Today’s beer video is a talk given by Sam Caligione of Dogfish Head Craft Brewery for the Brewmasters at Google series. Sam gave this hour-long talk in July of 2012.
Beer In Film #24: ElbowSkin’s Beer Song
Today’s beer video is a wonderful song created for Melbourne’s beer week, Good Beer Week. It was written and performed by Dave Elbow and Ernie Skin of the duo ElbowSkin. I’m sure some people will find something to be offended by in the song, but it’s pretty damn funny. It’s also very catchy with some great quotes like “unleash the beast” and “it’s like drinking god’s tears.”
Beer Song by ElbowSkin from The Post Project on Vimeo.
Beer In Film #23: SABMiller Brewing Process
Today’s beer video is a great little isometric motion graphic animated film of the SABMiller Brewing Process, told in about three and a half minutes.
Beer In Film #22: Beer: A Beautiful Artistic Symphony
Today’s beer video is a short film of Charlie Bamforth, professor at UC Davis, waxing rhapsodic about how wonderful beer can be. So many great quotes packed into just under two and half minutes. Beautiful. Artistic. Symphony.
Beer In Film #21: Prohibition: The Forgotten Crusade
Today’s beer video is a short film about prohibition and its effects. Entitled Prohibition: The Forgotten Crusade, it was created by Jared K. Productions. They originally uploaded it in 2007 but because it uses old footage, it looks much older than that, so when it was actually produced I can’t say.
Beer In Film #20: Is Beer In Your Career?
Today’s beer video is an hour long panel discussion at UC San Diego last April, part of their Career Channel programming for UCTV, University of California Television. Entitled Is Beer In Your Career?, and panelists include Stone Brewing’s Greg Koch, Lost Abbey’s Tomme Arthur, Ballast Point’s Yuseff Cherney, and White Lab’s Chris White. They talk about “why San Diego has become such a nationally renowned region for craft beer production, and where the professional brewing industry is headed” during the hour-long discussion.
Beer In Film #19: Coors Light Party Train Crash
Today’s beer video is from the humorists at the Onion, “America’s Finest News Source.” So rest assured that the breaking news from the Onion News Network about Hundreds Feared Dead In Coors Light Party Train Crash is just a spoof. Personally, I think the train crashed because Peyton Manning asked for a Bud Light after quarterbacking in the land of Coors.
Schwarzenegger Bud Light Teaser Ads Released
ABI sent me a press release this morning that they’ve released teaser ads for what they’ll be airing during this year’s Super Bowl. I normally wouldn’t pay it much attention, but because of yesterday’s post Schwarzenegger To Appear In Super Bowl Ad For Bud Light I thought we should see what they’re planning for Arnie’s spot, though I think you’ll agree the two teasers don’t reveal very much, apart from the fact that time has not been kind. If you want to see the rest of what ABI has planned, the rest of the teasers are here on YouTube.
Beer Film #18: The World In A Glass
Today’s beer video originally aired on the History Channel, and appears to be part of a series, although I confess I don’t remember it at all. This episode of World in a Glass tackles beer. I’m not sure when it was produced, but it was long enough ago that Don Barkley was still working for Mendocino Brewing. It’s in English, although it’s subtitled throughout in, what is that: Greek? Enjoy.
Schwarzenegger To Appear In Super Bowl Ad For Bud Light
This is almost funny. According to the New York Post, former California governor Arnold Schwarzenegger has signed a $3 million deal to appear in a Super Bowl ad for Bud Light. Schwarzenegger is a longtime beer drinker, having once quipped. “Milk is for babies. When you grow up you have to drink beer.” When he first became California governor, when many called him “The Governator,” Portland Brewing even created Governator Ale. Despite him being a public figure as governor, Arnie’s legion of lawyers sued, claiming that they had engaged in “unauthorized exploitation of what they considered the governor’s right of publicity” and production ceased after only 3,200 cases of the beer was produced. I still have a bottle in my office.
According to the Post article. “The former California governor has agreed to a deal to star in the humorous beer ad, despite his personal focus on health and fitness.” It won’t be the first time he’s shilled for beer companies before, having done a couple in Japan years ago, a few of which can be found on YouTube, although the quality of most of them isn’t very good. Frankly, they look more like an energy drink than a beer, but apparently an unnamed source told the Post. “Arnold has shot a series of ads in Japan but pretty much hasn’t done anything in the US.” YouTube also has a compilation claiming to show Schwarzenegger’s complete Japanese ads.
Schwarzenegger Beer Ad #1
Schwarzenegger Beer Ad #2
Schwarzenegger Beer Ad #3