Our ninteenth Guinness poster by John Gilroy is another of zoo scene, this one of a lion chasing a zookeeper to get his Guinness. It’s in the “My Goodness, My Guinness” series.
Beer In Ads #114: Introducing Budweiser To The Gods
Friday’s ad is an old one, for Budweiser, from either 1904 or 1906. It’s a “modern” interpretation of the Greek myth of Ganymede. It shows Ganymede instead of introducing mead, as the legend goes, to the gods, instead introducing them to Budweiser. It was apparently published in Theater Magazine.
Beer In Ads #113: Neuweiler’s Premium Ale
Thursday’s ad is for a defunct Pennsylvania brewery, from Allentown. Neuweiler’s Premium Ale; it’s “Premium brewed to please you.” I love all the Pennsylvania Dutch imagery, especially the Distelfink and the hex signs.
Beer In Ads #112: Rolling Rock’s Pure Mountain Spring Water
Wednesday’s ad is for Rolling Rock, because it was today four years ago, in 2006, that Anheuser-Busch agreed to buy the brand from InBev. The Rolling Rock as from the 1960s, and it actually resembles a Coors ad from the same period of time, especially with its emphasis on “pure mountain spring water.”
Beer In Ads #111: Bud On Ice
Tuesday’s ad is for Budweiser, who on this day opened not one, but two new plants. They opened a new brewery in Tampa, Florida on this day in 1959 and in Houston, Texas in 1966. I’m not sure of the date of the ad, but judging by the look of the cans, and the “Tab Top” text around the bottom of each can, I’d guess the early 1960s. But I do like the simplicity of the ad and the playful pun.
From Beer To Eternity
Here’s an interesting read about the tourism of breweries, From Beer to Eternity, focusing on the history of American brewing and the places that one can still visit.
Guinness Ad #18: Whispering Seals
Our eighteenth Guinness poster by John Gilroy is another of zoo seals using the “Lovely day for a Guinness” tagline. While looking on at two zookeepers taking a break and pouring themselves a Guinness, one of the seals is whispering something, presumably the tagline, into the ear of the other seal.
Beer In Ads #109: Schlitz Beer Of Tomorrow
Friday’s ad is for Schlitz. I don’t exactly when it was from, but given that the copy begins “after the war is over …” it seems a safe bet it was before September of 1945. Taking on a Sci-Fi theme with its futuristic airplane, it predicts giant planes will “girdle the globe” in mere days. But the beer of tomorrow? According to the ad’s pithy copy “The beer of Tomorrow is here Today.” I’m not even sure what that means, but I like it.
Beer In Ads #108: Coors’ Golden Brewery
Thursday’s ad is for Coors. It’s an old advertising lithograph from around the 1890s. I love these kind of old ads that are merely showing off the industrial beauty of old breweries. This is, in a sense, vintage brewery porn. I attended a Coors event earlier tonight (more about that later) and so this seemed an appropriate ad to showcase today.
Beer In Ads #107: McEwan’s Everyone’s Choice Again
Wednesday’s ad is for McEwan’s from the 1950s. The ad uses their “Everybody’s Choice” tagline showing an idyllic scene from history, a cartoon version of the laughing cavalier, McEwan’s logo based on the painting by Frans Hals.
