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Beer In Art #86: Erik Olsen’s Faux Beer Posters

July 25, 2010 By Jay Brooks

art-beer
Today’s works of art are by an illustrator apparently living in the Bay Area, Erik Olsen. I say apparently, because a number of the links from his blogs are dead ends, and the faux beer poster’s I’m highlighting here were abandoned in 2006 after only three posts on that blog, Faux Posters. He created three posters as an homage to the great beer posters on the early 20th century. There he described the idea for the project:

It’s a tribute to some of the great poster designs in the early twentieth century. (Specifically those early French beer posters) Our first series is focused on the theme “beer”, each series of 12 prints will be focused on a new topic with limited prints runs. We have many sizes of prints available, everything for the beginner collector to the serious collector. Stay tuned as we add new Images and new themes to our gallery as we design more Faux Prints!

Unfortunately, only these three were done, beginning with the monster below.

Erik_Olsen-Monster
Bete Biere translates as “Beast Beer,” with the slogan “Ugly But Delicious.”

Erik_Olsen-Mermaid
Biere de Sirene, essentially the Siren’s Beer and the slogan is “Faire attention a l’Appel” or “Heed the Call.”

Erik_Olsen-Prehistoric
“Biere Prehistorique,” simply Prehistoric Beer, “Aged to Perfection.”

The first and the third are available for purchase as a poster, but it’s looks like he abandoned the project before the Mermaid was made available.

You can read Olsen’s biography and see his resume. There’s also a portfolio at his personal website and a few more on Coroflot.

Filed Under: Art & Beer, Beers Tagged With: Bay Area, California, Wisconsin

New Hopyard Planted In Wisconsin

May 28, 2010 By Jay Brooks

simple-earth-hops
Matt Sweeny, from Fatty Matty Brewing, a homebrewing and craft beer website, announced yesterday that he’s started a small hop farm in Dodgeville, Wisconsin, named Simple Earth Hops.

simple-earth-hops

From the press release:

Simple Earth Hops is a new 1/4 acre hopyard located at Greenspirit Farm CSA in Dodgeville, Wisconsin. The hopyard was founded with the idea of providing a much needed agricultural product for local craft brewers. Simple Earth Hops was established to demonstrate that local farmers can produce a consistent, sustainable supply of ultra high quality hops by working directly with local craft brewers while still maintaining a focus on ecology, the land and the people involved.

“Craft beer producers have made it clear that they desire a local source of hops. Simple Earth Hops will address this need for a local sustainable supply of hops by small locally owned craft beer producers.”

simple-earth-1
Raising the trellises.

Look for Simple Earth Hops to elaborate more on the details of a Grand Opening hopyard tour/beer tasting event in late July, 2010 and for the hopyard harvest tour & beer tasting in early Fall, 2011.

Funding for Simple Earth Hops is provided in part by a 2009 NCR-SARE (USDA) grant. This small-scale commercial hopyard has been established by the Sweeny family of Dodgeville, Wisconsin who slowly grow earth friendly hops for local brewers with similar locavore ethics.

simple-earth-2
The hop trellises on Greenspirit Farms.

Filed Under: News, Related Pleasures Tagged With: Hops, Ingredients, Press Release, Wisconsin

Beer In Ads #32: It’s OK, I Saved The Schlitz

January 28, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for a classic Schlitz ad from 1951. Like many ads from that time period, it was drawn by Bill Fleming. His work has a distinctive look to it. I confess I have a “thing” for old Schlitz memorabilia, especially their Schlitzerland campaign and the period of years where they used the globe logo prominently, as I also had an obsession with globes, too. This one is still funny nearly sixty years later.

Schlitz-1951-saved

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Milwaukee, Wisconsin

Beer In Art #62: Steven Kozar’s Wisconsin Craft Brews

January 24, 2010 By Jay Brooks

art-beer
Today’s works of art is another modern one, painted in a style that’s known as Photorealism or, more likely, Hyperrealism (the two are similar), although the artist doesn’t characterize his work in that way. The artist is Steven R. Kozar and his painting is titled Wisconsin Craft Brews, featuring bottles of beer from three Wisconsin breweries, Capital Brewery, New Glarus and Sprecher.

