Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer Birthday: Alex Puchner

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Today is the 65th birthday of Alex Puchner, who’s the Senior Vice President of Brewing Operations, and its first brewmaster, for the BJ’s Restaurant Brewhouse chain. He started with the chain in 1996, a co-founder, when they built their first brewpub. Alex had been homebrewing for a decade before that first brewery. There now have 174 locations in 23 states, although they backed away from their brewpub model and contract most of their beer, but have added lost of guest taps and good bottled imports, including a great selection from Belgium. Alex has been very active over the years in the beer community and the CCBA, and has been great for beer in California, providing many people’s first introduction to craft beer with BJ’s. Join me in wishing Alex a very happy birthday.

Me and Alex during World Beer Cup judging in Minnesota.
Greg Hall and Alex Puchner
Alex with Greg Hall, formerly with Goose Island, during a visit to San Francisco a few years ago.
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Alex in the brewhouse (Note: purloined from Facebook).

Beer In Ads #5208: Maier Bock Beer Soars Above All Others

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Maier Bock Beer, which was published on April 6, 1912. This one was for the Maier Brewing Co., of Los Angeles, California, which was originally founded in 1874 by Wattelet & Vogel, as, curiously, the Philadelphia Brewery, though Maier became involved at least as early as 1882. This ad ran in The Los Angeles Times, also of Los Angeles, California.

Beer Birthday: Steve Wagner

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Today is Steve Wagner’s 68th birthday. Steve is a co-founder of Stone Brewing and the former president of the California Craft Brewers Association. In the late 1980s, Steve was a member of the band “The Balancing Act,” who put out several albums on I.R.S. Records, then he just presided over one of the most successful microbreweries in the U.S. for quite af ew years, but after being acquired, he has retired and hopefully just enjoying his himself. Join me in wishing Steve a very happy birthday.

Mitch Steele, Stone Brewing’s brewmaster, with Steve, at CBC when it was in Austin, Texas.
The Stone crew: Arlan Arnsten, Steve and Greg Koch at CBC in San Diego 2008.
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With Stone Brewing co-founder Greg Koch in a publicity shot (by John Schulz Photography).
The day after we tried all of Stone’s Vertical Epic’s in San Diego; with Steve, me, Joe Tucker, Jason and Todd Alstrom and Greg Koch.
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Lee Chase with Steve on April 14, 1999 celebrating their first bottling run on their then new Maheen bottler. [Note: photos purloined from Stone Brewing’s website.]

Beer Birthday: Tom McCormick

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Today is the 69th birthday of Tom McCormick, former Executive Director of the California Craft Brewers Association (CCBA), who just retired a couple of years ago, though is still doing some work with them. Tom’s also owned and ran a distributorship and the Pro Brewer website, worked with Wolaver’s for a time, but found his true calling promoting and defending small brewers in California. Tom is the most unflappable person I’ve ever met, and hands down one of my favorite people in the industry. Join me in wishing Tom a very happy birthday.

Me at Tom at the California Beer Summit earlier this year.
Tom and me a few years ago at the Celebration of Craft Festival at Trumer.
Tom McCormick, Nancy Johnson & Dave Buehler @ Wynkoop
Tom, with Nancy Johnson and Dave Buehler at Wynkoop for GABF a couple of years ago.
Stan Hieronymus & Tom McCormick @ Great Divide
With Stan Hieronymus Great Divide’s annual media reception a number of years ago.
Tom with Amy Dalton, from All About Beer magazine at the World Beer Cup dinner in San Diego.
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Tom and me at the 2012 Mammoth Festival of Beers & Bluesapalooza.

Historic Beer Birthday: Karl Frederick Schuster

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Today is the birthday of Karl Frederick Schuster (April 2, 1890-November 4, 1976). He was born into a brewing family, and worked in several Bay Area breweries until prohibition, during which time he continued working with beer people though making cereal products. When prohibition ended, he was named president of Acme Breweries.

Brewery Gems has the only biography of Schuster I could find, written by Gary Flynn:

Our subject’s grand-father, Frederick Schuster emigrated from the Alsace upon hearing of the California gold rush and made his way to the placer mines in Plumas County.

In the early 1850s he started a family and failing to strike it rich, he established a small steam beer plant, one of the first in California. The Pacific Coast Directory for 1867 lists the La Porte Brewery, F. Schuster, proprietor. When the placer mines played out Frederick relocated to San Francisco, and in 1870 he purchased the American Railroad Brewery. When Frederick died, his son Frederick Paul Schuster took control of the Brewery, and in 1902 he merged it with the Union Brewing & Malting Company. The American Railroad branch of the new company operated for two more years, and was then closed. Frederick became the vice president of the Union Brewery.

Frederick Paul’s son, Karl F. Schuster, continued the family tradition in brewing. In 1908 he started as an apprentice, drawing his first pay check from the Union Brewery, which had abandoned the manufacture of steam beer and entered the lager beer field in 1903. While Karl was learning all aspects of the trade, the brewing industry in San Francisco was undergoing many changes – in part from the effects of the ’06 earthquake, but also from the influx of brewers escaping early Prohibition in their home states.

