Tuesday’s ad is from 1953, for Schlitz. The double-truck ad shows an engaging stadium beer seller pouring two bottles Schlitz into paper cups at the same time. I’ve always liked the look of those Schlitz bottles, and the labels look so shiny.
Beer In Ads #611: The Up-To-Date Ale For Up-To-Date People
Monday’s ad is for Dow Ale, the Canadian brewery from Quebec City. It was around for only a short time, from 1952 to 1966. But I love the slogan, “the up-to-date ale for up-to-date people.” These are folks, mind you, who are “where lively, fun-loving people are enjoying life.” And then there’s this gem at the bottom. “Only Dow is ‘Cool Control’ Brewed.”
Montenegro Beer
Today in 2006, Montenegro gained their Independence from Serbia by referendum.
Montenegro
Montenegro Breweries
Montenegro Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC N/A
- Full Name: Montenegro
- Location: Southeastern Europe, between the Adriatic Sea and Serbia
- Government Type: Republic
- Language: Serbian 63.6%, Montenegrin (official) 22%, Bosnian 5.5%, Albanian 5.3%, unspecified (includes Croatian) 3.7%
- Religion(s): Orthodox 74.2%, Muslim 17.7%, Catholic 3.5%, other 0.6%, unspecified 3%, atheist 1%
- Capital: Podgorica
- Population: 657,394; 167th
- Area: 13,812 sq km, 162nd
- Comparative Area: Slightly smaller than Connecticut
- National Food: Kačamak, Raštan
- National Symbols: Montenegrin Mountain Hound; Double-headed eagle
- Affiliations: UN
- Independence: From Serbia, May 21, 2006 / The status of the union between Montenegro and Serbia was decided by the referendum on Montenegrin independence on May 21, 2006 and Statehood Day is celebrated on July 13.
- Alcohol Legal: Yes
- Minimum Drinking Age: None (to drink); 18 (to buy)
- BAC: N/A
- Label Requirements: N/A
- Number of Breweries: 1
- How to Say “Beer”: pivo
- How to Order a Beer: Yed-no pee-vo, mo-lim
- How to Say “Cheers”: Ziveli (zjee-ve-lee, “let’s live long”) / Zivio Ziveli
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: N/A
- Wine: N/A
- Spirits: N/A
- Other: N/A
Alcohol Consumption Per Capita (in litres):
- Recorded: N/A
- Unrecorded: N/A
- Total: N/A
- Beer: N/A
WHO Alcohol Data:
- Per Capita Consumption: N/A
- Alcohol Consumption Trend: N/A
- Excise Taxes: N/A
- Minimum Age: 18
- Sales Restrictions: N/A
- Advertising Restrictions: N/A
- Sponsorship/Promotional Restrictions: N/A
Patterns of Drinking Score: N/A
Prohibition: None
Cuba Beer
Today in 1902, Cuba gained their Independence from Spain (and the U.S.).
Cuba
Cuba Breweries
Cuba Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- No Embassy, but U.S. Interests Section
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.01% or None
- Full Name: Republic of Cuba
- Location: Caribbean, island between the Caribbean Sea and the North Atlantic Ocean, 150 km south of Key West, Florida
- Government Type: Communist state
- Language: Spanish (official)
- Religion(s): Roman Catholic 85%, Protestant, Jehovah’s Witnesses, Jewish, Santeria (prior to Castro assuming power)
- Capital: Havana
- Population: 11,075,244; 74th
- Area: 110,860 sq km, 106th
- Comparative Area: Slightly smaller than Pennsylvania
- National Food: Platillo Moros y Cristianos; Ropa vieja; Puerco asado; Yuca con mojo
- National Symbols: Cuban Crocodile; White Ginger Lily — Mariposa; Palma Real
- Affiliations: UN, OAS
- Independence: From Spain, May 20, 1902 (from Spain, 10 December 1898; administered by the US from 1898 to 1902; not acknowledged by the Cuban Government as a day of independence) / Triumph of the Revolution, January 1, 1959
- Alcohol Legal: Yes
- Minimum Drinking Age: None (to drink); 18 (to buy)
- BAC: 0.01% or None
- Label Requirements: N/A
- Number of Breweries: 6
- How to Say “Beer”: cerveza
- How to Order a Beer: Una cerveza, por favor
- How to Say “Cheers”: Salud
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 33%
- Wine: 1%
- Spirits: 66%
- Other: <1%
Alcohol Consumption Per Capita (in litres):
- Recorded: 4.41
- Unrecorded: 1.10
- Total: 5.51
- Beer: 1.48
WHO Alcohol Data:
- Per Capita Consumption: 4 litres
- Alcohol Consumption Trend: Increase
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Time, location
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: N/A
Patterns of Drinking Score: 2
Prohibition: None
Beer In Ads #610: Easy-Going ’50’ Ale
Friday’s ad is for the Canadian beer Labatt’s ’50’ Ale, from 1960. Showing a cartoon lumberjack who looks happy enough perched on a log with a full glass of beer, but he looks positively giddy after downing the beer. He’s actually leaping into the air, rubbing his tummy and clapping his legs together. That must be some damn tasty beer.
