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Jay R. Brooks on Beer

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The Equinox: Day, Night & A Beer

March 20, 2015 By Jay Brooks

equinox
Today, of course, is the Vernal Equinox, the first day of Spring for those of us on the northern side of the equator, and the beginning of Autumn for our southerly brethren. It’s also a day when we have roughly equal amounts of day and night.

People around the world have celebrated the equinox for millennia in an amazing array of ways. Back in the early days of Lagunitas Brewing, their celebration manifested itself, as you’d expect, in a beer they called Equinox. Launched originally in 1995, it quietly went away in the early 2000s, when they were working both day and night and it probably seemed like stopping to mark the middle of that made no sense. But this year, on the Equinox, they decided to bring back Lagunitas Equinox, though in a slightly altered package and recipe. It’s still a “pale oat ale,” but it’s a bit stronger now, at 8.4% abv (it was 6.4% before). It’s also again in 22 oz. bottles and kegs.

Lagunitas-Equinox

Lagunitas describes the beer as “a creamy, pale oat ale hopped up with a huge charge of Equinox and Simcoe hops for a piney, eucalyptusy, cedary, sprucey, foresty blast.” And Tony’s label notes make for some challenging reading.

Qan you imagine a world without Beer? Everything ewe gnoe would be different. Phish might phly, aaugs might uze power touls. Pfriedae nights mite be spent building treez out of the day after tomorrow’s pstale sour greem and cheaze leavings. And then theirft bea the speling iszuues. Thingss wood bee just plane wierd, eye meene weird. Come two thing of Itt, Eye think aya cool stand begin a kid bit hapier write gnaw… (glug, glug, glug… gulp.) Mmm, aaht Once again all Is right with the world, the fish are in their ocean, the dog will not maim me, I’ll have a date for Friday night, and I know for sure that in fact God loves me. Beer. You only borrow it. Kawl us!

They also created a pretty trippy one-minute video showing a split-screen journey of the beer during both day and night simultaneously.

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Bay Area, California, new release, Seasonal Release, Video

Beer Birthday, Part 56: Jay Brooks

March 3, 2015 By Jay Brooks

brookston
Today is my 56th birthday, and even though it’s still early in the day, as in previous years I’ve again been overwhelmed by an embarrassment of friends and colleagues wishing me a happy day via e-mail, Twitter and Facebook. My sincere thanks to one and all. Since it’s usually me posting embarrassing photos of friends and colleagues, for the sixth year in almost a row (I think I skipped a year), here’s some more priceless artifacts of me from over the years.

posing
Striking a pose for my two grandmothers in 1961.

Wedding-Day
When I was five, my Mom remarried. The reason I look so happy in this photo, or so the story goes, is that she just told me I wouldn’t be accompanying them on the honeymoon, and apparently I was not thrilled at this news.

Snoopy-birthday
Another birthday, this one a mere 45 years ago, when I turned 11.

Cooperstown
Visiting Cooperstown, in front of the display for Lou Gehrig, my favorite old-time player, and rocking my Orioles windbreaker (big fan of Brooks Robinson and the Birds as a kid) and some super spiffy stripey slacks.

playboy
The playboy of the western world (at least in the mind of my 14-year old self).

headphones
In my room circa 1976, with our dog Devie wearing my headphones. I’m not sure what she was listening to.

Gatsby
Channeling Jay Gatsby.

graduation
High school graduation day with my Mom.

DSCN5155
During our escape from the Bike Museum during a press trip to Belgium a couple of years ago. The photo was taken with my camera by Derek Buono from the Beer Magazine.

There’s many more where these came from, for a good laugh just check out the photos from the last five or so years at Beer Birthday Redux: Jay Brooks, Beer Birthday Again: Jay Brooks, Beer Birthday: Jay Brooks, Beer Birthday: J (Yes, Embarrasing Myself This Time) and Beer Birthday Overkill, from 2009, when I posted a bunch encompassing my first 50 years on planet beer. Oh, and thanks once again to everybody for the generous birthday wishes.

Filed Under: Birthdays Tagged With: Bay Area, California, Pennsylvania

SF Beer Week Opening Gala 2015

February 10, 2015 By Jay Brooks

SFBW-15
Friday night, the 7th annual SF Beer Week kicked off. This year’s gala was held at Fort Mason, and although I had some trepidation about the site, it actually worked fairly well. The acoustics were as bad as ever, and I think the decision to forgo live music was a good one. That also allowed two additional breweries over last year. We would have preferred to allow everyone who wanted to pour that opportunity, but the new space was much more limited than the concourse had been so we were sadly unable to accommodate every brewery. The concourse is being torn down to be replaced by a mixed use space, so we couldn’t return there this year. It’s an unfortunate truth of San Francisco that their simply aren’t a lot of spaces available to suit the needs of the opening gala, at least not and keep the price of a ticket within the reach of the average beer lover. But Brian and the San Francisco Brewers Guild did a great job of making the space work. Below are a few photos I took at this year’s gala, and for a lot more check out Gamma Nine, who took the official photos for beer week.

