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ABI Buys Devils Backbone

April 12, 2016 By Jay Brooks

ABI devils-backbone
In what’s becoming almost routine news, Anheuser-Busch InBev announced this morning the acquisition of Devils Backbone Brewing of Roseland, Virginia.

Here’s the press release:

Today, Anheuser-Busch announced an agreement to acquire Devils Backbone Brewing Company, the leading and fastest-growing craft brewery in the state of Virginia. Devils Backbone will be the latest partner to join the diverse portfolio of craft breweries within The High End, the company’s business unit comprising unique craft and import brands.

“I am extremely pleased to announce the partnership of Devils Backbone Brewing Company with Anheuser-Busch. While we are joining a creative group of craft breweries in the division, Devils Backbone will retain a high level of autonomy and continue its own authentic DNA within The High End framework,” said Steve Crandall, co-founder and CEO of Devils Backbone Brewing Company. “The existing management team plans to stay on board for many years, while continuing to innovate and bring locally crafted Virginia beer to the nation.”

In 2008, founders Steve and Heidi Crandall opened the doors to Devils Backbone Brewing Company in the Virginia Heartland, after being inspired by a ski trip to northern Italy in 1991 where they had their first taste of Germanic style beer. After success with the first brewpub, Basecamp, the decision was made to break ground on the Outpost facility, in Lexington, Virginia. Originally projected to produce 10,000 barrels of beer in its first ten years, the Outpost produced almost 45,000 barrels in its first three. Steve credits much of this early success to the excellent network of distributors within his system, which is weighted heavily towards Anheuser-Busch.

“I congratulate Steve and Heidi Crandall and the entire Devils Backbone team as they partner with Anheuser-Busch,” said Virginia Governor Terry McAuliffe. “Through the strength of Anheuser-Busch’s network of distributors, Devils Backbone’s award-winning craft beer will soon be available throughout the country and beyond. I want to thank Devils Backbone for their immense contribution to Virginia’s world-class craft beer industry, and I look forward to the additional exposure for Virginia as a leading state for craft beer lovers.”

Today, the Outpost Brewery & Taproom in Lexington serves as the primary production brewery while the Basecamp Brewpub & Meadows in Roseland, serves as a visitor destination. Devils Backbone takes full advantage of the scenic 100-acre Basecamp property surrounded by the Blue Ridge Mountains, offering a variety of opportunities for guests to enjoy the outdoors. In 2015, the two locations hosted more than 500,000 guests.

“Devils Backbone has captivated beer drinkers in Virginia since opening its doors eight years ago,” said Felipe Szpigel, President, The High End. “From the beginning, they have shown creativity and talent with the great beers they brew, and they’ve been able to use the authentic offerings at Basecamp Brewpub & Meadows to cultivate a fun, outdoor lifestyle that resonates with everyone. Pair these qualities with dynamic leadership and a dream to do something bigger, and you have the recipe for an even more promising future.”

While best known for its flagship Vienna Lager, which accounted for nearly 60% of Devils Backbone volume in 2015, the portfolio also includes other award-winning year-round favorites like Eight Point IPA and Schwartz Bier. Developing beers with personality and individual integrity of flavor has helped enable Devils Backbone to win four National titles: 2014 Great American Beer Festival Mid-Size Brewery & Brew Team, 2013 Small Brewing Company & Small Brewing Company Brew Team, 2012 Small Brewpub & Small Brewpub Brewer, 2010 World Beer Cup Champion Brewery, and the Virginia Craft Brewers Fest Best of Show medals in 2015, 2014, 2013 and 2012.

