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Jay R. Brooks on Beer

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Anchor Christmas Label Art Video

December 1, 2012 By Jay Brooks

anchor-xmas
Anchor Brewing has a fun new video up about the artist who’s drawn nearly all of their Christmas Ale labels, Jim Stitt.

Anchor Brewing Company tells the story of our label artist Jim Stitt. Jim has had a hand in nearly every Anchor label since the 1970’s and hand draws a new tree each year for the Anchor Christmas Ale Label. Jim Stitt, Fritz Maytag, and Dave Burkhart collectively tell the story of a huge part of Anchor’s history.

A few years ago, the San Francisco Chronicle had an article about Stitt, as well.

I love seeing which tree is chosen for the label each year and seeing the new poster showing all of the ones done since the beer debuted in 1975.

This year’s tree is a Norfolk Island pine. According to Anchor, “Captain Cook discovered this South Seas isle and its native tree in 1774. These tropical-looking conifers, which thrive in sandy soil and coastal climes, were first planted in California in the 1850s.”

Anchor-Christmas-2012

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Beer Labels, California, San Francisco, Video

Spill-Proof Beer

November 12, 2012 By Jay Brooks

hahn
As far as I can tell, the Australian beer brand Hahn Brewing has some of the cleverest beer commercials around. I suspect there’s not much to the beer, even though it was founded by Chuck Hahn, who also started Malt Shovel Brewing (a.k.a. James Squire), and both are now owned by Lion Nathan. But the beers appear to variations on light lagers, running the gambit from Hahn Super Dry, Premium, Premium Light to Hahn Ice. I’ve had the pleasure of judging at GABF and the World Beer Cup with Chuck several times. At any rate, this ad is for Spill-Proof Beer. Enjoy.

Filed Under: Breweries, Just For Fun Tagged With: Advertising, Australia, Humor, Video

Beer In Ads #729: J-Day 2012

November 2, 2012 By Jay Brooks


Friday’s ad is specifically for today, 2012. It’s for Tuborg’s Christmas beer, Julebryg, which is released each year at 8:59 p.m. on the first Friday of November. It’s become a big holiday in Denmark, known as J-Dag (or J-Day). It’s hard not to love a beer holiday called “J-Day,” or that just me? NPR has the full story.

xmasbeer

Back in 1980, they debuted an animated television commercial which was such a huge hit that it sparked the tradition for the seasonal beer’s release each year, and the same ad has now run every year since then.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, Holidays, Video

Feeding The World

October 31, 2012 By Jay Brooks

food-good
I try to stay away from politics for the most part, because beer lovers come from all walks of life and are from all sides of the political spectrum, too. Beer brings people together, and I find it’s usually best to keep it that way. Regular readers know that I do break that rule from time to time, more often than not when it has something to with beer. So this one’s more of a stretch, except that as I do feel that “beer is agriculture,” and because we all eat food, usually paired with our beer, it’s still within the scope of the Bulletin. If you don’t agree, feel free to just skip this particular rant. Actual beer news will follow.

Here in sunny California, there are a number of contentious propositions on the November election ballot this year, but none, it seems to me, is more combative than Prop. 37, which is about the labeling of GMOs. Although it appears to be an imperfect proposition — aren’t most of them? — the very fact that big agribusinesses and other large mega-corporations are pouring money into the state to defeat it makes me, no compels me, to be supportive of it. I am swayed by the fact that over sixty other nations require GMO labeling. I can see no harm in knowing what’s in my food. I am not persuaded that it will be as costly as the opposition claims. They said the same thing about nutritional labels on food packages, but they’re all still in business today, having endured that “hardship.” I am not persuaded by the number of newspapers against it, because most of the food producers lining up to defeat it also advertise in newspapers. Coincidence? Don’t be so naive. Of course, that could come down to simply lying. I saw yesterday that although television ads against the proposition list the San Francisco Examiner as one of the papers against 37, in fact they have endorsed it.

Even if it passes, it isn’t likely to change peoples’ eating habits any more than warning labels on cigarette cartons stopped smoking. And that’s another argument I can’t abide. Even if true — which it probably is — I tend to err on the side of having more information rather than less, and tend to be suspicious of businesses that actively try to suppress information. Corporations telling me “trust us” or “don’t worry, it’s safe, because we say so” do not exactly inspire the same confidence that transparency does. Especially when the history of corporate malfeasance is so rich with examples of companies placing profits way, way ahead of people.

