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Jay R. Brooks on Beer

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Beer In Ads #516: Next Time You’re Drinking Beer, Look At The Label

January 9, 2012 By Jay Brooks


Monday’s ad is for Budwesier, from 1957, from their “Where’s there’s Life … there’s Bud!” series. Showing a couple presumably making dinner as the wife tosses a salad while her husband pours the beer, which she appears to find far more interesting than the salad. But what I really love is the ad copy in the top left-hand corner. “NEXT TIME you’re drinking beer, look at the label. Does it list the ingredients? The Budweiser label does.” Wow, so that means it is better. Barley, rice, hops, yeast and water. And the others that don’t list their ingredients. What do you think they’re using? Grapes? Corn? Well, okay maybe corn.

57budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Guinness Ad #101: Encore!

January 7, 2012 By Jay Brooks

guinness-toucan
Our 101st Guinness ad is from 1950, and appears to be by an artist named “Victoria.” According to an auction website, it was originally “printed by Mills & Rockleys Ltd., Ipswich.” The ad features a blonde lass in a red dress playing the harp on the Guinness label, while a glass of Guinness awaits her, sitting on a table by her side.

Guinness-encore-500

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #515: Curl Your Hand Around A Frosty Glass Of Pleasure

January 6, 2012 By Jay Brooks


Friday’s ad is for Ballantine Ale, from 1956. Showing an ambiguous pair of dudes eyeing one another, with frosty glasses of pleasure curled around each hand, who are saying — in unison, perhaps? — “That’s Ale, Brother!” And then there’s this great copy below. “No other ale … no beer … has such refreshing flavor yet is so light and non-filling.”

56ballantineale

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #514: If You Like Beer, You’ll Love Schlitz

January 5, 2012 By Jay Brooks


Thursday’s ad is for Schlitz, from 1954. Here’s another way-too-happy looking salesman, with teeth so white I can almost see my reflection. Frankly — no pun intended — he looks a lot like Frank Sinatra. Perhaps that’s what ol’ blues eyes would have been doing had he not made it as a singer: selling Schlitz as a retail grocery clerk.

54schlitz

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #513: When You Know Your Beer

January 4, 2012 By Jay Brooks


Wednesday’s ad is another one for Budweiser, from 1953. “When you know your beer …” you’ll grin like an idiot? No, “it’s bound to Bud,” at least according to the ad copy. But seriously, that guy looks way too happy.

53budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #512: Budweiser Fishing Trip

January 3, 2012 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1950. Part of there series of “There’s nothing like it” ads, this one shows a couple on a fishing trip, by canoe, stopping for a picnic lunch. Their lunch, including the cans of Budweiser were in a cool-looking red metal Budweiser cooler.

50budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #511: Schlitz, Sealed With A Kiss

January 2, 2012 By Jay Brooks


Monday’s ad is for Schlitz, from 1944. With the tagline “Sealed with a Kiss” doing double duty; it’s an association Schlitz had been using in their ads plus the woman sealing the letter while the postman waits. As World War 2 was still going on, the ad adds another layer of poignancy since the illustration seems to suggest the letter is important. I think we’re meant to believe it’s addressed to a soldier overseas.

44schlitzbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Guinness Ad #100: A 200th Birthday Label

December 31, 2011 By Jay Brooks

guinness-toucan
Our 100th Guinness ad is from 1959, for their 200th anniversary, which takes place tomorrow, December 31. That’s when, in 1759, they signed the lease for St. James Gate. Since I’m almost out of vintage Guinness ads, I’ll never make it to 200, so I decided to use it for the 100th series post. The ad itself shows many of the iconic advertising characters around the new anniversary label and the ad copy “My Goodness — a 200th birthday label!”

guinness-200th-label-1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

The Beer Hunter Documentary On Kickstarter

December 31, 2011 By Jay Brooks

jackson
Most, if not all, of us who write about beer, and by extension blog about it, would not have a job were it not for one man: Michael Jackson. I think most of us who’ve been doing this for at least a few years now feel that way. I first met Michael at GABF in the early 1990s and feel honored to have been able to call him a friend as well as a colleague. When I did a profile piece on Michael for Beer Connoisseur magazine earlier this year, it was quite personal, and I polled a number of my colleagues and brewers about their feelings on Michael’s legacy so it wouldn’t just be in my voice. Their response was overwhelming and I struggled to use as many of the quotes they sent me as I could. As it was, the article ballooned to nearly twice the word count I was contracted for, because there was just so much to cover.

So I was thrilled when John Richards contacted me earlier this year to tell me about the documentary/biography film he’s working on: The Beer Hunter. In fact, I got on board right away and put my money where my mouth is, becoming a sponsor. That’s how much I’d really like to see this film be made and released. He’d also been doing some informal fund-raising and I know others have also donated to this worthy endeavor, but that’s only taken him so far.

The filmmaker has turned to Kickstarter to raise additional funds, hopefully for the last time (though if my experience in how these things go is any guide, probably not), in an effort to finish the film. He also has some additional lofty goals, including editing additional footage just for the DVD, creating a public archive from the entire library of footage to be housed at London’s Oxford-Brookes University (where Jackson’s print library is located) and set up a non-profit Michael Jackson Memorial Foundation. There is also a lot of additional information at the Kickstarter page and the Beer Hunter movie website, too.

So I’d encourage every single person who’s been touched by Jackson’s work to donate to get this film made. No matter how small, I’m sure it will be appreciated. If you’ve learned about the beer you love through any or all of Michael’s many books on beer and whisky, help keep his memory and legacy alive. Help make sure future generations know who Michael Jackson was, and how important he was to the craft beer scene that exists today, but might not have without his exhaustive efforts. And perhaps most important of all, help to create a film record, a living memory to show him at his best; talking about beer, educating people about beer and enjoying beer, too, an endeavor which he spent nearly four decades perfecting. There was really no one like him. I, for one, would love it for that to be a part of the permanent record of craft beer’s history.

m-jackson-1
Michael and me at Denver’s Great Divide in the mid-1990s.

Filed Under: Beers, Breweries, Editorial, Just For Fun, Related Pleasures Tagged With: Film, History

Beer In Ads #509: Brewed With Pure Rocky Mountain Spring Water

December 29, 2011 By Jay Brooks


Thursday’s ad is for Coors, from 1977 — the year I graduated from high school. Showing a pilsner glass by a mountain stream, I love their suggestion. “Refrigerate to retain brewery fresh flavor.” Did people really need to be told that? I know Coors’ has been cold-obsessed for a long time, but were there people who were unaware that beer should be stored cool? Certainly we knew it in our household. My parents had a second refrigerator in the basement that always had beer in it, along with overflow from the upstairs kitchen refrigerator.

coors-river-77

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

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