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Beer In Ads #242: Carlsberg Painting

November 12, 2010 By Jay Brooks

ad-billboard
Friday’s ad is for Carlsberg from 1925. It features an odd painting of a man with a beer stein holding some vegetable like turnips. I don’t know if Carlsberg adapted a known work of art for this advertisement or if it was commissioned for it.

Carlsberg-1925

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

ABI Suing Baseball Over Exclusive Beer Rights

November 12, 2010 By Jay Brooks

baseball
Today in U.S. District Court, for the Southern District of New York, Anheuser-Busch InBev filed a lawsuit asking for a declaratory judgment against Major League Baseball. In “Anheuser-Busch, Inc. v. Major League Baseball Properties, Inc.,” ABI alleges that MLB “reneged on a renewal of its beer sponsorship rights this year and demanded ‘exponentially higher’ fees.” Back in April of this year, ABI believed it had reached a deal to renew its long-standing status (over 30 years) as the “official beer of baseball,” but apparently the baseball league tried to renegotiate the deal “due to ‘a change in marketplace dynamics,’ according to the lawsuit.” Naturally, MLB was seeking to increase the amount of money they would receive from ABI and also wanted to negotiate with rival beer companies for the same rights. The lawsuit asks the court to enforce the April deal and further prevent “MLBP from negotiating with any other brewers for sponsorship rights. The lawsuit doesn’t request money damages.” Baseball’s position is that the April deal was not binding and that they could “offer sponsorship rights to Anheuser[-Busch]’s competitors.” In addition to sponsoring the league as a whole, Anheuser-Busch also sponsors 26 of the total of thirty individual baseball teams in MLB.

The story has already been picked up by Bloomberg, Reuters, the St. Louis Business Journal and the Wall Street Journal.

Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch InBev, Baseball, Big Brewers, Law, Sports

St. Luke’s Bottle Band

November 12, 2010 By Jay Brooks

beer-bottle-brown
Believe it or not, since 1979, St. Luke’s Lutheran Church in Illinois has had a musical group, the St. Luke’s Bottle Band. According to their website, the band was “founded by Professor Paul Phillips. Over the past few years the St. Luke’s Bottle Band has been featured on National Public Radio, the NBC Nightly News, Wild Chicago and the Jenny Jones Show. The band has traveled to Atlanta Georgia to perform for the American Lutheran Church Musicians Conference, as well as Door County, Wisconsin, to present a concert at the Fish Creek Auditorium. The Bottle Band has appeared on An American Moment with James Earl Jones and twice on the Late Show with David Letterman.” (Thanks to Tom D. for sending me the link.) In addition to Scott Joplin’s Peacherine Rag below, there are a number of additional videos of the bottle band performing, including a rousing kazoo version of John Philip Sousa’s Washington Post March. The also have a Facebook page. Enjoy.

Filed Under: Beers, Just For Fun Tagged With: Bottles, Humor, Music, Video

Zythophile Examines 40 Years Of CAMRA

November 12, 2010 By Jay Brooks

camra
With the 40th anniversary of the Campaign For Real Ale (CAMRA) just around the corner, one of my favorite beer historians, Martyn Cornell, takes a close look at some mistakes they’ve made along the way and some things they might have done better. He writes Maybe They Should Have Kept to ‘Revitalisation’. And Dropped the ‘Ale’at his wonderful blog Zythophile. Full disclosure, like Martyn, I’m also a CAMRA member.

Filed Under: Editorial, Politics & Law, Related Pleasures Tagged With: Cask, UK

Wild Goose To Close

November 11, 2010 By Jay Brooks

wild-goose
Wild Goose Brewing, which was purchased a few years ago, in 2006, by Flying Dog Brewery, will be closing down and no longer will be produced as a beer brand. In the same purchase, Flying Dog also acquired the Frederick Brewery, where they moved their headquarters to, which had purchased Wild Goose in the mid-1990s. A few more batches of Wild Goose IPA and that will be it for the 21-year old brand. Beer in Baltimore has the full story.

wild-goose-brewery

Filed Under: Breweries, News Tagged With: Eastern States, Maryland

Beer In Ads #241: Schlitz Famo Soldier

November 11, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for Schlitz Famo, from around 1918. Famo was their non-alcohol beer during Prohibition, or as they referred to it, “a pure non-intoxicating beverage.” I’m not sure what the tie-in was with the man in uniform, though it was during World War I, and since today is Veteran’s Day — originally Armistice Day for that war’s end.

