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Jay R. Brooks on Beer

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Pliny the Younger Day 2013

February 1, 2013 By Jay Brooks

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This is the 9th year that Russian River Brewing has made their seasonal Triple I.P.A. Pliny the Younger, and the fourth year since it blew up into a huge event in 2010. I’ve been going every year since before then, and it’s been fun watching this event grow organically. This year was no exception, and was great fun. Oh, and the beer was pretty good, too.

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Each year since they were caught off guard in 2010, they’ve made changes each year to streamline the day, make it easier for more people to get a taste of Pliny the Younger and keep the event from spiraling out of control.

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When I arrived around 10:00 a.m., the line already stretched down the block from the brewpub entrance and turned the corner, running back to the beginning of the parking lot in the back of the block.

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The first people in line this was a trio from San Rafael, who started waiting in line at 3:00 a.m. the night before!

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Vinnie Cilurzo giving a last minute pep talk to the brewpub staff before opening the doors.

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Then the entire staff drank a beer shot of Pliny the Younger to prepare themselves for the onslaught of thirsty patrons about to fill the brewpub.

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Pliny the Younger 2013. This year’s version weighed in slightly higher than last year, at 10.8% a.b.v. The hop bill changed, Vinnie dropped Columbus, reduced the Tomahawk and stepped up Warrior, using it as the primary hop in the 30 day dry-hopping. Overall, Younger used Amarillo, Centennial, Chinook, Tomahawk and Warrior. He also changed the fermentation temperature, the dry hopping schedule and used even more hops. The result was an even smoother taste, amazing balance and terrific hop character. Big and bold. Vinnie believes it’s the best Younger yet, and it’s hard to disagree.

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The first customers of the day, having waited in line 8 hours for this moment. There were about 325 people in line when they opened the doors around 10:30, half an hour early.

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Vinnie Cilurzo, enjoying the day.

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One fun moment during the celebration, on stage, with Bell’s Hopslam. Last week, John Mallet from Bell’s Brewing came for a visit and left a case of their Triple IPA, Hopslam, and Vinnie and Natalie promised that they’d drink some of the beer on Pliny the Younger Day so Bell’s could post it on their Facebook page. [NOTE: So just to be clear, this is NOT Younger in bottles. There is NO Pliny the Younger in bottles.]

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Vinnie and Natalie slamming some Bell’s Hopslam. What did Mallett have to say about this year’s Younger? “It tastes like the rub table at hop selection.”

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By lunchtime, the brewpub was packed, and the line stretched down the block with people waiting for their turn to come in all day long.

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Back in the brewery, a final moment toasting with Natalie and Vinnie. Here’s to Pliny the Younger 2013.

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As I left the brewpub, relinquishing my spot for the next lucky person, I surveyed the line outside one last time, and noticed two artists capturing the spectacle in paint.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: California, Northern California, Russian River Brewing

The Lagunitas Loft Couch Goes To Chicago

January 28, 2013 By Jay Brooks

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If you’ve ever been to the loft that overlooks the Lagunitas Brewery, you’ve probably seen this orange couch. I’ve sat in it on numerous occasions. As I remember it, it’s a pretty comfy sofa, and you sink right into it.

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But I guess I’ll have to travel to Chicago if I want to sit on it again. Check out its journey in this humorous video from Lagunitas.

Filed Under: Breweries, Just For Fun Tagged With: California, Chicago, Humor, Illinois, Northern California, Video

Upcoming Pliny The Younger Day On NBC

January 13, 2013 By Jay Brooks

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New England Cable News, an NBC News affiliate, had a nice video on Russian River Brewing, and Pliny the Elder and the upcoming Pliny the Younger release, which this year will take place February 1. It’s a nice piece, by Garvin Thomas, but when they return to the Anchor, she should have just kept her mouth shut, instead putting her foot well and truly in it. But watch the video first, concentrate on the good vibes, and see if you notice it, too.

