Weigh In On What’s The Big Deal About IPA?

June 18, 2013 By Jay Brooks

For our 77th Session, our host is Justin Mann, who writes his eponymous Justin’s Brew Review. His topic is to question the popularity of craft beer’s fastest growing category: IPAs. Or as he puts it, “What’s the Big Deal About IPA?”

For quite some time now, I’ve been wondering what makes the India Pale Ale (IPA) style of beer so popular. Don’t get me wrong–I thoroughly enjoy it and gladly participate in #IPADay. I’m just wondering, why all the hype? What is it about an IPA that makes craft beer enthusiasts (CBE) go wild? Is it because CBEs want to differentiate craft beer from crap beer? I don’t care if a watered-down pilsener is labeled as “triple-hops brewed”; it wouldn’t satisfy someone looking for an IPA.
At the same time, not all CBEs prescribe to the IPA way. The author (a beer writer!) of a recent article proclaims that “hoppy beer is awful” and that it is allegedly “alienating people who don’t like bitter brews”. I happen to like IPAs and DIPAs, so I’m not going to preach about only non-hopped craft beer, as the author suggests, just to turn people away from over-commercialized yellow-colored water. Besides, maybe the bitterness and hoppiness of an IPA is exactly what some beer drinkers that have yet to be introduced to the ways of craft might want.
So what’s the deal? Let me know what you think by sending me a link to your blog post on July 5. Or if you’re not a blogger, I’d still love to hear what you think. Leave a comment [on his announcement post], or connect with Justin’s Brew Review on your favorite social media platform.

hop-pellets

So on Friday, July 5 — the day after celebrating American independence with a hoppy beer — weigh in on what’s the big deal with these hoppy brews, these “eepas.”

Alice outstanding in her field ... hop field, that is.
My daughter Alice in the hop fields on harvest day several years ago.

Anchor Brewing Announces Zymaster #4: Fort Ross Farmhouse Ale

June 10, 2013 By Jay Brooks

anchor-new
Anchor Brewing announced today the 4th beer in heir Zymaster series. This latest offering — Fort Ross Farmhouse Ale — is a beer made with local herbs from nearby Fort Ross, which is located along the coast in Sonoma County. This sounds like an interesting beer. I can’t wait to try it.
AB-Zymaster4-22oz
Here’s the full story, from the press release:

Over 200 years ago, ninety miles up the coast from San Francisco, the Russian American Company built a stockade that became known as Fort Ross. It was home base for Russia’s fur trade and, in the 1820s and ’30s, supplied the Russian colony of New Archangel (now Sitka) with grain from “bread plants” like wheat and barley. The farms were small and the harvesting primitive. Reaping was done with sickles and threshing by driving horses over the sheaves.
Among the native plants at Fort Ross is a perennial evergreen shrub, prized by the local Indians for its healing powers, whose purple flowers bloom from May to early July. The Spanish missionaries called it Yerba Santa or Holy Herb. Our Zymaster® Series No. 4: Fort Ross Farmhouse Ale is inspired by the wheat, barley, and Yerba Santa at Fort Ross and the hardy souls who harvested them. Fermented with a local saison-style yeast, this unique brew celebrates the history and flora of Northern California like no other.
Our Fort Ross Farmhouse Ale (7.2% ABV) is a Belgian-style farmhouse ale with a California twist. The unique bitterness and earthy spiciness of Yerba Santa, a native California herb, perfectly complement the fruitiness and clove-like flavors created by a local saison-style yeast. And in addition to hops, barley malt, and wheat malt, we used toasted Belgian wheat malt, which gives our Fort Ross Farmhouse Ale its distinctive maltiness and burnished bronze color.
Zymaster Series No. 4: Fort Ross Farmhouse Ale will be available in draught and 22-ounce bottles and will be poured in select bars and restaurants throughout the United States, as well as the Anchor Taproom, starting June 2013.