Kozar_wisconsin-beer

The painting is 18 x 24 in. and is a watercolor. The original has been sold, but prints are available for $25 at his online store. Most of the works in his gallery are landscapes, and they’re spectacular.

Kozar’s a Wisconsin native, living in McFarland. Here’s a short biography from his blog:

Born 1964 in Lake Zurich, IL. Studied at ISU from 1983 to 1984, and at The American Academy of Art in Chicago from 1985 to 1986. At age 23 moved to rural Wisconsin and began full-time painting. Kozar’s paintings have been exhibited along side most of the artists he admired as an art student, including Midwestern artists Harold Gregor, James Winn, and James Butler. He has also exhibited with many of today’s contemporary masters, such as Andrew Wyeth, Gary Ernest Smith, Ralph Goings. John Stuart Ingle, Burt Silverman, Everett Raymond Kinstler, Peter Sculthorpe and Nelson Shanks.

You can see more of Kozar’s work at his website and his blog also has a few videos during the painting of this work, which are interesting to watch.

Filed Under: Art & Beer, Beers Tagged With: Midwest, Wisconsin

Beer In Ads #11: Schlitz Just Couldn’t Wait

December 24, 2009 By Jay Brooks

ad-billboard
Today’s ad was chosen with Christmas is mind. It’s a Schlitz ad from 1950 and it was created by famed illustrator Albert Dorne.

I love the story unfolding in the ad. The guy is pouring the beer while peering mischievously up at the clock, which reads just a few minutes to midnight. Presumably that means they’re putting up their tree Christmas Eve at the very end of the day. Talk about procrastinators! But then there’s the look on the woman — doing all the work, as usual, right ladies? — who looks aghast at the effrontery. Or is that bemusement? Surprise? Hard to say. But it’s pretty funny, I’d say.

Anyway, drink up. Happy Xmas Eve.

schlitz-life-12-25-1950
If you can’t read the text, either click on the ad for a larger view or read the transcription below.

Just Couldn’t Wait

When a man’s Christmas present is a case of Schlitz, who can blame him if he opens it a little early?

This great beer has a matchless flavor all its own. We think you’ll like Schlitz best, too. And if you’re looking for a present for someone hard to please, remember…Schlitz tastes so good to so many people, it’s

The Largest-Selling Beer in America

Filed Under: Art & Beer, Beers Tagged With: Christmas, Holidays, Schlitz, Wisconsin

Sheboygan Brewing History

June 5, 2007 By Jay Brooks

maps-wi
Just hearing the word “Sheboygan” brings a smile to my face. I don’t know why exactly — and I certainly mean no disrespect to the town’s residents — but it’s just one of the words. The name is believed to be a Chippewa word, probably meaning “a noise underground,” or “river disappearing underground,” though some scholars think it may have meant “perforated object, as a pipe stem.” It just makes me laugh every time I hear it.

Sheboygan-postcard

In the wonderful Billy Wilder movie “Some Like It Hot,” Josephine and Daphne (played by Tony Curtis and Jack Lemmon) went to the Sheboygan Conservatory of Music. It’s located in eastern Wisconsin along the shores of Lake Michigan. The town itself has a population of just under 50,000, or almost exactly the same as the town I live in, Novato, California. But we have only had one brewery throughout the entire history of the town. Sheboygan, by contrast, has had as many as eleven at one time throughout its own history. That’s according to Bill Wangemann’s latest column in the Sheboygan Press where he details some of the breweries that have operated in Sheboygan over the years.

The earliest Sheboygan brewery was the Gutsch Brewing Co (later Kingsbury Brewing Co), which first opened in 1847. In the photo below, from the Sheboygan County Historical Research Center in Sheboygan Falls, a “truck from the Gutsch Brewing Co. is loaded with beer for delivery by driver Edwin Kreuter, right. The other man is unidentified.”

gutsch-brewing

Filed Under: News Tagged With: History, Midwest, Wisconsin

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