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Pliny the Younger Day 2013

February 1, 2013 By Jay Brooks

pliny-the-younger
This is the 9th year that Russian River Brewing has made their seasonal Triple I.P.A. Pliny the Younger, and the fourth year since it blew up into a huge event in 2010. I’ve been going every year since before then, and it’s been fun watching this event grow organically. This year was no exception, and was great fun. Oh, and the beer was pretty good, too.

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Each year since they were caught off guard in 2010, they’ve made changes each year to streamline the day, make it easier for more people to get a taste of Pliny the Younger and keep the event from spiraling out of control.

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When I arrived around 10:00 a.m., the line already stretched down the block from the brewpub entrance and turned the corner, running back to the beginning of the parking lot in the back of the block.

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The first people in line this was a trio from San Rafael, who started waiting in line at 3:00 a.m. the night before!

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Vinnie Cilurzo giving a last minute pep talk to the brewpub staff before opening the doors.

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Then the entire staff drank a beer shot of Pliny the Younger to prepare themselves for the onslaught of thirsty patrons about to fill the brewpub.

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Pliny the Younger 2013. This year’s version weighed in slightly higher than last year, at 10.8% a.b.v. The hop bill changed, Vinnie dropped Columbus, reduced the Tomahawk and stepped up Warrior, using it as the primary hop in the 30 day dry-hopping. Overall, Younger used Amarillo, Centennial, Chinook, Tomahawk and Warrior. He also changed the fermentation temperature, the dry hopping schedule and used even more hops. The result was an even smoother taste, amazing balance and terrific hop character. Big and bold. Vinnie believes it’s the best Younger yet, and it’s hard to disagree.

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The first customers of the day, having waited in line 8 hours for this moment. There were about 325 people in line when they opened the doors around 10:30, half an hour early.

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Vinnie Cilurzo, enjoying the day.

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One fun moment during the celebration, on stage, with Bell’s Hopslam. Last week, John Mallet from Bell’s Brewing came for a visit and left a case of their Triple IPA, Hopslam, and Vinnie and Natalie promised that they’d drink some of the beer on Pliny the Younger Day so Bell’s could post it on their Facebook page. [NOTE: So just to be clear, this is NOT Younger in bottles. There is NO Pliny the Younger in bottles.]

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Vinnie and Natalie slamming some Bell’s Hopslam. What did Mallett have to say about this year’s Younger? “It tastes like the rub table at hop selection.”

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By lunchtime, the brewpub was packed, and the line stretched down the block with people waiting for their turn to come in all day long.

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Back in the brewery, a final moment toasting with Natalie and Vinnie. Here’s to Pliny the Younger 2013.

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As I left the brewpub, relinquishing my spot for the next lucky person, I surveyed the line outside one last time, and noticed two artists capturing the spectacle in paint.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: California, Northern California, Russian River Brewing

The Band Is Back For Strong Beer Month

February 1, 2013 By Jay Brooks

21st magnolia-new
It’s February, and that means it’s time for the 11th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone.

Here’s the beer for this year:

Side M: Magnolia:

  1. Promised Land Imperial I.P.A.: 10.5% abv
  2. McLean’s Wee Heavy: 8.4% abv
  3. Delilah Jones Rye: 9.6% abv
  4. Quadlibet for Tenderfeet: 9.4% abv
  5. Old Thunderpussy Barleywine: 10.6% abv
  6. Smokestack Lightning Imperial Stout: 9.8% abv

Side Two: 21st Amendment:

  1. Lord & Master Strong English Blonde: 8.2% abv
  2. Dub Step Imperial I.P.A.: 10.2% abv
  3. Nelson, Jade, and Helga Imperial I.P.A.: 10.5% abv
  4. Red Giant Imperial Red Alek: 11%
  5. Two-Lane Blacktop Imperial Black I.P.A.: 10% abv
  6. Hendrick’s Imperial Stout: 8.6% abv

This year’s theme is the 1969 album “The Band” featuring Robbie Robertson, Rick Danko, John Simon, Levon Helm, Garth Hudson and Richard Manuel, and while I know the names, I couldn’t pick most of them out in a line-up, so I’m not sure who’s playing who this year.

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And here’s the back cover, too:

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Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Announcements, California, Humor, Music, San Francisco

Which Beer Glass Should I Choose?

February 1, 2013 By Jay Brooks

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Today’s infographic is Which Beer Glass Should I Choose?, created for the Central Blog, the blog for Central Restaurant Products’ Foodservice Equipment & Restaurant Supply.

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Filed Under: Beers, Just For Fun Tagged With: Glassware, Infographics

Firestone Walker Invitational Tickets On Sale February 1

January 31, 2013 By Jay Brooks

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Tickets go on sale in a few minutes for the second annual Firestone Walker Invitational Beer Festival, scheduled to take place June 1, 2013. Beginning February 1, you can buy tickets online for the festival, one of the highlights of last year’s festival season. Check out my write up from last year’s inaugural event. It was a really great event last year. If you didn’t make it, consider attending this year’s festival. I’ll see you there.