First Beverage Group acted as financial advisor to Devils Backbone Brewing Company. Anheuser-Busch’s partnership with Devils Backbone is expected to close in the second quarter, subject to customary closing conditions. Terms of the agreement were not disclosed.

devilsbackbone-coaster

Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch InBev, Announcements, Business, Press Release

Scranton Media Family Buys Flying Fish

April 11, 2016 By Jay Brooks

flying-fish
I somehow missed this news, which seems to have come out without too much fanfare a few days ago. Maybe we’re becoming desensitized to brewery M&A? Certainly Twitter wasn’t abuzz with the news. Flying Fish Brewing, one of New Jersey’s earliest small brewers, was bought by the Lynett and Haggerty families, who own Times-Shamrock Communications. They own a dozen newspapers and eleven radio stations. On April 8, they announced that they’d bought a controlling interest in the Somerdale, New Jersey brewery, though the deal was quietly done a month earlier, on March 11.

Flying Fish was founded in 1995 by Gene Muller. They started in Cherry Hill, but moved to larger quarters in Sommerville four years ago.

According to the Scranton Times-Tribune (one of the papers owned by the family), this is how it went down.

The family’s expertise in marketing, events and promotions will help the brewery continue to grow and expand its footprint, said Bobby Lynett, manager of L&H Brewing Partners, the entity that now holds a majority interest in Flying Fish. They declined to disclose the cost of their acquisition.

“Flying Fish is a nice brewery with good people and a great product,” said Mr. Lynett, a publisher of The Times-Tribune. “We want to help it grow.”

Flying Fish currently employs 33 people who produce about 24,000 barrels of beer each year.

Gene Muller, founder of Flying Fish, said he began looking for new partners when some initial investors began to cash out on their investment in the company. He joked that the Scranton family emerged as a good fit “because they are Irish.”

Mr. Muller, 61, believes Flying Fish will benefit from events and other business interests of the Lynett-Haggerty families, whom he refers to as “The Scranton Guys.”

“There are obvious synergies,” he said. “We saw an opportunity to inject some enthusiasm into the company and take care of our initial investors. The Scranton Guys are part of a 100-year-old company. They understand the long-term horizon.”

The capital for L&H Brewing Partners came from some individual family members and Elk Lake Capital, set up by the family to invest in non-media companies to add diversity to the family’s holdings beyond Times-Shamrock’s media holdings of newspapers, radio stations and outdoor advertising. Elk Lake already owns a land-surveying company and water-testing company.

Toasting the Class of '96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam CalagioneAt a Philly Beer Week event celebrating the Class of '96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione.

Filed Under: Breweries, News Tagged With: Business, New Jersey, Pennsylvania

First Casualty Of Cuban Tourism: Beer Shortages

April 10, 2016 By Jay Brooks

cuba
You’ve no doubt seen the news that we’ve finally relaxed travel restrictions to Cuba, along with many other changes to our policies regarding the island nation. Last summer, the two countries agreed to reopen embassies on their respective soil, and re-establish diplomatic relations. President Obama recently visited Cuba, the first American head of state to do so since 1928, 88 years ago. Despite the travel ban, small numbers of Americans had been visiting Cuba by going through Mexico or other countries where travel there is not restricted. But now that it’s legal again, record numbers are visiting, leading to the first real problem caused by this influx of American tourists. According to Mashable, Tourists are drinking all of Cuba’s beer.

“The first clear sign that Cuba will have difficulty keeping up with the influx of American tourists — certain only to increase as restrictions are loosened — is a beer shortage.

Good job, America.”

cuban-beer

Filed Under: Beers, Just For Fun, News, Politics & Law Tagged With: Business, Cuba, Tourism

Bistro IPA Festival Winners 2016

April 9, 2016 By Jay Brooks

bistro
Today was only a little wet in Hayward for the 19th annual IPA Festival at the Bistro. It was perfect beer-drinking weather once we emerged from judging in the basement all morning. This year’s big winner was Today Was a Good Day IPA, from Pizza Port Carlsbad, which was chosen best in show, out of 64 IPA offerings. The full list of winners is below.

  • 1st Place: Today Was a Good Day IPA (Pizza Port Carlsbad)
  • 2nd Place: Gold Digger IPA (Auburn Alehouse)
  • 3rd Place: Hop Riot IPA (High Water Brewing)
  • People’s Choice: Maui Waui (Altamont Beer Works)

SAM_5053
Perfect Beer Drinking Weather.

