Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #106: Budweiser, Age Old Partner With Fine Food

By

ad-billboard
Tuesday’s ad is for Budweiser from the 1950s. The ad is positioning Budweiser as a food friendly beer. The dish in the center reads. “Age Old Partners — Fine Beer and Fine Food.” All the other dishes depict some of the foods they believe Bud will pair well with: pheasant, turkey, duck, beef, lobster, deer and fish. Having been to several beer dinners put on by Anheuser-Busch, I can’t say that Bud is a versatile as they suggest, and is frankly overwhelmed by most of those dishes. But it’s interesting to see them try to position it as an all-purpose food beer.

bud-dishes

Beer In Ads #103: Fresh & Cold, Direct From The North Pole

By

ad-billboard
Thursday’s ad is one of the oldest I’ve come across. It’s from 1877 and is, I believe, for a Baltimore brewery, an F. Klemm. The lithograph was created by a Baltimore firm, A. Hoen & Co. I chose it because today in 1851, an ice machine was patented so brewers no longer needed to go all the way to the north pole for their ice. Still, it’s pretty funny seeing the polar bears take to beer so completely. To the left, you can see one smoking a cigar, but my favorite is on the right where a, presumably, mama bear is giving her cub a sip of her beer.

Fresh-and-Cold

Beer In Ads #102: Budweiser, There’s Nothing Like It

By

ad-billboard
Wednesday’s ad is from Life Magazine, and ran in the April 17, 1950 issue. The Budweiser ads shows a couple gardening, with the tagline “There’s nothing like it … absolutely nothing.” But it’s the text that I really love, comparing mother nature to their beer.

No one works more tirelessly to give you the good things of life than Mother Nature. It is she, by the way, who brings you BUDWEISER. We supply her with the choicest of ingredients and the most perfect of working conditions and … slowly … slowly she matures every flavorful, sparkling drop of the world’s most famous beer.

Live life, every golden minute of it. Enjoy BUDWEISER, every golden drop of it.

Now that’s beautiful copy-writing.

beer-life-04-17-1950

Beer In Ads #101: Biere Allary

By

ad-billboard
Tuesday’s ad is, I believe, one featuring King Gambrinus, entitled Biere Allary by Jean D’Ylen. I chose it because it was today in 1294 that Jan Primus, a.k.a. John I, Duke of Brabant, and possibly the inspiration for King Gambrinus died. The ad is from 1925 in France.

biere-allary

“This Jean D’ylen image is another example of how his teacher, Cappiello, influenced his work. This poster is a cartone — it is set onto cardboard and would have then been placed above a display of the beer or set somewhere as an advertising tool inside the store. It was never made into a full-sized poster.”

You can see more posters by D’Ylen at art.com.

Beer In Ads #100: Budvar’s Four Ingredients

By

ad-billboard
Monday’s ad is another modern series by Budějovický Budvar — one of two original Budweisers — known in the U.S. as Czechvar. The ad campaign features four simple ads, one for each of the primary ingredients of beer: barley, hops, water and yeast. I don’t know what any of the text says, but I love the simplicity of them.

Barley

budvar-4-barley

Hops

budvar-4-hops

Water

budvar-4-water

Yeast

budvar-4-yeast

Beer In Art #75: Eduard Grutzner’s Monastery Brewers

By

art-beer
Today’s works of art are by a German artist, Eduard Grützner, who was born in 1846 and became well-known for his genre paintings of monks until his death in 1925. I had a hard time choosing from among his monk paintings, so there are a number of them presented here. Few of them are dated, and they would have been throughout his career. Many of them appear to be the same monk used as the model. And some of them can be purchased at Art Prints on Demand. But to me, they’re exactly what I envision when I think of 19th century monastery breweries.

Grutzner_braumeister-im-bierkeller
Bruder Braumeister im Bierkeller (a.k.a. Brother Master Brewer in the Beer Cellar from 1902).

Grutzner_cloister-snack
Braumeister bei der Brotzeit im Klosterkeller (a.k.a. Master brewer snacking in the Cloister cellar from 1892).

Grutzner_beer-test
Bier Test (1905).

Grutzner_monch
Mönch auf dem Weg zur Brotzeit (a.k.a. Monk on the Way to Snack).

Grutzner_connoisseur
The Connoisseur (a.k.a. Capuchin monk).

Grutzner_salvatorhumpen
The Klosterbräu with Salvatorhumpen as Well as Radish and Radish (1889).

Grutzner_brewmasters-break
The Brewmaster’s Break (1885)

Grutzner_kellermeister
Kellermeister (a.k.a. Cellarmaster).

You can read more about Eduard von Grützner at his Wikipedia page, and you can view more of his artwork at Art Prints On Demand and
Ask/Art.