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Jay R. Brooks on Beer

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Master Cicerone Chosen For SF Zagat 30 Under 30

February 22, 2012 By Jay Brooks

cicerone-circle
At last week’s Three Ring Circus beer dinner, Nicole Erny teased that she had big news coming this week, but told us she was sworn to secrecy. Well today she could finally reveal her news. Erny, who recently became the first female Master Cicerone — and only the fourth overall — has been selected by Zagat as one of their 30 Under 30: San Francisco’s Hottest Up-and-Comers. As for “why she made the list,” Zagat had this to say:

Sitting at the rusty old table with her grandfather as a child tasting different kinds of pears and plums from his orchard is what this up-and-comer credits for developing the neural pathways between the tongue and brain that are so integral in deciphering the nuances of beverages. In addition to being the exam manager for beer sommelier program Cicerone, she’s also its first female Master and is a leading figure on the San Francisco brewscape, especially during annual Beer Week. Blogging and tweeting under the handle @beer_muse, her mission is to raise the bar on how restaurants treat beer as part of their beverage program, with the help, of course, of gals like her.

Join me in congratulating Nicole on this latest honor. Things are really starting to happen for her, and it’s great seeing more and more people turning their passions into careers. Way to go, Nicole!

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Nicole and me at Sean Paxton’s Three Ring Circus beer dinner last Wednesday. (photo by Mike Condie.)

Filed Under: News Tagged With: Bay Area, California, Cicerone

Celebrator 24th Anniversary Party

February 21, 2012 By Jay Brooks

sf-bw-2012
Steve Atkinson, who does great video work for the Celebrator and others, put together this fun video from last night’s SF Beer Week closing celebration at the Trumer Brauerei in Berkeley. I should give you fair warning; you will have to suffer through not one, but two interviews with yours truly. Enjoy.

Filed Under: Beers, Breweries, Events, Just For Fun, SF Beer Week Tagged With: Bay Area, California, Video

SF Beer Week Opening Celebration 2012

February 11, 2012 By Jay Brooks

sf-bw-2012
Steve Atkinson, who does great video work for the Celebrator and others, put together this fun video from last night’s SF Beer Week opening celebration at the Concourse Exhibition Hall in San Francisco. Enjoy.

Filed Under: Beers, Breweries, Events, Just For Fun, SF Beer Week Tagged With: Bay Area, California, San Francisco, Video

Bistro Double IPA Winners 2012

February 11, 2012 By Jay Brooks

bistro
Knee Deep Brewing‘s Hopologist DIPA was chosen best in show at the 12th annual Double IPA Festival today at the Bistro in Hayward, California. The full winner’s list is below.

  • 1st Place: Hopologist DIPA, Knee Deep Brewing
  • 2nd Place: Pliny the Elder, Russian River Brewing
  • 3rd Place: Ruination, Stone Brewing

And for the second straight year:

  • People’s Choice Award: Kern River Citra Double IPA

And for the first time, Triple IPAs were judged this year. Since there were only fifteen, only first and second places were awarded.

  • 1st Place: Hopocalypse, Black Label Drake’s Brewing
  • 2nd Place: Rodgers Last Stand, Triple Rock

Congratulations to all the winners.

Filed Under: Beers, Events, SF Beer Week Tagged With: Awards, Bay Area, California

Beer In Ads #540: SF Beer Week 2012

February 10, 2012 By Jay Brooks


Friday’s ad couldn’t be more new, less historical, if it tried. It’s the new poster for this year’s SF Beer Week, which begins today. This year’s poster may be the best yet. Each of the objects, people, places, things represent the name of a local beer, so it’s game, as well as a piece of cool art. See how many you can find and figure out.

sf-beer-week-2012

Filed Under: Art & Beer, Beers, Events, Just For Fun, SF Beer Week Tagged With: Advertising, Bay Area, California, San Francisco

Anchor Releases California Lager

February 10, 2012 By Jay Brooks

anchor-new
Although SF Beer Week doesn’t officially launch until later tonight, there’s already been one event that took place at Anchor Brewing on Wednesday. Three weeks ago, they announced their new Zymaster Series and later revealed that the first beer in the series would be a pre-prohibition California Lager. Wednesday night, Anchor held an event to launch the new beer.

