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Jay R. Brooks on Beer

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Historic Beer Birthday: Michael Jackson

March 27, 2026 By Jay Brooks

Today would have been Michael Jackson’s 84th birthday (March 27, 1942–August 30, 2007). I first met Michael in the early 1990s, shortly after my first beer book was published. He is all but single-handedly responsible for the culture of better beer that exists today. He began writing about good beer in the 1960s and 70s and his writing has influenced (and continues to influence) generations of homebrewers and commercial brewers, many of whom were inspired to start their own breweries by his words. There are few others, if any, that have been so doggedly persistent and passionate about spreading the word about great beer. I know some of my earliest knowledge and appreciation of beer, and especially its history and heritage, came from Michael’s writings. Michael passed away in August 2007, nearly 14 years ago. I still miss him, and I suspect I’m not the only one. A few years ago, J.R. Richards’ documentary film about Michael Jackson, Beer Hunter: The Movie, debuted, which I helped a tiny bit with as a pioneer sponsor.

I did an article several years ago for Beer Connoisseur, for their Innovator’s Series, entitled Michael Jackson: The King of Beer Writers, A personal look back at the man who made hunting for beer a career. I reached out to a number of people who also knew Michael for their remembrances as well as my own, and as a result I’m pretty pleased with the results (although the original draft was almost twice as long).

I’ll again be playing some jazz and having a pint of something yummy in his honor, which has become my tradition for March 27, which I’ve also started declaring to be “Beer Writers Day.” Join me in drinking a toast to Michael Jackson, the most influential modern beer writer who’s ever lived.

At GABF in 2005, still wearing the same glasses. But my, oh my, have I changed. Sheesh.
On stage accepting the first beer writing awards from the Brewers Association with Lisa Morrison, James DeWan (Chicago Tribune), Jim Cline, GM of Rogue, Stan Hieronymus, who writes Real Beer’s Beer Therapy among much else, and Ray Daniels, formerly of the Brewers Association.
With Carolyn Smagalski receiving an award at Pilsner Urquell.
With Jack Joyce at an Event in Rogue San Francisco.
Michael with Judy Ashworth.
Michael and me at the Great Divide Media Brunch way back when.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, UK, Writing

Historic Beer Birthday: Augustus Hoeveler

March 26, 2026 By Jay Brooks

Today is the birthday of Augustus Hoeveler (March 26, 1820-December 20, 1868). He was born in Ankum, Lower Saxony, Germany, and emigrated to the U.S. in 1837, settling in Pittsburgh, Pennsylvania. In his early twenties, in 1848, he opened a general store, but sold it a couple of years later to go into the glue business. I don’t know how that worked out, but a decade later he partnered with a cooper, John Miller, and they bought the Pittsburgh brewery started by Anton Benitz in 1842. The initially called it the Hoeveler & Miller Brewery.

I’m not sure how long he was involved in the brewery, but at least ten years from what I can tell. In 1863, he and Miller were joined by Edward Frauenheim, but by 1868, Hoeveler’s name was no longer listed and it became known as Frauenheim, Miller & Co. By 1888, the brewery became known as the Iron City Brewing Co. or the Pittsburgh Brewing Co., going back and forth and sometimes even known by both name simultaneously right through to the present where today’s it’s the Pittsburgh Brewing Co.

Augustus Hoeveler died in late December of 1868 at just 48 years of age. Here’s his obituary from the Pittsburgh Post on December 22, 1868:

Here’s one of the few ads I could find during the time when Hoeveler was involved:

And finally, here’s an unusual story about how someone apparently tried to murder Augustus Hoeveler and his family with an explosive device placed at his home from 1861:

The brewery around 1919.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania

Historic Beer Birthday: Bill Siebel

March 26, 2026 By Jay Brooks

Today is the birthday of Bill Siebel (March 26, 1946-November 8, 2015). Bill was the grand-grandson of John Ewald Siebel, who founded what would become the Siebel Institue of Technology. In the early 1970s, Bill became president of the brewing school his family founded, and held that post until his retirement in 2000. I had the pleasure of meeting Bill a couple of times judging at the Great American Beer Festival, when we sat at a few of the same judging tables. Talking in between flights, he had a great sense of humor and seemed like such a nice person. I was only sorry I had’t met him sooner. Join me in raising a toast to Bill tonight.

