Sunday’s ad is for Goebel Beer, from 1948. Sold in “the Bantam bottle,” which I assume was 7 or 8 ounces, I think you’d have to sell a lot more bottles of your beer just to equal what your competitor was selling in the larger 12-oz. bottles. Whatever the case, “The world’s largest selling beer in small bottles” seems like a dubious distinction, and one that doesn’t seem likely to sway consumers. I’d be asking myself “what’s wrong with their beer if they’re advertising is concentrating on the small size of their bottles?”

Thursday’s ad is another one for Rheingold Beer, this one from 1957, featuring Miss Rheingold from that year, Margie McNally. She’s riding a horse-drawn carriage in the fall, accompanied by her fluffy white dog. She’s also wearing a spiffy little black outfit.

Wednesday’s ad is still for Rheingold Beer, this one from 1946, featuring Miss Rheingold from that year, Rita Daigle. Rita is standing at the window, head sticking out, tending to her flower box in the windowsill. She’s got a trowel in one hand and some flowers in the other. She’s going to have to give up one of those in order to make room for her beer.