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Beer In Ads #5087: It’s Like Old Times Again

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Rainier Bock Beer, which was published on September 25, 1933. This one was for the Rainier Brewing Co. of Seattle, Washington, which was originally founded in 1878, though it was mostly advertising Long John’s Tavern, which located in downtown Nevada City, California. The tagline was “It’s Like Old Times Again Down at Long John’s.” This ad ran in The Nevada County Nugget, from Nevada City, California.

Beer Birthday: Bill Owens

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Today is the 87th birthday of Bill Owens, who founded one of California (and America’s) earliest brewpubs, Buffalo Bill’s, in Hayward, California. The brewpub opened in 1983, but in 1994 he sold it to his then-brewer, Geoff Harries, who still owns and operates it today. Bill also founded American Brewer magazine, which today is owned by Jamie Magee. Bill’s also an accomplished photographer, and has published several volumes of his photos, the most famous of which is Suburbia. More recently, he’s been involved in micro-distilling, in 2003 founding the American Distilling Institute. Please join me in wishing Bill a very happy birthday.

Bill and me at the Anchor Xmas Party in 2009.
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Bill and Fritz Maytag at an event for Maureen Ogle’s book “Ambitious Brew” in 2006.
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Bill at Buffalo Bill’s in 1985.
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A press shot from the 1980s.
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Manning the mash paddle around 1985, the year he made his first batch of Pumpkin Ale, probably the first pumpkin beer in modern times.
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Bill Owens’ early book — more of a pamphlet really — on How to Build a Small Brewery.

Beer Birthday: Yuseff Cherney

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Today is the 56th birthday of Yuseff Cherney, co-founder, former COO and head brewer of Ballast Point Brewing in San Diego. Although not too long after selling Ballast Point in later 2015 to Constellation Brands, Yuseff left the brewery, in July of 2016. For a time, he was focusing his energy on their rebranded spirits division, called Cutwater Spirits, although more recently that was sold, as well. I used to run into Yusseff in the Bay Area or at GABF, but I’m not sure we’ll see him as much in the beer world. He’s a great person and a terrific brewer. Join me in wishing Yusseff a very happy birthday.

Sierra Nevada’s Steve Dressler with Yuseff and his wife at the Chico leg of Beer Camps Across America a few years ago.
Claudia Pamparana, co-founder of Faction Brewing, Yuseff, Jeff Bagby, and his then-assistant brewer, Noah Regney, now with Hollister Brewing at the Boonville Beer Festival in 2007.
Yussef with Fal Allen (from Anderson Valley) at Prost Brewing during CBC a few years ago in Denver.
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Matt Matthew Brynildson, Earl Kight, and Yuseff at the European Beer Star Awards in Germany a few years ago.
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Yuseff with 2013’s Hop Queen. (Note: last two photos purloined from Facebook.)

Beer Birthday: Carlos Sanchez

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Today is the 67th birthday of Carlos Sanchez, who was the brewmaster at Six Rivers Brewery in McKinleyville, behind the Redwood Curtain. Carlos is a veteran brewer of over 20 years, having originally interned at Humboldt Brewing Co., becoming assistant brewer there in 1990. He’s also worked at Mad River Brewing and attended Chicago’s Siebel Institute of Brewing Technology. In 1996, the opportunity to start brewing at a local start-up tempted Sanchez to become Six Rivers’ first, and only, brewmaster. He’s been there a long time, brewing an impressive stable of beers, including many sound interpretations of classic styles and a few others that are utterly unique. Earlier this year, he announced his retirement. Join me in wishing Carlos a very happy birthday.

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Carlos in his brewhouse.
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Carlos between Six Rivers’ owners Meredith Maier Ripley and Talia Nachshon at their 11th anniversary party several years ago.
Carlos’ retirement photo.

Beer Birthday: Dave McLean

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Today is Dave McLean’s 56th birthday. Dave was the founder of Magnolia Pub & Brewery, the gastropub on Haight Street in San Francisco, along with the production brewery known as the Smokestack in the Dogpatch neighborhood of the city. He is a tireless champion of craft beer in the Bay Area, having worked on Slow Food Nation, The Eat Real Festival and SF Beer Week, among much else. He more recently co-founded Admiral Maltings along with Ron Silberstein and Curtis Davenport. More recently he’s opened a new brewery, Hidden Splendor, in Richmond. Join me in wishing Dave a very happy birthday.

Craig Cauwels (from Schooner’s) and Sam Calagione (from Dogfish Head) stopping by to see Dave at the Double IPA Festival at the Bistro a couple of years ago.
A sextet from San Francisco at GABF 2008. From left: Adrienne McMullem, with 21st Amendment, Ben Spencer, from Magnolia, Sean Paxton, the homebrew chef, Ben’s wife, Shaun O’Sullivan, from 21st Amendment, and Dave.
Dave and me at the end of a very long, but satisfying, day at the first Slow Food Nation event several years ago in San Francisco.
Me, Dave, and Shaun O’Sullivan saying goodbye to Anchor Brewing at their tap room shortly before they closed.
Walking the floor at GABF in 2002.
Food and beer mixed happily and deliciously at the Slow Beer Festival 2008, as evidenced here by Ian Marks (from Hog Island Oyster Co.), Taylor Boetticher (from the Fatted Calf), Dave, John Tucci (from Gordon Biersch San Francisco) and Shaun O’Sullivan (from 21st Amendment).

Beer Birthday: John Gillooly

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Today is the birthday of John Gillooly, who until recently was the brewmaster at Drake’s Brewing. I’m not sure where I first met John. It probably was when he was brewing at Speakeasy, but I feel like I must have run into him when he was at Golden Pacific years before. In between he spent time at Trumer, Dogfish Head and Sonoma’s sadly short-lived Siena Red. More recently, he left to open his own place in the East Bay, which is called Brix Factory Brewing. Join me in wishing John a very happy birthday.