DSCN3338
The entrance at this year’s SF Beer Week opening Gala.

DSCN3348
Outside it was still raining, as the time to let everyone in approached.

DSCN3351
All of the glassware waiting for the arrival of everyone for the gala.

DSCN3357
Then the doors opened, and people streamed in.

DSCN3365
The hall filled up quickly, though it never really felt overcrowded.

DSCN3373
Ted Viviatson, from Eel River, and Daniel Del Grande, from Bison Brewing.

DSCN3372
J.J. from Petaluma Hills Brewing.

DSCN3371
John Martin and Kelsey Williams, sporting a six-pack hat, both from Drake’s and Triple Rock.

DSCN3345
San Francisco mayor Ed Lee also came to say a few words at the beginning of the gala. Before his remarks, we took him on a short tour of the hall, stopping by a couple of booths to sample a few beers. Here he’s sharing a laugh with SF Brewers Guild director Brian Stechschulte.

DSC_3203
Brian, mayor Lee and me at the front of the Gala. (Photo by Mike Condie.)

Filed Under: Beers, Breweries, Events, Just For Fun, SF Beer Week Tagged With: Bay Area, Beer Festivals, California, Photo Gallery, San Francisco

Time-Lapse Views Of The Double IPA Fest

February 8, 2015 By Jay Brooks

bistro
This is pretty cool. A friend of Bistro owner Vic Kralj, by the name of Graham Richards, is doing a documentary on the Bistro, and shot some time-lapse videos of the Double IPA Fest yesterday. Vic was kind enough to send me three of the short time-lapse films. The first shows the festival being set up hours before opening the doors to people so they can sample nearly 100 double and triple IPAs. The second shows people queuing in line to purchase a glass and sample tickets to the festival during one of the periods of time when it was raining fairly hard. Luckily, it only drizzled or was clear most of the day. The third shows the festival down at the other end of the block, toward the back of area of the street where the festival was held. Enjoy.

No. 1: Setup of the Fest in the morning.

No. 2: The festival opens while it’s started raining hard, but people .

No. 3: A little later in the morning, after the rain had subsided, and showing the back of the festival area.

Filed Under: Beers, Events, Just For Fun, SF Beer Week Tagged With: Bay Area, Beer Festivals, California, Video

Bistro Double IPA Winners 2015

February 7, 2015 By Jay Brooks

bistro
El Segundo‘s Hammerland DIPA was chosen best in show at the 15th annual Double IPA Festival today at the Bistro in Hayward, California. A total of 63 Double IPAs and 34 Triple IPAs were judged. The full winner’s list is below.

Double IPAs

  • 1st Place: Hammerland DIPA, El Segundo Brewing
  • 2nd Place: Double Jack, Firestone Walker Brewing
  • 3rd Place: Saint Archer Double IPA

Triple IPAs

  • 1st Place: Pliny the Younger, Russian River Brewing
  • 2nd Place: Scarcity IIIPA, Altamont Beer Works
  • 3rd Place: Notorious, Boneyard Beer

Peoples Choice Awards

  • People’s Choice Award — Double IPA: I See A Dankness, collaboration between Cellarmaker Brewing & Sante Adairius
  • People’s Choice Award — Triple IPA: Notorious, Boneyard Beer

Congratulations to all the winners.

DSCN3377
The scene at today’s Double IPA Festival at The Bistro.

DSCN3382
Steve Sartori from Altamont Beer Works with The Bistro’s Vic Kralj accepting his 2nd place for his Triple IPA.

Filed Under: Events, News, SF Beer Week Tagged With: Awards, Bay Area, California

Wish You Were Beer: Strong Beer Month 2015

February 1, 2015 By Jay Brooks

21st magnolia-new
It’s February, and that means it’s time for the 13th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone. You can read all about it at the 21st Amendment website.

This year’s theme is the 1975 album “Wish You Were Here” by Pink Floyd. On the album from left to right are: Shaun O’Sullivan (21A co-owner) and Dave McLean (Magnolia owner).”