This is Bill’s obituary from the Chicago Tribune:

Bill Siebel was the fourth generation of his family to head a Chicago beer-brewing school that has produced tens of thousands of alums with surnames such as Busch, Coors, Pabst, Stroh and Floyd — as in 3 Floyds Brewing Co.

It wouldn’t be exaggerating to call him a member of the “First Family” of beer education in the U.S., said Charlie Papazian, president and founder of Denver’s Great American Beer Festival, the nation’s largest.

Bill Siebel was chairman and CEO of the Siebel Institute of Technology, established in Chicago in 1872 by his great-grandfather, Dusseldorf-born immigrant John Ewald Siebel. It bills itself as the oldest brewing school in the Americas. “There is one, based in Germany, established before us,” said Keith Lemcke, vice president of the institute, 900 N. Branch St.

“It’s been a continuous run,” Lemcke said, “except for this inconvenient time we call ‘Prohibition.’ ” During Prohibition, it kept going as a school of baking — which, like brewing, uses yeast.

Siebel Institute students, Lemcke said, have included August Busch III of Anheuser-Busch; John Mallett of Bell’s Brewery in Kalamazoo; the father and grandfather of Samuel Adams brewer Jim Koch; and Greg Hall, a brewmaster at Goose Island Beer Company and son of Goose Island founder John Hall.

“The contributions that the Siebel Institute has made to brewing — and to training craft brewers — in its long history, are far too numerous to count,” said Koch of Samuel Adams. “I’m a sixth-generation brewer, and my father graduated from Siebel in 1948 and my grandfather in 1908. . . . The industry has lost a great one.”

Mr. Siebel, who had esophageal cancer, died on Nov. 8 at Northwestern Memorial Hospital. He was 69.

The family school is “the longest-living institution that has served as an educational institution for brewers in the United States,” Papazian said. “They’ve gone through a lot of transitions, from the small breweries going out of business in the ’50s, ’60s and ’70s, to embracing the small craft brewers that were emerging in the ’70s and ’80s, welcoming them, and offering them educational opportunities. Bill was involved with that transition.”

“Many of our employees are graduates of Siebel Institute, and the impact the school has made on the beer community is impressive,” said Ken Stout, general manager of Goose Island Beer Company. “A great industry leader has been lost, and we’ll miss him dearly.”

Bill Siebel and his brother, Ron, grew up near Devon and Caldwell in Edgebrook, and at the Southwest edge of the Evanston Golf Club in Skokie, where one of the tees was behind their home. A highlight of their youth was spending summers with their mother, Mary, at Paradise Ranch near Colorado Springs, while their father, Raymond, commuted back and forth from the Siebel Institute in Chicago. The Siebel boys became accomplished horseback riders.

They attended grade school at the old Bishop Quarter Military Academy in Oak Park. Bill Siebel graduated from Florida’s Admiral Farragut Academy and the University of Miami. He served in the Navy, rising to lieutenant, before returning to Chicago — and the family beer school — in 1971, said his wife, Barbara Wright Siebel.

Both brothers attended the Siebel Institute, where a variety of classes, diplomas and certificates focus on yeast, malt, fermentation, biological science, quality control, engineering and packaging. “One of my classmates in 1967 was August Pabst, and August Busch III was a few years before,” Ron Siebel said.

For decades, the school and laboratory were located at 4055 W. Peterson, where the Siebels had a brewing library and a second-floor bierstube with heirloom steins.

After their father and uncle sold the business, “Bill and I were successful in getting it back,” Ron Siebel said. “We got it back in the family hands, and it stayed there until [Bill] retired and wanted to liquidate his holdings in the institute.” Today, the school is owned by Lallemand, a Canadian yeast company.

Ron Siebel focused on selling products such as stabilizers, which preserve clarity in beer. “Bill was ‘Mr. Inside.’ He was very good with numbers,” his brother said. Because of him, “The business was always on a steady course.”

Bill Siebel retired in 2000, Lemcke said.

He restored himself and reveled in nature, hiking, and watching birds and animals. For their honeymoon, Bill and Barbara Siebel canoed nine days on the U.S.-Canadian Boundary Waters. And for 20 years, they canoed in Ely, Minnesota, where he enjoyed spotting bear and moose. He also loved reading Dostoevsky and Tolstoy.

