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Jay R. Brooks on Beer

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Beer In Ads #2079: This Is My Favorite Haunt!

October 30, 2016 By Jay Brooks


Sunday’s ad is for Schlitz, from 1952. In this ad, two ghosts are checking out their favorite haunts. Which, of course, is a bar. How could anyone’s favorite haunt not be a bar? Happy almost Halloween.

Schlitz-1952-ghosts

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Patent No. 6308869B1: Keg And Keg Fitting For Dispensing Liquids Under Pressure

October 30, 2016 By Jay Brooks

patent-logo
Today in 2010, US Patent 6308869 B1 was issued, an invention of Kenneth Leonard Simpson, for his “Keg and Keg Fitting For Dispensing Liquids Under Pressure.” Here’s the Abstract:

A keg for dispensing beer or other liquids under pressure is provided with a neckless spear arrangement. The spear comprises a body intended to be welded permanently to the keg with all parts of the spear assembled through that body. When so assembled escape is prevented so that in the event of interference by any unqualified person there is no risk of the spear being ejected as a missile.

US06308869-20011030-D00001
US06308869-20011030-D00011

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #2078: The Pumpkin Centerpiece

October 29, 2016 By Jay Brooks


Saturday’s ad is for Schlitz, from 1953. In this ad, dinner is being served, and it’s obvious what time of the year it is given the harvest centerpiece on the table that includes a jack-o-lantern pumpkin. But what I love is that somewhat scary expression on the woman’s face delivering a tray of beer bottles to the table. Maybe I”m reading too much into it, but her face seems to be saying “look, I’ve been cooking all day long, maybe you could at least get off your ass and serve the beer, dear.”

Schlitz-1953-pumpkin

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Patent No. 240778A: Refrigerator Building For Fermenting And Storing Beer

October 29, 2016 By Jay Brooks

patent-logo
Today in 1881, US Patent 240778 A was issued, an invention of Henry Shlaudeman, for his “Refrigerator Building For Fermenting and Storing Beer.” There’s no Abstract, although in the description it includes these claims:

My invention relates to the construction of a refrigerator building for fermenting and storing beer and other liquids, having its fermenting-tubs above the ice, and provided with windows for the admission of fresh air, and of an intermediate room which contains the body of ice between the fermenting-room and storeroom, said ice body being facilitated for both purposes.

US240778-0

Filed Under: Beers Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing

Beer In Ads #2077: Schlitzquerade Party

October 28, 2016 By Jay Brooks


Friday’s ad is for Schlitz, from 1957. In this ad, part of their Schlitzerland series, there’s a costume party going on, where Schlitz is being served and then people start singing. Coincidence? I don’t think so. Personally, my favorite costume is the accordion player.

vintage-halloween-ad-schlitz-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Schlitz

Patent No. 307412A: Ale Or Beer Cask

October 28, 2016 By Jay Brooks

patent-logo
Today in 1884, US Patent 307412 A was issued, an invention of Henry A. Rueter, for his “Ale or Beer Cask.” There’s no Abstract, although in the description it includes these claims:

My invention relates to the tap-hole bushing and the stopper and packing used in it; and it consists in the form given to the inside of the tap-hole bushing, and in the use of a stopper to close the tap-hole, which fills about half the length of the bushing at the inner end thereof, and a plug which fills about half the length of the bushing at the outer end, having a central chamber through it to receive the entering end of the faucet, which will form a packing around the faucet between it and the bushing when the faucet is driven in to its place.

US307412-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Barrels, Cask, History, Kegs, Law, Patent

Patent No. 144119A: Improvement In Beer-Drawing Attachments For Casks

October 28, 2016 By Jay Brooks

patent-logo
Today in 1873, US Patent 144119 A was issued, an invention of Samuel Marks, for his “Improvement in Beer-Drawing Attachments for Casks.” There’s no Abstract, although in the description it includes these claims:

The object of my invention is to provide an attachment to a cask or other vessel by means of which beer, ale, or porter, under a pressure of gas, can be drawn into glasses, bottles, or other vessels without the usual excess of foam, but regulated by the operation from brisk sprinkling to any extent of foam desired; and it consists of a receptacle having a controllable valve and a porous plug in it, arranged between the keg and the point of drawing the beer, whereby I am enabled to allow the escape of more or less of the gas from a small quantity of the beer in said receptacle.

US144119-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Cask, History, Kegs, Law, Patent

Beer In Ads #2076: America Votes For No Bitterness

October 27, 2016 By Jay Brooks


Thursday’s ad is for Schlitz, from the 1943. In this ad, showing four very diverse citizens at the ballot box, claims “America Votes For No Bitterness.” Maybe in 1943, but not in 2016, where bitterness reigns supreme, both in our IPAs and also in our elections. I actually had to unfriend someone on Facebook today for the first time ever for going full wacko on me over politics. There’s only a dozen days until the election, and I for one can’t wait until it’s all over.

Schlitz-1943-voting

Filed Under: Art & Beer, Beers, Politics & Law Tagged With: Advertising, History, Politics, Schlitz

Beer In Ads #2075: The Flavor That Scores

October 26, 2016 By Jay Brooks


Wednesday’s ad is for Schlitz, from the 1940s. In this ad, entitled “The Flavor That Scores,” an ump appears to be calling a player safe at home. But it’s hard to tell from that angle, and the amount of the scene we’re being shown. I guess we’ll have to take his word for it, and drink a beer.

BaseballSchlitz1940s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Schlitz, Sports

Patent No. 3614875A: Apparatus For Holding Articles

October 26, 2016 By Jay Brooks

patent-logo
Today in 1971, US Patent 3614875 A was issued, an invention of Edmund A. Parker, for his “Apparatus For Holding Articles.” There’s no Abstract, although in the description it includes these claims:

The invention relates to a low cost collapsible and disposable apparatus for holding articles adjacent the member, as a dispensing container. The apparatus comprises an outer cover having an open end of a size to surround the container. Located within the cover is an inner liner forming at least one pocket with the cover for holding articles, as ice cubes or other cooling agents, adjacent the sides of the dispensing container. The liner permits the water from the melting ice to flow to the bottom of the cover and retains the ice evenly around the dispensing container. A closure means cooperates with the mouth of the cover to enclose the dispensing container within the cover, with the inner liner in engagement with the dispensing container.

An object of the invention is to provide a low cost disposable bag for holding ice adjacent a dispensing container. A further object of the invention is to provide a foldable, portable, small bag which is used to evenly distribute a cooling agent around a dispenser, as a pony of beer. Another object of the invention is to provide an apparatus for holding articles which is formed from a one-piece member that is easy to manufacture and reliable in use.

US3614875-0
US3614875-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

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