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Jay R. Brooks on Beer

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Beer In Ads #319: Double Diamond, The George & Dragon

February 25, 2011 By Jay Brooks

ad-billboard
Friday’s ad is from 1954 and is for the UK brand Double Diamond. With the slogan “A Double Diamond works wonders,” it’s part of their “Inn-Sign Rhymes” series. This ad’s sign is for “George & the Dragon.”

Dbl-Doamind-1954-st-george

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

The Rocketbeer Rocketeer

February 25, 2011 By Jay Brooks

pabst-blue-ribbon
I’m a huge fan of Dave Stevens and especially his story of The Rocketeer, which was a fabulous comic book before it was a 1991 film with Bill Campbell, Jennifer Connelly and Alan Arkin.

rocketeer

What’s not to love about an adventure story with a jet pack at the heart of it? I was captivated by jet packs after I first saw one in the James Bond movie Thunderball. So what does another of my singular obsessions have to do with beer? Glad you asked. I stumbled upon this 1976 ad for Pabst Blue Ribbon earlier today and it features — yeah, you guessed it — a jet pack. Although they call it a “rocketbelt” in the ad, it’s a jet pack all the same. The original video was uploaded to YouTube by the very cool sounding Rocket Belt Society.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Advertising, History, Pabst, Video

Beer Amongst The Belgians

February 25, 2011 By Jay Brooks

belgium
British beer writer Tim Webb is working on what looks to be an interesting documentary series on beer in Belgium, to be called Beer Amongst The Belgians. The series is directed by Taylor Brush for Spotted Tail Productions. The video is listed as the “the final of the promotional episode.” The “promotional episode is a proof-of-concept to find funding to finance the six hour-long episodes.” It’s about 26 minutes, and is a great start, I’d say. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Belgium, Travel, UK, Video

Former MADD Chapter President Caught Driving Drunk

February 25, 2011 By Jay Brooks

drunk-driving
I don’t want to make light of this, or even make too much out of it, because everyone makes mistakes. Hell, even the head of the OLCC resigned after getting a DUI in April 2006. But I still feel it has to be pointed out (and thanks to Rob for the tip).

The Gainesville Sun is reporting that Debra Oberlin was arrested last week and charged with a DUI. Oberlin is the former President of the Gainesville, Florida chapter of the neo-prohibitionist Mothers Against Drunk Driving (MADD). She was the President of the local chapter for three years in the 1990s before it was disbanded for “lack of financial support” in 1996.

But she didn’t just go a little bit over the line, she sprinted past it. Like most states, Florida’s BAC level is 0.08. Oberlin blew a .234 and a .239, while claiming to have had just four beers. The police report indicates she was observed “driving erratically on Northwest 19th Street, swerving and crossing lanes.” That’s the type of drunk driver even the most ardent supporter of alcohol doesn’t want on the road.

Filed Under: Editorial, News, Politics & Law Tagged With: Florida, Prohibitionists

The Dog Of Beer Labels

February 25, 2011 By Jay Brooks

dog
I came across this fun mosaic at Mazaika, a website for photo mosaic software. They feature a gallery of examples of what can be done with the software, including one of a dog using about 2,000 beer labels.

dog_of_beer_big
You can see the dog bigger at Mazaika, where you can also make out more of the labels.

Filed Under: Beers, Just For Fun Tagged With: Beer Labels

Beer In Ads #318: Miss Rheingold Bowls

February 24, 2011 By Jay Brooks

ad-billboard
Thursday’s ad is from 1956 and is for Rheingold Beer. Miss Rheingold for that year was Millie Merritt and in this June ad she’s gone bowling, an activity far more popular in 1956 than today. I spent many happy hours bowling in my youth, though all of it without the benefit if beer, sad to say.

Rheingold-1956-6

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Taybeh Beer Update

February 24, 2011 By Jay Brooks

teybah
A couple of days ago, I posted a video from Palestine’s only brewery, Taybeh Beer, founded in 1993 by Nadim Khoury, who learned to homebrew while living in Boston. I admit that I wondered how the beer tastes, so I was delighted to hear from fellow beer blogger David Turley, who writes Musings Over A Pint. Turley had an opportunity to try the beer during a trip with his family to Jerusalem last August. He recently posted his impressions of the beer and stories from his pilgrimage in Taybeh, A Beer Without A Country. Give it a read, it definitely helps round out the story. Thanks for your insights David.

taybeh
A postcard from Taybeh (courtesy of David Turley).

