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Beer In Ads #5112: Big Halloween Party Tonight At The Owl Cabaret

October 31, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for a Halloween Party taking place tonight rather than a specific Bock Beer, which was published on October 31, 1933. So presumably this would have been the first Halloween after prohibition was repealed, and they are advertising a Bock Beer Glass for 5-cents This one was for the Owl Cabaret at the A.B.W. Club in Mexicali, Mexico. This ad ran in The Imperial Valley Press, from El Centro, California.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, California, Halloween, History

Historic Beer Birthday: Andrew Hemrich

October 31, 2025 By Jay Brooks

hemrich
Today is the birthday of Andrew Henrich (October 31, 1856-May 2, 1910). He was born in Wisconsin, and was the first of his brothers to move to the Seattle, Washington area, but his brothers Alvin, Julius and Louis soon joined him. He bought the Bay View Brewery in Seattle, and later his brother Alvin bought the North Pacific Brewery (also known as the old Slorah brewery), and renamed it the Alvin Hemrich Brewing Co. in 1897. Two of his brothers soon joined him in the enterprise, and it was renamed again, this time to Hemrich Brothers Brewing Company. They did well enough that he began buying out other area breweries. When prohibition closed the brewery, they were ready, having retooled their plants for near-beer and also having divested into some other businesses.

andrew-hemrich
This biography of Andrew is from “An Illustrated History of the State of Washington,” by Rev. H. K. Hines, published in 1893, as found on Gary Flynn’s Brewery Gems‘ page on Andrew Hemrich:

Andrew Hemrich received an elementary education at Alma, which was continued in the practical duties of life, as at the age of ten years, he began work in his father’s brewery, and three years later was sent to La Crosse, as an apprentice to learn the brewing business. This was followed by two years in breweries in Milwaukee, one year at Denver, Colorado, and one year at Eureka, Nevada. In 1876, with two companions, all well mounted, he made a trip of 1,700 miles through the Yankee Fork mining district of Idaho, but the claims being all covered and the country being in constant danger from the attacks of hostile tribes of Indians, the party continued to Butte, Montana, then but a small mining settlement. In 1877 at Glendale, thirty-five miles from Butte, Mr. Hemrich partnered with Frank Gilig in starting a small brewery, selling their product at $21 per barrel. This he continued for eighteen months, then sold out and engaged in mining, in which a short experience exhausted his accumulated savings. He then gave up mining and going to Bozeman resumed his trade as foreman of a small brewery and there remained until February, 1883, when he came to Seattle and forming a co-partnership with John Kopp started a small steam beer brewery with an annual capacity of 2,500 barrels. This was the nucleus of the present Bay View brewery.

In 1884 Mr. Kopp sold out his interest to the father of our subject, John Hemrich, and in 1885, the latter’s brother-in-law; Fred Kirschner, entered the firm, then known as Hemrich & Co. With the growing demand the capacity of the brewery was increased from time to time up to 1887, when the brewery was rebuilt and with improved machinery the firm engaged in the manufacture of lager beer, with a capacity of 80,000 barrels per year. The product was sold throughout the Northwest. In April, 1891, the business was incorporated as the Bay View Brewing Company, with a capital stock of $300,000, and so continued up to the spring of 1893, when the company consolidated with the Albert Braun Brewing Company, and the Claussen-Sweeney Brewing Company, under the incorporate name of Seattle Brewing & Malting Company, with a capital stock of $1,000,000, Mr. Hemrich continuing as president. In 1892 our subject was one of the organizers and incorporators of the Victoria Brewing & Ice Company, of which he is vice-president. He has also extensive mining interests in the Cascade mountains, twenty miles east of Snoqualmie Falls. The claims cover 6,000 x 600 feet on one ledge, and 4,500 x 600 feet on a parallel ledge, gold-bearing, running from $5 to $105 per ton. Mr. Hemrich is also president of the Eureka Coal Company, and owns valuable improved and unimproved property in the city of Seattle.

