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Jay R. Brooks on Beer

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Lagunitas Tweetup

December 23, 2009 By Jay Brooks

tweetup
Yesterday I attended my first Tweetup, organized by Ashley Routson — a.k.a. The Beer Wench — and Fred Abercrombie from Ünnecessary Ümlaut. Though we’ve attended at least one beer event together, I’d yet to meet either blogger. So this seemed like a good opportunity to do just that, and also drink some tasty beers and meet some more like-minded tweeters. In case the term is new to you — it was to me — a Tweetup is a get together in the real world that’s organized using Twitter.

Tweetup organizer Ashley, a.k.a. The Beer Wench, with Ron Lindenbusch, from Lagunitas
Tweetup organizer Ashley, a.k.a. The Beer Wench, with Ron Lindenbusch, from Lagunitas.

The Tweetup took place at Lagunitas Brewing in Petaluma, Calif. Between 40 and 50 tweeters attended the event. It was a lot of fun. I’ve been to Lagunitas countless times, but it’s a great place to hang out. Ron Lindenbusch gave a tour to the many people there who’d never been to the brewery. I ambled around the brewery, talking to people I knew there, and snapping photos of the brewery because … well, you can never see too much brewery porn in my opinion. It was another great example of Twitter bringing people together instead of keeping them apart, as many of Twitter’s critics have argued it does.

Me and The Beer Wench
Me and The Beer Wench.

Below is a slideshow of the Lagunitas Tweetup. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Breweries, Events Tagged With: Brewery Porn, Brewing Equipment, California, Northern California, Photo Gallery

I’m Virgin America, Fly Me & Drink Craft Beer

December 22, 2009 By Jay Brooks

airplane
Though it’s been available on Virgin America (which since 2017 is owned by Alaskan Airlines) for a little while now, 21st Amendment Brewery formally announced yesterday that their canned IPAwas being served on Virgin flights in the U.S. From the press release:

Great craft beer on planes is finally reaching the blue skies, as the 21st Amendment Brewery is set to launch their Brew Free! or Die IPA in cans aboard Virgin America Airlines. Starting now Virgin America will serve complimentary Brew Free! or Die IPA in First Class and Main Cabin Select and the beer will be available for purchase in the Main Cabin for $7.

21A_VIRGIN_002

While not the first canned craft beer on an airline, this is terrific news both for 21st Amendment and also beer loving passengers. It certainly makes me want to choose to fly Virgin wherever possible.

21A_VIRGIN_003
21st Amendment co-owners Shaun O’Sullivan and Nico Freccia

Filed Under: Beers, Breweries, News Tagged With: California, Cans, Northern California, Packaging, Press Release

Stone To Seek Brewing Opportunity Abroad

December 22, 2009 By Jay Brooks

stone
Greg Koch and Steve Wagner, the founders of Stone Brewing after tweasing (twitter teasing) the news for weeks have announced a bold, audacious plan. After resisting sending their beer overseas, they’ve decided instead to consider opening a brewery there instead. So they’re initiating an open call from municipalities or even nations abroad to see what they might propose to entice them to take over an existing brewery or build a new one somewhere in Europe, Asia or wherever. In the video below, Greg and Steve explain the idea.

Stone to open a Brewery in Europe? from stonebrew on Vimeo.

This is a very exciting project for Steve and me…and all of us at Stone Brewing. We’re going to be learning quite a bit with this endeavor, first and foremost: Will we be welcome? We’re approaching this with no assumptions other than we’d like to consider any and all options (other than having our beers contract brewed by another brewery, as that’s simply not our style). Many of the countries of Europe have great brewing traditions. Some countries are also currently experiencing a bit of a resurgence of small, independent (and independent thinking) breweries. As anyone knows that has visited the Stone Brewing Co. and our attached restaurant – the Stone World Bistro & Gardens – where we have more Guest taps than we do of Stone, we enjoy sharing the camaraderie of great craft beers. We look forward to joining in the fight in Europe by doing our part to add to the growing trend towards unique, flavorful artisanal beers, as opposed to the mass-blandification efforts characterized by megabrand sameness!