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The new Anchor Zymaster Series No. 1: California Lager

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Anchor co-owner Keith Gregor, Barb Condie, Steve Shapiro and me at Anchor Wednesday. (Photo courtesy of Mike Condie.)

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As I wrote before, Anchor based the beer on a lager from Boca Brewing, who is believed to have made the first one in the state, around 1875. The town of Boca was located in northeast California, roughy 6.5 miles from Truckee. In 1880 it had a population of around 200 people, though today it’s literally a ghost town. The brewery was founded in 1875 and closed in 1892, four years before the Anchor Brewery opened.

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Me, Brenden Dobbel (from Thirsty Bear) and Shaun O’Sullivan (from 21st Amendment). (Photo courtesy of Mike Condie.)

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An old ad featuring the Boca Lager, the inspiration for Anchor’s California Lager.

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In addition to the California Lager, Anchor was also serving the latest batch of O.B.A. (Our Barrel Ale) which this time used a different blend and also the recent Brekle’s Brown.

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There were plenty of other local brewers in attendance to try out the new beer. Here, from the left, is John Tucci (from the San Francisco Gordon Biersch), Aron Deorsey (from Beach Chalet) and Zambo (from 21st Amendment).

So how’d the beer taste? Consensus was that it was pretty good, an interesting beer. Having had several other pre-prohibition lagers, it tasted better than most of the others. In fact, I can’t think of one I enjoyed more. A lot of the others used corn, which was common then, but I believe Anchor’s is all-malt, and the taste seems to reflect that. It’s only slightly sweet, but smooth, and the Cluster hops are fairly muted and restrained. They never overpower the flavor of the beer, they’re just there for balance. The overall flavors are similarly mild, making the beer very sessionable.

Filed Under: Beers, Breweries, Events, News, SF Beer Week Tagged With: Anchor Brewery, California, new release, San Francisco

Celebrity Beer Gossip

February 8, 2012 By Jay Brooks

dogfish-head-green
I know it’s a good thing when celebrities drink craft beer, because people tend to copy their behavior. So the more celeb’s drinking good beer, the more some people might pick it up, too. But I can’t help but find it a little sad, too. I just don’t find all the minutiae about famous people very interesting. It’s just not my thing, though I have friends and loved ones who feel otherwise, so I do tend to find out about these gossipy items anyway, sometimes whether I want to or not. Case in point, I just learned that actress Charlize Theron served Dogfish Head’s 60 Minute IPA at her house in Los Angeles during the Super Bowl. And that’s great, don’t get me wrong. Charlize Theron was, at one time, on my list of five (married men will know what I’m talking about here) so I’m certainly glad to know she has good taste in beer.

charlize-theron-dogfish-head

The whole thing was captured in nauseating detail in the U.S. Showbiz section of the UK’s Daily Mail in an article titled — believe it or not — We’re in for a Super night: Charlize Theron hardly breaks a sweat as she carries a case of beer to a Super Bowl party. They have five, count ’em five, photos of Theron carrying the beer from her car to the house. The running commentary is hilariously absurd, though I couldn’t help but hear it in my head as if being read by Robin Leach from Lifestyles of the Rich & Famous.

To be fair, I’ve posted a photo of television celebrity Nathan Fillion drinking a Drake’s IPA through a curly straw, that my wife took during an L.A. Browncoats convention a few years ago, but somehow that seems different. Or maybe I’m just fooling myself. What I really wanted to know from the article is why she chose that beer, and how she and her guests enjoyed it. Now that I’d find far more interesting than how she managed to carry it a few feet without breaking a sweat.

