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My Report Card From 2009

December 31, 2009 By Jay Brooks

report-card
Last year at this time, I made my usual five predictions for the 2009 beer year. Let’s see how I did.

 
2009 will be the year of the collaboration beer.

My Score: A+
Boy howdy, was it ever. Even Sierra Nevada waded into the collaborative pool with their first one. Collaborations between brewers were everywhere throughout the year and at this point I’d wager they’re here to stay.

 
Food & Beer Goes Mainstream.

My Score: B-
While beer dinners and food pairing events are still on the rise, things didn’t reaching the tipping point I thought they might or hoped they would.

 
Merger shakeouts will effect small brewers.

My Score: C
While mergers among distributors did continue in 2009, and the mess between ABIB and MillerCoors and their distributors still hasn’t reached a final solution, most regional brewers didn’t feel the pinch much. The fact that craft beer is growing faster than domestic and imports didn’t hurt, either. But some small brewers continued to look for alternative distribution solutions so it’s still not all rosy either.

 
Beer prices will continue to rise.

My Score: A
All the rising ingredient costs finally caught up with the big brewers, who previously had been trying to keep retail prices down. But InBev’s philosophy regarding pricing is fundamentally different than A-B’s had been, so when they announced price hikes, everyone else followed suit (as they usually do).

 
New Drys’ attacks will be more aggressive.

My Score: A+
This one was probably a little too predictable, but I was yet again surprised by just how aggressive these buzzkillers were in 2009. The vituperation of their rhetoric, the lengths they went to bend facts to their will and the outright fabrications are just astounding, especially given that the basis for their point of view is often on moral grounds. That their words and deeds can be so void of morality in the ends-justify-the-means approach taken seems a cruel irony that appears lost on them.

 
04-bp
Overall Score: B+
I think I did better last year, though in three out of five this year I think I hit the nail on the head pretty well. But the other two, not so much. C’est la vie. Now, to put on the ol’ thinking cap for next year’s predictions. See you next year!

Tomorrow I’ll make my predictions for 2010.

Filed Under: Birthdays, Breweries, Events, Just For Fun, News

Top 10 Beer Stories of 2009

December 29, 2009 By Jay Brooks

top-10
Here we go again. It’s year’s end once more and time for reflection on the past and what it might mean for the future, or at least the next year. While these top ten lists are ubiquitous at this time of year, I enjoy them too much all year long to not continue them through the holidays. It helps, I think, to stop and reflect on what happened over the previous year which puts the whole year in perspective and makes it easier to prepare for the coming one. So here are my choices for the top ten beer stories of 2009.
 

The Explosion of Beer Weeks: Prior to this year there had been beer weeks, but 2009 saw an explosion of new week-long beer celebrations all around the country. Beerapalooza morphed into SF Beer Week, along with new ones in Baltimore, Detroit, Los Angeles, San Diego, Seattle and two in Washington, D.C. And more are planned for 2010, bringing the total number of beer weeks very close to two dozen.

Bill Brand Passed Away: This is probably a bigger story in the Bay Area, but Bill’s influence as a beer writer was broader and wider than just Northern California. Bill had many more stories to tell when the train struck him in February of this year, and his loss continues to be felt throughout the beer world.

ABIB Begins Acting Like We Thought They Would: Despite promises by InBev throughout the negotiating process to buy Anhesuer-Busch, the newly configured ABIB in January began acting exactly like everyone who’s followed the company believed they would. In January they closed their London brewery, V-P Bob Lachky left mysteriously in February, in early March they began dictating new terms to understandably pissed-off suppliers and at the end of that month suspended the “born on date” on many brands. That’s in addition to lay-offs, price hikes and other “changes” to their corporate structure.

White House Ties To Neo-Prohibitionists: This was quite troubling, especially to those of us in the Liberal camp, but in April newly elected President Obama chose the Director of MADD to head the National Highway Traffic Safety Administration, all but insuring no sane decisions in the near future. A few months later, in October, it was revealed that the head of neo-prohibitionist groups had visited the White House on numerous occasions, even meeting with the President a few times. During the same time period, no beer or alcohol representatives had similar access. And all this took place while the neo-prohibitionist groups were crying about the beer lobby and its undue influence in government.