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From the press release:

Top brewers from around the nation and world will once again turn wine country into beer country with the return of the Firestone Walker Invitational Beer Fest in Paso Robles June 1, 2013—featuring 40+ craft breweries, rare beers, live music, local chefs, brewer Q&A sessions and more.

Tickets will go on sale on February 1, 2013 via www.firestonebeerfest.com. The event is hosted by Firestone Walker Brewing Company and held at the Paso Robles Event Center in partnership with the Paso Robles Pioneer Day Committee. Proceeds from the event benefit Pioneer Day, a local community celebration established in 1931.

“The Firestone Walker Invitational Beer Fest was born from a dream of creating a world-class festival featuring not only the best brewers in the world, but brewers whom we feel are leaders in the craft beer revolution,” said Matt Brynildson, Brewmaster at Firestone Walker Brewing Company. “This is a day where we can all put down our sales and marketing pitches and simply commune and share our beers and stories with people who are truly interested in craft beer.”

Last year’s inaugural fest sold out quickly and was widely praised as one of the nation’s can’t-miss craft beer events, with attendees embracing the casual open-air setting, access to rare beers and opportunity to hang out with leading brewers.

The lineup for the 2013 Firestone Walker Invitational Beer Fest is still being finalized, but attendees can expect 40+ breweries, 20 restaurants and three bands. The event will run from 1 p.m. to 6 p.m.

Last year’s participating breweries included Three Floyds and Sun King from Indiana, Founders and Bells from Michigan, Mikkeller from Denmark, Yo-Ho from Japan, Dogfish Head from Delaware, Southern Tier from New York, and several California breweries, including Russian River, Stone, Lost Abbey, The Bruery and Golden Road.

Each participating brewery will pour one “sessionable” beer registering less than six percent alcohol by volume, as well as one rare specialty beer. Brewers will be on hand to talk to attendees about their beers.

The cost is $75 per person, and attendees must be 21 years or older. Admittance includes complimentary tastings of beer and food while supplies last, as well as a logo snifter glass. Ticket availability is limited.

“The brewers really go all out at this event,” Brynildson said. “You will recognize some of the beers, but you can also expect the unexpected.”

Firestone-Walker-Invitational-Beer-Fest (1)

Filed Under: Breweries, Events, News Tagged With: Announcements, Beer Festivals, California

Beer In Ads #794: Burgerliches Brauhaus

January 31, 2013 By Jay Brooks


Thursday’s ad is for Bürgerliches Brauhaus, a 19th century Munich brewery that in the 1920s merged with Löwenbräu. This poster was created by famed German artist Ludwig Hohlwein.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer Style Diagram

January 31, 2013 By Jay Brooks

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Today’s infographic is an interesting one. It’s a chart of beer styles created by Brian Roth, marketing director for Leon Farmer & Company, a beer distributor in Georgia.

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From the Leon Farmer website, you can download a ginormous version of the chart.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #793: Biere Paillette

January 30, 2013 By Jay Brooks


Wednesday’s ad is another one for Biere Paillette, from Brasserie Paillette in Le Havre, Seine-Maritime, France. This one shows a woman with a beer in her hand, sitting on a wooden cask and floating high above an ocean sunrise (or is that sun setting?), with a large ocean liner coming toward us full steam ahead. What does all this imagery mean? I haven’t a clue. Does anyone?

PAILLETTE

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Malt Liquor’s Checkered Past

January 30, 2013 By Jay Brooks

malt-liquor
Here’s an interesting article, a lengthy, in-depth piece by Kihm Winship entitled Malt Liquor: A History. This is not the first time he’s written about malt liquor. In 2005, he did an article for All About Beer magazine with similar themes, entitled A Story without Heroes: The Cautionary Tale of Malt Liquor. They’re both worth a read, though you may need a drink afterwards, so keep 40 ounces of something handy.

colt45-billydee

Filed Under: Beers, Politics & Law Tagged With: History

Global Beer Consumption Statistics

January 30, 2013 By Jay Brooks

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Today’s infographic concerns Global Beer Consumption Statistics. The chart was created by 1001 Beer Steins.

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You can see the infographic full size by clicking here.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, International, Statistics

Beer In Ads #792: Paillette Speciale Pils

January 29, 2013 By Jay Brooks


Tuesday’s ad is for Paillette Speciale Pils, from Brasserie Paillette in Le Havre, Seine-Maritime, France. The ad was created by Herve Morvan, who’s oftern referred to as The Genius of French Poster Art.

biere_paillette-pils

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

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