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Jay R. Brooks on Beer

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Beer Birthday: Patrick Rue

August 7, 2025 By Jay Brooks

bruery
Today is the 45th birthday of Patrick Rue, founder of The Bruery in Orange County, California. I first became aware of Patrick when he started writing his blog about the travails of opening a brewery. We began corresponding, becoming friends and eventually meeting in person. I’ve since written several articles about Patrick and the Bruery as he’s become very successful in a very short period of time, and later sold the brewery. He and his family moved to Napa, where he’s opened a winery, Erosion, to which they’ve added a beer hall and started brewing, as well. More recently, he’s become a part owner of Moonlight Brewing. Join me in wishing Patrick a very happy birthday.

Me and Patrick at Moonlight a few summers back. 

Patrick with then assistant brewer Travis Smith (before he opened his own place, Societe Brewing) at GABF in 2009.
Tyler King, Rachel and Patrick Rue, shortly after they opened at the Boonville Beer Festival.
Patrick at the first Firestone Walker Invitational Beer Festival a few years ago.
Patrick-Rue-1
Rick Sellers, Peter Hoey, Patrick and Shaun O’Sullivan.

Filed Under: Birthdays, Just For Fun Tagged With: California, Southern California

Historic Beer Birthday: Nicholas Fitzgerald

August 7, 2025 By Jay Brooks

castlemaine
Today is the birthday of Nicholas Fitzgerald (August 7, 1829-August 17, 1908). He “was an Australian politician, a member of the Victorian Legislative Council from 1864 until 1908,” and co-founded the Castlemaine Brewery, along with his brother Edward Fitzgerald.

NIcholas-Fitzgerald

Here’s his short biography from his Wikipedia page:

Born in Galway, Ireland to Francis Fitzgerald and Eleanor Joyes, Fitzgerald attended Trinity College, Dublin from 1845 until he entered King’s Inns in 1848 and Queen’s College, Galway in 1849. After travelling in Ceylon and India he moved to Victoria in 1859 and established a family brewery at Castlemaine with his brother Edward. The business had soon expanded and Fitzgerald owned property in New South Wales and Queensland. He was a member of the Victorian Legislative Council for North Western Province from 1864 to 1882 and for North Central Province 1882 to 1904, Southern Province June 1904. until his death on 17 August 1908. He also represented Victoria at the Federal Convention in Sydney in 1891 and the Colonial Conference of 1894 in Ottawa where he represented both Victoria and Tasmania. In 1863 he had married Marianne O’Shanassy, with whom he had seven sons. Fitzgerald died at St Kilda on 17 August 1908.

Side_view_of_Castlemaine_Brewery_in_Milton,_Brisbane_1901

His brother Edward started the brewery, and Nicholas emigrated to Australia in 1859 and joined him in the brewery business. By 1871 the name Castlemaine Brewery had been adopted, in 1875 the brothers opened a brewery in South Melbourne, and in 1885 the enterprise was turned into a public company. Breweries were opened right across the country and the brothers were involved in the establishment of the Castlemaine Perkins brewery in Brisbane which is home of the XXXX brand and is still brewing to this day.”

And this short history is from the Castlemaine Perkins Wikipedia page:

In 1877, brothers Nicholas Fitzgerald and Edward Fitzgerald bought the site of a failing distillery and created a brewery, which they named after an existing brewery that they owned in Castlemaine, Victoria in the Victorian goldfields. They began to brew beer there in the following year and the brewery continues production to this day. The first beverage was called XXX Sparkling Ale.

In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872.

The company restricted its operations entirely to brewing by 1916. XXXX was introduced with new advertising campaign in 1924 after the brewery employed German brewer, Alhois William Leitner. The advertising included a depiction of a little man wearing a suit with a smile, a wink and a boater hat. The so-called ‘Fourex Man’ soon became one of the most recognised symbols in Queensland.