Tactical Nuclear Penguin: Love it or hate it, no beer managed to get as much ink this year as the Scottish BrewDog’s record-beating Tactical Nuclear Penguin. At 32% a.b.v., it’s now the strongest beer in the world. The collaboration between Dogfish Head and Sierra Nevada that resulted in Life & Limb was a close second.

The Beer Summit: Though July’s presidential Beer Summit at the White House did no real favors for craft beer, it did put beer front and center in the public consciousness for a few days. Everyone wanted to talk beer and the speculation about what beer each of the three men would choose became fever pitch in the days leading up to the non-event.

Rock Art’s Vermonster vs. A True Monster: This year’s David and Goliath story involved the Hansen Beverage Company and their flagship Monster Energy Drink. It’s probably no coincidence that they recently signed a distribution with the famously litigious Anheuser-Busch, but when they got wind of a seasonal release by the tiny Rock Art Brewery, named Vermonster, a battery of white-lipped attorneys were set loose on the unsuspecting Vermont microbrewery. The arguments that they made were more facetious than even are normally made in these bully fights, and there was a groundswell of outrage, helped along by new social media like Twitter and Facebook. In the end, Hansen backed down and got essentially what Rock Art offered them in the beginning, but with the added bonus that many people — myself included — will never buy another Hansen’s product as long as they live. Bullies should never be rewarded.

Beer Wars: The Movie: While the movie itself sparked its own war of sorts online, the pre-release marketing and filmmaker Anat Baron’s continued engagement of the beer community afterward has kept its message going, debated and analyzed for most of the year. Whether you appreciated what the film was trying to accomplish or not, it did keep things lively throughout 2009.

It’s the Economy, Stupid: When the economy tanked, many states and even the Federal government — urged on by neo-prohibitionists taking advantage of the situation — floated bills and other legislation trying to punish the beer and alcohol industry with higher taxes. The rationale for all of this was that strapped budgets needed to be put right and called on alcohol to pay even more than it already does (which is more than any other goods save tobacco.) While many such misguided attempts were ultimately defeated, many more remain open and worrisome.

Recession-Proof Craft Beer: Though the sales figures for craft beer did dip slightly, they continued to be healthy and far greater then either imports or domestic macrobeer. And growth by dollars continued to rise, in part due to higher prices, but also due in part to consumer’s willingness to pay a little bit more for better beer, seen as an affordable luxury. This essentially confirmed the recession-proof nature of beer, and especially craft beer. I’ve personally spoken to many, many breweries who are continuing to see excellent sales and sales growth in stark contrast to the big guys.

And what will next year bring? See my post later this week with my predictions for the beer industry in 2010.

Filed Under: Beers, Breweries, Editorial, News, Top 10

Pacific Coast Holiday Tasting Results

December 28, 2009 By Jay Brooks

pacific-coast
Before Christmas, I attended the 21st annual holiday tasting at Pacific Coast Brewing in Oakland. It was my first time at the long-running event and I had a terrific time. Owner Steve Wolfe and brewmaster Don Gortemiller were gracious hosts and I spent the afternoon with several friends and colleagues. I also didn’t realize just how much food would be served — which I should add was a welcome development — with the fifteen beers. Having done this for decades, they have the process down. Every fifteen minutes a new beer was poured and in between a new dish was made available for noshing.

Steve Wolfe & Don Gortemiller, a bit lighter
Pacific Coast Brewing’s Steve Wolfe with brewmaster Don Gortemiller.

Don and Steve chose all the beers with an eye toward serving the most special beers they could get their hands on, and ones which were appropriate for the holiday season. Nine of the fifteen were holiday seasonals, and three were anniversary ales.

Mario, me, Steve Wolfe, Don Gortemiller & Mike Pitsker
Mario Rubio, from Brewed For Thought, me, Steve Wolfe, Don Gortemiller and Mike Pitsker, from the Celebrator Beer News.

Every attendee was provided with an elaborate scoring sheet along with some guidelines on how to score each beer. Most people in the brewpub seemed to take scoring the beers very seriously. At the end of the tasting, the completed sheets are collected and tabulated. Brewmaster Don Gortemiller released the results of the 2009 tasting a few days before Christmas. This year’s winner was the Double Jack from Firestone Walker Brewing in Paso Robles, California. Deschutes Black Butte XXI came in second and third place went to the collaboration between Dogfish Head Brewery and Sierra Nevada Brewing, Life & Limb. To see the full tally, check out the results on Pacific Coast’s website.