I suspect it won’t pass. Money does really make a difference in how these propositions fare, and I think most people’s default position is to vote “no” on any of them that are confusing, unclear or contentious. Better to leave things the way they are than change things in an uncertain way. I have certainly felt that way on more than a few occasions. And I suspect that the doubt placed in many voter’s minds by the $34 million barrage of “No on 37” ads will lead many to do just that. I have, however, questioned much of what I’ve seen in the attack ads trying to defeat the proposition, even as for some of it I haven’t known quite what to think. Earlier today, the Yes on 37 campaign posted this video, answering atleast some of those concerns:

I confess my mind’s not made up about GMOs across the board. I certainly don’t think they’re all bad, and there have certainly been instances throughout history where tinkering with nature has been a good thing for us humans. I also know this issue came up a few years ago when Greenpeace attacked ABI for using rice in their beer that may have contained GMOs. While I don’t often side with them, I did think that Greenpeace was out of line there. I should also note that some of the No on 37 ads mention that beer is exempt under the proposition, but that has more to do with the fact that the proposition applied the same standard currently used for labeling all food products, and under current regulations, beer is exempt. So it appears the reason is not conspiratorial.

But can you decide how to vote based on who’s supporting which side of an issue? Maybe. I certainly think there’s a story in who’s on which side. The “Yes on 37 supporters” is a long list that includes (according to the website) 3,643 endorsements that is made up of consumer and public health organizations, food groups (safety, manufacturers, retail), dietary advocacy groups, farmers, farmers markets, co-ops, farming associations, individual farms, medical groups and associations, doctors, political parties, local governments, elected officials, political organizations, natural health businesses, progressive and social justice groups, GMO activists (as you’d expect), labor unions, environmental groups, academics, food writers, chefs and quite a few more.

On the other side of the aisle, No on 37 Donors number around 68 companies, all of which appear to be food or chemical companies. Of the nearly $35 million donated to defeat Prop 37, Monsanto is apparently the leader, with around $7.1 million given to kill it, with Dupont in second place. But the whole lists reads like a who’s who list of ginormous corporations, and includes such well-known players as Bumble Bee Foods, the Campbell Soup Company, Cargill, Clorox Company, Coca-Cola, ConAgra Foods, Dole, Dow, General Mills, Heinz, Hershey, Hormel Foods Corporation, Kraft Food Group, Nestle, Ocean Spray Cranberries, PepsiCo, Sara Lee, Smithfield Foods, the Snack Food Association, Sunny Delight, J.M. Smucker and Unilever. At the bottom of the “No on 37” website, they claim that their efforts are “sponsored by Farmers, Food Producers, and Grocers. Major funding by Monsanto Company, E.I. DuPont de Nemours & Co., Grocery Manufacturers Association” and others. But the only “farmers” there are the giant agribusiness type, while the Yes supporters include what appear to be actual farmers, or, at a minimum, dozens of places with farm-like names.

Is that dispositive? Perhaps not all by itself, but it does, I believe, lead to additional questions about why the majority of the opposition to labeling GMO foods almost entirely have something to do with their creation, manufacture or use. Is their self-interest on the other side? Undoubtedly there is, but for many, if not most, of the supporters, it appears more to be part and parcel with their core beliefs already, not manufactured arguments against transparency.

Whether true or not, it certainly feels somewhat Goliath vs. David-like. I really wish people outside California would leave us alone to vote how we will, instead of pouring money into the state to influence our politics. That always feels intrusive to me, like when the Mormons in Utah spent their millions to defeat the proposition for gay marriage a few years ago. I’ve never understood why foreign nations and their citizens are not allowed to attempt to influence our elections, but people (whether corporate “people” or the regular individual kind) from any state can spend money to influence politics in other states where they don’t live. What’s the difference? I’m certain Monsanto, for example, does business in our state, but they’re a Missouri corporation. Likewise, Dupont is a Delaware corporation. They should stay the fuck out of our politics. That, or move their companies here and start paying state taxes like the rest of us do.

A couple of days ago, someone sent me an article by Frances Moore Lappé and Anna Lappé in the Huffington Post, entitled Seven Things to Tell Your Friends About GMOs. And while I’m no fan of HuffPo — Hey Arianna, how about paying your writers instead of pocketing the millions you make for yourself, you hypocrite — the piece is interesting and brings up a number of good points, at least for a newbie to the issue like myself. Which is, I suspect, the situation most California voters find themselves. We’ve all heard a lot about GMOs, but would be hard-pressed to call ourselves experts on the subject. Since they’re so new, I doubt many people could confidently claim to be experts, but lots of people have their cherished opinions. If you’re a California voter, I’d certainly recommend the Lappé’s 7 Things. At the bottom of the piece, there’s also a link to a video by Food MythBusters: the Real Story About What We Eat which, while not exactly on point for GMOs, is nonetheless interesting and talks more generally about the misinformation spread by the big agribusinesses that are currently spearheading efforts to quash Prop 37.