In 1928 (long after the death of Patrick Perkins in 1901), the Perkins brewing company was bought by the Castlemaine Brewery with new company being known as Castlemaine Perkins Limited.

Castlemaine Perkins was acquired in 1992 by drinks conglomerate Lion Nathan.

fourex

The Castlemaine or Milton Brewery was established at Milton, Brisbane, in 1878 by Fitzgerald Quinlan & Co. The brothers Nicholas and Edward Fitzgerald had established brewing interests at Castlemaine in Victoria, and then in Adelaide, Perth, Sydney and Newcastle. In Brisbane, Quinlan Gray & Co. had taken over the interests of the Milton Distillery that was established on the site at Milton in 1870. The first brew by the new Milton Brewery was called Castlemaine XXX Sparkling Ale and was made to the same formula as the beer brewed by Castlemaine Brewery in Victoria. (Information taken from: Public Affairs Department, Castlemaine Perkins Limited, comp., History of the Castlemaine Perkins Brewery, 1877 – 1993, 1993).
This drawing of the brewery depicts some laden wagons in the street in front of the three-storey building. A worker stands alongside. The signage reads: Castlemaine Brewery, Fitzgerald, Quinlan & Co.

castlemaine-brewery-tower


The Castlemaine Brewery at Milton, Brisbane, 1879, from the State Library of Queensland.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, History

Beer Birthday: Dave Suurballe

August 6, 2025 By Jay Brooks

toronado
Today is the 76th birthday of Dave Suurballe. Dave was a fixture in the San Francisco homebrewing and brewing community, being the president of his homebrew club and the former GM of the Toronado. Recently he was working at the Pi Bar, and then he returned once more at the Toronado to help out Dave Keene there. Unfortunately, he’s now again retired, but I want to continue to raise a toast each year on his birthday for no better reason then I know it annoys him. That’s just the kind of friend I am. Dave is one of my favorite people — and a kindred curmudgeon. So make sure you join me in wishing Dave a very happy birthday.

Me and Dave at an outdoor event at the Toronado during Covid in 2021.
Dave with Dave Keene, owner of the Toronado, at GABF in 2002.
Dave with Mark Carpenter, head brewer at Anchor Brewing at a party Anchor through to celebrate the Toronado’s 20th anniversary.
Dave with his wife Honoria and Jen Garris and Rich Rosen, co-owners of the Pi Bar, at the Toronado’s Belgian Beer Lunch in 2008.
Nice photo by Mike Condie taken several years ago at the Boonville Beer Festival, with Terence Sullivan, W. Dan Houck, Dave and me. Good times.

Filed Under: Birthdays, Just For Fun Tagged With: California, San Francisco

Historic Beer Birthday: Timothy Taylor

August 6, 2025 By Jay Brooks

Today is the birthday of Timothy Taylor (August 6, 1826-January 1898). He was born in Bingley, part of West Riding in Yorkshire, England. In 1858, he founded a brewery with two partners, local businessmen James Shackleton and John Naylor, but by 1863 the partnership was dissolved and it became known as Timothy Taylor & Co. His sons, Percy and Robert Henry, joined him in the family business, and today the brewery remains in the Taylor family.

Here’s part of the early history of the brewery from the UK journal Brewery History:

Timothy Taylor, born on the sixth of August 1826 at Bingley in the West Riding of Yorkshire, was the eldest son of Richard and Elizabeth Taylor (neé Petyt). The family lived at Myrtle Place, Bingley, in 1841. Richard’s trade was tailoring and at that time they had an apprentice living with them. By the following census, Timothy had joined his father in business, then at premises on the Main Street, Bingley.

Between the years 1854 and 1857 a branch of Taylor & Sons, tailors and drapers, became established in Low Street, Keighley, with Timothy moving there, presumably to manage the outlet. The town had a population of 18,259 in 1851, with its main industries being the manufacture of textiles and engineering. Drinkers were able to slake their thirsts at eighteen fully licensed public houses and nine beerhouses. Three pubs were situated in Low Street, the thoroughfare where Timothy had set up shop.