-Greg Koch, CEO

Filed Under: Breweries, News Tagged With: California, Europe, Southern California, Video

Beer In Ads #9: Regal Pale Skiing

December 10, 2009 By Jay Brooks

ad-billboard
Today’s ad is most likely from the 1950s or early 60s, and is for Regal Pale Ale, a beer that was at least distributed in California as late as the 1960s, though I’m not sure where it was brewed and I can’t find my copy of American Breweries II under the mess that is my office. It’s been cold this week, not frozen tundra cold or even Pennsylvania-cold, but it has been California-cold with the kids delighting in seeing frost on the ground and watching me scrape ice off the car windows. That means ski weather, so I thought this ad of a skiing beer can cleverly using other beer paraphernalia to complete the picture was appropriate. I wonder what they considered the other great American beer?

Coincidentally, New Jersey’s legendary Heavyweight Brewing used the name Regal Pale Ale for the first of their OneTimeOnePlace (OTOP) series back in 2003.

regal-pale-ale

Filed Under: Art & Beer Tagged With: Advertising, California, Packaging

Anchor’s Annual Christmas Party ’09

December 3, 2009 By Jay Brooks

anchor-xmas09
The lovely missus and I attended the annual Christmas party at Anchor Brewery, one of our favorite events of the year, and one of the few my wife regularly attends. Good friends, good food and great beer. I always start with a Liberty Ale — a perennial favorite — and also finally had a chance to try their new Humming Ale. The Humming Ale is brewed with an “unusual hop variety called Nelson Sauvin” and was brewed to commemorate the 30th anniversary at the brewery’s present location on Mariposa Street in San Francisco.

Me and the Missus at Anchor
Me and Mrs. Brookston Beer Bulletin all dressed up and somewhere to go.

Though there was some terrific food this year, as always, I can never get enough Maytag Blue Cheese. There was also a tasty brisket with sage mashed potatoes, and a veggie table that included some wonderful au gratin potatoes. But my favorite was Pumpkin Soup Shooters with toasted mini-turkey and cranberry Panini.

This year's Xmas Box Tree
The annual tree made from Christmas Ale mother cartons and decorated with bottles and bows.

The dessert was Spiced Gingerbread with dried fruit compote and Anchor Porter ice cream. The ice cream was so good I had seconds of just that, which I found paired really well with the Christmas Ale.

Below is a slideshow of this year’s Anchor Christmas Party. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Beers, Breweries, Events, Food & Beer Tagged With: California, Northern California, Photo Gallery, San Francisco

Utopias 2009

November 23, 2009 By Jay Brooks

utopias
On Thursday of last week, Boston Beer brewer Bert Boyce was in town o the last leg of a three-city tour of California to introduce the 2009 edition of Samuel Adams‘ Utopias. Boyce is originally from California, and I first met him while he was working at Drakes in San Leandro a several years ago. The beer dinner was held at Monk’s Kettle in San Francisco, and they did a great job both with the food generally and also pairing the beer with the dishes served.

Bert Boyce, Boston Beer brewer
Bert Boyce, Boston Beer brewmaster, addressing the crowd and talking about his beer.

The Utopias comes in a cool ceramic bottle, shaped like a copper color mash kettle (discolored in this shot)
But the pièce de résistance was, naturally, the Utopias. I confess I’d already tasted this year’s version, both from the barrel in Boston and also from the sample bottle that I was sent, but this beer is so good and so different from any other beer that I know that it’s hard to pass up an opportunity for some more, especially with a great meal to boot.


Below is a slideshow of the Topias beer dinner. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Beers, Food & Beer, Reviews Tagged With: California, San Francisco

Anchor’s Christmas Ale Artwork

November 21, 2009 By Jay Brooks

anchor-xmas09
The Monday before Thanksgiving is the traditional date that Anchor Brewery used to release their Christmas Ale (a.k.a. Our Special Ale), undoubtedly the first annual holiday beer in the silver age of brewing. For the last few years, it’s been released earlier, usually the first week of November. Last year I lamented that loss of seasonality and I continue to celebrate what I call Anchor Christmas Ale Day on that Monday before Thanksgiving. This year is the 35th annual release of the beer, which except for the first few years has been a different recipe every year.