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John with Kushal Hall during a visit to Speakeasy in 2009.
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Tim Clifford, from Sante Adairius, with John, in 2015.
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At Beachwood BBQ & Brewing in 2014, John, Julian Shrango and photographer Nick Gingold.
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Tasty, John and Collin McDonnell at Drake’s Session Fest.

[NOTE: Last three photos purloined from Facebook.]

Beer Birthday: Justin Crossley

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Today is the 48th birthday of Justin Crossley, the man behind the mic at The Brewing Network, one of the industry’s best voices. He’s an avid homebrewer and talker, a deadly combination, especially on radio. He also filmed Porter’s Porter Day a couple of years ago and it will fun to see the result of that project. Of course, he’s also opened the Hop Grenade, the next piece of the growing Brewing Network empire. He recently took a working camper van trip around the country, which lasted a year. Join me in wishing Justin a very happy birthday.

Justin and me showing off our injured fingers at the last Marin Breastfest held at Marin Brewing.
Justin all thumbs at Stone Brewing during the CBC Reception in 2008.
With Michael Ferguson, from BJ’s, at Oakland’s Linden Street Brewery during the AHA convention a couple of years ago.
Okay, what’s with the thumbs? About to do a broadcast from GABF in 2007.

Beer Birthday: Don Barkley

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Today is the birthday of legendary brewer Don Barkley. Barkley’s first brewing job was as assistant brewer at New Albion Brewing in Sonoma, California, America’s first modern microbrewery back in the late 1970s. He went on to help found Mendocino Brewing, and created most of their iconic brands, like Red Tail Ale and Eye of the Hawk. In 2008, Don became the brewmaster for Napa Smith Brewery in — you guessed it — Napa, and he was been making great beer there, too, although more recently he’s retired from brewing. Although he’s been dragged back a little, by the gentleman who bought the Mendocino Brewing labels out of bankruptcy, who last I heard had tapped Don to re-brew Red Tail Ale, but I’m not sure if that’s still going on. I also think he may be doing some brewing in, of all places, Florida, at Alcatraz Brewing. Anyway, join me in wishing Don a very happy birthday.

Don at the SF Beer Week Opening Gala in 2010.
Mark Carpenter, from Anchor Brewing, and Don at the SF Beer Week Opening Gala in 2011.
Don, me and Ed Davis each with a 1979 bottle of New Albion beer, that Ed was kind enough to donate, when we did a vintage tasting of beer that Don helped brew over thirty years ago.
Albion Don at the Toronado during the launch of the first SF Beer Week in 2009.
Me and Don at the Breastfest at Fort Mason a few years ago (photo by Mario Rubio).

Beer Birthday: Evan Rail

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Today is the 53rd birthday of Evan Rail, expat American writer living, and writing about beer, in Prague, Czech Republic. Evan was born and raised in Fresno, but discovered his love for beer while attending U.C. Davis as a French and German literature major. While there, he spent his time at the nearby Sudwerk Privatbrauerei brewpub, and counted among his friends several students in the Master Brewers program. That’s also where he began homebrewing in 1993. He also studied in New York and Paris, before making the Czech Republic his home in 2000. His move to Prague was meant to be for a single year, but he’s still there almost two decades later. Given that he met his wife there, and they’ve started a family, it’s likely he won’t be moving home any time soon. In addition to writing the Good Beer Guide to Prague and the Czech Republic, Rail’s also penned Why Beer Matters, In Praise of Hangovers and Triplebock, all Kindle singles. We finally had a chance to share a beer in person a few years ago when he was in San Francisco for an event sponsored by Pilsner Urquell. But since then we’ve been on trips in Denmark and Belgium together, as well. Join me in wishing Evan a very happy birthday.

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A few years ago at event in san Francisco, where Evan was doing a presentation for Pilsner Urquell.
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Also a couple of years ago in Copenhagen, along with, clockwise from left: Martyn Cornell, Jeff Alworth, Evan, me, Stephen Beaumont, Pete Brown, Stan Hieronymus and Ron Pattinson.
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Talking with Stan Hieronymus during a tour of the Carlsberg Laboratory.
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A Facebook cover photo of Evan (which is where I purloined it from, along with the next one, too).
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A screenshot from a video of Evan talking about Czech beer.

Beer Birthday: Lars Larson

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Today is the 59th birthday of Lars Larson, brewmaster of Trumer Brauerei in Berkeley, California. Larsen studied brewing in Germany and was the perfect person to recreate Trumer Pils in the United States, one of the best pilsners made in California, or indeed anywhere, foreign or domestic. I got to know Lars much better several years ago, when we were both invited to judge a beer competition in Santiago, Chile, and he’s a very thoughtful brewer, and great fun to hang out with. Join me in wishing Lars a very happy birthday.

Lars Larson (Trumer), Homer Smith (Oak Barrel) & Shaun O'Sullivan (21st Amendment)
Lars, with Homer Smith of the Oak Barrel & Shaun O’Sullivan from 21st Amendment, at the Celebrator’s 22nd anniversary party in 2010.
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Lars in Chile with two of the brewers from Cerveceria Berlina in Argentina.
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Lars, again at the Celebrator’s 22nd anniversary party in 2010, with Brenden Dobel, from Thirsty Bear.
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Lars’ former brewing school classmate Asbjorn Gerlach, Matt Brynildson and Lars at Kross Cerveza Independiente in Chile, which Gerlach co-founded.