Next door to his premises was the business and residence of Robert Aked, printer, stationer and stamp distributor.

Robert had one daughter, Charlotte, who married Timothy on the seventeenth of September, 1857 at the parish church. The following year Timothy commenced brewing in Cook Lane, a road that adjoined Low Street.

Whether his father-in-law instigated this new career move or was entirely of Timothy’s own volition it is not known, obviously he would have seen the amount of trade done by the local inns. He continued with his tailoring and drapery business, which had by 1861 been removed a short distance along Low Street, to a point where it became Change Gate. The company purchased their first public houses during 1859, the Volunteer’s Arms, Lawkholme Lane, Keighley, and New Inn at Bocking.

Richard Metcalf of Barking, Essex, presumably a property speculator, offered for sale in May 1863, the Knowle Park Estate, either in one lot or several lots. Timothy bought an area of land 5,000 square yards, forming part of Walker Royd Close, opposite Knowle Park Farm. The purchase of this green field site, about half a mile from the Cook Lane property provided the opportunity to move away from what was at that time the rather insanitary centre of Keighley and secure a pure supply of brewing liquor. An application to build at the Knowle came before the Keighley Local Board of Health in June 1863, sometime after that date Knowle Spring House, brewhouse and maltkiln were erected. The dwelling house was built as two homes for the Taylor and Aked families. Ownership of the land changed in September 1863 to Robert Aked. In this rural idyll, Timothy also farmed and when he later advertised for a malt kiln worker, one with agricultural experience was preferred.

By 1867 it appears he had severed all connections with the textile trade and a couple of years later showed his commitment to the local brewing trade by joining the Bradford and District Brewers’ Association’s first committee.

And this early history is from the UK blog Make Mine A Magee’s:

The founder of the firm, Timothy was born in Bingley in the West Riding of Yorkshire, on the 6th of August 1826 to Richard and his wife Elizabeth. Richard Taylor was, appropriately enough a Tailor, who at the time of Timothys birth was living on Myrtle Place in Bingley; and his eldest son joined him in his business. Soon after leaving school in 1841, where he quickly learned his fathers trade and went on to become the companys salesman in the local towns, and by 1853 the concern was known as Richard Taylor & Sons with premises on Main Street in Bingley and a second branch opening in Keighley in 1854; where Timothy was joined by his younger brother, Henry. However after two years the business partnership was dissolved; with Henry Taylor moving back to help run his fathers business in Bingley as a separate concern. The neighbours of Timothy at his premises on Low Street in Keighley included another local businessman, Robert Aked whose daughter Charlotte was to marry Timothy Taylor, in the parish church of Keighley on September 17, 1857.

In 1858, a family tragedy (the death of Timothy`s brother-in-law, Charles) quite probably gave him the inspiration to enter the brewing trade; as later in 1858, he entered into a partnership with local businessmen James Shackleton and John Naylor An old barn and stables on Cook Lane in Keighley were chosen as suitable for conversion to a brewery and Timothy commenced producing his ales later that year. The business began to prosper and by 1861, the census returns show that Timothy Taylor was listed as a Brewer, employing 8 men and 1 boy; however in 1863, the partnership between Timothy and the other gentlemen was dissolved on the 22nd of April.

Later, in 1863, the estate of the Greenwood family in Keighley; Knowle Park was offered for sale by their agent, and Timothy was possessed of sufficient acumen to acquire a substantial portion of it; and in June of that year, an application was duly presented to the Keighley Board of Health to erect a new brewery and other structures; amongst which was Knowle Spring House, (The family home for many years). By 1867, Timothy had severed most of his close ties with the clothing trade and was a founder member of the first committee of The Bradford & District Brewers Association whose first meetings were held in that year. Sadly, Timothy Taylor passed away in January 1898; with the business carried on by his sons Robert Henry Taylor and Percy Taylor, and by 1911, rising demand for the brewery’s products saw an expansion of the brewery, with new buildings being erected to house a Mill, Mash Tun (which was in use until 2000), Copper and Hop Back (replaced in 1976).