Beer #8: Firestone Walker Double Jack
This year’s winner, Firestone Walker Double Jack.

Below is a slideshow of the Pacific Coast Holiday Tasting. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Beers, Breweries, Events Tagged With: Awards, California, Northern California, Oakland, Photo Gallery

Lagunitas Tweetup

December 23, 2009 By Jay Brooks

tweetup
Yesterday I attended my first Tweetup, organized by Ashley Routson — a.k.a. The Beer Wench — and Fred Abercrombie from Ünnecessary Ümlaut. Though we’ve attended at least one beer event together, I’d yet to meet either blogger. So this seemed like a good opportunity to do just that, and also drink some tasty beers and meet some more like-minded tweeters. In case the term is new to you — it was to me — a Tweetup is a get together in the real world that’s organized using Twitter.

Tweetup organizer Ashley, a.k.a. The Beer Wench, with Ron Lindenbusch, from Lagunitas
Tweetup organizer Ashley, a.k.a. The Beer Wench, with Ron Lindenbusch, from Lagunitas.

The Tweetup took place at Lagunitas Brewing in Petaluma, Calif. Between 40 and 50 tweeters attended the event. It was a lot of fun. I’ve been to Lagunitas countless times, but it’s a great place to hang out. Ron Lindenbusch gave a tour to the many people there who’d never been to the brewery. I ambled around the brewery, talking to people I knew there, and snapping photos of the brewery because … well, you can never see too much brewery porn in my opinion. It was another great example of Twitter bringing people together instead of keeping them apart, as many of Twitter’s critics have argued it does.

Me and The Beer Wench
Me and The Beer Wench.

Below is a slideshow of the Lagunitas Tweetup. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Breweries, Events Tagged With: Brewery Porn, Brewing Equipment, California, Northern California, Photo Gallery

I’m Virgin America, Fly Me & Drink Craft Beer

December 22, 2009 By Jay Brooks

airplane
Though it’s been available on Virgin America (which since 2017 is owned by Alaskan Airlines) for a little while now, 21st Amendment Brewery formally announced yesterday that their canned IPAwas being served on Virgin flights in the U.S. From the press release:

Great craft beer on planes is finally reaching the blue skies, as the 21st Amendment Brewery is set to launch their Brew Free! or Die IPA in cans aboard Virgin America Airlines. Starting now Virgin America will serve complimentary Brew Free! or Die IPA in First Class and Main Cabin Select and the beer will be available for purchase in the Main Cabin for $7.

21A_VIRGIN_002

While not the first canned craft beer on an airline, this is terrific news both for 21st Amendment and also beer loving passengers. It certainly makes me want to choose to fly Virgin wherever possible.

21A_VIRGIN_003
21st Amendment co-owners Shaun O’Sullivan and Nico Freccia

Filed Under: Beers, Breweries, News Tagged With: California, Cans, Northern California, Packaging, Press Release

Stone To Seek Brewing Opportunity Abroad

December 22, 2009 By Jay Brooks

stone
Greg Koch and Steve Wagner, the founders of Stone Brewing after tweasing (twitter teasing) the news for weeks have announced a bold, audacious plan. After resisting sending their beer overseas, they’ve decided instead to consider opening a brewery there instead. So they’re initiating an open call from municipalities or even nations abroad to see what they might propose to entice them to take over an existing brewery or build a new one somewhere in Europe, Asia or wherever. In the video below, Greg and Steve explain the idea.

Stone to open a Brewery in Europe? from stonebrew on Vimeo.

This is a very exciting project for Steve and me…and all of us at Stone Brewing. We’re going to be learning quite a bit with this endeavor, first and foremost: Will we be welcome? We’re approaching this with no assumptions other than we’d like to consider any and all options (other than having our beers contract brewed by another brewery, as that’s simply not our style). Many of the countries of Europe have great brewing traditions. Some countries are also currently experiencing a bit of a resurgence of small, independent (and independent thinking) breweries. As anyone knows that has visited the Stone Brewing Co. and our attached restaurant – the Stone World Bistro & Gardens – where we have more Guest taps than we do of Stone, we enjoy sharing the camaraderie of great craft beers. We look forward to joining in the fight in Europe by doing our part to add to the growing trend towards unique, flavorful artisanal beers, as opposed to the mass-blandification efforts characterized by megabrand sameness!