And this is another obituary from website Beer Monopoly:

William (Bill) Siebel, philanthropist and former President of the Siebel Institute, died 8 November 2015, aged 69

In the classroom of the Siebel Institute in Chicago, there is a long wall featuring the graduating class photographs of students dating back to the year 1900. The year 1973 marked the first appearance of a young, moustachioed Bill Siebel in the faculty section of the Diploma Course photographs, and his image would appear in every class photo for the next 26 years.

Unless you knew Bill, visitors to Siebel could be forgiven for wondering who this prankster was, who, year after year, managed to blag his way into one of the world’s oldest brewing schools to have his photo taken with the brewing school’s graduates?

Certainly, Bill would have chuckled at the suggestion of him being a repeat gatecrasher at the school, which has borne his family’s name since the 19th century. He would have even taken delight in being awarded the nickname Zelig – the title character of a Woody Allen “mockumentary” from 1983 about a human chameleon that sneaked past guards at major events to rub shoulders with the high and mighty – because he would have known of the film or more probably would have even seen it.

Bill had a great sense of humour. When he attended the Munich trade fair Drinktec as an exhibitor for the first time in 1993, he came armed with only a poster, expecting to be given a tabletop for his brochures. To his surprise he had in fact rented a large booth. Bill being Bill made the best of this and immediately organised two dozen large trees in pots which he placed alongside the walls. If passers-by remarked that the Siebel Institute had obviously branched out into horticulture, Bill laughed his infectious and his eyes would sparkle behind his glasses as he repeated the story about his mishap over and over again.

Despite his self-effacing modesty, Bill represented the best of North American “beer royalty”. Being a fourth generation Siebel to run the business, whose passion for beer was undeniable – he was most inconsolable when he had to cancel being a judge at this year’s Great American Beer Festival in Denver due to his failing health – Bill felt equally strongly about his obligations as a citizen. He diligently and conscientiously gave his expertise to many good causes and probably even more in terms of financial support. However, you had to know him really well to discover this side of him.

Bill was a Chicago man: born and bred in the Windy City, which he loved but hated for its extreme weather. This may have been one reason why he chose to study in far-away Florida. He graduated from Florida’s Admiral Farragut Academy and the University of Miami. He served in the Navy, rising to lieutenant, before returning to Chicago — and the family beer business — in 1971.

The Siebel Institute of Technology was established in Chicago in 1872 by Bill’s great-grandfather, the German-born immigrant John Ewald Siebel. Unlike Bill, JE Siebel must have been a real sourpuss, judging from the dour-looking gentleman, whose bust Bill and his wife Barbara kept in their yard. On my last visit to Chicago this spring, we presented JE to the Siebel Institute – they already had the other of the two busts that JE had made – because Bill knew no one in his family would want such a stern character face them in the morning.

Bill did not bear his family’s heritage lightly. He would joke about how the Siebel Institute made it through this “inconvenient time” Americans call Prohibition. Officially, the Siebel Institute kept going as a school of baking – which, like brewing, uses yeast – and Bill would laughingly speculate that his ancestors probably were involved in all kinds of shenanigans. After all, Prohibition in Chicago gave rise to plenty of colourful gangsters whose empires were made with alcohol. In fact, reality was far bleaker than Bill liked to narrate it. When JE Siebel died in late 1919, Prohibition had already been ratified, which meant that the Siebel Institute could no longer teach brewing in America and several Siebel family members were left destitute, says Keith Lemcke, Vice-President of the Siebel Institute.

As we know, the Siebel Institute survived. But when Bill joined the Institute, his father and uncle had already sold the business. Fortunately, Bill and his older brother Ron succeeded in getting it back. “We got it back in the family hands, and it stayed there until Bill retired and wanted to liquidate his holdings in the institute,” Ron said. Today, the school is owned by Lallemand, a Canadian yeast company.