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History, UK

Beer In Ads #5044: Weihnachts-Bock

August 5, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Falken Schaffhauser’s Oster-Bock, and was published in 1930. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Weihnachts-Bock (Christmas Bock) and shows a snowman holding mug full of beer and a small Christmas tree. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Historic Beer Birthday: Jacob Ruppert, Jr.

August 5, 2025 By Jay Brooks

Jacob-Ruppert
Today is the birthday of Jacob Ruppert, Jr. (August 5, 1867–January 13, 1939). He was the son of Jacob Ruppert, who founded the Jacob Ruppert Brewing Company in 1867. Jacon Jr., who went by Jake “was an American brewer, businessman, National Guard colonel and United States Congressman who served for four terms representing New York from 1899 to 1907. He also owned the New York Yankees of Major League Baseball from 1915 until his death in 1939.

Starting out in the family brewing business, Ruppert entered the United States National Guard in 1886 at the age of 19, eventually reaching the rank of colonel. While he was the owner of the Yankees, he purchased the contract of Babe Ruth and built Yankee Stadium, reversing the franchise’s fortunes and establishing it as the premier club in the major leagues. Ruppert was inducted into the National Baseball Hall of Fame in July 2013.”

ruppert-1920s

Ruppert was born in New York City, the son of brewer Jacob Ruppert, Sr. (1842–1915) and his wife, the former Anna Gillig (1842–1924). He was the second oldest of six children, along with Cornelia Ruppert-Franko (1865–96), Anna Schalk (born 1870), Frank (born 1872), George (1875–1948) and Amanda Elizabeth “Lizzie” Ruppert-Silleck (1878–1952). His grandfather Franz (1811–83), a brewer from Bavaria, had emigrated to the United States in 1836 or 1842. His mother was also of German ethnicity, and was herself the daughter of prominent brewer George Gillig. Although he was a second-generation American, to the day he died he spoke with a noticeable German accent.

He grew up in the Jacob Ruppert, Sr. House on Fifth Avenue. Jacob Jr. attended the Columbia Grammar School. He was accepted into Columbia College, but instead began working in the brewing business with his father in 1887. He started as a barrel washer, working 12-hour days for $10 a week ($267 in current dollar terms), and eventually became vice president and general manager of the brewery.

Ruppert enlisted in the Seventh Regiment, National Guard of New York, serving in the rank of private from 1886 through 1889. In 1890, he was promoted to colonel and appointed to serve on the staff of David B. Hill, the Governor of New York, serving as aide-de-camp. He became a senior aide on the staff of Roswell P. Flower, Hill’s successor as governor, until 1895.

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The Jacob Ruppert Brewery around 1932.

Ruppert was elected to the United States House of Representatives in 1898 as a member of the Democratic Party to the Fifty-sixth United States Congress, defeating incumbent Philip B. Low of the Republican Party in New York’s 15th congressional district. He was supported in his election by Richard Croker, the political boss of Tammany Hall. Ruppert won reelection over Alderman Elias Goodman in 1900. Ruppert was renominated for Congress, this time running in New York’s 16th congressional district, in 1902. Ruppert was not a candidate for reelection in 1906, and he left office in 1907.

Ruppert was also president of the Astoria Silk Works and the United States Brewers Association from 1911 through 1914. In January 1914, he bought J&M Haffen Brewing Company for $700,000 ($16,737,209 in current dollar terms), intending to close the brewery down and develop the property, which was located near The Hub in The Bronx. Upon his father’s death in 1915, Ruppert inherited the Jacob Ruppert Brewing Company and became the company’s president. Ruppert also owned real estate, including Pass-a-Grille Key in Florida.

