Geuze Op ‘t Kasteel

March 2, 2011 By Jay Brooks

Thanks to Pete Slosberg for sending me the link to this interesting video entitled Geuze op ‘t Kasteel. It’s by a Belgian production company, Hungry TV, and happily includes English subtitles. The YouTube description, however appears to be in Dutch, and here’s what Google Translate does with it:

The castle in Neufcour Eizeringen, which dates from the 18th century, originally served as a residential and later as a permanent residence for several noble families. End of 2010 was, however, as the backdrop for an extraordinary event. Geuze enthusiasts from all over the world came to Eizeringen to find out everything about the secret of the beer. Geuze is a skill.
Only a handful of people are familiar with this craft. Brew Engineer William Herreweghen is one of them. William revealed the secrets of spontaneous fermentation. He explained in great detail how different lambic beers with a good old geuze can be made.

It’s under ten minutes long, and also features a short interview with Chris Lively from Ebenezer’s Pub in Maine.

Proud Of British Beer

March 1, 2011 By Jay Brooks

In quasi-answer to I Am A Craft Brewer, Britain’s Society of Independent Brewers (SIBA) has released a video of their own: Proud of British Beer. It’s very well produced, and I like that they included not just brewers, but also farmers, publicans and salespeople to show the entire chain from farm to glass. It was also great seeing so many familiar faces.

Of course, the original video was made for a trade conference, whereas SIBA’s effort seems aimed directly at consumers, and especially those that might be on the fence about whether or not to support Britain’s beer industry. I love the end, because it goes after the wisdom of more and more taxes on beer, a situation similar to what’s happening in America, too. The answer, of course — here as there — is that neo-prohibitionst and anti-alcohol groups are using the weakened economy to further their agenda of attacking and punishing alcohol for its perceived sins. It’s great to see the brewing industry fighting back, something that I feel desperately needs to happen in the U.S., too. But over here, the media tends to pay a disproportionate amount of attention to well-funded anti-alcohol propaganda while ignoring any contrary opinions. If our national discourse on alcohol is anything, it’s certainly not fair or balanced.

One reason Proud of British Beer is so good is that the script was written by Pete Brown, and you can read his thoughts about Proud of British Beer on his blog. Pete’s a kindred spirit when it comes to the neo-prohibitionists and he makes an important case for beer in the UK. Well done, Pete!

From SIBA’s Vimeo page:

“Proud of British Beer” is a short film produced by the Society of Independent Brewers. It features brewers, both large and small, hop and barley growers, maltsters and industry suppliers. Our concerns are that the continued above inflation increases in beer duty are destroying this indigenous British industry. Pubs, which are an integral part of the fabric of British society are also being forced to close at the rate of 29 per week. This cannot be allowed to continue.
We are proud of British beer. Are you?

A Case For Beer: A Major Minor Dilemma

February 27, 2011 By Jay Brooks

Here’s another odd duck, a promotional film created in the early 1970s by the National Association of Convenience Stores. It was apparently made by students at Kansas State in association with several sponsors, who also provided grant money for it, including the NACS, the Southland Corporation (7-11) and Falstaff Brewing. It also had the cooperation of four state alcohol agencies, from Arizona, Missouri, Nebraska and Ohio, along with the United States Brewers Foundation.

Entitled A Case For Beer (A Major Minor Dilemma), it’s aimed at Convenience Store owners with tips on how to not sell to underage customers, while still being polite so as not to lose their non-alcohol business and not alienate them so that when they become adults they’ll still spend their money at the C-store. It’s a great time capsule — check out the cars, the fashion and the look of the stores themselves.

Some highlights:

Factoid: 2 out of 3 families use beer as a beverage.
The two things you have for determining a customer’s age: A Valid ID and “good judgment.”
Advice after a woman comes in the store in a bathing suit: “don’t allow yourself to be distracted (checked everything but her age).”
More feminine advice: “Beware of women, some have cheating hearts.”
Great final quote: “Americans love their leisure time, and convenience stores, with their quick shopping supply of beverages and related foods, contribute to the nation’s enjoyment of leisure time.”
Look quick at the end: and you’ll see a woman spreading relish on her hot dog with a beer can pop tab.

