Wednesday’s ad is from 1948, for Budweiser, and uses the seemingly inscrutable slogan “Ice Gave All 48 States a Seashore …” as part of their “Great Contributions to Good Taste” series. The idea is that thanks to ice, along with refrigeration and fast transportation, seafood can be sold anywhere in America. And then it can be paired with Budweiser, since “It lives with good taste everywhere,” whatever that means.
Sierra Nevada Brewing announced today that Scott Jennings has been named the head brewer for their new brewing facility near Asheville, North Carolina. Jennings has been brewing for Sierra Nevada since 2001, and in addition to his role as Research and Development Head Brewer, he also ran the brewing side of Beer Camp, which is where I first met Scott a few years ago.
Scott (in the glowing red jacket) discussing what beer to brew at Beer Camp #41.
According to the press release:
“Scott is an incredible asset to Sierra Nevada,” said Brian Grossman, co-manager of the North Carolina brewery. “He’s had his hand in developing some of the brewery’s most popular beers, and has been instrumental in the creation and innovation that has stemmed from the beers in our Beer Camp program. His technical brewing skills are first-rate, as is his ample creativity. Under his brewing leadership, our North Carolina location will be in great hands.”
Scott joined Sierra Nevada in 2001 after visiting apprenticeships with Young & Co.’s Brewery Plc. “The Ram Brewery” in London. He holds a Certified Brewmaster certificate from the prestigious brewing institute VLB Berlin, and specializes in technical brewing and recipe development. Working under Steve Dresler, Sierra Nevada’s longtime Head Brewer, he did the primary recipe formulation for popular Sierra Nevada beers: Kellerweis, Ruthless Rye IPA, the Ovila Abbey Ales series and countless limited edition, Beer Camp, and small-batch beers. Steve Dresler will remain as Head Brewer in Chico, and Scott’s new position will oversee all of the brewing, fermentation, and filtration at the new Mills River facility and will be instrumental in commissioning the new brewhouse.
In January, Sierra Nevada announced that it was expanding its brewery with a second facility located in Mills River, North Carolina. Once online, this new facility will provide needed capacity for the brewery and will help facilitate distribution to customers across the eastern United States more quickly and with a smaller environmental footprint. The facility is expected to employ more than 100 people, and be operational by spring 2014.
Congratulations to Scott on his promotion.
Scott Jennings tasting us on Ovila Dubbel from the tank, months before its offical release.
Tuesday’s ad is from 1953, for Schlitz. The double-truck ad shows an engaging stadium beer seller pouring two bottles Schlitz into paper cups at the same time. I’ve always liked the look of those Schlitz bottles, and the labels look so shiny.
Monday’s ad is for Dow Ale, the Canadian brewery from Quebec City. It was around for only a short time, from 1952 to 1966. But I love the slogan, “the up-to-date ale for up-to-date people.” These are folks, mind you, who are “where lively, fun-loving people are enjoying life.” And then there’s this gem at the bottom. “Only Dow is ‘Cool Control’ Brewed.”
Today in 2006, Montenegro gained their Independence from Serbia by referendum.
Montenegro
Montenegro Breweries
Montenegro Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC N/A
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: N/A
Prohibition: None
Today in 1902, Cuba gained their Independence from Spain (and the U.S.).
Cuba
Cuba Breweries
Cuba Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.01% or None
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: 2
Prohibition: None
Friday’s ad is for the Canadian beer Labatt’s ’50’ Ale, from 1960. Showing a cartoon lumberjack who looks happy enough perched on a log with a full glass of beer, but he looks positively giddy after downing the beer. He’s actually leaping into the air, rubbing his tummy and clapping his legs together. That must be some damn tasty beer.
Thursday’s ad is for the manufacturer Continental Can Company, from 1959, extolling the virtue of their can for beer. Showing an illustration of four seating men standing around an open refrigerator with a can of generic Light Beer in it, the company promises that “Continental has the right beer package for you!”
Wednesday’s ad is a fairly recent one for the Chinese beer Tsingtao. It was created by artist Olly Howe. I love its rorschach-like quality and its amazing detail. It’s messy and organized at the same time.
For our 64th Session, our host, Carla Companion — a.k.a. The Beer Babe — who these days is writing at Beer Utopia, among others. She’s posted her Session announcement at both The Beer Babe and Beer Utopia, and it looks like you can leave a comment with your Session contribution on either page. Her topic, Pale in Comparison, is a return to our roots with a focus on a particular style of beer: Pale Ale. Here’s how she explains her plan:
What is the one beer style usually makes up the first position in the sample flight, but yet is usually the one that we never get really excited about? The Pale Ale.
While this style serves as the foundation to its big-hoppy-brother the India Pale Ale, lately “Pale Ale” has become a throwaway term. I hear bartenders and servers using it to describe everything from Pilsners to unfiltered wheat beers (I wish I was kidding).
Whether American (typically a bit hoppier) or English (a little more malty), these brews can be complex, interesting and tasty, and are all too often fast-forwarded through in a tasting or left as the “eh, guess I’ll have a pale ale” decision.
Your mission — if you choose to accept it — is to seek out and taste two different pale ales. Tell us what makes them special, what makes them forgettable, what makes them the same or what makes them different.
So that sounds like a fun task. She’s right about Pale Ales getting overlooked these days. It used to be one of the most popular styles. In the early days of the microbrewery, everybody had a pale ale. So stay out the sun — and keep your complexion pale — and
be here June 1 to tell us about your pale drinking experiences.