anchor-xmas09-btl
For the past few years, Anchor’s Christmas Ale has been fairly similar each year, unlike the roller coast years of the mid-1990s, which, I confess, I remember with a special fondness. (Plus I also have several magnums of each year stretching back a decade and 12 oz. bottles a little farther.) I had an opportunity to try some last weekend and it’s about how I remember it last year, still tasting quite good and will undoubtedly be the beer I enjoy with my Thanksgiving dinner.

anchor-xmas09
The reason I bring this up today, instead of on Monday, is that the San Francisco Chronicle profiled the 82-year old Jim Stitt, the artist who’s drawn virtually all of Anchor’s beer labels, including 35 different Christmas Ale labels, beginning with Anchor Porter in 1974. (There’s also a photo gallery with more of Stitt’s labels.)

This year’s label features the “iconic Monterey cypress near Stanyan and Fell Streets, where the Panhandle meets Golden Gate Park. Lit up from head to toe shortly after Thanksgiving every year, it’s San Francisco’s unofficial Christmas tree. And this year, it becomes the very first San Francisco native to have its portrait on Anchor Brewing Co.’s Christmas Ale.”

My favorite quote from Stitt is this. “It’s a handmade beer, so the label should be hand-drawn.” Below are all 35 of Stitt’s hand-drawn labels for Anchor Christmas Ale.

Anchor-Xmas-poster09

Filed Under: Art & Beer, Beers Tagged With: Beer Labels, California, Holidays, Mainstream Coverage, Northern California, San Francisco

Star Trek’s Engineering Deck Brewery

November 21, 2009 By Jay Brooks

beer-trek
If you’re like me, you love what I call “brewery porn,” which is photos of brewing equipment either installed or by themselves. So when I watched the film reboot of Star Trek, I was convinced that portions of the movie — the engineering deck — were filmed inside a large brewery. Sitting in the darkened theater back in May, I remember thinking it looked a lot like Anheuser-Busch’s brewery in Fort Collins. But I forgot about it until last night, when I re-watched the film on DVD. It turns out I was half-right. It was filmed in a large Anheuser-Busch brewery, but it was the one in Van Nuys, California (which in retrospect makes sense, since it’s closer to Hollywood).

Reading over the Trekkie chatter about the movie, it appears that the decision to use the brewery as stand-in for the engineering deck was one of the least popular things about the new film. But perhaps what was most surprising was that, while to anyone reading the Bulletin or who’s been inside a brewery it was completely obvious, many people didn’t even realize what it was. But if you did know, it was a bit jarring and made it more difficult — as critics charged — to continue the suspension of belief necessary to get lost in the story. One common criticism I didn’t agree with was that while the rest of the ship was all shiny and new looking, the engineering deck (brewery) looked dark and dingy. But remembering the tours of cruise and military ships I’ve been on, that’s the way it often is. The places for the passengers are decorated for comfort and are appealing to the eye while in the places where it’s just for the employees, such niceties are ignored and decorated merely for convenience and functionality. Below are a few screencaps and other photos from the film inside the Anheuser-Busch brewery in Van Nuys. Being a Star Trek fan since I was a kid, I still liked the film and would recommend it on its own merits. Despite certain anomalies and inconsistencies, it was still entertaining and enjoyable to watch. Except, of course, for the brewery.

enterprise-brewery
Nuclear symbols were painted on the fermenters to make them look more reactor-like.

enterprise-brewery-2
A screen cap from the film inside the brewery in Van Nuys.

enterprise-brewery-5
Another screen cap, this one after the characters Captain Kirk and Scotty beam back aboard the Enterprise.

enterprise-brewery-3
Director JJ Abrams (in the foreground) directing Star Trek inside the A-B brewery.

enterprise-brewery-4
In this view, similar to the first one, you can see the flying camera used, and developed by J. Patrick Daily.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: California, Entertainment, Film, Southern California

The Homebrew Chef’s Toronado Bars

November 19, 2009 By Jay Brooks

sean-paxton
The morning after the Monk’s Blood Beer Dinner, Sean Paxton delivered a tray of his newest confectionery concoction, Toronado Bars, to the CSBA meeting that began Tuesday morning at Russian River Brewing.