Ruppert, interested in baseball since his childhood, began to pursue ownership of a Major League Baseball team, and attempted to purchase the New York Giants on numerous occasions. In 1912 he was offered an opportunity to purchase the Chicago Cubs, but decided that Chicago was too far away from New York for his tastes. However, Frank J. Farrell and William S. Devery, owners of the New York Yankees, were looking to sell their franchise. Ruppert and Tillinghast L’Hommedieu Huston, a former United States Army engineer and captain, purchased the Yankees from Farrell and Devery before the 1915 season for $480,000 ($11,363,684 in current dollar terms). The Yankees were, at that time, a perennial also-ran in the American League (AL), posting winning records in only 4 of their 12 seasons – and only once since 1906 – since relocating to New York prior to the 1903 season from Baltimore, where the team had played as the Orioles during the AL’s first two years of operation, 1901 and 1902.

Babe Ruth, Ruppert, Bob Shawkey (Pitcher for the Yankees), and Lou Gehrig.

After the 1917 season, Ban Johnson, president of the AL, suggested that Ruppert hire St. Louis Cardinals manager Miller Huggins to take over the same position with the Yankees. Huston, who was in Europe at the time that Ruppert was considering the appointment, disliked Huggins and wanted to hire the manager of the National League’s crosstown Brooklyn Robins, Wilbert Robinson, his drinking buddy. However, Ruppert interviewed Huggins on Johnson’s recommendation, and agreed that Huggins would be an excellent choice Ruppert offered the job to Huggins, who accepted and signed a two-year contract. The hiring of Huggins drove a wedge between the two co-owners that culminated in Huston selling his shares of the team to Ruppert in 1922.

Ruppert and Huston purchased pitcher Carl Mays from the Boston Red Sox in 1918, in direct opposition of an order issued by Johnson. The matter was taken to court, where Ruppert and Huston prevailed over Johnson. The case led to the dissolution of the National Commission, which governed baseball, and helped lead to the creation of the Commissioner of Baseball. Ruppert eventually organized opposition to Johnson among other AL owners.

The Yankees purchased star pitcher-outfielder Babe Ruth from the Red Sox in 1919, which made the Yankees a profitable franchise. The Yankees began to outdraw the Giants, with whom they shared the Polo Grounds. In 1921 the Yankees won the AL pennant for the first time, but lost to the Giants in the World Series. As a result of the Yankees’ increased popularity, Charles Stoneham, owner of the Giants and the Polo Grounds, raised the rent for Ruppert and Huston for the 1922 season. The Yankee owners responded by purchasing land in The Bronx, across the Harlem River from the Polo Grounds, from the estate of William Waldorf Astor for $675,000 ($9,658,002 in current dollar terms), breaking ground on a new stadium in May 1922. That year, the Giants once again defeated the Yankees in the World Series. Yankee Stadium opened on April 18, 1923,[the first ballpark with three tiers of seating for fans, and the first referred to as a “stadium”. Ruppert and Huston financed the project with $2.5 million of their own money ($35,770,378 in current dollar terms).

In 1923, Ruppert bought out Huston for $1.5 million ($21,084,961 in current dollar terms), and he became the sole owner. Later that year, the Yankees finally beat the Giants to win their first World Series title. The Yankees went on to dominate baseball throughout most of the 1920s and 1930s, winning three more pennants from 1926 through 1928, including the Murderers’ Row team which won the 1927 World Series and repeated as champions the following year. They returned to the top with the 1932 World Series title, and then began their strongest period yet with the Bronx Bombers teams of the late 1930s, becoming the first team to win three consecutive World Series titles in 1936, 1937 and 1938. In 1937, the Yankees became the first team to win six World Series titles, and in 1938 they surpassed the Philadelphia Athletics to become the first team to win ten AL championships, with only the Giants winning more pennants in the 20th century.

Lou-Gehrig-Jake-Ruppert
Lous Gehrig, Ruppert and Joe McCarthy in 1935.