At the end, they talk about the poll that the American Homebrewers Association takes annually, asking nationwide members to pick the best beer in America, and how Pliny has been picked as #1 four years in a row. The 2012 Poll got a record 16,445 votes from homebrewers around the country. But that didn’t stop the snark. Understandably, since this is New England Cable News, the announcer chided the list because there were no New England breweries in the Top 25 and the highest ranked New England beer was Samuel Adams, which tied for #31. I understand that’s their audience but was the snark really necessary? She then states almost all of the beers on the list were from the West Coast, saying “not a surprise since the American Homebrewers Association is based in California,” implying that the voting must have been rigged in favor of West Coast beers. Of course, the AHA has been in Boulder, Colorado since 1978 and has members all across the U.S., not concentrated in the Western states. That was just moronic and completely unnecessary. Congratulations to Vinnie and Natalie on the coverage.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: California, Northern California, Russian River Brewing, Video

Sierra Nevada: Our Story

December 13, 2012 By Jay Brooks

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Sierra Nevada Brewing recently released a really cool video to tell their 30+ year story, with some great photography by Seattle-based agency Digital Kitchen. Enjoy.

Filed Under: Breweries, Just For Fun Tagged With: California, Northern California, Sierra Nevada, Video

Cheese Event At Point Reyes With The Homebrew Chef

December 3, 2012 By Jay Brooks

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This should be a great event. Sean Paxton, the Homebrew Chef, has teamed up with Point Reyes Cheese for an amazing day of cheese and beer. On Saturday, December 8th from 10:30 am to 3:00 pm, Sean will be at the Point Reyes Farmstead Cheese Company, makers of the wonderful Point Reyes Blue, among others. The day will include “an educational walking farm tour, focused cheese tasting and a demonstration class led by Home Brew Chef, Sean Paxton. This special day will include a craft-beer-inspired and paired 4-course lunch. This educational experience is definitely for beer and food lovers!” It would also make a great early Christmas present, too. Wouldn’t you rather be drinking beer, eating cheese and taking in the beauty of nature than fighting the Christmas shopping crowds?

The luncheon will include beer from Anderson Valley, Bear Republic, Lagunitas and Russian River. Here’s the full menu:

First Course
Hog Island oysters topped with an iced Anderson Valley Barney Flats Oatmeal Stout mignonette, crumbled Original Blue
Anderson Valley Barney Flats Oatmeal Stout

Second Course
A homage to pot pie: local root vegetables and Willie Bird turkey breasts braised in Russian River Temptation with a thyme New Blue barley crust
Russian River Temptation

Third Course
Local lamb cheeks braised in Lagunitas Brewing Co. Cappuccino Stout on a bed of mashed potatoes infused with Toma, sautéed winter greens and garnished with a Marin County gremolata
Lagunitas Brewing Brown Shugga ‘10

Fourth Course
Bear Republic Hop Rod Rye beer caramel mixed into a mascarpone mousse, layered with a fall spiced Red Rocket Ale cake, garnished with a pumpkin seed Heritage Ale brittle
Bear Republic Heritage Ale

Tickets can be purchased online and are $120 per person. That includes everything; a Walking Farm Tour, Focused Cheese Tasting, and the Four Course Cooking Demonstration with Lunch & Craft Beer Pairings by Sean Paxton over four and a half hours.

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Filed Under: Events, Food & Beer, Just For Fun, News Tagged With: Announcements, California, Cheese, Northern California

Happy Birthday To The Microbrewery

October 8, 2012 By Jay Brooks

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Today is the 36th anniversary of the day that New Albion Brewery incorporated, which happened on October 8, 1976. New Albion Brewery was the first modern microbrewery, the first small brewery to be built from scratch, mainly from scrap and discarded industrial equipment.

To me, and many others, that makes it the first modern microbrewery and its legacy should be remembered, revered and celebrated. Its founder, Jack McAuliffe, essentially shied away from the brewing community after the brewery closed in 1983, returning to his original profession as an engineer. As a result, few people — except us old-timers and historians — give McAuliffe his due. A lot of young brewers and fans don’t know his name, though that, happily, is changing.