Filed Under: Editorial, Just For Fun, News Tagged With: California, Delaware, Los Angeles, Southern California, UK

New Sour Beer Brewery In Bay Area Announced

February 8, 2012 By Jay Brooks

rare-barrel
Yesterday I received the word that there’s a new brewery opening soon in the Bay Area. It’s called The Rare Barrel and they’ll be a gypsy brewery specializing in sour beers. By gypsy, they mean to brew at area breweries and then ferment, age, package and serve their beers at their own facility, with that location still to be determined. One of the founders, Jay Goodwin, used to be the Head of Barrel Aging at The Bruery, so he knows his way around a barrel room.

Rare-Barrel

From the press release:

Northern California is rich in brewing tradition and is home to some of the best breweries in the world. Hoping to add to this proud history, we are pleased to announce that we will be launching an all-sour, all-barrel aged “gypsy” brewery in the San Francisco Bay Area named The Rare Barrel.

What do we mean by “gypsy” brewery? We plan to partner with the great breweries of the Bay Area for our brewing needs, and we will be building our own barrel warehouse for fermentation, packaging and serving our beers to the public.

Our team is made up of people committed to producing the highest quality sour beer. Co-founders Jay Goodwin, former Brewer and Head of Barrel Aging at The Bruery in Orange County, Alex Wallash, homebrewer and Sales Representative in biotechnology, and Brad Goodwin, entrepreneur in the pharmaceutical industry, make up our crew of passionate craft beer lovers.

We hope to release more details of our plan over the next few months. We look forward to producing beer with experimental methods, a singular focus on quality sours, and a commitment to the craft beer community.

No word yet on when we’ll see, or more importantly taste, the first beers, but you can follow their progress on The Rare Barrel Blog or on the website.

In the meantime, here’s how the describe the idea for The Rare Barrel:

As Head of Barrel Aging at The Bruery, Jay started focusing on inoculation and management of the sour barrels. The brewers would send him wort and he had a whole warehouse full of barrels to play with. The idea was born there. Why not team up with breweries here at home in the Bay Area and start entire sour-only barrel warehouse to Northern California?

Since sour beers will take over 1 year to mature (a long time!), they are brewed less frequently due to limited fermentation space. Jay quickly realized that if they built their own brew house, it would collect probably a good amount of dust. Therefore, they decided to partner with host breweries in the Bay Area to produce our wort. While a host brewery will produce their wort, The Rare Barrel will manage fermentation, blending, packaging, and distribution. This model ultimately allows The Rare Barrel to maximize barrel aging capacity while supporting local craft breweries. It’s a win-win situation!

Filed Under: Breweries, News Tagged With: Announcements, Bay Area, California

Brewmaster Mark Carpenter Celebrates 40 Years at Anchor

February 7, 2012 By Jay Brooks

anchor-new
Last year, Brewmaster Mark Carpenter celebrated his 40th anniversary with Anchor Brewery. According to my notes, he started on September 30, 1971. During GABF, a film crew interviewed a number of us during some side events, and they put together this video that includes some luminaries from the craft beer industry. Congratulations Mark.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Anchor Brewery, California, San Francisco

What’s SF Beer Week Like?

February 3, 2012 By Jay Brooks

reservoir-dogs
John Heylin, of the Nor Cal Beer Guide, along with several other BABB members, created a little spoof or homage film for SF Beer Week entitled What’s SF Beer Week Like? Drawing on Reservoir Dogs and the cult status of Russian River’s Pliny the Elder, the minute and a half video might make you cry, especially if you can’t get Pliny in your hometown. But fear not. As is revealed in the end credits; “No Pliny the Elder was harmed in the making of this video.”

Here’s how John describes his film: “How spoiled is the Bay Area when it comes to beer? This spoiled. Come check out SF Beer Week from February 10th-19th and spoil yourself silly.” I spoke to Vinnie Cilurzo at Russian River Brewing today, and he loved the video, thought it hilarious and sent it to all his employees.

Filed Under: Beers, Events, Just For Fun, SF Beer Week Tagged With: Bay Area, California, Humor, San Francisco, Video

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