In 1929, Ruppert added numbers to the Yankees’ uniforms, which became a feature of every team. He said, “Many fans do not attend games on a regular basis and cannot easily pick out the players they have come to see.”

in 1931 Ruppert bought the Newark Bears who played at Ruppert Stadium in Newark, New Jersey, and begin building the farm system for the Yankees. Ruppert’s 24 years as a Yankee owner saw him build the team from near-moribund to a baseball powerhouse. His own strength as a baseball executive – including his willingness to wheel and deal – was aided by the business skills of general manager Ed Barrow and the forceful field managing of Miller Huggins, until his sudden death at age 50 late in the 1929 season, and Joe McCarthy, beginning in 1931. By the time of Ruppert’s death, the team was well on its way to becoming the most successful in the history of Major League Baseball, and eventually in North American professional sports.

Ruppert and Ruth had public disagreements about Ruth’s contracts. Nevertheless, they were personal friends; according to Ruth, Ruppert called him “Babe” only once, and that was the night before he died. Usually, Ruppert called him “Root” (as “Ruth” sounded in his German-accented voice); he always called everyone, even close friends, by their last name. Ruth was one of the last persons to see Ruppert alive.

Ruppert suffered from phlebitis in April 1938, and was confined to his Fifth Avenue apartment for most of the year. He was too sick to follow the Yankees to the 1938 World Series, what would be their seventh world title under his stewardship; he listened on the radio. In November 1938, he checked into Lenox Hill Hospital, where he died on January 13, 1939.

knickerbocker-yankees
New York Yankees Tony Lazzeri, Joe DiMaggio, and Frankie Crosetti with their team owner Jacob Ruppert taken in the late 1930’s.

Ruppert’s father, Jacob, Sr., left behind an estate of $6,382,758 ($111,618,204 in current dollar terms) when he died in 1915, which Ruppert increased to $40 million by the time of his death in 1939. This was managed by his heirs. His brother George, who served as the Yankees’ vice president, declined to take over the team presidency, and instead recommended that general manager Ed Barrow be given control of the club. Under Barrow’s leadership, the Yankees won a fourth consecutive World Series in 1939, and captured three more AL titles and two World Series from 1941 to 1943 as the nation entered World War II. After mismanaging Ruppert’s brewery, the heirs sold the Yankees to Dan Topping, Del Webb and Larry MacPhail in 1945. The brewery sold its flagship beer, Knickerbocker beer, to Rheingold, and went out of business in 1965.

On April 16, 1940, the Yankees dedicated a plaque in Ruppert’s memory, to hang on the center field wall of Yankee Stadium, near the flagpole and the monument that had been dedicated to former manager Miller Huggins. The plaque called Ruppert “Gentleman, American, sportsman, through whose vision and courage this imposing edifice, destined to become the home of champions, was erected and dedicated to the American game of baseball.” The plaque now rests in Monument Park at New Yankee Stadium.

An apocryphal story says that Ruppert is responsible for the Yankees’ famous pinstriped uniforms; according to this account, Ruppert chose pinstripes in order to make the often-portly Ruth appear less obese, but the uniform was in fact introduced in 1912.

A beer was named after Ruppert, as were Ruppert Stadium in Newark, New Jersey. Ruppert Park in Manhattan, is part of the Ruppert Yorkville Towers housing complex was built on the site the brewery in Yorkville, Manhattan.

Gehrig Lou 1489-68WT_Grp_NBL
Ruppert and Lou Gehrig in 1938.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Baseball, History, New York, Sports

Beer Birthday: Gary Bogoff

August 5, 2025 By Jay Brooks

Today is the 72nd birthday of Gary Bogoff (August 5, 1953- ). Originally a general contractor and cabinet maker, he and a few co-founders started the Berkshire Brewing Co. of South Deerfield, Masachusetts in 1994. I have a soft spot for the brewery because years ago (I don’t remember where, to be honest) I won a silent auction for an early sign from the brewery depicting a train that I bid on because my son Porter is obsessed with trains, even as an adult. I’ve never met Gary, but maybe one of these days. Join me in wishing Gary a very happy birthday.

