBF-1956-best-part-of-day

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1285: Come And Get It

August 17, 2014 By Jay Brooks


Sunday’s ad is another one from the United States Brewers Foundation, also from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. The ad copy on this is priceless, too. “Beer has its own friendly way of saying … ‘Come and get it.'” This time the advice in the inset box is about keeping your glass clean, by rinsing it with water just before using it.

USBF-1956-come-and-get-it

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1284: The Accordion Player

August 16, 2014 By Jay Brooks


Saturday’s ad is for Rheingold Beer, this one from 1949, and features Miss Rheingold from that year, Pat McElroy. In this ad, she’s sitting in a hay wagon, playing an accordion. Today is the first day of the 24th annual Cotati Accordion Festival, the two-day music festival in the town where I live.

Rheingold-1949-accordion

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1283: Let’s Just Sit Awhile

August 15, 2014 By Jay Brooks


Friday’s ad is still another one from the United States Brewers Foundation, again from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. The ad copy on this is priceless, too. “Beer has its own wonderful way of saying … ‘Let’s just sit awhile.'” This time the advice in the inset box is about pouring your beer straight down the center, not tilted, because “it tastes even better that way!”

USBF-1956-sit-awhile

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

At GBBF

August 15, 2014 By Jay Brooks

gbbf-2014
I love the Great British Beer Festival, and it’s a crying shame I don’t get over the pond often enough to attend it. Happily, Mark Dredge, who in addition to Pencil & Spoon, has been doing some work for Pilsner Urquell, had a camera crew follow him around the hall at the Great British Beer Festival. He’s created a short video giving a flavor of what it’s like to be there. So if, like me, you missed it this year, here’s at least a glimpse at what being there be like. Enjoy.

gbbf-2014

Filed Under: Beers, Events, Just For Fun Tagged With: CAMRA, England, Great Britain, UK, Video

Beer In Ads #1282: Have A Good Time

August 14, 2014 By Jay Brooks


Thursday’s ad is yet another one from the United States Brewers Foundation, this time from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on this one in particular. “Beer has a very special way of saying … ‘Have a good time.'” And check out the great advice in the inset box in the bottom right corner, telling people to keep the beer out of the sun. Somebody missed a great business opportunity to sell beer umbrellas to keep your beer in the shade while at the beach.

USBF-1956-have-a-good-time

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Ballantine IPA To Return

August 14, 2014 By Jay Brooks

ballantine-ipa
This is exciting news. Pabst is bringing back the iconic Ballantine IPA, one of the few ales made by a bigger brewery, and one of the only examples of an India Pale Ale before the 1980s. There were, I believe, maybe a dozen or so American IPAs after prohibition, though by the 1960s Ballantine was the last man standing. I’m not sure when they stopped making it initially, sometime during the 1970s I believe, although they did bring it back briefly in 1995, only to discontinue it again. But beginning next month, it will be back again, brewed at Cold Springs Brewing in Minnesota. That’s actually good news, I think, because they’ve been brewing the canned 21st Amendment beers, so they’re already familiar with making hoppy beers. Also, the Pabst brewmaster, Gregory Deuhs, used to brew for Redhook at their Woodinville, Washington brewery.

ballantine-ipa

When I first started drinking beer, Ballantine Ale was around, but I never had the IPA, sad to say. I remember talking to Michael Jackson about his memory of how the beer tasted while sharing a cab from an event back to our hotel at GABF one year in the 1990s. He recalled it fondly, though it was probably closer to what today we’d consider an English-style IPA, in his recollection of it, though I believe he thought it was around 45 IBUs. It appears that the new version will be 7.2% a.b.v. and 70 IBUs, which is at the upper end of the BJCP guidelines, making it more like a modern American-style IPA. I may be wrong about this, but I’d be surprised if it was like that in the 1970s, not even Liberty Ale, which was (pun-intended) revolutionary in 1975 when it was released, was that high. Liberty Ale is 5.9% a.b.v. and around 47 IBUs.

Apparently, the new Ballantine version “uses four different malts and eight different hops, as well as hop oil to finish it off. American oak chips are used in the process, harking back to the oak and cypress barrels used for the original beer.” I’m certainly very interested to try it. It seems like a great move, given that IPAs are such a growing category, for Pabst to revive it now when interest in them is at an all-time high.

From the press release:

First brewed in 1878 by P. Ballantine & Sons Brewing Company in Newark, NJ, Ballantine India Pale Ale was the only American-made beer that successfully continued the tradition of the 19th century IPAs once Prohibition ended. This was due in large part to the brewery’s steadfast commitment to ‘Purity, Body, and Flavor” — as exemplified by the three interlocking Borromean rings found on every bottle.

Ballantine’s brewers were meticulous about ensuring that the beer’s gravity, alcohol content, IBUs, and hopping rates remained consistent well into the mid-20th century. Another unique method that characterized Ballantine India Pale Ale was a hopping process in which the distilled oils from a hop-and-water mixture were added to the brew, giving the beer an intense hoppy flavor that was quite distinct from its competition. P. Ballantine & Sons was also rumored to have matured the India Pale Ale in huge wooden vats for up to a year in order to help develop the ale’s original flavor.