Maureen Ogle managed to track down McAuliffe through his daughter for her book, Ambitious Brew, and in it she gives a great account of New Albion Brewery.

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Jack McAuliffe back in the day.

Last year, of course, Sierra Nevada persuaded McAuliffe to come to Chico to collaborate on a beer for their 30th anniversary. Jack & Ken’s Ale, a black barley wine. At that point, more people began writing about him. Here are a few articles from last year:

  • John Holl had a great piece he did for CraftBeer.com, New Albion Brewing.
  • Eric Braun in the San Antonio Express-News, McAuliffe’s new home, wrote Jack McAuliffe is Namesake of Commemorative Sierra Nevada Beer.
  • Greg Kitsock in the Washington Post writes The father of craft brewing comes out of retirement.

Since then, Jack has finally started to embrace his legacy. He came to the Craft Brewers Conference this past May, when it was in San Francisco. He stayed an extra week with a good friend from the old days in Sonoma. He had lunch at Russian River Brewery in Santa Rosa, and the next day gave owners Vinnie and Natalie Cilurzo, along with myself, a tour of the spot where the brewery had been originally located.

Below are some photos taken in 1979 and ones I took earlier this year when I toured the old site.

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The side and front of the brewery in 1979.

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The front in 2011

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The back and side in 1979.

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The same side this year, with Jack McAuliffe and Vinnie and Natalie Cilurzo.

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Jack showing us that the brewery used to be … right … here.

The old photos are from a lengthy article about the brewery in Brewers Digest in November 1979. They also did a shorter follow-up in 1980. Breweriana collector Jess Kidden has a page online on the New Albion Brewing, where he has scans from the original articles. He was kind enough to send me the original scans, from which I clipped out more of the photos, which you can see in the slideshow below.

I had hoped to make today an official, or at least semi-official holiday, but alas, politics got in the way. So I’ll have to resort to the old-fashioned way of just celebrating it every year and hoping that eventually enough other people begin to recognize it. Really, that’s all it takes to create a holiday. So as far as I’m concerned October 8 is the “Birthday of the Microbrewery” or perhaps more simply “Microbrewery Day.” To that I’ll raise a glass each year to Jack McAuliffe and his pioneering New Albion Brewery. Thank you, Jack. This one’s for you.

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Jack and Jim Koch during GABF last week in Denver.

And finally, my most recent newspaper column was my latest attempt at commemorating October 8, and a tribute to New Albion, entitled Jack McAuliffe, craft beer pioneer, although my original title was You Don’t Know Jack.

Filed Under: Birthdays, Breweries, Events, Just For Fun Tagged With: Bay Area, California, History, Northern California

All Hopped Up For The Cure At Russian River

October 1, 2012 By Jay Brooks

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It’s October now, and that means that Russian River Brewing is once again All Hopped Up For the Cure, their annual charity benefitting Breast Cancer Awareness Month. This is the sixth year they’ve raised money for Sutter Breast Care Center in Santa Rosa. Last year, they donated $67,000 to the center. Their goal for this year’s efforts is $75,000. Stop by the pub this month, as they’ll be a lot going on and swag to buy to help support the cause. Here’s co-owner Natalie Cilurzo writing on the brewery’s blog about their charity drive:

We also have 3 different styles of commemorative “All Hopped Up For The Cure” shirts available for purchase at the pub and in our online gift shop! Original design on this year’s shirts is by local tattoo artist, Joe Leonard, and Matt Morgan from Farm Fresh Shirts. In addition to the beer and the shirts, we are raffling off some very cool items later in the month. The Pink Vespa, Pink Guitar, and Pink Bicycle are being delivered this week for our raffle on October 27th. Raffle tickets available and items on display at the pub all month long. I will post pictures once they show up. I have only seen the scooter in person, but the guitar and bike remain a mystery. And NEW this year is the 2013 Pin-Up Calendar also available for purchase at the pub!