Gary at the brewery bar.
An early photo of Gary after he started the brewery, from the official website.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Massachusetts

Historic Beer Birthday: John Stocker

August 5, 2025 By Jay Brooks

pennsylvania
Today is the birthday of Johann Christ “John” Stocker (August 5, 1850-July 19, 1903). He was born in Baden, Germany, but moved to Pennsylvania, working for Frederick Lauer in Reading for 17 years before opening his own small brewery with John Roehrich in 1891, initially known as the John C. Stocker & John Roehrich Brewery. By 1897, Stocker was the sole owner and renamed it the John C. Stocker Brewery. There seems to be some confusion about his middle initial. The brewery continued after he died, briefly as the Estate of John C. Stocker Brewery for two years, and then it became known as the Fairview Brewery, until 1912. From 1912 until closed by prohibition it was called the Mt. Penn Brewing Co. It reopened after prohibition as the Fisher Brewing Co., at least until 1934. Thereafter it was known briefly as the Woerner Brewery and then the Adam C. Jaeger Brewing Co. until it closed for good in 1943.

This obituary is from his Find-a-Grave page:

He was a brewer and started a brewery with his brother in law John Roehrich called Stocker and Roehrich in Schuylkill county and the also in Reading. It was located on 11th St. across from City Park.
He became ill with a heart ailment and traveled with his family to Germany for rest and rehab. While in Carisbad, Austria he died. His family returned to Reading and his remains arrived separately August 8 that year.

There was a very grand funeral which many attended. There were several siblings in Germany and a sister in Reading, Ms Carolyn Daum.

He was born in Baden, Germany, but moved to Pennsylvania, working for Frederick Lauer in Reading for 17 years before opening his own small brewery with John Roehrich in 1891, initially known as the John C. Stocker & John Roehrich Brewery. By 1897, Stocker was the sole owner and renamed it the John C. Stocker Brewery. The brewery continued after he died, briefly as the Estate of John C. Stocker Brewery for two years, and then it became known as the Fairview Brewery, until 1912. From 1912 until closed by prohibition it was called the Mt. Penn Brewing Co. It reopened after prohibition as the Fisher Brewing Co., at least until 1934. Thereafter it was known briefly as the Woerner Brewery and then the Adam C. Jaeger Brewing Co. until it closed for good in 1943.

stocker-brewerylarge

This biography of Stocker is from the “Historical and Biographical Annals of Berks County, Pennsylvania,” edited by Morton Luther Montgomery:

stocker-brewery-litho

And this obituary is from the Reading Historical Society”

John Stocker, a worthy and honored citizen and prominent business man of Reading, died at Carlsbad, Bohemia, July 19, 1903. Mr. Stocker was born in Baden, Germany, Aug. 5, 1850, son of John and Catherine (Werren) Stocker, both of whom were natives of the same section of the German Empire.

The will of John Stocker was made only a short time before Mr. Stocker sailed for Germany for his health, and left his entire estate to his widow. His son John Stocker was named as the executor.

The estate was a large one, with up to $200,000 in real estate, with about $15,000 personal property. The real estate included the Stocker brewery, near the fair ground, his late residence located at 1700 North 11th Street, and a number of hotel stands in the city and county.

The brewer’s license of John Stocker for the brewery at 2100 North 11th; was granted by Judge Endlich to John Stocker, his son.