In order to replicate the original recipe as closely as possible, Pabst Master Brewer Gregory Deuhs reverse-engineered the beer, ensuring the robust heritage and quality of the 136-year-old brew was properly reflected in the 21st century version.

“I began this project with a simple question: How would Peter Ballantine make his beer today?” said Master Brewer Deuhs, adding, “There wasn’t a ‘secret formula’ in anyone’s basement we could copy, so I conducted extensive research looking for any and all mentions of Ballantine India Pale Ale, from the ale’s processing parameters, aroma and color, alcohol and bitterness specifications. Many brewers and craft beer drinkers would be impressed that the Ballantine India Pale Ale of the 1950s and ‘60s would rival any craft IPA brewed today.”

Over the course of two years and over two dozen iterations of five-gallon batches handmade at his home near Milwaukee, WI, Deuhs finally struck gold.

“Unlike recreating a lost brew from long ago, I had the advantage of actually being able to speak with people who drank Ballantine back in the day,” continued Deuhs. “Their feedback was crucial to ensuring that the hoppy, complex flavor that was revered for over a hundred years was front and center in my recipe.”

It will be sold in six-pack bottles and limited-edition 750 ml bottles beginning in northeast market, and hopefully released in wider distribution after that.

ballantine-ipa-back

Here’s some more info about the new Ballantine IPA:

  • Dry hopping and the addition of hop oil has long been credited as the key to the beer’s unique profile. In addition, a proprietary brewing method ensures that every drop of Ballantine India Pale Ale comes in contact with American Oak, effectively capturing the robust flavor and heritage of the brand. With the reintroduction, an entirely new generation of craft beer enthusiasts will experience what made America’s Original IPA so exceptional.
  • In the 1950s, Ballantine was the third largest brewery in the country, going on to become the primary broadcast sponsor for the New York Yankees. Despite stiff competition, the IPA continued to flourish as its dry hopping process gave the beer an intense, distinct hop presence, unlike anything else available in the United States at that time.
  • In the 1970s, taste preferences changed and American lagers edged out the IPA, a trend that was abruptly reversed with the craft beer movement of the past few years. This increased interest in craft beer gave Pabst the perfect opportunity to bring back America’s Original IPA.

Filed Under: Beers, News Tagged With: Announcements, History, new release, Pabst, Press Release

NFL Football: Pick The Winners At Brookston Fantasy Games 2014

August 14, 2014 By Jay Brooks

football
This is the eighth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last seven, so if you love football and beer, consider joining us this year, whether you’ve played in past seasons or are a newcomer. The NFL season begins on Thursday September 4, so you’ve got about three weeks to sign up.

I’ve again set up two free Yahoo fantasy football games, one a simple pick ’em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit, not mine), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.


nfl-teams

Pro Football Pick’em

In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. All that’s at stake is bragging rights, but it’s still great fun.

Also, like last year, we’ll be able to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.

In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button (or “Create or Join Group” if you are a returning user). From there, follow the path to join an existing private group and when prompted, enter the following information…

Group ID#: 11809 (Brookston Football Picks)
Password: brookston


packers-retro

Survival Football

If picking all sixteen football games every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually two years ago they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.

Again, like last year, we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.

In order to join the group, just go to Survival Football, click the “Sign Up” button and choose to “Join an Existing Group”, then “Join a Private Group”. Then, when prompted, enter the following information…

Group ID#: 1485 (Brookston Survival League)
Password: brookston

With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. In past seasons, I’ve posted the standings on the home page, and hopefully I’ll do that again this season. Why not join us? Go head to head again me and my team, the Brookston Brew Jays.

Print

Filed Under: Just For Fun, Related Pleasures Tagged With: Announcements, Football, Games, Sports

Beer In Ads #1281: How Much Does The Brewing Industry Pay In State Excise Taxes?

August 13, 2014 By Jay Brooks


Wednesday’s ad is another one from the United States Brewers Foundation, this time from 1951. It’s another ad reminding people, with Prohibition less than two decades in the rearview mirror, that the brewing industry contributes quite a bit to the economy. In this case, the figure is $193 million for state excise taxes from the previous year, 1950, so really that’s just a small part of what the industry contributed to the economy, because it doesn’t include federal excise taxes, or any additional taxes levied on all businesses plus the special taxes reserved for alcohol companies. You just know today that the amount is exponentially higher.

USBF-excise-taxes-1951

Filed Under: Beers Tagged With: Advertising, Brewers Association, History, Taxes

Beer In Ads #1280: Beer Taxes Exceed $2,000,000 A Day

August 12, 2014 By Jay Brooks


Tuesday’s ad is from the United States Brewers Foundation, from 1953. In a factoid-filled newspaper ad, the trade group sings the praises of the industry and their contribution to the economy. $2 million a day seems like a lot, though today it’s closer to $90 million a day, though it’s possibly more depending on which taxes are included in those statistics.

USBF-excise-taxes-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

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