Zymaster-4-Fort-Ross-Farmhouse-Ale

Mateveza/Samuel Adams Collaboration Beer Being Released Tonight

June 10, 2013 By Jay Brooks

sam-adams-text
Tonight from 6-9:00 p.m. at Cervecería de MateVeza, located at 3801 18th Street in San Francisco, there will be a beer-tasting of a new collaboration beer. Here’s the story:

Samuel Adams and MateVeza will come together to celebrate and introduce their limited-release collaboration beer, Boston Tea Party Saison. The unique brew combines MateVeza’s signature ingredient — yerba mate tea — and Samuel Adams’ one-of-a-kind Kosmic Mother Funk (KMF).
After completing a Brewing and Business Experienceship, an extended craft brewing mentoring program offered by Samuel Adams, MateVeza founder Jim Woods teamed up with his mentor to create a unique collaboration beer. The Experienceship is offered to craft brewers as part of Samuel Adams Brewing the American Dream, a micro lending and coaching program available to food, beverage and hospitality small business owners as well as craft brewers.

tea-party-2
Jim Woods and Samuel Adams brewer Dean Gianocostas in Boston on the day they brewed the collaboration beer, Boston Tea Party Saison.

Here’s their description of the beer itself:

Samuel Adams and MateVeza came together to brew a Saison, which is a farmhouse beer traditionally brewed in the autumn or winter for consumption during the summer for the farm workers. The final recipe combines MateVeza’s signature ingredient — yerba mate tea — and Samuel Adams’ one-of-a-kind Kosmic Mother Funk (KMF), a blend of wild yeasts and bacteria designed to give beers unique flavors. The bright and satisfying brew has a slightly earthy and deliciously fruity character with a hint of spice and a long dry finish.

If you’re in the city tonight, stop by and give the beer a try. See you there.

tea-party-1
Chris Spinelli and Jon Mervine from Roc Brewing (who also did a similar collaboration beer, though their beer is ThreeNinety Bock), and in the middle Jim Woods, MateVeza, and Jim Koch, from Boston Beer.

New San Francisco Brewery Announced

May 30, 2013 By Jay Brooks

brewhouse
According to Inside Scoop SF, a new brewery to be named Phantom Coast Gastropub and Brewery has signed a lease for 5,000-square feet in the Tenderloin. The specific address is 65 Taylor Street, which used to house the Sixty-Five Club. According to the article, “The guys behind the project are Keith Wilson and Casey Gray, who own Tope in North Beach together; Wilson also owns the Boardroom in North Beach. But according to Wilson, a bigger gastropub and brewery project has always been the goal.” There’s not much else that’s been revealed yet, other than this.

Phantom Coast — a moniker stemming from a name that they saw on a vintage San Francisco map of the bay-side waterfront — will focus on West Coast beer and wine. Wilson and Gray are going to brew their own beer, but with at least 75 taps (!) on the premises, they will also highlight West Coast craft breweries and local wineries. Everything — both beer and wine — will be served on tap, Wilson says, thereby minimizing waste and passing on savings to customers.
Their plan is to have live music — with the hope that the city can help out with the permitting process there — and create a raucous, “Bavarian-style” atmosphere with big tables and communal seating. There will be food, too, with housemade sausages, housemade pretzels, salads, sandwiches and more.

The current estimate for opening is early 2014, which more likely means we’ll see Phantom Coast open next summer.

65-taylor-st

History & Hops This Thursday

May 21, 2013 By Jay Brooks

sf-brewers-guild
Join us this Thursday for what’s shaping up to be a fun evening of Hops and History at the former U.S. Mint building in San Francisco. The event is being put on by Flipside, a San Francisco History Events Group, in conjunction with the San Francisco Museum and Historical Society. The Society is currently “undertaking the restoration of San Francisco’s landmark Old Mint to house the future San Francisco Museum at the Mint,” and in the meantime is using the space to hold local history-themed events. Flipside worked with the San Francisco Brewers Guild — and I helped a little bit — but especially SF Brewers Guild executive director Brian Stechschulte to create an evening that includes a program of talks about the history of beer in the city, and also includes a gallery showing of San Francisco breweriana on loan from my friend Ken Harootunian, along with some pieces from Anchor Brewing. Here’s what will be going on during the event, which takes place from 6:30 p.m. until 9:30:

John Freeman: The Curious 150 Year Cycle of Brewing Beer in San Francisco
Dave Burkhart, Anchor historian: History of California Lager
A History of Yeast: Man’s Oldest Industrial Organism
San Francisco Brewers Guild Panel Discussion (led by yours truly)
Screening of Brewers by the Bay film

Tickets are $30 and can be purchased online at eventbrite. Here’s what your ticket includes:

Unlimited tasting of all breweries. Participating breweries include 21st Amendment, Magnolia, Triple Voodoo, Beach Chalet, ThirstyBear Brewing Company, Cerveceria de MateVeza, Speakeasy, Pine Street Brewery, Anchor and Pacific Brewing Laboratory.
Presentation on brewing history
Interactive yeast exhibit
Historical brewing memorabilia exhibit by Ken Harootunian & Anchor
Food available for purchase from by Off The Grid
Docent led tours of the historic 1874 Old Mint
Souvenir sampling mug included
Photobooth sponsored by UpOutSF
Music by DJ Jacob

Join us Thursday for Hops & History. See you then.

history-and-hops-poster

Examining Our Compulsions For The Next Session

May 13, 2013 By Jay Brooks

For our 76th Session, our host is Glen Humphries, who writes Beer is Your Friend. His topic is an extension of another recent Session, the one about Beer Audits. That Session inspired him and as he was “writing about buying heaps of beer, [it] got [him] thinking about just what it is that compels [him] to keep buying beer.” In other words, why do we keep buying so much beer? So here’s his invitation to The Session for June 2013 and his topic, Compulsion:

Like most beer fans, I tend to buy way more beer than I can drink. I can have a fridge full, plus a few boxes of bottles, plus homebrew and still I’ll walk into a shop and buy some more. Or order some more online. Or do both in the space of a few days.
Why do we do stuff like this? Obviously we’re not just buying stuff to drink because, if we were, wouldn’t we just wait until we were running low and then stock up? What so many of us do is stock up, even though we’re already stocked up. Perhaps we’re expecting the zombie apocalypse to happen soon and don’t want to go through that sober.
Is buying heaps of beer something you worry about? Do you look at your Aladdin’s Cave of beer and feel even a smidge of guilt about how much it all cost you? Or do you just rub your hands together, cackle with glee and say ‘‘it’s mine! All mine!’’.
What lengths do you go to to hide this compulsion? For instance, do you try and sneak beer into the house so your other half doesn’t see it? (Not saying that I’ve done this. Oh, okay, I have done this).
It’s a compulsion that can extend to homebrewing too. Do you keep making new batches of homebrew, even though you already have plenty of your own brews to drink?
If you’re on holidays and you drive by a brewery, are you compelled to stop in? Or do you go so far as arrange your holidays to ensure that you happen to drive by a brewery or two? On the offbeat side of compulsion, I know I can be compelled to try a beer I just know will be crap. Like Destroyer, that beer the band KISS put out. Absolute crap. And I knew that before I bought it. But I still bought a six-pack of it.

kiss-destroyer-beer

So on Friday, June 7 — would that be “E-Day?” — admit your own beer-buying compulsions and wax philosophically about the reasons why you buy what you buy.

Announcing Session Beer Month

May 6, 2013 By Jay Brooks

Back in February, during SF Beer Week, it hit me that we needed a Session Beer Festival in the Bay Area. California is already known for big, hoppy beers but I was convinced that not everybody wants an extreme beer all the time. Don’t get me wrong, I love a hop bomb IPA or an Imperial Stout as much as the next beer geek, but not every day of the week. So I started talking it up, mentioning the idea here and there. I spoke to the San Francisco Brewers Guild, called Joe Tucker from RateBeer, and brought it up with several brewers. Everybody liked the concept.

Somehow word reached John Martin and Drake’s/Triple Rock. Their wonderful marketing director, Kelsey Williams, picked up the ball and has been running with it ever since. After discussions with all of us, she’s set a juggernaut in motion. First, at least in the Bay Area, we’ve declared that May is “Session Beer Month,” and we’re calling on all breweries, bars, restaurants and beer stores to create some sort of event to create awareness of session beers. This is the first year, obviously, so we’re not expecting too much this time around, but are looking at the long haul, hoping to create momentum so that next year Session Beer Month will be huge, or at least will grow bigger each year.

To facilitate that, she’s also created a Facebook Page and Twitter account for SessionBeerMay. Check them out; “like us” and “follow us,” and most importantly, if you’re in a position to help, please consider creating a session beer event this month. If you’re not, please consider supporting the effort by drinking session beers throughout the month. If your favorite place doesn’t have any, ask them to carry at least one session beer. Although it may spark an unwinnable debate, we’re defining “session beers” as 4.5% a.b.v. or below. We accept that sometimes a 5% beer can be considered sessionable, but for our purposes — with tongue firmly in cheek — those we’ll consider “imperial session beer” or “extreme session beers.”