Filed Under: Beers, Just For Fun Tagged With: Guest Posts, Middle East, Palestine

Saturday Toast To Don Younger

February 24, 2011 By Jay Brooks

don-younger
There’s at least one more worldwide toast to Portland Publican Don Younger. This one is set to take place at 5:00 p.m. YLT (your local time) on Saturday, February 26. It was organized by Phil Farrel, who you probably will recognize as “The Rubber Chicken Man.”

hardliver08-05
Phil Farrell

Phil gave me a flier about the toast during SF Beer Week, and I’ve gotten several e-mails about the toast now, so I figured I should help spread the word, too. The BA’s CraftBeer.com also mentions it in a post by Celebrator publisher Tom Dalldorf entitled A Toast To: Don Younger 1941-2011.

gabf07-48
Don raising a pint with Jonathan and Robin Surratt during GABF in 2007. On Saturday we should all do likewise.

Filed Under: Beers, Events, News Tagged With: Announcements, Oregon, Portland, Pubs

Beer In Ads #317: Carling, People Try It … And They Like It

February 23, 2011 By Jay Brooks

ad-billboard
Wednesday’s ad is for Carling Black Label, one of a series of ads with the slogan “People try it … and they like it.” Each ad I’ve seen seems to feature a different unique beer glass. The one in this ad had an etched stem, and tapers up from a wide base to even wider open mouth rim. That’s not a glass I see much these days. Does anybody know if it has a specific name?

carling-peopletryit

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Indianapolis Man Wins “Brew Your Cask Off” Contest

February 23, 2011 By Jay Brooks

all-about-beer
A couple of weeks ago, All About Beer magazine conducted a contest, to win a trip to the “Brew Your Cask Off” beer festival hosted by Georgia’s SweetWater Brewing in Atlanta, Georgia on March 5, 2011.

The winner had to write an essay explaining what type of cask they’d brew, in 300 words or less. The winner, Matt Robinson, from Indianapolis, Indiana, wrote a poem which won him and a friend a trip to SweetWater Brewery’s cask festival.

From the press release:

Matt will also be a honorary judge for the cask ale competition and be a server for a cask made from his hilarious and precise poem.

Without a doubt one of the most unusual, and clever beer events, SweetWater Brewery’s Brew Your Cask Off features 80 different cask ales made by a full range of celebrities and not so celebrities, including dignitaries from the beer media, non-profits and retailers from the metro Atlanta beer community. All About Beer Magazine publisher Daniel Bradford participated in making a cask named Adam’s All About Beer Ale, after the SweetWater brewer who guided the actual cask ale production. The cask ale festival features a judging of all the casks with the winner getting serious bragging rights, including being brewed by SweetWater Brewery, and the loser getting the much coveted, and highly decorated golden toilet seat.

Matt Robinson will join a collection of very talented palates as a honorary judge helping chose the best cask of the festival. During the festival itself, Matt will have the pleasure of presenting a cask made from the numerous clues he provided in his winning poem.

Runners up included second place finisher Steve Forbes who wrote a passionate sensory entry. Third place went to Michael Iris who described how his hound found an unusual cache of berries that would have made a wonderful cask. Both of these entries and the other finishers can be found at All About Beer.

The winning entry is below. Enjoy.

aab-cask-off

What Cask Should An American Brew? by Matt Robinson

What cask should an American Brew?
But nothing less than around 55 I-Be-Yous!
I would add subtle flavor with East Kents
Perhaps more for hop compliment
Throw in some fuggles and American C’s
Many will say it’s the knees of bees!
Powerful flavor will be most divine
Even with a gravity around one-thousand nine
The grain bill is full of Golden Promise Malt
This great American session cask has no fault
The hydrometer reading will need to state
Around 3.55% alcohol by weight
This may sound like an English creation
With bold American style is my summation
Lovibond sounds nice somewhere near ten
Many hours with our cask we will all spend!
Wyeast numbered Nineteen Forty-Five
Will make our cask come alive!
Gravity-fed like our English brethren
Cask beer please take hold for American beer drinking heaven
Deep in the south in town called Atlanta
Our cask brings so much joy we call it Santa!
All the people will come and stand
To sing play us a song you’re the piano man!

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: Awards, Beer Festivals, Contest, Poetry, Press Release

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