Beer In Ads #609: One Can Left In The Refrigerator
Thursday’s ad is for the manufacturer Continental Can Company, from 1959, extolling the virtue of their can for beer. Showing an illustration of four seating men standing around an open refrigerator with a can of generic Light Beer in it, the company promises that “Continental has the right beer package for you!”
Beer In Ads #608: Tsingtao’s Legacy Of Taste
Wednesday’s ad is a fairly recent one for the Chinese beer Tsingtao. It was created by artist Olly Howe. I love its rorschach-like quality and its amazing detail. It’s messy and organized at the same time.
Next Session Pales In Comparison
For our 64th Session, our host, Carla Companion — a.k.a. The Beer Babe — who these days is writing at Beer Utopia, among others. She’s posted her Session announcement at both The Beer Babe and Beer Utopia, and it looks like you can leave a comment with your Session contribution on either page. Her topic, Pale in Comparison, is a return to our roots with a focus on a particular style of beer: Pale Ale. Here’s how she explains her plan:
What is the one beer style usually makes up the first position in the sample flight, but yet is usually the one that we never get really excited about? The Pale Ale.
While this style serves as the foundation to its big-hoppy-brother the India Pale Ale, lately “Pale Ale” has become a throwaway term. I hear bartenders and servers using it to describe everything from Pilsners to unfiltered wheat beers (I wish I was kidding).
Whether American (typically a bit hoppier) or English (a little more malty), these brews can be complex, interesting and tasty, and are all too often fast-forwarded through in a tasting or left as the “eh, guess I’ll have a pale ale” decision.
Your mission — if you choose to accept it — is to seek out and taste two different pale ales. Tell us what makes them special, what makes them forgettable, what makes them the same or what makes them different.
So that sounds like a fun task. She’s right about Pale Ales getting overlooked these days. It used to be one of the most popular styles. In the early days of the microbrewery, everybody had a pale ale. So stay out the sun — and keep your complexion pale — and
be here June 1 to tell us about your pale drinking experiences.
Beer In Ads #607: Heineken Tastes Tremendous
Tuesday’s ad is for Heineken. It looks like it’s from the 1960s or so, but it was definitely before 1991, when Heineken bought their importer, Van Munching & Co. One interesting thing I’m pretty sure isn’t on their neck label any more is the suggestion to “Serve at 45°-50° F.” Not sure about their claim of tasting “tremendous,” that’s not been my personal experience.
The Lagunitas Beer Circus Is Coming To Town Again
This weekend — Sunday May 20 to be exact — the circus is once again coming to the town of Petaluma as the fourth annual Lagunitas Beer Circus will be held on the grounds of the Lagunitas Brewery. If you haven’t been to the beer circus before, it’s one of the most amazing events of the beer festival season. As their press release promises; “Come One, Come All to Petaluma! Witness death-defying aerialists acts, be amazed by human marvels, laugh at outrageous clowns, get thrilled by exotic burlesque dancers, head-spinning sideshows and so much more to dazzle your mind.”
Tickets are a reasonable $40, which includes gets you a commemorative glass and 3 tokens good for three 16oz. beers, but you can always buy additional beers. Tickets can be be purchased at either online, by phone at 707.769.4495 or at the Lagunitas Brewery Schwag Shop, located on the same spot as where the circus will take place: 1280 N. McDowell in Petaluma. The event is for adults only, goes from 1:00-6:00 p.m., and will benefit the Petaluma Music Festival and Music In Schools.
The circus acts and musical groups performing on Sunday include the Vau de Vire Society, the Extra Action Marching Band, The Moral Minority, The Ferocious Few, the Sour Mash Hug Band, Wanderlust Circus, Kehoe Nation, Cyclecide, artist Neal Barbosa painting live, “Bed of Nails, Roller Girls, Sword Swallowers, Snake Dancers, Burlesque Dancers, Contortionists … and so much more!”
But wait, there’s more, here’s the food and beer listing from the press release:
Great food! Beyond the Glory (wings, pork sliders, pork shanks), Extreme Pizza, Hog Island Oysters, Bros BBQ (bbq & paella), Sift (cupcakes), Roy’s @ the Yard (hot dogs), Tres Hombres (burritos, tacos), Toad in the Hole (bangers on a bun) Cotton Candy, and Those Fabulous Frickle Brothers… and much more!
Great Beer! Lagunitas, Moylan’s, Marin, Russian River, 3rd St. Aleworks, Stumptown, 21st Amendment, Moonlight, Dempsey’s, Anchor Brewing, North Coast, Iron Springs, Napa Smith, Henhouse Brewing, Palo Alto Brewing, Sonoma Springs, and Ace Cider.