Both Bill and Ron attended the Institute to be taught all about yeast, malt, fermentation, biological science, quality control, engineering and packaging. “One of my classmates in 1967 was August Pabst, and August Busch III was a few years before,” Ron said. Over its long history, the Siebel Institute has produced tens of thousands of alumni with such illustrious surnames like Busch, Coors, Pabst and Stroh. But John Mallett of Bell’s Brewery in Kalamazoo; the father and grandfather of Samuel Adams brewer Jim Koch; and Greg Hall, a brewmaster at Goose Island Beer Company, were also among them.

For decades, the school and laboratory were located at 4055 W. Peterson, where the Siebels had a brewing library and a second-floor Bierstube in mock-Germanic style. For parties they liked to serve brat and sauerkraut.

While Ron would focus on selling auxiliary products, Bill was Mr Inside. “He was very good with numbers,” his brother remembers. Because of Bill, the business was always on a steady course. This does not mean that things were easy. For decades, the U.S. beer industry has been in a state of transition. In the 1950s, 1960s and 1970s a lot of the smaller brewers went out of business followed by the remaining mid-tier brewers in the 1990s. Fortunately for the Siebel Institute and thanks to Bill’s tireless travelling and networking, international students and craft brewers began to fill seats as of the 1990s. Bill wholeheartedly welcomed them, offering them educational opportunities.

Until his retirement in 2000, Bill taught at the Siebel Institute and took on various roles, from registrar, to President, Chairman and CEO.

billsiebel

Filed Under: Birthdays, Just For Fun Tagged With: Chicago, Education, History, Illinois

Historic Beer Birthday: Conrad Windisch

March 26, 2026 By Jay Brooks

Today is the birthday of Conrad Windisch (March 26, 1825-July 2, 1887) who was a co-founder, along with Gottlieb Muhlhauser of the Windisch-Muhlhauser Brewing Co. of Cincinnati, Ohio, which was known as the “Lion Brewery.” He was originally a partner in the more famous Christian Moerlein Brewery, but in 1866 was bought out by Moerlein. During the same period, he also owned and ran the C. Windisch & Co. Brewery, located in the Covington, Kentucky, but it closed after just one year, in 1862. After leaving the Christian Moerlein Brewery, he partnered with Muhlhauser on the Lion Brewery, which remained open until prohibition.

Here’s a short biography from Find-a-Grave:

Brewer. A native of Germany, he was born in the village of Eggloffstein in Bavaria. At the age of 13, after an education in the common schools, he began to work full time for his father, Ulrich Windisch, at the family’s brewery and farm. During the German Revolution of 1848, he left his homeland and emigrated to America. Windisch first settled in Pittsburgh, Pennsylvania and worked for a brewer for a brief period of time before moving west to work at breweries in Belleville, Illinois, and St. Louis, Missouri. He eventually came to Cincinnati in 1850 and found similar work. Windisch worked for Koehler at the Buckeye Street Brewery for three years until he became a partner with Christian Moerlein in 1853. He also started his own brewery in 1862 and sold his interest to Moerlein in 1866 to devote his time to his own interests. With his brother-in-law, Gottlieb Muhlhauser, as well as Muhlhauser’s brother, Henry, the Muhlhauser-Windisch & Company was established. It was more commonly known as the Lion Brewery because of two stone carved lions atop each of the two gables at the entrance. The business soon became one of Cincinnati’s foremost brewers. They were among the first to introduce ice machines and was the city’s second largest during the 1880’s. In 1854, Windisch married Sophia Wilhelmina Kobmann, who was also from his native village and lived on an estate in present day Fairfield in Butler County, Ohio. He died at his residence in 1887 when he was 62 years old. The brewery continued with his son, William A. Windisch and later with another son, Charles Windisch and remained in operation until 1920 when Prohibition caused the doors to close.

conrad-windisch-brewery-letterhead

Their brewery became known as the “Lion Brewery” because of the two lions that rested atop the brewery’s gables and many of their beer names used a lion in the name and on the labels.

Lion-Brewery1

The History of Cincinnati and Hamilton County, Ohio has a short history of the Windisch-Muhlhauser Brewing Company:

Lion-brewery-history

Paired Creation also has a history of the brewery.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Kentucky, Ohio

Beer Birthday: Rudi Ghequire

March 26, 2026 By Jay Brooks

Today is the 67th birthday of Rudi Ghequire. Rudi’s been the general manager and brewmaster of Belgium’s Brouwerij Rodenbach, in Roeselare, West-Vlaanderen, since 1982. He’s been the face of Rodenbach as long as I can remember, even since Palm bought the brewery in 1998, Rudi’s been the face of the company. I’ve run into him at a few events over the year, and he gave us a tour during the Brussels Beer Challenge a couple of years ago. Join me in wishing Rudi a very happy birthday.