Filed Under: Beers, Breweries, Events, News Tagged With: Awards, Bay Area, California, IPA

Call It Session Beer Day

April 7, 2016 By Jay Brooks

national-session-beer-days
If you’re on the internet, Twitter or Facebook today, you’ll no doubt have noticed that people are saying it’s National Beer Day. And it is, but only in the sense that somebody decided to call it that, and lots of people agreed to it, as well. Which is exactly how every holiday got started. But the day should, I think, make sense. April 7 was chosen because it was the day that beer was first available after prohibition ended. Or at least that’s what a lot people believed, and continue to believe. Some even still call April 7 “Repeal Day.” But, of course, it wasn’t. When Franklin D. Roosevelt took office as our 32nd president on March 4, 1933, he quickly got to work on one of his campaign promises: to end prohibition.

He wrote to Congress on March 13, 1933:

I recommend to the Congress the passage of legislation for the immediate modification of the Volstead Act, in order to legalize the manufacture and sale of beer and other beverages of such alcoholic content as is permissible under the Constitution; and to provide through such manufacture and sale, by substantial taxes, a proper and much-needed revenue for the Government. I deem action at this time to be of the highest importance.

The very next day, Representative Thomas H. Cullen introduced the proposed legislation in the House of Representatives. Senator Pat Harrison did likewise in the Senate. It easily passed both houses, and was sent to committee on March 20. The re-worked combined document was approved by the Senate later the same day, while the House approved it the following day.

On March 22, FDR signed the Cullen-Harrison Act, which amended the Volstead Act and specifically “27 U.S.C.: Intoxicating Liquors,” creating § 64a et seq., allowing for the manufacture and sale of low-alcohol beer, which they defined as 3.2% alcohol by weight (which by the more common standard today, is beer that’s 4% by volume or abv – technically 4.05%). When he signed the legislation, FDR is reported to have quipped. “I think this would be a good time for a beer.”

FDR signing the Cullen-Harrison Act.

According to the act, each state then was free to pass it’s own similar legislation and allow 3.2 beer to once again be available. Twenty-one of the states, including California, along with the District of Columbia, took the federal government up on the offer, and passed their own laws to allow low-alcohol beer. The new law took effect on April 7, 1933.

faurbach-april-1933
A raucous crowd celebrating the return of 3.2 beer at the Fauerbach Brewery tavern in WIsconsin on April 7, 1933. They even had a small band playing in a corner of the bar.

So people in those states were pretty thrilled about being able to legally drink beer again for the first time in thirteen years, longer in some states, even if it was only weaker beer. Celebrations were held around the country. Since most breweries knew once FDR took office that beer would likely be back, they started brewing at least by March 22, when the law was signed, so that beer could be ready for early April. This was also the beginning of one of the most well-known marketing strategies, when Anheuser-Busch president Gussie Busch sent a team of clydesdale horses pulling a beer wagon first to present beer to New York governor Al Smith and then down Pennsylvania Avenue in Washington, D.C. to deliver beer to present Roosevelt.

beer-for-the-president

In the run-up to April 7, people in those twenty-one states started getting pretty excited and started calling the impending day names like “Beer is Back Day” and “Brew Year’s Day” or “New Beer’s Day.” What they didn’t call it was “National Beer Day.” That day would have to wait until December 5, 1933, when Utah ratified the 21st Amendment, the 36th state to do so, and making it the law of the land. The 21st Amendment repealed prohibition and made it possible for beer and wine of all strengths, along with spirits, to be legal again in all 48 states, whereas in April only 21 states legalized some beer, but only if they were low in alcohol. In fact, it wasn’t until 2009 that a man in Richmond, Virginia, who, at the urging of a friend, conceived of calling April 7 National Beer Day.