He was married in Seattle, in 1885, to Miss Amelia Hucke, of Essen, Germany. They have four children: John, Alvin, Ernest and Katherine.

andrew-hemrich-cartoon

And this account of Andrew is from “A Volume of Memoirs and Genealogy of Representative Citizens of the City of Seattle and County of King, Washington,” published in 1903:

With a deep and abiding interest in the city of Seattle, in its progress and improvement, Andrew Hemrich has done much for its advancement, laboring earnestly along lines that have contributed to its material upbuilding. He is therefore known as one of its valued citizens. He is furthermore prominent in business affairs and a recognized leader in the ranks of the Republican party, on whose ticket he was elected to the office of state senator in 1898, so that he is now serving.

Mr. Hemrich was born in Alma, Wisconsin, October 31, 1856, and is a son of John and Catherine (Koeppel) Hemrich, both of whom were natives of Germany, the father having been born in Baden, while the mother’s birth occurred in Bavaria. In youth they came to American and the father traveled across the country in a covered wagon from Rochester, New York, to Iowa, stopping for a while at Mount Vernon, Indiana, thus making his way to Keokuk, Iowa, where he engaged in the brewing business. He followed that pursuit until 1852, when he loaded his brewery appliances and fixtures upon a barge which was towed to Alma, Wisconsin. There he again established a brewery, which he successfully conducted for thirty years. In 1884 he came to Seattle, where his son Andrew had previously located, and joined him in the organization and incorporation of the Bay View Brewing Company, which was conducted under the firm name until 1893, when it became the Bay View branch of the Seattle Brewing and Malting Company. About 1891 John Hemrich retired from active business life, enjoying a well-merited rest until called to his final home in 1897. His wife still survives him and resides at the old home in Bay View. He was a very active and energetic business man, reliable in all his trade transactions and his industry and capable management brought to him splendid success. In politics he was a Democrat and during the war of the rebellion served as sheriff of Buffalo county, Wisconsin. To him and his wife were born ten children: Edwin, who died at the age of six years; George, who passed away at the age of eighteen; Louise, who became the wife of John Lick, and died at the age of twenty-four; Matilda, who married John Lick, and died at the age of twenty-nine years; Andrew, whose name introduces this review; John, who is living retired; Emma, the widow of Frederick Kirschner; William, who is connected with the Bay View Brewery; Alvin and Louis, who are members of the firm of Hemrich Brothers.

During his boyhood days Andrew Hemrich pursued his education in the common schools, which he attended until fourteen years of age. He then left home and went to the wild mining regions of the west, spending about ten or twelve years on the prairies of Colorado, Nevada, Idaho and Montana. He was there engaged in mining and was also connected with brewing interests, establishing a brewery at Glendale, Montana, which he conducted for several years. He then sold his plant there and accepted a position as manager superintendent of the Bozeman Brewing Company of Bozeman, Montana. He occupied that position for two years and upon resigning he came to Seattle in accordance with plans perfected to establish a brewery business in company with John Kopp.

Mr. Hemrich arrived in this city February 18, 1883, and has since been one of its residents, active in its business affairs and a recognized leader in political circles. The same year he established a business at Bay View under the firm name of Kopp & Hemrich, which business was conducted for two years, at the end of which time he was joined by his father, John Hemrich, and his brother-in-law, Frederick Kirschner, in the organization and incorporation of the Bay View Brewing Company, which was conducted under that style until 1893. The business was then merged into the Seattle Brewing and Malting Company, whose trade has grown from a modest beginning to mammoth proportions, and it is now the largest establishment of the kind on the coast. In addition to the plant at Bay View, there has been a colossal new brick structure erected at Georgetown. It required three years in its construction and has just been completed. It now has a capacity of three hundred thousand barrels per year. The brand “Rainier” is as famous on the coast as the Pabst and Schlitz brews are in the middle and eastern section of the country. Mr. Hemrich was chosen president on the organization of the new company and still serves in that capacity. He has excellent business ability and executive force, his plans are readily and substantially formed and he is determined in their execution and carries forth to a successful conclusion whatever he commences, brooking no obstacles that can be overcome by persistent, honorable and earnest effort.

Mr. Hemrich has long been deeply interested in important measures for the improvement and upbuilding of Seattle. He was one of the organizers and is vice-president of the Seattle and Lake Washington Water-way Company, and many other interests of importance owe their successful existence to his wise counsel and active co-operation. No movement or measure calculated to prove of benefit to the city solicits his aid in vain, for he had ever been a generous contributor to every interest for the general good. In political affairs, too, he is well known, and has labored earnestly and effectively for the improvement and growth of the Republican party, of which he has long been a stalwart and earnest supporter. He was elected in 1898 on that ticket to the office of state senator and is still occupying this position. He has given due consideration to all matters which have come up for action and has left the impress of his individuality upon the legislation enacted during his term.