P1180117

All I know about them is they’re cake cookies that pay homage to the iconic San Francisco beer bar and they included cherries soaked in Russian River’s Consecration. Natalie even opened a few bottles of Consecration to pair with them. You’ll have to wait until the December issue of Beer Advocate magazine to get the full story (and the recipe). I can tell you they were incredibly delicious.

Filed Under: Breweries, Food & Beer Tagged With: California, Northern California

Monk’s Blood Dinner

November 19, 2009 By Jay Brooks

monks-blood-can
Monday night a beer dinner was held at the 21st Amendment Brewery & Restaurant in San Francisco to celebrate the release of their newest beer in a can, Monk’s Blood, the first in a new series they’ve dubbed the “Insurrection Series.” The cans themselves will be out in four-packs in about two weeks. Here’s what they’ll look like:
The Monk's Blood can
The text around the can reads as follows (thanks to the beer sage for transcribing it, and most importantly, saving me from having to do it):

Legend has it that in the evenings, the monks would retire to their chambers & settle in with a few passages from the Good Book. But Brothers Nicolas and O’Sullivan [21st Amendment partners] had other plans. Working in the brewhouse all day, they were forced to repeat the same old recipes the elder monks had invented years before. They needed a little diversion. And found it in the cellar of the monastery with a fresh twist they put on the beer and the way they enjoyed it. Brother Nicolas (or Nico to his close friend) brought some hand-rolled cigars. O’Sullivan, the outspoken one, broke the vow of silence by spinning a remix of some Gregorian chants. Together, they’d throw down a couple nice hands of Texas Hold’Em and savor the handcrafted brew they created in secrecy. Everyday was good. Or so it seemed. But deep in his heart, Nico knew they were drifting into the ‘dark side’ of beer. Next thing you know they’d be skipping Lent. Then on night they’d face the Judgment for their actions with a hard knock at the door. Outside, the Abbots and elders would be holding stone in the air. A threat the brothers were sure would lead to the spilling of Monk’s Blood.

From the press release:

Monk’s Blood pays homage to the monks of Belgium’s monasteries who have been brewing some of the world’s great beer for centuries. During times of fasting, the monks subsist solely on beer, which they refer to as “liquid bread”. Beer, quite literally, is in their blood. The most sublime of the monk’s premium brews is dark like blood, rich and nourishing.

21st Amendment founders Nico Freccia and Shaun O’Sullivan traveled to Belgium to develop the recipe for this special beer, visiting small, traditional breweries in the hop fields of west Flanders, not far from the famous Trappist abbey of Westvletren. Monk’s Blood is designed to pair beautifully with rich winter stews, creamy cheeses, unctuous desserts or just by itself, in a Belgian tulip glass, with a good book by the fire.

The beer itself is a strong, dark Belgian-style beer that’s 8.3% abv. It’s 34 IBUs, using Centennial, Magnum and Amarillo hops. In addition to the eight malts (including Special B and oats), an Abbey ale yeast, it is flavored with dark Belgian candi sugar, cinnamon, vanilla beans, and dried black Mission Figs. Then it’s aged on oak. The result is a complex, delicious beer with a sweet nose consisting of a melange of aromas. The flavors, too, are complex with caramel and candy sweetness balanced by American hop character that works surprisingly well. The finish is long and sweet.

A toast by the Homebrew Chef, Sean Paxton
The Homebrew Chef, Sean Paxton, relaxing with some Monk’s Blood after the end of the beer dinner.

Sean Z. Paxton, put on the five-course dinner using all of the Belgian-style 21st Amendment beers from the BRU/SFO Project that’s going on all month at 21A and Magnolia. To see the meal and the beers poured at the dinner, see the photo gallery below.

Me and My Own Frites (by Jesse Friedman)
My favorite part of the dinner was the frites, of course, and while most table shared a basket or two of them, because Sean knows my love of frites, I got my own basket of frites. (Photo by Jesse Friedman. To see his account of the dinner, see his Beer & Nosh post.)


Here is a slideshow of the Monk’s Blood Beer Dinner. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Beers, Events, Food & Beer, Reviews Tagged With: California, Northern California, Photo Gallery, San Francisco

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