SBM_15_2ndEdCheckCard_RGB_Front_01

Here’s the lineup for the beer this year:

21st Amendment:

  1. Hendrick’s Imperial Stout: 9.1% abv
  2. Bike Lane Hopper Imperial Black IPA: 9.5% abv
  3. Beer Revolution Imperial Rye IPA: 9% abv
  4. Red Titan Uber Imperial Red Ale Aged on American Oak: 12%
  5. Dub Step Imperial I.P.A.: 10% abv
  6. POHW Imperial Blonde with Oats and Wildflower Honey: 9.5% abv

Magnolia:

  1. Madcap Imperial Botanical Beer: 10.6% abv
  2. Promised Land Imperial IPA: 10.2% abv
  3. Tweezer Tripel Belgian-Style Tripel: 10.8% abv
  4. Old Thunderpussy Barley Wine: 11.8% abv
  5. Pride of Branthill Imperial ESB: 9.1% abv
  6. Smokestack Lightning Imperial Stout: 9.8% abv

And here’s the back cover, too, with more details about each beer:

SBM_15_2ndEdCheckCard_RGB_Back_01

Filed Under: Beers, Breweries, Events, Just For Fun, News, SF Beer Week Tagged With: Announcements, California, Extreme Beer, San Francisco

Firestone Walker To Introduce Cans

January 28, 2015 By Jay Brooks

firestone-walker-long
Firestone Walker Brewing announced today that they will be offering three more of their beers in cans shortly. According to the press release, “Union Jack (IPA), Easy Jack (session IPA) and Pivo (hoppy pilsner) [are] all being introduced in six packs starting in mid February.”
FW_Pivo_Can
From the press release:

“We could have rushed into canning a few years ago, but we wanted the timing to be right,” said brewery co-proprietor David Walker. “The market for canned craft beer is now hitting its stride, and canning technology has come a long way in a short period. Also, cans are a perfect fit for life here on the Central Coast. All of these factors converged to finally reach a tipping point for us.”

The brewery’s new canning line was made by leading beer packaging company KHS based in Dortmund, Germany.

“It was the best—and most expensive—solution,” said Brewmaster Matt Brynildson. “You can make the best beer in the world, but if you run it through a substandard packaging line, you end up with a beer-wrecking machine. With this KHS line, there are no worries about beer integrity.”

The canning line was first fired up last year to produce cans for the brewery’s 805 brand. The cans are dry-rinsed with ionized air and purged with CO2, then filled. The cans next run through a bubble breaker to remove any air bubbles before being surface purged with CO2 to eliminate oxygen from the head space. They are then seamed with a Swiss-made Ferrum seamer and inverted for a short period to detect any leaks as they exit the seamer. After a final rinse, cardboard carriers are auto-assembled around the cans. At full speed, the canning line produces 400 cans (12-ounce) per minute.

“I think there are advantages to both cans and bottles,” Brynildson said. “Cans do a great job of blocking UV light and maintaining a great seal, but on top of that they’re just fun. They’re light and they carry anywhere. I get goosebumps just thinking about having these beers in cans.”

FW_Cans_Trio

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Announcements, California, Cans, Press Release

Schooner’s To Open Production Brewery

January 21, 2015 By Jay Brooks

schooners-new
Antioch’s brewpub Schooner’s Grille & Brewery is currently looking for a space to build a production brewery and begin offering their award-winning beers in bottles. The restaurant and brewery was purchased by new owners last May, and they planned from the beginning to start packaging the beer. But recently they decided to close the restaurant as of February 1, 2015. So Schooner’s beer will likely be a little harder to find for a few months, while they transition from brewpub to production brewery.

I spoke to longtime brewer at Schooner’s, Craig Cauwels, and he tells me they hope to be brewing in a new space by mid-to-late summer. They may contract some beer during the downtime, but a final decision on that hasn’t been made yet, and will most likely be dependent upon how the search for a new building for the brewery is going. They expect to know more about potential sites for the brewery over the next month.

Cauwels also will be investing in the new brewery, and will become a partner in the venture, which is exciting, because Craig is an incredibly talented brewer and it will be great for him to have a stake in the company. Schooner’s was named “Brewery of the Year” at last year’s California State Fair Brewery Competition, and has won countless awards over the years. His Old Diablo Barley Wine is consistently one of the best barley wines you’ve never heard of (but should have) and hopefully will soon be available in bottles, along with many of Schooner’s other beers. Look for bottles of Schooner’s beer on store shelves soon, or at least by the end of the summer if all goes according to plan.

craig-cauwels
Schooner’s brewmaster Craig Cauwels.

Filed Under: Beers, Breweries, News Tagged With: Announcements, Bay Area, Business, California

Wine vs. Beer, Big vs. Small, More Trademark Woes

January 17, 2015 By Jay Brooks

cambria
Opened in 2012, the tiny Cambria Beer Co. is located in the equally small town of Cambria, described more as a “seaside village,” boasting about 6,000 residents. It’s located along Highway 1, in San Luis Obispo County, midway between San Francisco and L.A.