In November, 1884, Mr. Hemrich was united in marriage to Miss Maria Hucke, a native of Germany, and to them have been born five children: John, Alvin, Ernest, Katie G. and Charles. The family have a fine residence at Bay View, which was erected by Mr. Hemrich in 1892. He has been and is distinctively a man of affairs and one who has wielded wide influence. A strong mentality, an invincible courage and a most determined individuality have so entered into his makeup as to render him a natural leader of men and director of things.

Hemrichs-Select-Beer-Labels-Hemrich-Brew

Hemrich-tray

Filed Under: Birthdays, Just For Fun Tagged With: History, Washington, Wisconsin

Historic Beer Birthday: Jean Baptiste Bechaud

October 31, 2025 By Jay Brooks

Today is the birthday of Jean Baptiste Bechaud (October 31, 1848-April 20, 1922). He was born in Franfhein, Lower Bavaria on the Rhine, in Germany, but moved to the U.S. with his parents at the age of six, settling in Fond du Lac, Wisconsin. At some point, he anglicized his name to John Bates, but seems to have used the two interchangeably depending on the setting. In 1871, along with two of his brothers, Adoph and Frank, founded the A.G. Bechaud Brewery, which was also known as the A.G. Bechaud & Bros. Brewery and later, beginning in 1875, traded under the Empire Brewery name, before returning to Bechaud Brewery when it reopened after prohibition ended, before closing for good in 1941.

This is Bechaud’s obituary in the Fond du Lac Daily Reporter, on Thursday April 20, 1922:

JOHN B. BECHAUD DIES, AGED 75. Well Known Businessman of City Succumbs to Long Illness. LEAVES SIX CHILDREN. John Bates Bechaud, aged 75 years, prominent in Fond du Lac business circles for many years, died at 2:50 o’clock this afternoon after an illness of a year, which had been acute for the past two months. He had been a resident of Fond du Lac for 53 years. Funeral arrangements have not yet been made. Mr. Bechaud was born in Germany Oct. 31, 1846, his parents immigrating to America in 1851. The father, John P. Bechaud, conducted a hotel in Fond du Lac for four years after the family arrived in America, later removing to a farm. The son remained with the father until 1871, when he joined with his brothers, Adolph and Frank H. Bechaud, in the organization of the Bechaud Brewing company. Serving as a private in the Sixth Michigan Cavalry from the date of his enlistment in 1864 until the close of the Civil war, Mr. Bechaud served with another Michigan cavalry regiment in the West until his discharge in 1866. He was affiliated with the Elks, Eagles and Masonic order. The surviving relatives are the widow, Mrs. Mary Bechaud, and three sons and three daughters, Mrs. M.H. Nelson, Mrs. M.H. Boudry, Mrs. P.L. Kolb, and Rudolph and Louis Bechaud, Fond du Lac, and Armand Bechaud, Chicago.

Jean Baptiste with his wife, Mary Ann Kraemer Bechaud.

And here’s another obituary from the Fond du Lac Daily Commonwealth, also on Thursday, April 20, 1922:

J.B. BECHAUD IS DEAD, WAS FAILING FOR LONG PERIOD. End Comes at Residence Near 3 O’clock. WAS A CIVIL WAR VETERAN. John B. Bechaud, one of Fond du Lac’s prominent citizens and businessmen, died at 3 o’clock this afternoon at the residence 108 South Union street. He had been in failing health for some time. Mr. Bechaud was born Oct. 31, 1846 in Germany, and came to this country in 1851. Mr. Bechaud on acquiring his majority followed agricultural pursuits until 1871 when he became associated with his brothers, F.H., and Adolph, in the brewing business. He served as vice president of the Bechaud Brewing Co. He was a member of the Masons, Elks, Eagles and National Union. He served as a member of the city common council and the school board.

This history of the Bechaud Brewery is from Oshkosh Beer’s post “An Illustrated History of the Brewing Industry in Fond du Lac.”