Beer Amongst The Belgians

February 25, 2011 By Jay Brooks

British beer writer Tim Webb is working on what looks to be an interesting documentary series on beer in Belgium, to be called Beer Amongst The Belgians. The series is directed by Taylor Brush for Spotted Tail Productions. The video is listed as the “the final of the promotional episode.” The “promotional episode is a proof-of-concept to find funding to finance the six hour-long episodes.” It’s about 26 minutes, and is a great start, I’d say. Enjoy.

As We Like It

February 21, 2011 By Jay Brooks

history
Thanks to Stan Hieronymus and Andrew Mason for tipping me to this little gem. It’s a pro-beer promotional film from 1952, created by the United States Brewers Foundation, the same trade group that created the Beer Belongs series. Using the tagline “sparkling, golden, pure, refreshing, a beverage as old as history,” it’s a great little gem of trying to promote the positive aspects of beer in the wake of Prohibition’s end. Enjoy.

Taybeh: Palestine’s Only Brewery

February 20, 2011 By Jay Brooks

Palestine has exactly one brewery, Taybeh Beer, founded in 1993 by Nadim Khoury, who learned to homebrew while living in Boston. He returned to his native Palestine after the “Oslo peace accords between Israel and the Palestinians in 1993, one of the approximately 12,000 Palestinian families who returned to the region to help kickstart the emerging Palestinian economy.” Since then business has grown, and is beer is imported to Germany and the UK, and they’re working on the U.S., but according to the video so far we won’t allow them to import because we don’t recognize Palestine as a separate nation. So much for supporting peace in the Middle East. At any rate, the video below gives a nice overview of the brewery.

“For Good Living” Brown Derby Promotional Film

February 18, 2011 By Jay Brooks

If you say my last post, Beer In Ads #314: Brown Derby’s For Good Living, now you know why I chose a Brown Derby ad. I also came across this promotional film from the same year as the ad, 1937, which was called “For Good Living,” and sponsored at the time by Safeway Stores. It’s a silent promotional film, but after some cheesy introductions shows the brewery where Brown Derby is made. Really, there’s a lot of early brewery porn. Obviously the basic process of making and packaging beer hasn’t changed all that much in the 70+ years since this video was made, but the machinery sure has. At just under twenty minutes, it’s a pretty thorough virtual tour, and includes both bottles and cans being produced. After the tour, the final minutes show the planned “For Good Living” advertising campaign. It’s quite a time capsule. I think every brewer should watch it. I’d love to hear some of their thoughts on then vs. now.

SF Beer Week On ABC 7 TV

February 16, 2011 By Jay Brooks

abc-7
On Monday, Rich Higgins (Director of SF Beer Week) and I went on the local ABC affiliate’s afternoon show, 7 Live, to promote SF Beer Week. Rich brought two of his beers from Social Kitchen & Brewery. First, his White Thai Affair (9.5% a.b.v., an imperial Rapscallion with galangal and lemongrass) was paired with a Kale salad with clementines and a ginger garlic vinaigrette. Then his Giant S’mores (10.5% a.b.v., a Belgian Imperial Stout) was paired with Point Reyes Original Blue cheese. Lastly, I picked up some beer ice cream from Humphry Slocombe made with He’Brew’s Bittersweet Lenny’s R.I.P.A. and brought bottles of the beer so they could taste the beer the ice cream had been made with.

It was a quick 3-4 minute segment, as is the nature of these things, but overall I think went well. Of the three 7 Live hosts, our segment was with Lizzie Bermudez, though both of the others did get into the act with Brian Copeland snagging one of the beers of the table and Jennifer Jolly trying the ice cream, too. We got the message out about SF Beer Week and, I think, opened their eyes a bit to beer with food. The cheese pairing went over particularly well and the ice cream was a big hit, too. And it was great fun for us.

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