-Greg Koch, CEO

Filed Under: Breweries, News Tagged With: California, Europe, Southern California, Video

Bud Light Wheat Vs. Blue Moon

December 16, 2009 By Jay Brooks

bud-light-wheat
I confess that when Bud Light Golden Wheat first appeared in the market, I gave it almost no notice. It was yet another line extension in an increasingly crowded portfolio. If I had noticed that it also included citrus and coriander it might have been more apparent that it was conceived, at least in part, to attack Coors’ Blue Moon. Given Anheuser-Busch’s track record of going after literally every product on the market — no matter how small the niche — what’s more surprising in hindsight is that it took so long. Blue Moon first debuted in 1995.

Crain’s Chicago Business had an interesting article on Monday about the battle, entitled Budweiser Takes On MillerCoors’ Blue Moon In Craft Beer Brew-Haha.

crafting-a-plan

But since its debut last October, Bud Light Golden Wheat has made significant progress, showing just how important distribution and access to market can be.

Anheuser-Busch showed last month that it has the marketing muscle and distribution wingspan to make up lost ground quickly. It sold 263,000 cases of Bud Light Golden Wheat in November, nearly equaling Blue Moon’s total, IRI data show.

It’s an interesting read, and to me the takeaway is Harry Schuhmacher’s thoughts, as quoted in the article:

“It’s very important because craft beers are the only growing part of the business,” says Harry Schuhmacher, editor of San Antonio-based trade publication Beer Business Daily. “This is where the future of beer is going, and they want to make sure they are well-established in the category.”

Filed Under: Beers, Breweries Tagged With: Big Brewers, Mainstream Coverage, Statistics

Brookston Beer Quiz #1

December 15, 2009 By Jay Brooks

quiz-can
Here is the first of what will most likely be many beer quizzes. I’ll probably do a new one every few weeks. I have tons of similar graphics I’ve been collecting for another project and figured I’d put them to good use in the meantime.

This first one is pretty easy, though I think having multiple choice answers makes them all easier. For each question you’ll be show the first letter of a brewery or beer brand’s name from their logo or label and you have to identify which one it is. Good luck. Let me know how you did.

Filed Under: Art & Beer, Breweries, Just For Fun Tagged With: Logos, Marketing, Packaging, Quiz

Puttin’ Up The Brookston Xmas Tree

December 5, 2009 By Jay Brooks

christmas
My favorite parts of celebrating the holiday season all involve the originally pagan rites like the mistletoe, the yule log, exchanging gifts and, of course, the Christmas tree. We got our tree last night and decorated it this morning. My mother was somewhat obsessed with Christmas, and did a completely different tree theme every year, often making all the ornaments herself. She’d also buy a few ornaments every year and add them to a box for me and, when she passed away in 1981, I inherited all of the ornaments. I’ve continued the tradition of buying new ornaments every year, though I don’t have a whole new tree each year. Instead, the family looks through the boxes and boxes of ornaments and we choose the ones that catch our fancy each year to create our decorated tree. Many of the ornaments reflect our passions, so Porter has train ornaments and Alice has princesses. Over the years I’ve amassed ornaments of some of my peculiar fetishes, such as globes, clothespins, snowmen, birds, potatoes, bowling pins, the Packers and, of course, beer. So this morning I took a photo of each of my beer ornaments, which are presented below in he slideshow. Hoppy Christmas.

Beer: A 6-Pack

Below is a slideshow of my beer-themed Christmas ornaments. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Christmas, Holidays, Photo Gallery

Session #34: Stumbling Home

December 4, 2009 By Jay Brooks

session-the
Our 34th Session is hosted by Two Parts Rye, a quartet of bloggers in Ohio. Their topic is bringing us home, so to speak, with the provocatively titled Stumbling Home. Blog host Jim explains:

It’s time to give a shout out to your favorite watering hole. How good are the beers? Any interesting cast of characters? What are your drinking buddies like? They probably need to be embarrassed on the internet. Now’s the time.

You don’t have to limit yourself to one. Feel free to reminisce about the good old days if you like. Maybe you are a shut-in like this guy, and don’t get out that much, talk about the home bar.