….

Karl Schuster remained president of Acme Breweries until it was sold in January 1954. He died in November 4, 1976.

Here’s his obituary, from the San Francisco Chronicle on November 6, 1976:

You can read the rest of the Biography of Karl Frederick Schuster at Brewery Gems.

And here’s another obituary from the San Francisco Examiner:

Beer In Ads #5196: Bock Beer & Baseball, Both Here — That’s All!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Tacoma Bock Beer, which was published on March 31, 1917. This one was for the Pacific Brewing & Malting Co., which was founded in 1897 in Tacoma, Washington. They also had a location in San Jose, California that was founded as the Krahenburg & Co., or Fredricksburg Brewery, in 1872, but apparently was bought by the Tacoma brewery who called by their own name from 1933-1951. But the ad below lists San Francisco, California, not just in the ad but San Francisco is printed on the bottle depicted in the ad, as well, so perhaps they had a facility in the city there. This ad has one of my favorite text blurbs from any ad: “Buck up, man! ‘Now is the Winter of our discontent made glorious’ by Spring’s greatest teams — Bock Beer and Baseball.” This ad ran in The Bulletin, also of San Francisco, California.

Beer Birthday: Dick Cantwell

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Today is Dick Cantwell’s 69th birthday. He’s the former head brewer and co-founder of Elysian Brewing in Seattle, Washington. In addition to brewing, Dick’s a great writer, too, and his work frequently appears in numerous beer magazines. Cantwell’s the co-author of Barley Wine and Wood & Beer: A Brewer’s Guide, with Peter Bouckaert, formerly of New Belgium Brewing, and more recently Brewing Eclectic IPA. He was also on the BA’s board of directors and headed both the Communications and Pipeline committees and worked for a time as the BA’s Quality Ambassador. More recently, he was brewing with Magnolia in San Francisco, but he’s retired to a new home in my neck of the woods in Sonoma County and built his own garage brewery. Join me in wishing Dick a very happy birthday.

With Kim Jordan at the Firestone Walker Invitational in 2023.
With me, Vinnie Cilurzo, Jeremy Cowan and Natalie Cilurzo, at the Bistro Double IPA Festival in 2023.
At New Belgium’s airport taproom in Denver after GABF judging in 2022.
At an impromptu lunch at Russian River in 2025.
Award-winning Portland beer writer Lisa Morrison and Dick at an Elysian event during OBF.
Dick, with an English volunteer, and Sam Calagione, from Dogfish Head Brewing in Delaware, enjoying themselves at the Elysian Booth during the Alaska Barleywine Festival in 2008.
Enjoying a pint at the Falling Rock in Denver with Portland Brewing co-founder Fred Bowman during GABF week.


Beer In Ads #5193: A Springtime Delight—

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Maier’s Select Bock Beer, which was published on March 29, 1913. This one was for the Maier Brewing Co., of Los Angeles, California, which was originally founded in 1874 by Wattelet & Vogel, as, curiously, the Philadelphia Brewery, though Maier became involved at least as early as 1882. This ad ran in The Los Angeles Evening Post Record, also of Los Angeles, California.

Beer Birthday: Rich Higgins

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Today is the 47th birthday of Rich Higgins, who wore many hats in the San Francisco beer scene. He left his job as the brewmaster at San Francisco’s Social Kitchen & Brewery several years ago, and was also the President of the San Francisco Brewers Guild and Director of SF Beer Week for a time. He’s currently focusing his attention on his consulting, Rich Higgins Consultant à la Bière, and most recently had been brewing at San Francisco’s Bon Marché Brasserie & Bar, but it closed last year after a short run. Rich was for quite some time also one of only six people to have earned the title “Master Cicerone.” I’d gotten to know Rich working on SF Beer Week over the last few years, and he’s a great person, as well as a terrific brewer. I’ve haven’t run into Rich lately, since he moved to Montana. Join me in wishing Rich a very happy birthday.

Rich, me and Hop-Meisters hop farmer Marty Kuchinski on the S.S. Jeremiah O’Brien..
Rich Higgins at the Social Kitchen Brewery
Rich at the Social Kitchen Brewery.
Dave McLean & Rich Higgins at Magnolia
Dave McLean owner of Magnolia, and Rich, at the brewpub during SF Beer Week several years ago.
Clockwise from Left: Rich Higgins, John Tucci, Brenden Dobbel & Aron Deorsey with the 4 bottles of dessert
Rich, John Tucci, Brenden Dobbel & Aron Deorsey with 4 bottles of dessert at the end of a Sierra Nevada beer dinner in Chico several Decembers back.

Beer In Ads #5189: —Here’s To Spring!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Maier’s Bock Beer, which was published on March 27, 1913. This one was for the Maier Brewing Co., of Los Angeles, California, which was originally founded in 1874 by Wattelet & Vogel, as, curiously, the Philadelphia Brewery, though Maier became involved at. least as early as 1882. This ad ran in The Los Angeles Times, also of Los Angeles, California.