The brewery uses a small 3bbl brew sculpture system, and operates a small tap room on Cornwall Street. They offer a wide variety of beer styles, continually rotating. A recent list included five on, with two in the fermenters and three more scheduled right behind those. Beers sell out quickly, but they try to keep up. Owners Aaron and Jennifer Wharton decided that since they were the only brewery in town, that Cambria Beer Company was the right name for their decidedly local enterprise.

cambria-beer-company

Not everyone agreed. The Jackson Family Farms is best known for Kendall-Jackson wine, but that’s just one of the more than a dozen wineries that they own. Another one of their labels is Cambria Estate Winery. So you’re probably thinking that makes sense, probably located right down the street. Nope. To get to the Cambria Estate Winery from the brewery, you’ll need to head south on Highway 1, then pick up Interstate 101 at the junction in San Luis Obispo. Drive south to Santa Maria, turn left in downtown and drive west out of town to the winery. All told, it will take you about one hour and twenty minutes to get there, because it’s nearly 80 miles away outside the town of Santa Maria, which is even in a different county (Santa Barbara County), too.

I first saw this on Grub Street, but the local newspaper, The Cambrian, naturally has the most complete account in When is Cambria not in Cambria? Apparently, the Whartons have been trying to negotiate to keep their name since they received the C&D letter from KJ’s lawyers on New Year’s Eve.

Unfortunately, as I understand it, when it comes to trademark law, alcohol is alcohol; they’re in the same class of goods as far as trademark is concerned. This is hardly the first time this has happened. Another small brewery in the Bay Area had to add a letter to their name because a spirits company was using the original spelling. A San Francisco brewery not long ago had to change the name of one of its beers, because there was a rum of the same name.

So there is some precedent here, it’s not totally out of left field. The Cambrian author wonders if every business in Cambria using Cambria in their name should be worried, rightly concluding no. But the fact that the winery is so far from the town and they serve largely a different demographic makes it not so cut and dry. A commenter on Reddit who claimed to be close to the parties involved mentioned that the brewery’s attorneys believed they had a strong case, but the $50,000 (minimum) price tag to fight it was too much for them, as it would be for almost any small company. So the brewery did what most people would in this situation, and decided to change their name. Last week, they posted that decision on their Facebook page, asking fans and customers to help them come up with a new name by leaving a comment. They’ve had a lot of suggestions so far, including several funny ones.

I’m starting to think that trademark law may need some modification. Clearly, alcohol is not alcohol anymore. Maybe there was a time when that made sense, but I think most of us can agree that we can tell the difference between beer and wine. And it seems to me geographic truth should trump whatever reason this winery is using a name that has nothing to do with where it’s located. I seem to recall another trademark case where the Boston Beer Company (Samuel Adams) sued Boston Beer Works and lost, the court ruling that “Boston” was too generic a term, ditto “beer.” Komlossy Law has a nice overview of the case, if you’re interested in learning more. And those were both beer companies, so it does seem like Cambria Beer might have had a decent shot at keeping their name. Still, you have to understand not wanting to spend a fortune going to court on an uncertain result. As we learned in “War Games,” sometimes “the only winning move is not to play.” If nothing else, I hope we can all support whatever new name they decide on and stop by and spend our money there the next time we drive by on our way to or from Los Angeles or the Bay Area. Success is always the best revenge.

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: California, Law, Trademark

North Coast Doubles Their Square Footage

January 9, 2015 By Jay Brooks

north-coast
The local paper near Fort Bragg along the North Coast, the Ukiah Daily Journal is reporting that “North Coast Brewing Company expands,” adding a “[n]ew location will house brewery overflow.” North Coast Brewing apparently has leased a new warehouse, effectively doubling the size of their footprint, which “will increase North Coast Brewing’s storage by 10,000 feet, which is about equal to the brewery itself.” According to the Daily Journal:

18661 Old Coast Highway, in Fort Bragg, the former location of Mendocino Sports Club and Circus MECCA, will be a temporary storage facility for finished beer before being trucked to a their larger distribution point in Petaluma, according to Doug Moody, Senior Vice President at North Coast Brewing Company. The brewing company signed a 10-year lease for the property.

The move gives them greater flexibility in managing their product flow, much of which is immediately trucked to a storage facility in Petaluma because they’ve run out of room in Fort Bragg. The brewery, now in its 27th year — part of the class of ’88 — is, like many well-established breweries, growing by leaps and bounds and is hoping to remain in Fort Bragg. They’ve been trying to buy a part of an old mill site formerly owned by logging giant Georgia Pacific, but they haven’t yet been able to come to terms. If they do, you can plan on seeing a bigger single space that would “include a 200-seat performing arts center, restaurant and [North Coast] reestablishing brewery tours.” Even if it was approved tomorrow, it would likely take another three years to open the doors of a new brewery, but I for one would love to be there for the grand opening.

P1070167
The current brewery in Fort Bragg.

Filed Under: Breweries, News Tagged With: Business, California, Northern California

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