This one is always personal to me, because my own mother passed away when she was only 42 — and I was just 22 — a victim of breast cancer. So please generously support Russian River’s All Hopped Up for the Cure.

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Bartender Amir Bramell and co-owner Natalie Cilurzo pouring pink beer as the month-long breast cancer awareness charity drive begins at Russian River Brewery.

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For a second year, they’ve brewed a special beer, Framboise for a Cure 2012, a perfectly pink beer brewed with raspberries. The beer uses Temptation as its base beer, to which 800 pounds of fresh raspberries are added, and then it’s aged for several months in Chardonnay barrels spiked with brett, lacto, and pedio. The beer is available only at the Santa Rosa brewpub (with 3 notable exceptions) on draft and in bottles throughout October (or until it runs out). 100% of the proceeds of this beer are donated to the local breast cancer charity. Bottles are $15. They will run out. BTW, it’s absolutely delicious, a near perfect blend of sour and sweet, tart fruit.

Filed Under: Beers, Breweries, News Tagged With: Bay Area, California, Charity, Northern California

Anderson Valley Teams With Wild Turkey To Make Bourbon Barrel Beers

August 14, 2012 By Jay Brooks

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Boonville’s Anderson Valley Brewing announced today that they’re partnering with the bourbon maker Wild Turkey to develop bourbon barrel-aged beers. The first will be made using their Barney Flats Oatmeal Stout.

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Fal Allen, with Jimmy and Eddie Russell at Anderson Valley’s brew kettles.

From the press release:

As part of an exclusive partnership and licensing agreement, the Anderson Valley Brewing Company and the famed bourbon brand Wild Turkey® announced today that they will be teaming to facilitate the brewing of world-class Bourbon-barrel aged craft beers using repurposed American oak barrels from the Wild Turkey Distillery in Kentucky.

“I’ve been familiar with Anderson Valley Brewing for some time, and I’ve always admired the pride and care they take in crafting and brewing their beer,” said Jimmy Russell, Wild Turkey Master Distiller. “It’s similar to the approach we take with our bourbon, which made this partnership such a natural fit. Now I finally have a good excuse to drink a great craft beer!”

“The opportunity to partner with the Bourbon Hall of Fame Russell family and Wild Turkey is tremendously exciting,” said Trey White, Anderson Valley owner and CEO. “We have done some trial brews with a limited number of Wild Turkey barrels over the past several months and the beers to date have been awesome. We cannot wait to create some truly special craft beers with hundreds rather than a handful of barrels. The relationship with Wild Turkey provides Anderson Valley with a world class, consistent source of barrelage rather than randomly sourced barrelage in limited quantities. Anderson Valley, working with the Russell’s, will explore new frontiers in barrel aged craft beer.”

The initial production from this first-of-its-kind collaboration will be a Bourbon barrel aged Stout featuring Anderson Valley’s award-winning Barney Flats Oatmeal Stout. Aged for three months, the resulting beer will be deep ebony in hue with a beautiful mahogany head, an aroma of fresh-baked bread, toffee, and espresso mingling with the woody vanilla notes of Bourbon whiskey and the rich roasted flavors wrapped with Bourbon.

“We chose to work with Wild Turkey not only because their whiskey is so outstanding — they are also the only major Bourbon producer to use a #4 “alligator” char on their barrels. This helps to introduce way more flavor to the Bourbon, and therefore way more flavor to our famous Barney Flats Oatmeal Stout,” continued White.

This draft-only production will be released in the fall and will be followed by packaged products in early 2013. Anderson Valley and Wild Turkey personnel will work jointly in the coming months on a variety of exciting promotional opportunities both on and off premise to expose their respective consumers to the quality and authenticity of Bourbon barrel aged products.

So that should be interesting. Autumn has always been my favorite season, now there’s one more reason to look forward to it.