Session-Beer-Month

On the Facebook page, Kelsey’s drafted our mission statement.

A Manifesto:
Beer lovers, we are in the midst of a revolution. We have thrown off the fetters of the fizzy yellows and clamored for change. To supplant the sameness, we sought and found the EXTREME. We now have Triple IPAs and World Wide Stouts, Bourbon Barrel Aged Imperials, Belgian Quads, and all manner of High Gravity beers stuffed with fruits, spices, malts, hops. We’ve reached for the outermost precipices of beer, and succeeded.
Yet, in our noble quest for more innovation and more experimentation we have flown past many classic, well-loved, craft beer styles that may have seemed, due to their modest alcohol contents, a little too close to the weak, yellow, fizz water we’d escaped.
We have left behind these beers of import, beers perfectly suited to a long conversation at the pub, a picnic at the park, a post-hike refreshment, or a mid-summer beach trip, and beers that one can happily imbibe over the course of a few hours and leave satisfied and still standing.
We call to you beer lovers. Do not disregard a well-made, flavorful Bitter, Mild, Scottish Ale, Dry Stout, or any other Session beer because you perceive a lower alcohol content as a sign of the weak and bland. Allow us to prove that these beers are worthy of consideration. They, just like the extreme beers, have their place in our fridges and on our local taps.
We declare the month of May for Session beers. Beers that need not be analyzed, dissected, sipped, or sniffed in abundance. Delicious beers that not only enhance a good conversation but can extend it through multiple rounds.
Raise a Pint. Raise a Few. Spread the word in May; Less is most certainly more.

Amen. That’s the idea, nailed up to the electronic doors of the church of extreme beer, in the hopes of sparking a session reformation.

The next step? That’s easy: A Session Beer Festival. This year the NorCal Session Fest, will be held modestly at Drake’s Brewing in San Leandro on Saturday, May 25, 2013 from 12-4 PM. As befits session beers, the festival will benefit the East Bay Bike Coalition. Tickets to the event are $30 in advance and $35 at the door. You can buy tickets online at Brown Paper Tickets. In addition to the beer, local food trucks will be on-site with tasty food for sale. Please join us for the first beer festival celebrating session beers in the Bay Area. Let’s make this an annual event. I’ll see you there.

Session

Getting Down To Business For The Next Session

April 15, 2013 By Jay Brooks

For our 75th Session, our host is Chuck Lenatti, who writes Allbrews. His topic is about the business of beer, how to get a new brewery up and running or keep one going. It’s the part of the process that many would-be brewers aren’t experts at, and often trip themselves up at various points along the way from concept to being a going concern. So here’s his invitation to The Session for May 2013 and his topic, The Business of Brewing:

Like sandlot baseball players or schoolyard basketball junkies, many amateur brewers, including some beer-brewing bloggers, harbor a secret dream: They aspire to some day “go pro.” They compare their beer with commercial brews poured in their local pubs and convince themselves that they’ve got the brewing chops it takes to play in the Bigs. Some of them even make it, fueling the dream that flutters in the hearts of many other home brewers yearning to see their beer bottles on the shelves at City Beer or their kegs poured from the taps at Toronado.
Creating a commercial brewery consists of much more than making great beer, of course. It requires meticulous planning, careful study and a whole different set of skills from brewing beer. And even then, the best plan can still be torpedoed by unexpected obstacles. Making beer is the easy part, building a successful business is hard.
In this Session, I’d like to invite comments and observations from bloggers and others who have first-hand knowledge of the complexities and pitfalls of starting a commercial brewery. What were the prescient decisions that saved the day or the errors of omission or commission that caused an otherwise promising enterprise to careen tragically off the rails?

beer-parlor

So on Friday, May 3, think about all of the breweries you’ve witnessed open, the ones that have succeeded and the ones that have come and gone. What was the difference? Which ones made it, and why do you think that is? What exactly makes a brewery successful, apart, of course, from making good beer.

Time-July-11-1955
Some beer businesses have worked out better than others.
(Time magazine, July 11, 1955)

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