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The Beer-Smell Gene

August 23, 2013 By Jay Brooks

sense-smell
Time magazine’s health section had a recent article — The Beer-Smell Gene and Other Ways DNA Drives Our Senses — about how are sense of smell functions, and that not everybody smells things the same way, in the same way that the color blue may look slightly differently to some people (especially those who are color blind). Of course, that’s something any experienced beer judge could tell you. One of the things that you learn, especially when you judge with the same group of people many times, is that everybody’s tolerances and sensitivities to different aromas varies widely. I, for example, am quite tolerant of diacetyl and have to be hit over the head with it to notice it. Mercaptans, on the other hand — that hoppy cat piss — I’m so sensitive of I only need get the glass near my nose to detect it. And we all have those quirks. I’ve judged on the Celebrator Beer News tasting panel with the same group of people for over ten years now, and I can safely predict what my fellow panelists will say about many of the beers we taste.

But what this new study (in the journal Current Biology) found is that “our senses are intimately connected to our DNA, and small variations in our genes can determine whether we are partial to the smell of blue cheese, or can’t stand the taste of cilantro.” The study itself noted. “Analysis of genotype frequencies across human populations implies that variation in sensitivity for these odors is widespread.” This suggests, not surprisingly, that what we find in beer-tasting is true across the broad spectrum of how food smells and tastes, so that in a very real sense none of us taste the same food (or drink) in exactly the same way. Clearly, as a group things do taste similarly to most of us, but there appears to be enough variance that we can’t ever say universally how something should or does taste.

What’s new in this study is that scientists are now able to trace such predispositions to our genomes and are finding patterns based on our DNA and genetic makeup. Interestingly, is also found that “sensitivity is heritable,” meaning how things taste to you is likely similar to your parents and other members of your family. I also love this quote from the abstract, which sums it up neatly. “[E]ach participant possessed one of many possible combinations of sensitivities for these odors, supporting the notion that everyone experiences their own unique ‘flavor world.'” The lead scientist on the study, Jeremy McRae, notes “that when people sit down to eat a meal, they each experience it in their own personalized way.” Which may also explain why I (and presumably you, too) have a taste for beer, while some people simply do not.

beer-wheel-02

Filed Under: Just For Fun, Related Pleasures Tagged With: Aroma, Science

Beer In Ads #960: Cargo Is Securely Locked, Crew Have No Access To Keys

August 22, 2013 By Jay Brooks


Thursday’s ad is yet another one for Tiger Beer, from a nautical series of beautiful illustrations. This ship has “Cargo Is Securely Locked, Crew Have No Access To Keys” painted on the back of the ship. Damn, and I wanted to open one.

tiger-beer-keys

Filed Under: Art & Beer, Beers Tagged With: Advertising, Asia, History

Happy Beer Day Iceland

August 22, 2013 By Jay Brooks

iceland
Today’s infographic is entitled Happy Beer Day Iceland and although Beer Day in Iceland is actually March 1, today in 2006, the first microbrewery there opened. Created by Weemss, it’s mostly a history of beer, and (humorously) they misspelled Guinness.

Iceland-beer-facts
CLick here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Iceland, Infographics

Visualizing Alcohol Use

August 22, 2013 By Jay Brooks

alcohol
Today’s infographic uses a simple graphic technique for Visualizing Alcohol Use, showing a variety of metrics using the same dot matrix.

visualizing-alcohol-use
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Health & Beer, Infographics

Beer In Ads #959: No Tiger Beer Left Onboard Overnight

August 21, 2013 By Jay Brooks


Wednesday’s ad is another one for Tiger Beer, from a nautical series of beautiful illustrations. This ship has “No Tiger Beer Left Onboard Overnight” painted on its side. I wonder where they store it each evening? Or maybe the crew drinks it all every night?

tiger-beer-overnight

Filed Under: Art & Beer, Beers Tagged With: Advertising, Asia, History

The High Life: A Tower of Beer For Your Retirement

August 21, 2013 By Jay Brooks

statue-of-liberty
Today’s infographic is a funny one, created by Roth IRA to show just how much beer you could sock away if you “save just $1 per day starting at age 25.” I guess my tower would be significantly shorter. Called The Awesome Tower of Beer, which by age 70 would be 5,736 feet tall.

tower-of-beer
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Economics, Infographics

Beer In Ads #958: Warning: Anti-Climb Paint

August 20, 2013 By Jay Brooks


Tuesday’s ad is for Tiger Beer, probably no more then a decade old, but it’s a beautiful illustration. I confess I had no idea what “anti-climb paint” was, but therein lies the jokes.

tiger-anticlimb

Filed Under: Art & Beer, Beers Tagged With: Advertising, Asia, History

Beer Consumption Infographic

August 20, 2013 By Jay Brooks

beer-graphic
Today’s infographic shows Beer Consumption in the United States. It was created this year for Visual Toy Magazine, whatever that is.

Print
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, Statistics, United States

Beer In Ads #957: Six Appeal

August 19, 2013 By Jay Brooks


Monday’s ad is for Colt 45, from probably the late 1960s or 1970s. Most of the malt liquors seemed to advertise its sex appeal — god knows why? — so the play on words with “six appeal” is at least a little clever. And how about that hard plastic six-pack holder. I can’t say I remember those, but they must have been used before the softer ones that are ubiquitous today.

colt-45-cans

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Fighting The Beer Revolutionary War In The Next Session

August 19, 2013 By Jay Brooks

session-the
For our 79th Session, our host is Adrian Dingle, better known online simply as Ding through his Dings Beer Blog. Not surprisingly, he’s decided to shake things up with a provocative topic, the USA versus Old World Beer Culture.

Anyone with any inkling of my online, in-person and blogging presence in the American beer world since 2000, will know that the whole of my beer experience in that time has been colored by, sits against the backdrop of, and forms the awkward juxtaposition to, my English beer heritage and what has been happening the USA in the last few years. Everyone knows that I have been very vocal about this for a very long time, so when it came to thinking about what would be a great “Session” topic, outside of session beer, it seemed like that there could be only one topic; “What the hell has America done to beer?,” a.k.a., “USA versus Old World Beer Culture.”

This probably won’t be pretty, and you’re probably not gonna like it much, but hey, what’s new?

us-and-uk

So on Friday, September 6, let the battle begin. What do you think America has done to beer? And in comparison, what about England? Are we at war? Are we having a beer war? Or is the “special relationship” intact? Grab your musket, a pewter tankard of some session beer (however you define it!) along with your laptop, and let slip the dogs of beer war.

united-states-great-britain-flags-and-seals

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures, The Session Tagged With: Announcements, Blogging, UK

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