Sunday’s ad is for Rheingold beer, from 1940. Grantland Rice was a famous sportwriter, apparently known for his “elegant prose.” It’s also his birthday today. He wrote the sentiment that it’s not whether you won or lost, “But how you played the Game,” in a poem entitled “Alumnus Football.” He also did this ad for the “quicker quencher,” an odd nickname if ever there was one.
Today in 2012, US Patent 834491 A was issued, an invention of Eugene G. Probasco and Jason Perrault, for their “Hop Plant Named ‘HBC 291.'” Here’s the Abstract:
A new hop plant named ‘HBC 291’ is disclosed. The cones of ‘HBC 291’ mature in mid September, and yield a crop of 2000 to 2400 pounds per acre. ‘HBC 291’ is used for its unique aromatic and flavor qualities, high alpha acid content and exceptional yield.
While the hop variety has yet to be named, it is available as an experimental hop at HopUnion. And the BA’s Julia Herz wrote about the hop on CraftBeer.com in Birth of a Hop, which in part is about Summit Brewing Co. using it in a Experimental Hop Brews.
Today in 1938, US Patent D111959 S was issued, an invention of Clarence B. Deible, for his “Design for a Beer Bottle,” although he’s more famous for having invented to crown bottle cap. There’s no Abstract, although in the description it includes this very short summary:
I claim an original and ornamental Design for Beer Bottles.
Saturday’s Halloween ad is for Schlitz, from 1949. Part of Schlitz’s “I Was Curious” series, each employing a three-panel structure, this one takes place at a Halloween party. A man dressed as a bear spots a table full or Schlitz beer and was apparently thirsty enough to get a beer, forcing him to reveal himself by removing his bear helmet/mask to drink the beer, at which point, the bunny behind the table removes her rabbit head to reveal a fetching blonde, and the two appear to make googly eyes at one another. Which should mean the ad will have a happy ending. But in the first panel, the bunny was holding on onto a tray while a pirate poured beers into glasses, and then briskly goes off to deliver the beers to other guests at the party. That might suggest that he’s one of the hosts of the party, and possibly the bunny’s husband or boyfriend. So maybe this ad is racier than you might think at first glance. Perhaps we’re seeing the start of an affair?
Today in 1899, US Patent 636210 A was issued, an invention of Auguste Liese, for his “Beer-Faucet,” although he’s more famous for having invented to crown bottle cap. There’s no Abstract, although in the description it includes this summary:
The object of my invention is to provide a simple, efficient, and inexpensive beer-faucet which is adapted to be connected so that, by the use of a single turn-cock, beer, ale, or other liquor may be drawn either from a tank or directly from the wood and so that the same can be tempered by simultaneously drawing off more or less gas, as desired. A further object of my invention is to construct the beer-faucet so that the beer or ale maybe admitted from the barrel to a storage tank and so that any excess of gas may be exhausted from the upper part of the cock instead of blowing the same off through the usual outlet.
Today in 1978, US Patent 4123561 A was issued, an invention of Herbert L. Grant, assigned to S.S. Steiner, Inc., for his “Method For Processing Hops For Brewing.” Here’s the Abstract:
There is provided a method of processing hops for brewing in which the hops and particularly the alpha acids in the hops are stabilized against deterioration, the process broadly comprising forming an intimate mixture of the hops or hop extracts with one or more oxides of a divalent metal or metals and maintaining the mixture under suitable conditions, preferably at an elevated temperature, e.g., 40°-100° C., until stabilization is substantially completed. In another aspect, the alpha acids present in the hops are converted to their isomerized products, which are desirable for brewing. The process is especially suitable for use in pelletizing operations.
Friday’s ad is for Michelob, from 1970. A surprisingly fun ad, draping the Michelob bottle with a sheet as a ghost for Halloween. “Surprise People” indeed. Happy Devil’s Night.
Today in 1906, US Patent 834491 A was issued, an invention of John P. Reily, for his “Hinge For Beer-Cases.” There’s no Abstract, although in the description it includes this summary:
This invention consists of certain new and useful Improvements in Hinges for Beer-Cases, of which the following is a specification containing a full, clear, and exact description, reference being had to the accompanying drawings, forming a part hereof.
The object of my invention is to provide a simple and inexpensive hinge which is particularly adapted for all manner of boxes, trunks, and chests wherein the lids swing entirely over against and into a plane parallel with the wall of the box to which the hinge is fixed.
By my improved construction of hinges the lids to which they are fixed can be swung all the way back without pulling out the retaining-screws of the hinges or breaking the lids.
Today in 1894, US Patent 528485 A was issued, an invention of William Painter, assigned to the Crown Cork and Seal Company, for his “Bottle Seal or Stopper,” although he’s more famous for having invented to crown bottle cap. There’s no Abstract, although in the description it includes this summary:
I claim as my invention, a bottle seal, an extracting attachment which consists of the combination of a main loop or eye adapted to receive an extracting tool, and two additional loops or eyes.
Thursday’s ad is for Heineken, from, I believe, the 1950s. I’m not really sure when the ad is from, but given the woman serving the man so subserviently, I’d have to say 1950s or very early 1960s. The tagline, “ook biy U thuis,” is essentially “also at home” or “also in your home” (thanks Martijn for the better translation).