Most of the beer companies scrambled to come up with a N/A brand in the years just before Prohibition as they finally started to see the writing on the wall. For an interesting overview of the names they came up with, check out Prohibition and Near-Beer Names.

schlitz-famo

During the early part of Prohibition, brewers at the time were emphasizing cleanliness by saying that “Schlitz Famo goes through a pulp filter–then through a sterilized pipe line to glass-lined tanks in a cool cellar for aging. A sterilized line carries it to automatic filling machines containing sterilized bottles, thence to Pasteurization” They further stressed the nutritional values of their products. The company boasted that Schlitz Famo is more than a drink. It is a food. Every time you take a glass of Schlitz Famo you are taking something to eat. Every compound essential to the human body is present in Schlitz Famo–protein, carbohydrates, mineral matter and water–the only factor absent being fats, and they are formed in the body from the carbohydrates. These elements repair and build up broken-down tissues and impart to the body heat and muscular energy. That’s why we say Schlitz Famo is a worth-while cereal beverage. It is non-intoxicating. It is healthful, refreshing and satisfying. It has the wonderful hop aroma.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Beer In Ads #240: Bud, You Have To See It To Believe It

November 10, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for Budweiser from 1948. It depicts a very colorful, surreal circus scene with the slogan “You Have To See It To Believe It.”

Bud-circus-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #239: Bud Beach Sipping

November 9, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Budweiser from 1958. It’s from the “Where There’s Life … There’s Bud” series and features a couple at the beach. The man is pouring beer from a can to overflowing — tilt the glass, dude! — while the woman tries to sip it up before it spills over the side, while holding a partially-eaten sandwich. Is it just me, or is there something vaguely odd about the ad?

Bud-1958-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

New Evidence Supports Theory That Beer Sparked Civilization

November 9, 2010 By Jay Brooks

ninkasi-tablet
The theory that it was beer that caused early man to make the transition from hunter/gatherers to farmers instead of bread, thus starting civilization itself, has been gathering steam since it was first proposed by anthropologists in the 1950s. The latest support comes from archaeologist Brian Hayden at Simon Fraser University in Canada, who will be submitting his recent research to the journal Current Archeology. His theories suggest that it wasn’t just the beer that was important, but its use in rituals like feasts that help bring people together.

From the article in Live Science:

The advent of agriculture began in the Neolithic Period of the Stone Age about 11,500 years ago. Once-nomadic groups of people had settled down and were coming into contact with each other more often, spurring the establishment of more complex social customs that set the foundation of more-intricate communities.

The Neolithic peoples living in the large area of Southwest Asia called the Levant developed from the Natufian culture, pioneers in the use of wild cereals, which would evolve into true farming and more settled behavior. The most obvious explanation for such cultivation is that it was done in order to eat.

Archaeological evidence suggests that until the Neolithic, cereals such as barley and rice constituted only a minor element of diets, most likely because they require so much labor to get anything edible from them — one typically has to gather, winnow, husk and grind them, all very time-consuming tasks.

Hayden told LiveScience he has seen that hard work for himself. “In traditional Mayan villages where I’ve worked, maize is used for tortillas and for chicha, the beer made there. Women spend five hours a day just grinding up the kernels.”

However, sites in Syria suggest that people nevertheless went to unusual lengths at times just to procure cereal grains — up to 40 to 60 miles (60 to 100 km). One might speculate, Hayden said, that the labor associated with grains could have made them attractive in feasts in which guests would be offered foods that were difficult or expensive to prepare, and beer could have been a key reason to procure the grains used to make them.

“It’s not that drinking and brewing by itself helped start cultivation, it’s this context of feasts that links beer and the emergence of complex societies,” Hayden said.

Feasts would have been more than simple get-togethers — such ceremonies have held vital social significance for millennia, from the Last Supper to the first Thanksgiving.

“Feasts are essential in traditional societies for creating debts, for creating factions, for creating bonds between people, for creating political power, for creating support networks, and all of this is essential for developing more complex kinds of societies,” Hayden explained. “Feasts are reciprocal — if I invite you to my feast, you have the obligation to invite me to yours. If I give you something like a pig or a pot of beer, you’re obligated to do the same for me or even more.”

“In traditional feasts throughout the world, there are three ingredients that are almost universally present,” he said. “One is meat. The second is some kind of cereal grain, at least in the Northern Hemisphere, in the form of breads or porridge or the like. The third is alcohol, and because you need surplus grain to put into it, as well as time and effort, it’s produced almost only in traditional societies for special occasions to impress guests, make them happy, and alter their attitudes favorably toward hosts.”

Food and beer together at the heart of the birth of civilization. Now that’s pairing idea I can get behind.

Filed Under: Beers, Editorial, News Tagged With: History, Middle East

Full Fact Disputes UK Alcohol Statistics

November 9, 2010 By Jay Brooks

beer-syringe
In response to the highly unscientific study published in The Lancet last week suggesting alcohol is more dangerous than heroin, FullFact.org — “A [British] independent fact-checking organisation” — asked the question “Are alcohol-related problems on the rise?” Their conclusion? “Full Fact finds little support in the evidence.”

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Science, Statistics, UK

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