Giving our tour.
rodenbach_barrel
Rudi at the Foeders.
Untitled
Outside the brewery.
Untitled
The Foeders at Rodenbach.

Filed Under: Birthdays, Just For Fun Tagged With: Belgium

Historic Beer Birthday: Bill Brand

March 26, 2026 By Jay Brooks

Today would have been Bill Brand’s 88th birthday, if not for the tragic events of February 8, 2009. Bill, of course, was hit by a Muni Train that evening and passed away twelve days later, on February 20. He was a bastion of support for the local beer community for decades, and one of its most visible media faces. He did a staggering amount of good to help brewers throughout the Bay Area, and wrote about the beer he loved so much with an unmatched passion and zeal. His Bottoms Up blog was read by millions, the newest form of his What’s On Tap newsletter that stretched back into the early 1990s. It was my great honor to take over his column and try to continue his legacy of support for craft brewers in the Bay Area and beyond. Drink a toast to the memory and legacy of William “Bill” Brand today. Happy birthday Bill, you are most certainly missed.

At the Falling Rock during GABF week in 2004. Clockwise from left, Bill, Lisa Morrison, me, Tom Dalldorf, Stephen Beaumont and my cousin Mike, who lived in Denver at the time.
Bill at the Bistro Double IPA Festival in 2008 with Kenny Gross and Judy Ashworth.
Bill toasting with a pitcher of Oakland’s new Linden Street Brewery, with Fraggle at the far right, whose birthday would also have been today. Photo by RRifkin.
Dueling laptops; Bill and me at Magnolia on February 6 for the tapping of Napa Smith Original Albion Ale by Don Barkley. Photo courtesy of Shaun O’Sullivan.
Bill taking notes at the Monk’s Blood Dinner at 21st Amendment, February 8, 2009. Photo by Jesse Friedman of Beer & Nosh.
bill-brand
Drink a toast to Bill today, it’s how he would have wanted to be remembered.

Filed Under: Birthdays Tagged With: Bay Area, California, Northern California, Writing

Historic Beer Bornday: Fraggle

March 26, 2026 By Jay Brooks

beer-revolution
Today would have been the 60th birthday of Mark Martone, better known to the beer world as “Fraggle.” Fraggle always called them borndays, so I’ll continue that tradition for him. Unfortunately, he suffered a stroke almost nine years ago in late June and passed away a few days later, on July 5, 2014. Fraggle, along with Rebecca Boyles, founded the terrific Beer Revolution in Oakland, near Jack London Square on 3rd Street. I first met Fraggle when I featured him and Rebecca in an article I did for Beer Advocate magazine on beer geeks several years ago. It’s been great to see them turn their passion into their livelihood, and go from civilian to pro over the last few years. Join me in wishing Fraggle a very happy bornday, and raise a toast to his memory today or tonight or all day long. He would have wanted it that way.

Fraggle and Jen Muehlbauer at the Celebrator 25th anniversary party in 2013.
Friedman-2
Jesse Friedman, Fraggle and Ron Silberstein at the Anchor Holiday Party in 2012.
fraggle-steve-me
With Steve Donohue and me at the SF Beer Week opening gala in 2014.
P1180815
Pouring beer for Linden Street at the Winter Brews Festival in 2010.
Rebecca and Fraggle at Santa Rosa’s Beerfest in 2007.