I’m certainly in favor of celebrating beer. I do so pretty much every day in my house. As regular readers know, I keep track of beer holidays, birthdays and historical dates, too. It’s a hobby of mine. You can follow along on the Brookston Almanac. But I think that if we’re going to celebrate a “National Beer Day” that December 5 makes a lot more sense since that’s when beer became legal again nationally in every state in America in 1933, or at least had the potential to do so. More recently, Lew Bryson, launched April 7th as “Session Beer Day” as a part of his Session Beer Project, which is designed to shine a light on and celebrate low-alcohol, but full-flavored beer. And that, to me, makes more sense because it was beer that was 4% abv or lower that became legal today, which is essentially our modern definition of a “session beer.”

sessionbeer

Here’s what I wrote about session beers in 2010, and I think it still holds true today.

While “extreme beers” are the current darlings of the craft beer scene, another kind of beer is waiting in the wings for its shot at the spotlight: Session Beers. They’ve been here all along, but they often don’t get the attention they deserve. If extreme beers are the big bullies of the beer world, loud and brash with huge flavors, showing great depth and complexity, and usually high alcohol, session beers are their polar opposite.

Session beers are, by contrast, light-bodied, with delicate flavors and are often very refreshing. What’s not to like? They’re actually harder to make than extreme beers, because it’s also easier to hide flaws in a big beer. A session beer is a beer that’s naked by comparison. Any defect is immediately obvious.

One of my favorite quotes about making these kinds of beers is by Gordon Biersch brewer Tom Dargen, who once said. “Making [a session] beer is like going to the beach in a thong. You better have all your parts in place or it’s going to be ugly.”

Defining a session beer

So what exactly is a “session beer?” Defining them is actually trickier than is sounds. They’re not exactly a beer style or even a collection of styles, more like an idea. The basic notion is that a “session beer” is one that you can drink during an entire “session” of drinking and still be relatively lucid and hold up your end of the conversation.

Their most obvious characteristic is that they’re lower in alcohol than many mainstream beers, which are usually around 5.5% a.b.v. — alcohol by volume. While there’s no official definition, most people tend to believe that beers under 5% can be considered session beers, and at least a few set the bar even lower.

Bryson defines them as being 4.5% or below and also includes in his definition that they must be flavorful, balanced and reasonably priced. His simplest way of describing them is “low-alcohol, but not low-taste.”

They’re the ideal for beer for an evening at the pub, spending the night with friends, having a few drinks and talking about the day’s events. That’s one of the reasons most British beers that you’ll find at an average pub in England can be considered session beers, at least the cask or real ales. English ales are usually around 4.5% or less but remain surprisingly full-flavored.

Session beers are also similar to so-called “lawnmower beers,” except that they tend to be more flavorful. Lawnmower beers are most often mass-produced light lagers with very little actual flavor or hop character. The kind of beer you want to quench your thirst after mowing the lawn in the hot sun. Session beers are similarly light-bodied, but should stand apart by having delicate, but very obvious hop, malt, and/or other flavor characteristics.

My friend Martyn Cornell, who’s a British beer writer and historian, gave one of the best statements I’ve ever seen about how session beers are not just about being low-alcohol, but are “a combination of restraint, satisfaction, and ‘moreishness.’ Just like the ideal companions on a good evening down the pub, a good session beer will not dominate the occasion and demand attention; at the same time its contribution, while never obtrusive, will be welcome, satisfying, and pleasurable.”

There are plenty of beers that fit that definition being made by craft brewers in America and by small and large breweries abroad, too. Many area breweries and brewpubs have one or two that can be considered a session beer. Check the alcohol level and then give them a taste to make sure they’re as flavorful as you like.

While many are also light in color, golden to amber, they don’t have to be. One of the most surprising session beers is Guinness, because many people believe that dark beers are heavier beers. But that’s just not the case, as Guinness Draught is only 4% a.b.v.