There is a catch. This booze stuff has interesting side effects. That means, you can’t get behind the wheel. You gotta walk, take public transportation, or be a regular supporter of your favorite taxi company. Bicycles are acceptable but you still need to be careful.

While I’m not exactly a shut-in, having kids makes going out to bars just for the heck of it a pretty tough proposition. I don’t mind taking them, or them being in bars — I grew up going to bars with my parents — but they’re not that keen and it rarely fits with other stiff they have going on, doing homework, etc. Most of my bar visits have a specific purpose, for work, a tasting, an event of some kind. As a result, I don’t have a local, sadly. There’s really only two bars in walking distance from the one-horse town we live in. That’s the suburbs for you.

session_logo_all_text_200

So instead I’ll go back to the beginning. The first “local” I ever had was as an 18-year old stationed in Virginia shortly after I joined the Army after high school. I played in a military band and every musician in the Army, Navy and Marine Corps all had to attend a six-month music school near Norfolk. For reasons that pass understanding the locals hated the military and would literally harass and insult anyone with a crewcut. I still chuckle whenever I hear people talk about how universal the support for our military is. Not in Little Creek, Virginia in the late 1970s. But here’s the upside. There was a bar on base, crazily named the El Crocadrillo. The selection sucked, but the prices were like happy hour or lower all the time. We could be found there most evenings and stumbling home to our barracks later each night. Good times, sort of.

Afterward, I was stationed in New York City for the remainder of my tour of duty, playing with the 26th Army Band. Every bar in five boroughs was accessible by boat, bus or subway train. That was great. We spent a lot of our time in jazz clubs, from obscure hidden lofts you had to know the right people to find to the Village Vanguard. That’s where my love of better beer began. But as for stumbling home, the whole city was in range. Navigating the New York subway system took a certain skill after an evening of drinking and listening to music, but once you learned to get around, a whole new world opened up.

support_local_pub

The closest I ever came to a “Cheers” type of environment was the Britannia Arms in Cupertino. The first decade I was in California, I lived in the South Bay, first Santa Clara, then Sunnyvale, San Jose, Cupertino then San Jose again before moving to Oakland when my wife started law school at Berkeley’s Boalt Hall right after we married. But before we met, the gang of friends I hung out with would go to the Britannia Arms usually two or three times a week and at a minimum every Tuesday for quiz night. For several years we had a team — Abbey Something (a reference to “Young Frankenstein”) — and they had “seasons” for the quiz which encouraged us not to miss a quiz night. We got to know a lot of the other regular quiz folks and I’m still very good friends with one of the regular musicians we met there, and he even played at our wedding. They also had good pub food, a good selection of imports and even a few of those then new-fangled micros. I got to know the ex-pat British owners, Tom and Sue, fairly well. When I published my first book, “The Bars of Santa Clara County, A Beer Drinker’s Guide to Silicon Valley,” we had the launch party at the Britannia Arms. I miss the routine of having a local, a default place to go.

When I read about the English pub scene, plus the times I’ve experienced it, I feel sorry that here in the states we don’t really have any equivalent. Taverns historically used to be common meeting places, but Prohibition killed them off. As far as I know, they didn’t have that family friendly atmosphere that springs to mind when I think of the British pub. I’m sure a lot of that is idealized and isn’t like it’s portrayed in the countless British television programs I grew up watching or even like the American show “Cheers,” either. But the English pub is always portrayed as being family friendly, and that’s how I think bars really should be; bright, cheery places where you can get good beer, a hot meal, with music to listen to, books and magazines to read, and games to play. Fun for the whole family. It’s the rare bar in America that can boast such atmosphere, and most of the ones I know are imitations of British pubs transplanted over here. I get dirty looks when the kids come with me to a bar. That’s because of how drinking is demonized here, but I loved being in bars as a kid. Drunk people were very entertaining and always willing to buy a kid a root beer. They were wonderlands.

Still, I lament that American bars are nothing close to how I perceive the English pub, that it is a place that’s more than just for drinking. That said, I think the better beer bars, the ones highlighting craft beer or better imports, are more hospitable and inviting than the average corner bar that carries only the major big brands. If only I lived closer to them, I might find myself stumbling home much more often.

Filed Under: Beers, Breweries, The Session Tagged With: Geography, Home, Place

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