Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2086: People’s Choice … Then And Now

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Sunday’s ad is for Budweiser, from 1952. In this ad, with the headline “People’s Choice … Then And Now,” and showing an illustration of an election in 1852 (100 years before the ad originally ran). The gist of the ad is nostalgia for a simpler time when politics was something that was hard fought, but then you moved on and had a beer. The text, “When all the shouting is over, folks will go right on voting for Budweiser,” is something I wish we can still do (apart for the brand choice, of course). With only two days to go until “E-Day,” please make sure you to do exercise your right and make your vote count. Then go fight on voting for beer with flavor.

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Patent No. 1979428A: Measuring Faucet

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Today in 1934, US Patent 1979428 A was issued, an invention of John L. Wheeler, for his “Measuring Faucet.” There’s no Abstract, although in the description it includes these claims:

An object of the invention is to provide a measuring faucet or tap whereby measured quantities of beer and other fermented liquids and beverages may be drawn or tapped without producing undesired or excessive amounts. Another object of foam, the invention is to provide an improved measuring faucet or tap having a receptacle into which measured amounts of beer, or other liquids, may be received from the usual keg or barrel containing the beer, or other liquids, in combination controlling admitted into said receptacle with means for selectively the amount of beer, or other liquid receptacle, and a valve controlling the admission of the beer or other liquid, into said receptacle and the discharge of the same therefrom.

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Beer In Ads #2085: Imagine Washing Your Face For 36 Hours!

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Saturday’s ad is for Budweiser, from 1936. In this ad, the headline reads “Imagine Washing Your Face For 36 Hours!” I can, and it’s the equivalent of listening to or reading about American Politics for five minutes. So try to wash away the noise. With only three days to go until “E-Day,” please make sure you to do exercise your right and make your vote count. Don’t wash it away.

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Beer In Ads #2084: Go All The Way

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Friday’s ad is for Budweiser, from 1971. In this ad, Ed McMahon is asking you to Pick-A-Pair, or threatening you that if you don’t he’ll start tap-dancing … with his twin brother. Please don’t let that happen. So which pair will you pick? With only four days to go until “E-Day,” please make sure you to do exercise your right and make your vote count. Don’t dance around it.

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Beer In Ads #2083: It’s Pick-A-Pair Time!

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Thursday’s ad is for Budweiser, from 1964. In this ad, it’s election time once again and time to Pick-A-Pair, whether it be six-packs or a new leader. The ad even suggests we should “be sure to vote twice.” Which pair will you pick? With only five days to go until “E-Day,” and one of the most important ones in my lifetime, please make sure you to do exercise your right and make your vote count. But only once.

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Beer In Ads #2082: Budweiser Salutes The Chicago Cubs

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Wednesday’s ad is for Budweiser, from 1984. In this ad, a poster really, it shows Wrigley Field and congratulates the Chicago Cubs for being the National League Eastern Division Champs. Tonight the Cubs won their first World Series in a very long time. When I couldn’t keep my eyes open any longer, they were up 4-1, and when I work up this morning in Belgium, it looks like I missed a barnburner of a finish.

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Patent No. 773573A: Automatic Filling Machine

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Today in 1904, US Patent 773573 A was issued, an invention of William Koedding, assigned to the William J. Lemp Brewing Company, for his “Automatic Filling Machine.” There’s no Abstract, although in the description it includes these claims:

My invention relates to machines for filling bottles and other receptacles with liquid, and has for its principal objects to fill bottles from a tank containing liquid undergaseous pressure, to open communication between the bottle and the gas-filled portion of the tank before the liquid is admitted and to continue it after the liquid is cut ofi’, to regulate the admission of gas under pressure to the tank, to fill bottles automatically, and other objects hereinafter appearing.

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Patent No. 635925A: Machine For Preparing Finings

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Today in 1899, US Patent 635925 A was issued, an invention of William J Gindele, for his “Machine For Preparing Finings.” There’s no Abstract, although in the description it includes these claims:

My invention relates to a machine for preparing that form of gelatin which is known as finings and which is extensively employed for clarifying beer and other beverages; and the object of my invention is to provide a simple, efficient, and inexpensive machine by means of which finings may be prepared by a simple and direct process and without the employment of the heavy manual labor now ordinarily required.

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