A beery backlash

I should point out that I love many extreme beers and in no way think session beers should replace them, or otherwise diminish their popularity. Extreme beers include some of the best, most experimental, most forward-looking beers ever conceived and brewed. They’ve helped redefine what beer is and what it can be. It’s helped bring foodies into the fold by its ability to be paired with an endless variety of foods, standing up to many dishes that wine cannot. I certainly won’t stop being excited by all the wonderful big beers being made.

But more is not always, well … more. Sometimes less is. Sometimes you just want something that has subtlety, delicate flavors and lets you enjoy your time with friends and family. And that’s why session beers are such a great choice.

Session beers are simply a great concept, and one that promotes both responsible drinking and conviviality, while at the same time not sacrificing taste. I can certainly drink to that.

Essentially every day is National Beer Day, but today should really be Session Beer Day.

session-beer-day

UPDATE 4.8: To underscore my point that many people still incorrectly believe that prohibition was repealed on April 7, witness Summit Brewing’s new poster for 2016, whose title reads “April 7 Celebrate Prohibition Repeal Day.” C’mon guys, I know your heart is in the right place, but this isn’t helping.

summit-repeal-day-2016

Filed Under: Beers, Editorial, Just For Fun, News, Politics & Law, Related Pleasures Tagged With: History, Holidays, Session Beers

The Top 50 Annotated 2015

April 5, 2016 By Jay Brooks

ba
This is my ninth annual annotated list of the Top 50, skipping two years ago because the BA provided that information then, so here again you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 last ten years, no surprise
  2. MillerCoors; ditto for #2
  3. Pabst Brewing; ditto for #3
  4. D. G. Yuengling and Son; Same as last year
  5. Boston Beer Co.; Same as last year
  6. North American Breweries; Same as last year
  7. Sierra Nevada Brewing; Same as last year
  8. New Belgium Brewing; Same as last year
  9. Craft Brewers Alliance; Same as last year
  10. Lagunitas Brewing; Up 1 from #11 last year
  11. Gambrinus Company; Down 1 from #10 last year
  12. Bell’s Brewery; Same as last year
  13. Deschutes Brewery; Same as last year
  14. Minhas Craft Brewery; Up 2 from #16 last year
  15. Stone Brewing; Down 1 from #14 last year
  16. Sleeman Brewing; Down 1 from #15 last year
  17. Ballast Point Brewing & Spirits; Rocketed up 20 from #37 last year
  18. Brooklyn Brewery; Down 1 from #17 last year
  19. Firestone Walker Brewing; Up 3 from #22 last year
  20. Founders Brewing; Up 3 from #23 last year
  21. Oskar Blues Brewing; Jumped up 9 from #30
  22. Duvel Moortgat USA (Boulevard Brewing/Ommegang); Down 4 from #18 last year
  23. Dogfish Head Craft Brewery; Down 4 from #19 last year
  24. Matt Brewing; Down 4 from #20 last year
  25. SweetWater Brewing; Down 1 from #24 last year
  26. Harpoon Brewery; Down 5 from #21 last year
  27. New Glarus Brewing; Down 2 from #25 last year
  28. Great Lakes Brewing; Up 1 from #29 last year
  29. Alaskan Brewing; Down 3 from #26 last year
  30. Abita Brewing; Down 3 from #27 last year
  31. Anchor Brewing; Down 3 from #28 last year
  32. Stevens Point Brewery; Same as last year
  33. Victory Brewing; Up 2 from #35 last year
  34. August Schell Brewing; Down 1 from #33 last year
  35. Long Trail Brewing; Down 1 from #36 last year
  36. Summit Brewing; Down 2 from #34 last year
  37. Shipyard Brewing; Down 6 from #31 last year
  38. Full Sail Brewing; Up 5 from #39 last year
  39. Odell Brewing; Up 1 from #40 last year
  40. Southern Tier Brewing; Up 1 from #41 last year
  41. Rogue Ales Brewery; Down 3 from #38 last year
  42. 21st Amendment Brewery; Jumped up 7 from 49 last year
  43. Ninkasi Brewing; Down 1 from #42 last year
  44. Flying Dog Brewery; Same as last year
  45. Narragansett Brewing; Not in Top 50 last year
  46. Pittsburgh Brewing (fka Iron City); Down 1 from #45 last year
  47. Left Hand Brewing; Up 1 from #48 last year
  48. Uinta Brewing; Down 2 from #46 last year
  49. Green Flash Brewing; Not in Top 50 last year
  50. Allagash Brewing; Same as last year