In 1871, Fond du Lac’s most successful brewery was opened at 515 Main Street by the brothers Frank, John and Capt. A.G. Bechaud. Formed during the presidency of Ulysses S. Grant, their brewing company also set the standard for longevity among Fond du Lac beer makers, surviving until 1941, when Franklin Delano Roosevelt began his third term in office.

The Bechaud brothers, all born in Bavaria, started brewing at their Main Street location but they also bought lakeshore property on Lake Winnebago just northwest of the city limits, where they envisioned locating their permanent brewing empire. However, the beachfront brew-house was not to be. Instead, in 1873, the Bechauds opened their new large brewery on Eleventh Street, just west of Hickory Street.

The Bechauds also maintained a Main Street address. Their “sample room” gave people a chance to enjoy the freshest beer the company had to offer. The most popular brand produced by Bechaud, “Empire” was bottled and sold in various cities. Their other beers included “Műnchner” and “Pilsener.” In all, the company sold an average of 15,000 barrels of their beers annually.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Wisconsin

Historic Beer Birthday: Frederick Hinckel Sr.

October 29, 2025 By Jay Brooks

hinckel
Today is the birthday of Frederick Hinckel Sr. (October 29, 1832-October 29, 1881). He was born in Prussia (Germany) and along with Johann Andreas Schinnerer founded the Cataract Brewery (a.k.a. the F. Hinckel & A. Schinnerer) in 1852. “Its premises occupied half a city block, bounded by Swan Street, Myrtle and Park Avenues.” Twelve years later, in 1864, Hinckel owned the brewery outright, and changed its name to the Hickel Brewery, which remained its name until closing in 1920 (or 1922) due to prohibition.

fred-hinkle-sr

hinckel-brewery-letterhead

Here’s a biography of Hinckel from a “Bi-centennial History of Albany,” published in 1886:

fred-hinkel-sr-bio-1
hinckel-brewery-wagon
A Hinckel Brewery beer wagon.

Henkel-Brewery-1880-malthouse
Although the brewery closed in 1920 because of prohibition, and never reopened afterwards, the build was preserved and today is an apartment complex.

hinckel-ceramic-bottle

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5111: Pabst Bock Beer

October 27, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Pabst Bock Beer, which was published, I think, in the last 19th century. It was made for the Pabst Brewing Co. of Milwaukee, Wisconsin, which was originally founded in 1844. Unfortunately, it’s not known who the artist was who created this.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pabst, Wisconsin

Beer Birthday: Thomas Kerns

October 27, 2025 By Jay Brooks

big-island-brewhaus

Today is the 60th birthday — The Big 6-O — of Thomas Kerns, who is the owner and brewmaster of the Big Island Brewhaus in Kamuela, Hawaii. He’s originally from Oregon, and started brewing commercially for a McMenamins Pub brewery. When I met him he was the head brewer for Maui Brewery, and he was there for over ten years before striking out on his own, which opened in 2008. I first got to know Thomas a bunch of years ago when we roomed together for GABF judging. Join me wishing Thomas a very happy birthday.

thomas-kerns-and-me
Visiting Thomas at his brewpub last August during a family vacation to Hawaii.
Thomas-Kerns-jolly-pumpkin
maui-brewers
Thomas with Garett Marrero when he was still at Maui Brewing.

Filed Under: Birthdays, Just For Fun Tagged With: Hawaii, Oregon, United States

Beer Birthday: Fred Karm

October 26, 2025 By Jay Brooks

hoppin-frog
Today is the 62nd birthday of Fred Karm, who is the owner and brewmaster of Hoppin’ Frog in Akron, Ohio. While he’s been brewing since 1994, Fred opened his own place in 2006 (and later a separate tasting room) and has been making some great beer there ever since. I first met Fred at the RateBeer Best Awards, when I emceed the first awards show in 2016. He’s one of the most energetic and passionate people I’ve met in the beer industry. Join me in wishing Fred a very happy birthday.

RateBeer-Best-2017-10
Fred and me at the RateBeer Best Festival in 2017.
fred-and-me-2016
After the RateBeer Best Awards show in 2016.

Filed Under: Birthdays, Just For Fun Tagged With: Ohio, United States

Historic Beer Birthday: Ellef Ringnes

October 25, 2025 By Jay Brooks

ringnes
Today is the birthday of Ellef Ringnes (October 25, 1842–March 15, 1929). He “was a Norwegian brewer and patron,” who in 1876 founded the Ringnes brewery in Norway, along with his brother Amund and financial director Axel Heiberg.