So hopefully everyone in California will get out and vote this election and will think carefully about this proposition, as well. The rest of the country, and especially the food industry, is closely watching which way this one goes. I personally would love to see it pass, but as I said, I suspect it won’t, and if that’s the case hopefully the architects of it will listen to both the opposition and the honest concerns that many people had with its implementation and fix those aspects of it before re-introducing it again. One final word about it, from a molecular biologist in the San Jose Mercury News, Belinda Martineau: A scientist says yes on Prop 37 to label genetically engineered food, who gives at least one scientist’s perspective on it. For additional reading, see the Ballotpedia entry, discussing both sides of Prop 37 and there’s also the California Voter Guide, which also strives to present both sides fairly.

UPDATE: A good friend of mine tells me that the Lappés’ piece contains numerous mis-statements, so perhaps it should be taken with a grain of salt after all. But here’s another worthy read. Vandana Shiva: Why Monsanto Is Fighting Tooth and Nail Against California’s Prop 37. And SF Weekly’s Anna Roth looked into both sides of the debate over Prop 37 in Three Things I Learned When I Forced Myself to Learn About Proposition 37.

Filed Under: Editorial, Food & Beer, News, Politics & Law Tagged With: California, Food, Video

Trumer: Push The Button

September 26, 2012 By Jay Brooks

trumer
Just push the button, don’t hesitate. Seriously, just push the button below to watch others push the button. It’s a never-ending cycle of button pushing. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Austria, Video

How To Win The Battle For The Last Beer

September 24, 2012 By Jay Brooks

tiger-new
San Diego Brewing tweeted this cool ad for Tiger Beer, which they called a “funny commercial for crappy beer.” I don’t think of Tiger as a great beer certainly, more a middle-of-the-road industrial lager. But I may be biased since they had the good sense to make custom View-Master reels a few years ago. At any rate, the commercial is pretty clever, even if it may not make you rush out for some of the beer.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Asia, Video

Heineken James Bond Ad

September 21, 2012 By Jay Brooks

007-2 heineken
I know I should be complaining that the Ian Fleming character James Bond would never drink Heineken — and I have in the past — but this new commercial for Heineken, which debuted today, is too much fun. I’ve been a huge Bond fan since my dad took me to see Thunderball in the theater when I was six. So this is an especially fun ad since it features items, and people, from previous Bond films. How many can you spot?

Filed Under: Beers, Just For Fun Tagged With: Advertising, Film, Video

Beer-Powered Hospital

September 20, 2012 By Jay Brooks

green-planet
Here’s a fun one, sent in by friend of the Bulletin Alan — a.k.a. The Professor. City Brewery in La Crosse, Wisconsin (the same one that rescued the Latrobe brewery) is taking a novel approach to its energy use and has found a way to be charitable at the same time. They’re figured out a way to use their brewing bio-gas byproducts to “create three million kilowatt hours per year of electricity by capturing, cleaning and burning using a process through an engine called a Jenbacher.”

They then donate all that energy to a nearby hospital, the Gundersen Lutheran Health System, which takes the electricity produced by City Brewery, using it to produce 10-13% of their total energy needs. The hospital is trying to reach complete energy independence by 2014. Below is a short video explaining it all.

Filed Under: Breweries, Just For Fun, News Tagged With: Video, Wisconsin

California Craft Brewers Video

August 30, 2012 By Jay Brooks

ccba
I saw an early version of this video last year, but today noticed it’s up at the CCBA (California Craft Brewers Association) website. It’s in the style of Greg Koch’s original I Am A Craft Brewer video, but features all California brewers. It’s apparently on behalf of both the CCBA and Support Your Local Brewery. I’m sure somebody wil complain — somebody ALWAYS does — but it’s fun to see. Having visited almost all of the 180 breweries in Northern California researching my forthcoming book California Breweries: North, it’s great to see so many familiar faces. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: California, Video

O Molson Canada

August 26, 2012 By Jay Brooks

Molson-canadian
Here’s another fun video, this one from Canada’s Molson Beer. The Canadian National Canthem features the Canadian national anthem — O Canada — performed on various contraptions made with beer cans, bottles and crowns. Enjoy.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Canada, MolsonCoors, Music, Video

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