Not too much movement this year, except for a few small shufflings. The top is virtually unchanged, with only numbers 10 and 11 switching places. And apart from those two small changes, the top 13 were all the same as 2014. The biggest jump came from Ballast Point, which leapt up 20 spots, while Shipyard slipped the furthest, dropping six slots. Only two new breweries made the list; Green Flash Brewing and Narragansett Brewing. Off the list was World Brew/Winery Exchange, a California contract label brewer making private label beers for retailers, and Bear Republic Brewing.

If you want to see the previous annotated lists for comparison, here is 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007 and 2006.

Filed Under: Breweries, Editorial, Just For Fun, News Tagged With: Big Brewers, Brewers Association, Business, Statistics, United States

Top 50 Craft Breweries For 2015

April 5, 2016 By Jay Brooks

ba
The Brewers Association just announced the top 50 craft breweries in the U.S. based on sales, by volume, for 2015, which is listed below here. I should also mention that this represents “craft breweries” according to the BA’s membership definition, and not necessarily how most of us would define them, as there’s no universally agreed upon way to differentiate the two. For the eighth year, they’ve also released a list of the top 50 breweries, which includes all breweries. Here is this year’s craft brewery list:

2016_Top_50-craft

Here is this year’s press release. The last couple of years, the BA has helpfully annotated the list, saving me lots of time, since I’ve been annotating the list for the last eight years, but they’ve abandoned that practice this time around. So for the eighth consecutive year, I’ll also posted an annotated list, showing the changes in each brewery’s rank from year to year, but it will take me some time to put together so I’ll have that again later today.

The BA, this year, did create a map showing the relative location of each of the breweries that made the list.

Print

Filed Under: Breweries, News Tagged With: Brewers Association, Business, Statistics, United States

Top 50 Breweries For 2015

April 5, 2016 By Jay Brooks

ba
The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2015. This includes all breweries, regardless of size or other parameters. Here is the new list:

2016_Top_50_all

Here is this year’s press release.

Filed Under: Breweries, News Tagged With: Big Brewers, Brewers Association, Business, Statistics, United States

Make American Beer Drumpf Again

April 1, 2016 By Jay Brooks

dock-street-new
I really hope this isn’t an April Fool’s Day prank. But even though I just saw it today, it was originally posted March 22, and it’s by a brewery that actually went through with making a beer using goat’s brains in an homage to zombies for a Walking Dead-themed beer, which in my mind increases its chances of being legitimate. Anyway, Dock Street Brewery of Philadelphia announced that they’re launching a new line of political beers to be known as the “Friends Don’t Let Friends Vote Drumpf” series. First up will be Short-Fingered Stout, which is described as “a bitter and delusional stout with an airy, light-colored head atop a so-so body.” Sadly there’s no timetable yet for its release. With many beer folks converging on the City of Brotherly Beer early next month, we can only hope it will be available to coincide with the Craft Brewers Conference, so we can all have a chance to “Make American Beer Drumpf Again.”

Here’s Dock Street’s press release:

Is it just us, or does this particular celebridential candidate always sound like he’s had a few too many? In his (dis)honor, Dock Street Brewery is brewing up a series of quaffable reminders to exercise your suffrage, and just dump Drumpf.