Ellef_Ringnes

This is his biography from Wikipedia:

He was born at the Ringnes farm in Krødsherad, Buskerud to farmer Anders Knudsen Ringnes (1813–75) and his wife Maren Amundsdatter (1815–76). His father left the farm in 1855, and Ellef was employed as travelling salesman for Christiania Bryggeri at the age of 18. In 1876, he founded Ringnes & Compani brewery with his brother Amund Ringnes and the businessman Axel Heiberg. It was the eighth brewery in Christiania (now Oslo), and later had its name changed to Ringnes Bryggeri.

The Ringnes brewery became successful, and Ellef Ringnes and his brother became patrons in Christiania. They invested in the construction of the Holmenkollen Line and sanatoriums in the Holmenkollen area. From 1896 to 1906, Ellef Ringnes was a member of the board of the Holmenkolbanen light rail company, which built and operated the Holmenkollen Line. Ellef and Amund Ringnes sponsored Fridtjof Nansen’s Fram expedition, which they in a short period of time led together with businessman Axel Heiberg and shipowner Thomas Fearnley. They also sponsored explorer Otto Sverdrup’s 1898–1902 Fram expedition; as a compensation Sverdrup named two discovered islands after them: Ellef Ringnes Island and Amund Ringnes Island.

On 30 June 1869, Ringnes married Karen Tonette (“Kaja”) Maartmann (1851–1933) with whom he had 14 children. His father-in-law was Knud Geelmuyden Fleischer Maartmann. In 1896, Ringnes became a member of the Norwegian Academy of Science and Letters. In the same year, he bought Ringnes farm from his brother Amund, who earlier had inherited it from his father. Many parties were arranged at the farm house, to which both royal personages and prominent society members were invited. His residence at St. Hanshaugen Park, dubbed “Cairo” and “Ringnes Castle”, was likewise the scene of many parties in his lifetime. In 1901, Ringnes was succeeded by his brother-in-law Harald Sigvart Maartmann as managing director of Ringnes brewery. Maartman was in turn succeeded by his son Knud Maartmann Ringnes (1875–1945) in 1920.

Ringnes was decorated as Knight, First Class of the Royal Norwegian Order of St. Olav in 1896, and upgraded to Commander of the First Class in 1908. He was also a Commander of the Legion of Honour. Ringnes was an honorary member of the Norwegian, Danish, and Swedish brewery associations. In 1930, a bust of him was erected at Holmenkollen. Ringnes died in Oslo on 15 March 1929, aged 86.

Ringnes-Brewery

And here’s a short history of the brewery, from the tourism site, Go Norway:

Ringnes is Norway´s largest brewery company with approximately 1,200 employees. The company is owned by “Carlsberg Group”, the world´s fourth largest brewery group. We deliver beer, soda and water to the entire Norwegian beverage market and we are proud of our many strong brands!

Ringnes brewery was established in 1876 by brothers Amund Ringnes and Ellef, who came from Ringnes Gard. Amund was brewer, Ellef administrator and salesman, and Axel Heiberg was the financier behind now. 28 November 1877 could Amund Ringnes put the first brewed, thus starting what has now been 130 years of brewing history. Ringnes-brothers stood centrally among those who did Fridtjof Nansen and Otto Sverdrup “Fram” – Finished possible. A lasting memory of this is the three islands in the northernmost Canada (west of Greenland), as Sverdrup named after the brewery´s founders, Axel Heiberg Island, Amund Ringnes Island and Ellef Ringnes Island.

rignes-brewery-photo

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Norway

Beer Birthday: Melissa Cole

October 25, 2025 By Jay Brooks

melissa-cole-bk
Today is the 50th birthday — The Big 5-O — of Melissa Cole, UK beer writer extraordinaire. I’d met Melissa first online and then in person at the Rake in London seemingly many years ago. She’s also been coming over to our side of the pond to judge at both GABF and the World Beer Cup. She’s a great advocate for beer generally, but especially for women, and is great fun to hang out and drink with. She also writes online at Taking the Beard Out of Beer! which is subtitled “A Girl’s Guide To Beer.” Her first book, Let Me Tell You About Beer, was published a couple of years ago, which she followed up last year with The Beer Kitchen: The Art and Science of Cooking, & Pairing, with Beer. Join me in wishing Melissa a very happy birthday.