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Filed Under: Beers, Breweries, News, Related Pleasures Tagged With: California, Northern California

The Toronado Comes To Russian River

August 10, 2012 By Jay Brooks

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Last night, in the continuing and ongoing celebration of the 25th anniversary of the Toronado, a bus left San Francisco from lower Haight carrying a majority of the pub’s employees (leaving behind only a skeleton crew) along with significant others and friends of the bar. After traffic slowed their progress, two hours later sixty people emerged from the bus — now 18 cases of beer lighter — in Santa Rosa for a Toronado Anniversary Party at Russian River Brewing.

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The dining section of the brewpub was set aside for the private party, while patrons could continue to sit at the bar and use the other sections of the brewery.

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I even got the missus to come out and play, seen here with Brian Hunt, from Moonlight Brewing.

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Toronado balloons hung throughout the place.

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There were many folks at the party who came into town from all over the place; from Philadelphia, Denver, Portland, Seattle, New York and even San Diego. For instance, Jeff Bagby, looking for a location for his new San Diego brewery, and Eric Rose, from Hollister Brewing.

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Our hosts Natalie and Vinnie Cilurzo introduced the band, American Dog, who flew in from their native Ohio to play the party (they’re one of Toronado owner Dave Keene’s favorite bands). The last time they were here was five years ago for the Toronado’s 20th.

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Natalie air-guitaring with a giant bottle of Toronado 25th Anniversary.

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Raising a toast, Dave Keene (in the back) flanked by Ian Black (from the San Diego Toronado) and Jen Schwertman (from New York’s Blind Tiger).

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Dave Hopwood sporting his latest for-charity dyed beard. Click here to donate for Dave.

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American Dog played a great 21-song set and we said our good-byes (Mrs. J having a real job, had to get up early the next morning), leaving the assembled guests as they celebrated into the night. Thanks to Vinnie, Natalie and Dave for another wonderful evening of beer, music and camaraderie. Happy Anniversary Dave!

Filed Under: Breweries, Events, Just For Fun Tagged With: Bay Area, California, Music, Northern California, Pubs

Mammoth Festival Of Beers & Bluesapalooza 2012

August 9, 2012 By Jay Brooks

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This past weekend, in the middle of a road trip visiting breweries, I attended the 17th annual Mammoth Festival of Beers & Bluesapalooza. It was my second time at the music and beer festival, and it’s a really great event. It’s sponsored, in part, by local brewery Mammoth Brewing. The downside is, of course, that Mammoth Lakes, California is a remote and hard place to get to, but the upside is that it’s worth it once you’re there. The best way to go is to make a weekend, or more, out of it (and take the family) because there’s a lot to do there. It’s close to Yosemite, Mono Lake, hot springs and the Devils Postpile, and a whole lot more.

For the Bluesapalooza music festival, they get some great blues musicians and the setting is wonderful — literally in a wooded grove. There’s music Friday night, and all day Saturday and Sunday (plus a jam session Thursday night, too). The beer festival portion of the event, which is Saturday only, has also grown considerably since the last time I went, possibly doubling or more. There were 70 breweries pouring their beer this year. If you’re used to seeing a lot of the same Northern California breweries at festivals, Mammoth gets a lot of central and southern California breweries, which makes it a special treat, too.

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The beer festival is a major fund raiser for the California Craft Brewers Association, a very worthwhile organization that I support and volunteer with. This is me at the brewer’s reception the night before the festival with CCBA executive director Tom McCormick.

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The Bluesapalooza stage Saturday morning.

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Shaun O’Sullivan, from 21st Amendment.

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The beer festival was in the back, behind the stage area, among the trees, and spread the entire length of Sam’s Wood Site.

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L.A.’s Golden Road brewer Jon Carpenter and social diva Cambria Griffith.

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It was also great seeing Travis Smith from Societe Brewing and getting a second chance to try his wonderful beers.

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As the festival beer sponsor, Mammoth Brewing had two booths, one with the tap trucks. Thanks to owner Sean Turner for putting on a great festival and being a gracious host.

Filed Under: Breweries, Events, News Tagged With: Beer Festivals, California, Music, Northern California

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