Beer has always, throughout history, been a key ingredient in the recipe for revolutionary ideas. In that spirit, we’re brewing this series to declare our disdain for Drumpf, and to extend a little nod of solidarity to our friends, fans and neighbors that also believe the country deserves better representation – on a national and international platform – in the race to be Commander in Chief. We just can’t wrap our well-coiffed heads around a candidate who encourages his supporters to attack protesters at his rallies, wants to limit access to the U.S. based on religion, and flagrantly manipulates facts and data. Oh yeah, and that ridiculous wall idea? Come on.

The first in the “Friends Don’t Let Friends Vote Drumpf” series will be Short-Fingered Stout, a bitter and delusional stout with an airy, light-colored head atop a so-so body. Don’t worry, its bark is worse than its bite; this big baby comes in at a somewhat conservative 4.5% ABV.

Release date will be announced soon, during which we’ll host a meeting of the minds and palates at our brewpub where guests are encouraged to debate, discuss, and toast to free speech and democracy.

All are invited and welcomed, no matter what your political views are. Except one person…

Go home man, you’re Drumpf.

drumpf
Artwork: Alexis Anne Grant for Dock Street Brewery

Filed Under: Beers, Just For Fun, News, Politics & Law Tagged With: Announcements, Humor, new release, Politics

Deschutes Announces New Brewery In Virginia

March 22, 2016 By Jay Brooks

deschutes
In the rumor mill for several months, today Deschutes Brewing of Bend, Oregon announced that they’ll be building a second brewery in Roanoke, Virginia. They’ve set up a separate page for information about the new facility in Roanoke. Here’s the press release:

Deschutes Brewery announced its much anticipated decision on an east coast location today at an event in downtown Roanoke, Virginia. The growing brewery, which was founded in Oregon in 1988 by Gary Fish, has explored hundreds of potential locations in the region over the last two years. The company selected Roanoke based on several criteria including a culture and community that fit well with Deschutes’ decades-deep roots.

“We started Deschutes Brewery when craft beer wasn’t burgeoning and led with a beer style that wasn’t popular at the time – Black Butte Porter,” said Gary Fish, CEO and founder of the brewery. “This pioneering approach was a key driver behind our decision to go with Roanoke, as that same spirit exists in this community and its fast-growing beer culture.”

The future Roanoke facility has been lovingly dubbed “Brew 4” as it takes its place in line after the original Bend, Oregon public house (Brew 1), the brewery’s production facility in Bend (Brew 2) and the Portland, Oregon public house (Brew 3). Brew 4 will be located at the eastern edge of Roanoke with construction on the site beginning in 2019. Eventually, a little over 100 new jobs will be created for the region, and the new brewery will produce approximately 150,000 barrels to start, with a design to increase capacity as needed. Deschutes expects to start shipping beer from the Roanoke location in about five years.

“Roanoke is honored to be chosen as Deschutes Brewery’s East Coast location after a very thorough review of several communities in the Southeast,” said Roanoke City Manager Chris Morrill. “It is a company with a strong culture of community engagement, recognized for its craftsmanship and will be a perfect fit for Roanoke’s vibrant outdoor lifestyle. We are thrilled to welcome Deschutes as we continue to build a diverse, resilient economy.”

Deschutes Brewery chose to add an east coast location after the company’s distribution footprint (which currently includes 28 states and the District of Columbia) reached the east coast. By having a production facility on the eastern seaboard, the brewery will be able to deliver beers – such as its flagship Black Butte Porter – to states east of the Mississippi quickly and more sustainably.

Michael LaLonde, president of Deschutes Brewery, who was an integral part of the east coast location selection team, said, “Although it was a tough decision – we loved so many of the communities that we visited over the past two years – we are very excited to be heading to Roanoke. We love the region and everyone we’ve had the opportunity to meet and work with during this process has been incredible. We have absolutely been blown away with how the community rallied around bringing us here and has given us such a warm welcome. #Deschutes2Rke we’re on our way and proud to be able to now call Roanoke our second home.”

deschutes-va

Filed Under: Breweries, News Tagged With: Announcements, Business, Oregon, Press Release, Virginia

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