Thursday’s ad is for O’Keefe’s Ale, from 1953. Showing either a tiny wreath or a giant crown, it’s actually a cool-looking Christmas wreath, but what I really love is the ad copy: “When good friends get together they say O.K. for O’Keefe’s.” Followed by “No finer ale was ever brewed.” Pretty bold coda.
The Science Of Being Served
There was an interesting little item in this month’s issue of Playboy, in the Raw Data section, that mentioned a “study of behaviors that get you served first in a crowded bar.” They found “that people standing square to the bar were served within 35 seconds 95% of the time.” Anyone have a read on how accurate that is, or whether you’ve noticed that it works? They also claimed that “eye contact was essential 86% of the time,” which makes some intuitive sense, at least.
The ABCs Of Beer
Today’s infographic, The ABCs of Beer, was created by graphic designer Lise Statelman who works for Kloudless in Berkeley, California. She made this poster in 2011, while still a student, “displaying 60 styles of beer organized into 5 categories with their respective color and bitterness ranges, alcohol content, and country of origin.”
Beer In Ads #1044: World-Class Slovak Christmas
Wednesday’s ad is for Zlaty Bazant, or Golden Pheasant, a Slovakian beer, now owned by Heineken. I don’t think it’s particularly old (it’s from 2011) but I love the idea of a pillowy head creating a wintery wonderland.
Two Of The 10 Best Commercials Of 2012
I came across this by accident this morning (and I assume 2013’s best haven’t been decided yet). AdWeek writer Tim Nudd chose what he considered to be the 10 Best Commercials Of 2012. Of the ten he picked, two were beer commercials, numbers ten and five. Since I’m still feeling a bit jet-lagged from returning from Belgium last night, enjoy these.
Number 10: Carlton Draught, “Beer Chase” (Agency: Clemenger BBDO, Melbourne, Australia)
Number 5: Old Milwaukee, “Field Cut Off” (Production Company: Gifted Youth)
Varieties Of Beer Venn Diagram
Today’s infographic is a Venn Diagram showing the basic divisions in beer styles, created by A Drinker’s Guide to Beer. I might have preferred “hybrid styles” to “mixed,” but it’s an interesting way to show that some varieties are neither an ale or a lager, but share elements of both.
Click here to see the venn diagram full size.
Beer In Ads #1043: Best Wishes From Wm. J. Lemp
Tuesday’s ad is for Wm. J. Lemp Brewing Co. of St. Louis, Missouri, from who knows when. It looks old, but it also looks like it could be designed to look old, too. Once upon a time it was a very strong brand in Missouri, but they didn’t survive Prohibition, though they tried reviving it in 1939, then Falstaff bought it and it’s now owned privately by an individual from St. Louis, who was brewing it under contract at Stevens Point Brewing.
Surprisingly Delicious Cheese Duos
Today’s infographic, entitled Surprisingly Delicious Duos shows ten beer and cheese pairing suggestions, though I don’t know its origin or who made the pairings.
Beer In Ads #1042: It’s Always Winter In Your Refrigerator
Monday’s ad is for Ballantine, from 1953. Don’t you miss the days taking the horse and sleigh out to the pond and cutting off some slabs of ice to keep your beer cold? Yeah, me neither. That’s because, as the ad puts it. “It’s Always Winter in Your Refrigerator.” For “the flavor that chill can’t kill,” not that it hasn’t tried.
All Bottled Up! Ale
Today’s infographic is from the Katz blog, and is entitled All Bottled Up! Ale, showing an overview of ale factoids and about beer in general.
Click here to see the infographic full size.