
Monday’s ad is for Bieres de Longwy, a French beer, I believe. That’s a guess, but Longwy is in northeastern France. Why doesn’t every pint of beer have such a lovely woman swimming in it?

By Jay Brooks

Monday’s ad is for Bieres de Longwy, a French beer, I believe. That’s a guess, but Longwy is in northeastern France. Why doesn’t every pint of beer have such a lovely woman swimming in it?

By Jay Brooks

Today’s infographic was created by Gene Ullery-Smith for the Michigan men’s magazine NM3. You can also buy a copy of it on Cafe Press.

You can see a larger version of it here.
By Jay Brooks

Given it’s a Sunday, when Blue Laws are usually in effect, I thought I’d share this comic strip by Danny Lewis, who’s an artist living in Massachusetts. Blue Laws, of course, are antiquated laws, usually religiously based.
A blue law is a type of law designed to enforce religious standards, particularly the observance of a day of worship or rest. In the US, most blue laws have been repealed, declared unconstitutional, or are simply unenforced; though prohibitions on the sale of alcoholic beverages or prohibitions of almost all commerce on Sundays are still enforced in many areas. Blue laws often prohibit an activity only during certain hours and there are usually exceptions to the prohibition of commerce, like grocery and drug stores. In some places, blue laws may be enforced due to religious principles, but others are retained as a matter of tradition or out of convenience.
While most have been repealed, not all of them have been, and his comic strip talks about some of the remaining ones.

Click here to see the cartoon full size.
By Jay Brooks

Today’s infographic is from the BJCP, showing the color range for each of their defined styles, though I found the chart through a link at the Home Brew Manual, where you can download a very large pdf. It’s got their logo on it, so it’s probable they created it with the BJCP data.
By Jay Brooks

Friday’s ad is for Anheuser-Busch, from 1913. It’s a beautiful illustration, but the way the boy is pointing down at the field coupled with the authoritarian-sounding “Anheuser-Busch Will Buy This Barley” (say it with a Colonel Klink accent), it almost feels ominous. And does anybody know if A-B only uses Bohemia’s Saazer hops, or ever did exclusively? Stan? But a cool image.

By Jay Brooks

Today’s infographic is yet another Periodic Table of Beer Styles, this one of unknown origin.

By Jay Brooks

Thursday’s ad is for Country Club Malt Liquor, from 1966, brewed by the Pearl Brewing Company of San Antonio, Texas and St. Joseph, Missouri. The selling points seem quite odd, like “it’s short on head, but long on what you drink malt liquor for,” which of course is for the “walloping good taste.” Uh-huh. That’s why people drink malt liquor. I always wondered that.

By Jay Brooks

Today’s infographic was created by the Beer Drinker’s Guide to Colorado, showing the family tree of beer styles.
By Jay Brooks

Wednesday’s ad is for Old Vienna, the Canadian O’Keefe’s brand, from 1953. While painting the floor red — why?, only heaven knows — the family dog knocks over both the painter and the can of paint. What to do next? The ad suggests that you “cool off” and “open a bottle of sparkling, light-bodied Old Vienna Beer. Is that before or after you smack the dog with a rolled-up newspaper?

By Jay Brooks

Today’s infographic is another chart of beer colors, this one from Mash Sparge Boil.

Click here to see if full size.