Filed Under: Birthdays Tagged With: Bay Area, California, Oakland

Beer Birthday: Jim Crooks

March 24, 2026 By Jay Brooks

Today is the 53nd birthday of Jim Crooks, who was the Master Blender at Firestone Walker Barrelworks in Buellton for a number of years. But before that, Jim was the QC manager, and was one of the original brewers there when it was still SLO Brewing when Adam Firestone and David Walker bought the brewery. When I wrote an Innovator’s Series piece for Beer Connoisseur magazine on Matt Brynildson, naturally, Jim came up when re-telling the story of the transition:

But Matt and another SLO brewer, Jim Crooks, weren’t ready to give up quite so easily. What happened next is local legend. The bank didn’t lock the doors or turn off the power. Maybe it was an oversight, maybe not. So Brynildson and Crooks came in and kept making beer while the brewery was still in receivership, and continued filling orders. The idea, they thought, was to just hang on. They both loved the area and the brewery that they’d poured so much of themselves into. The pair hoped that if they kept it alive, that someone would come to the rescue, buy the brewery and give them both jobs. The gamble paid off and their harebrained idea actually worked. Both Matt and Jim Crooks continue to work there to this day, with Jim leading the Barrelworks production in Buellton.

I’ve run to Jim several times over the years, and since heading up Barrelworks in 2013, he’s been knocking it out of the park. Jim left Firestone Walker in 2022, and launched his own venture, Jungle Beverage Company. Join me in wishing Jim a very happy birthday.

Jim, Chuck Silva and me at the Firestone Walker Invitational in 2016.

At the 2008 GABF, Eric and Lauren Salazar, both from New Belgium Brewing, sandwiched by Jim, and Chris Swersey, Competition Manager for GABF judging.
Matt-and-Jim
Matt and Jim at the Firestone Walker Invitational [photo by Sean Paxton].
crooks-2016-fwibf
A happy Jim, at the Firestone Walker Invitational a few years ago [photo purloined from Facebook].

Filed Under: Birthdays, Breweries Tagged With: California

Historic Beer Birthday: John Christoph Wunder

March 24, 2026 By Jay Brooks

Today is the birthday of John Christoph Wunder (March 24, 1855-February 11, 1929). He was born in Streitberg, Germany, and emigrated to the U.S. in 1872, when he was 17, settling in Minneapolis Minnesota. Ten years later he became naturalized as a citizen. He worked as a liquor agent, and eventually opened his own saloon in 1887.

Here, Tavern Trove picks up the story:

In 1884 he was an agent for a liquor dealer in that city. By 1887 Wunder had his own saloon. In 1895 Wunder, along with Charles H. Sievers of Minneapolis, John G. Hinkle of St. Paul, William Bryler of St. Louis, and C. F. Kessler of San Diego together capitalized the San Diego Brewery of California. He left that partnership in 1898 to purchase the Bavarian Brewery in San Francisco, whereupon he renamed it the Wunder Brewery. He phased out its flagship Bavaria Lager Beer in favor of his own Wunder Beer. He continued to run the brewery until it was merged into the Union Brewery syndicate. The brewery closed in 1909 and Wunder retired in Germany.

Wunder brewery employees in 1894.

The Bavarian Brewery had been founded by Philip Frauenholz in 1852 at Vallejo & Green Streets in San Francisco, but later moved to Greenwich & Scott Streets. After buying the brewery in 1898, Wunder renamed it the Wunder Brewing Co. and it remained that until he closed in 1909. Somebody reopened it, sort of, under the name Wunder Beverages in 1930 at 830 Isabella Street and ran that until 1955.

Two years after retiring to Germany, Wunder passed away in December of 1928 when he was 73 years old. This short obituary is from the Oakland Tribune on December 20, 1928:

San Francisco, c. 1898.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, Germany, History, San Francisco

Historic Beer Birthday: John Mannheim

March 24, 2026 By Jay Brooks

Today is the birthday of John Mannheim (March 24, 1822-1880). He was born in Kärlich, Germany, and emigrated to the U.S. atv least as early as 1849, since he married German-born Veronica Berg that year in Iowa. He first settled in Dubuque, Iowa, where he ran a hotel, then moved to Chatfield, Minnesota, where he had a variety store. At some point he began brewing because in the 1869 Minnesota census he was listed as a brewer, but ten years later, having moved to Glendale, Montana, the census listed him as a baker. In 1874, he founded the John Mannheim Brewery, which was also known as the Glendale Brewery.

The brewery c. 1885.

In 1877, he brought on a partner, Frank Gilig, who took over the brewery when Mannheim died in 1880, but it burned down in 1887.

One of the few ads I could find, from after Gilg took over the brewery.
Another 1885 view of the brewery, this time in the background, on the left.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Montana

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