Thursday’s ad is for Brigg beer, a brand from Norway. From the 1970s, with the simple tagline “Vårt Brygg!,” which translates as “Our Brew.” You’ve got to love the trio of serious sweater monkeys. They look like the original reporters from Anchorman that they based the movies on, especially since the dude in the ascot on the right is a dead ringer for Will Ferrell.
Today in 1974, US Patent 3825145 A was issued, an invention of Richard W. Reynolds, for his “Beer Keg.” There’s no Abstract, although in the description it includes this summary:
A beer keg having plastic top, bottom and side walls that are of integral unitary construction, and a tapper mounting member cast in position in the top wall and a filler plug mounted in the side wall.
Today in 1985, US Patent 4530631 A was issued, an invention of Elton G. Kaminski and Carl F. McEldowney, assigned to The Stolle Corporation, for their “Pull Tab For Easy Open Can End — Method Of Manufacture Thereof.” Here’s the Abstract:
An easy open can end having a retained tear strip extending diametrically partly across the can end defined by a score line, and a graspable pull tab adjacent and outside the open end of the score line. The pull tab is provided with a nose portion to initiate a tear along the score line upon lifting of the pull tab. The edges of the nose portion are curled into a cylindrical cross-sectional shape to provide a high beam strength and to rigidize the nose portion and to prevent failure by bending before the tear strip is opened. A method for manufacture of the pull tab includes forming at least one relief notch in the peripheral edge of the pull tab blank at the nose end thereof, whereby to relieve compressive forces when the edge is curled, and curling the peripheral edge of the nose portion in successive steps to form an edge portion of continuous cylindrical cross-sectional shape.
Today in 1912, US Patent 1033730 A was issued, an invention of William G. Peacock, assigned to the Perfection Bottle Stopper Company, for his “Self-Sealing Bottle-Stopper.” There’s no Abstract, although in the description it includes this summary:
In bottle or other receptacle stoppers of that kind embracing a hollow elastic bulb that constitutes the sealing portion of the stopper which is arranged to be longitudinal y stretched to thereby reduce its diameter when it is inserted into the bottle neck and to thereafter resume its. normal length and diameter to automatically adjust itself to the bottle neck to seal the bottle.
Among the objects of the invention is to simplify and cheapen bottle stoppers of this character and to arrange the parts thereof to be readily assembled.
A further object of the invention is to produce a simple and efficient combined stopper and bottle cap remover.
Wednesday’s ad is for Schlitz, from 1954. When you’re dressed up in your white jacket and ascot, playing shuffleboard on the cruise ship, you’ll need a Schlitz to complete the scene. I love the tagline in the inset upper right, which reads. “Your judgment is respected when you order Schlitz.”
Today in 1973, US Patent 3896001 A was issued, an invention of James Barrett, Brian Heys Kirsop, and Godfrey Henry Oliver Palmer, assigned to Brewing Patents Ltd., for their “Malting Processes.” Here’s the Abstract:
A process for the production of malt comprises removing a part of the husk of the barley, steeping the barley, treating the barley with aqueous mineral acid and with gibberellic acid, and allowing the barley to germinate. The combination of treatment steps is claimed to improve the rate of germination.
Today in 1958, US Patent 2844299 A was issued, an invention of Theodore F. Hauf and David E. Kessler, assigned to the Pabst Brewing Co., for their “Beverage Cooler Carton.” There’s no Abstract, although in the description it includes this summary:
This invention relates to packages comprising a carton having a number of containers, such as beer cans or the like, packed therein, and the invention refers more particularly to a package of that type which is adapted to be packed with ice for cooling the contents of the containers.
Today in 1884, US Patent 302282 A was issued, an invention of Johann Pusch, for his “Apparatus for Racking Beer.” There’s no Abstract, although in the description it includes this summary:
My invention relates to an improved hermetic apparatus for racking beer, and is designed as an improvement on the apparatus described in Letters Patent No. 274,516, granted to me March 27, 1883.
As in the apparatus described in the above, named Letters Patent, the object of this invention is to effectually prevent the escape of the carbonic-acid gas contained in the beer during the process of racking; and the improvements herewith made consist, first, in the novel means employed in connection with the barrel-platform for raising and lowering the same; second, in the novel means for clearing the supply-pipes of all beer after the barrel is filled, and, third, in the novel bung-feeding mechanism, all as will be fully described and claimed.
Today in 1873, US Patent 141072 A was issued, an invention of Louis Pasteur, for his “Manufacture of Beer and Yeast.” There’s no Abstract, although in the description it includes this summary:
The following is a recapitulation of the essential features of this improved process: The wort is introduced in a iling state in the apparatus, on which a cover is then placed, or the cylinder may be entirely closed and communicate with the atmosphere only by means of the pipes, cocks, and long tubes with which it is provided. Boiling water is then thrown on the a paratns, after which it is allowed to cool with or without the assistance of cold water, during which time air or carbonic-acid gas is admitted by the long tube; but previous to this one of the plug on the cover is closed by unplug, through which passes a tube, terminating in an India rubber tube and glass stopper. Pure wort is then fermented by pure yeast, and, when sufficiently advanced, the contents are poured through the tube in the stopper of the pipe on the cover of the fermenting apparatus.
If there is a supply of pure yeast from the preceding operation this may be used, as in the ordinary processes, the vessel being inverted for the purpose, it’ necessary, after fermentation has commenced; but this might lead to great inconvenience at a subsequent period, although the use of pure yeast, manufactured according to this improved process, would of itself form a great improvement on the ordinary process.
With the aid of the microscope and the method of control, before indicated, the change of condition, which might arise under the latter modes of treatment, may bc readily ascertained; but one cooling apparatus be used or a few, only the wort being p 1;- into vets,- (pitched or varnished on the exterior, which are deprived of any germs of disease, either by the use of boiling water or by the recent applying of pitch on the interior.
Tuesday’s ad is for Miller High Life, from 1962. After a day of duck hunting, no matter where you are, the beer will taste the same. I love that one of the guys is drinking so much faster than the other one. His glass is empty while the guy on the right with the flannel sleeve hasn’t even touched his, and must be thinking. “Dude, you gulped your beer down already!?!”