John Stocker was reared to manhood in his native land, and was afforded the advantages of the excellent schools there. In 1869, at the age of nineteen years, he emigrated to America and took up his residence in Reading, Pa., where he secured employment in the brewery of Peter Barbey. Later he identified himself with the operation of the brewery of Frederick Lauer, and after continuing in the employment of others for seventeen years he removed to Tremont, Schuylkill County, where he and his brother-in-law, John Roerich, rented a brewery, which they operated for the ensuing six years. Mr. Stocker then disposed of his interest in the enterprise and returned to Reading, where he built up a large and profitable business in the ownership and operation of what was known as the Stocker Brewery. He was thoroughly familiar with all details of the business, gave to his plant careful personal supervision and gained for the output a high standard of excellence. Mr. Stocker continued the executive head of the brewery until his death.

Mr. Stocker was survived by his wife, whose maiden name was Catherine Roerich, and by five (children: Henry, J. George, Catherine (wife of Charles Deale), Adam (who was killed by the explosion of a beer vat, Oct. 20, 1905, at the age of twenty-six years, two months, eighteen days), and Caroline.

John Stocker, his son, who was made executor of the estate by the terms of his father’s will, and who was identified with the operation of the brewery from his youthful days was born in Reading, March 19, 1875. After completing the curriculum of the public schools he rounded out his discipline by a course in the Inter-State Business College, at Reading, where he graduated. He then became associated with the work of his father’s brewery in Tremont, and later with the Stocker Brewery in Reading. In January, 1903, he was graduated in the American Brewery Academy in Chicago, Ill. In 1893 he was made brewmaster in his father’s brewery, and in 1897 became general manager of the business.

On Sept. 1, 1904, Mr. Stocker married Miss Anna P. Watkins, who was born and reared in Philadelphia, Pennsylvania.

On April 8, 1907 John Stocker disposed of the Stocker Brewery. The Stocker brewery, located at 2100 North Eleventh Street, and the Stocker residence, located at 1700 North Eleventh Street, were sold to Augustus Snyder, a brewer, of Pittsburg. The price was never made public.

After the sale of the brewery Mr. Stocker attended to the affairs of the estate and for a short time conducted the Stocker Cafe, at 13 North Eighth Street.

John Stocker died suddenly in St. Joseph’s Hospital at 6:45 o’clock April 13, 1933. He was admitted to the institution from his home, 805 Centre Avenue, at 12:45 o’clock in the morning. He was in ill health for three months prior, but not seriously. He was 58 years old.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Beer In Ads #5043: Old Salt Bock Beer

August 4, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for not for a specific Bock Beer, but a restaurant on Route #4 in Paramus, New Jersey, called “Old Salt Seafood Restaurant.” They also mention another, presumably sister restaurant, called the “Old Salt Clam House,” located in New York City between 99th and 100th Streets. The ad was published on August 4, 1950. This ad ran in The Bergen Evening Record, of Bergen, New Jersey. The art for the ad features a cartoon drawing of a camel sitting at a bar, who comes in the Spring and drinks nothing but Bock Beer.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: William J. Seib

August 4, 2025 By Jay Brooks

conrad-seipp

Today is the birthday of William J. Seib (August 4, 1836-after 1901). He was born in Germany and learned to brew there. When he was 18, in 1854, he emigrated to the United States and worked at several breweries in the Detroit area, including Stroh’s. He worked for several additional breweries before becoming the brewmaster at Conrad Seipp Brewery of Chicago, Illinois, a position he held for nearly two decades until his retirement in 1901, after fifty years in the brewing industry. He must have been very well regarded because he’s referred to as “the dean of American brewmasters.” Seib was one of three men appointed to draft the charter of the Master Brewers’ Association of the United States, along with Louis Frisch and Charles J. Schmidt, which was founded on April 14, 1887.

william-j-seib

This is a short biography when he retired from brewing in 1901, when he was 64, from the American Brewers’ Review:

william-j-seib-retirement
seipp-brewery-overview

And this biography is from when Seib celebrated his 50th wedding anniversary.

Seib-golden-wedding-1
Seib-golden-wedding-2
Seopps-Export-Beer-Labels-Conrad-Seipp-Brewing-Co

Filed Under: Birthdays, Just For Fun Tagged With: Germany, Illinois

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