At the Great British Beer Festival several years ago, with Roger Protz.
Melissa with Greg Koch, from Stone Brewing, at GABF in 2009.
Tomme Arthur and Melissa Cole
The Lost Abbey’s Tomme Arthur with a blushing Melissa at the World Beer Cup dinner in Chicago a few years ago.
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A couple of years ago at the Rake in London, Melissa and Matt Brynildson, from Firestone Walker.
melissa-cole-93-97
With friends at University sometime between 1993-97 (photo purloined from Facebook).

Filed Under: Birthdays, Just For Fun Tagged With: UK

Historic Beer Birthday: John L. Hoerber

October 24, 2025 By Jay Brooks

hoerber
Today is the birthday of John L. Hoerber (October 24, 1821-July 3, 1898). Hoerber was born in Germany, I believe, but founded the John L. Hoerber Brewery in 1858 of Chicago, Illinois, located at 186 Griswold Street. There was very little information I could find about him, not even a photo. But his brewery appears to have taken on a partner in 1864, and was renamed the Hoerber & Gastreich Brewery, but just one year later was the John L. Hoerber Brewery again. But in 1865 it was sold. As far as I can tell, another John L. Hoerber Brewery was opened in 1864, located at 216/224 West 12th Street, but appears to also have been sold in 1882. Then in 1882, yet another brewery was opened at 646/662 Hinman & 22nd Streets, though it 1885 it changed its name again from brewery to the John L. Hoerber Brewing Co., which is stayed until prohibition. After prohibition, it reopened as The Hoerber Brewing Co., and remained in business until 1941, when it closed for good.

hoerber-draught

There’s a little bit more information in this translation of “Chicago’s Breweries Statistical Items about the Most Outstanding Breweries,” from Western Brewers, 1875:

J. L. Hoerber is one of our oldest German citizens….He founded a brewery on the South Side….in 1858. He sold this brewery later and established himself at his present location, 220–222 West Twelfth Street. Evidently this was a very fortunate choice, because property values….have increased rapidly in that neighborhood.

Mr. Hoerber has had ample opportunity and means to enlarge his establishment, but 24he prefers to brew only as much beer as he requires in his own beer hall, and possibly enough to supply three or four of his old customers.

Hoerbers’s brewery and beer hall is one of the most imposing brick buildings on West Twelfth Street. The frontage, including the cigar business of the younger Hoerber, is seventy-five feet. Since the house on the east, at 218 West Twelfth Street, also belongs to Mr. Hoerber, the total frontage on Twelfth Street reaches one hundred feet….

The ground floor of the main building is used for the beer hall. It is a popular meeting place for all who like a good glass of beer.

The upper floor contains a hall, a dining room,….etc., and is used for lodge meetings by the Freemasons at present.

J. L. Hoerber brews only in winter, and his guests may rest assured that they will always receive genuine lager beer in the summer, since he serves only his own 25 product.

The business….is stable and well managed. Mr. Hoerber is superintendent…. He stored one hundred and fifty cords of ice….

As we pass the main building, walking towards Dussold Street, we notice the following arrangement: The beer hall faces Twelfth Street; at the back is the adjoining icehouse and the brewery. The yard along Dussold Street would make an excellent beer garden.

Hoerbers-Beer-Labels-Hoerber-Brewing-Company

Chicago historian and beer writer Bob Skilnik had an article in the Chicago Tribune that mentioned the Hoerber Brewery in 1997:

A population increase from a few hundred in 1833 to more than 100,000 in 1860 opened the market and made success possible for scores of brewers. In 1857, the city council ordered the grades of all existing properties to be raised to a height that would ensure proper drainage. John Hoerber used this opportunity to raise his combination saloon, store and boardinghouse and install a small brewery underneath, pumping fresh beer to his customers. By doing so, Hoerber beat the now-defunct Siebens on West Ontario by about 150 years for the title of Chicago’s first brew pub.

Cream-of-Malt-Premium-Beer-Labels-Hoerber-Brewing-Company
And this is his obituary from 1898:

Hoerber-Beer-Labels-Hoerber-Brewing-Company

Filed Under: Birthdays, Just For Fun Tagged With: Chicago, History, Illinois

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